Trader Vic's

Last updated
Trader Vic's
Company type Private
Industry Restaurant
FoundedNovember 17, 1934;90 years ago (1934-11-17) as Hinky Dink's
FounderVictor Jules Bergeron, Jr
Headquarters,
United States
Area served
United States
United Arab Emirates
United Kingdom
Products Mai Tai
Website tradervics.com
Old menu cover, original Trader Vic's, Oakland Menu, Trader Vic, Oakland (cover) (12001586684).jpg
Old menu cover, original Trader Vic's, Oakland

Trader Vic's is a restaurant and tiki bar chain headquartered in Martinez, California, United States. Victor Jules Bergeron, Jr. founded a chain of Polynesian-themed restaurants that bore his nickname, "Trader Vic". He was one of two people who claimed to have invented the Mai Tai. [1] The other was his amicable competitor for many years, Donn Beach of the "Don the Beachcomber" restaurants.

Contents

History

Bergeron attended Heald College in San Francisco. [2] On November 17, 1934, using $500 in borrowed money, Bergeron opened a small bar/restaurant across from his uncle's bar at San Pablo Avenue and 65th Street [3] [4] in the Golden Gate District of Oakland. [5] He named it Hinky Dink's. In 1937, Bergeron made a trip to Cuba to expand his bartender skills. When he returned to the United States, he toured Don the Beachcomber in Hollywood. These two trips inspired him to start decorating the bar with an increasingly tropical flair. To match the bar's new tiki theming, Bergeron changed the name from Hinky Dink's to Trader Vic's. [4] [6]

In 1949, Western Hotels executive Edward Carlson convinced Bergeron to open his first franchised location in the Benjamin Franklin Hotel in Seattle. [7] Originally a small bar named The Outrigger, it was expanded into a full restaurant in 1954 and renamed Trader Vic's in 1960. [8] Due to the restaurant's success, Bergeron worked with Western Hotels to open Trader Vic's locations in a number of their hotels. In 1940, Bergeron opened a Trader Vic's location in Hawaii [9] and in 1951 at 20 Cosmo Place in San Francisco. [5]

Because Bergeron lacked the capital to expand, he partnered with Hilton Hotels. Conrad Hilton opened his first Trader Vic's in The Beverly Hilton in 1955. Two years later, Hilton opened another Trader Vic's in The Palmer House in Chicago, and then licensed the Trader Vic's brand for use throughout his chain for $2,000,000, retaining Bergeron to oversee the decoration, staffing and operation of the restaurants for an annual salary of $65,000. [10] Hilton soon estimated the popular Trader Vic's establishments were earning his hotel chain $5 million a year. Sheraton Hotels quickly opened competing chains of tiki restaurants in their hotels, known as Ports O' Call and Kon-Tiki. [10]

During the Tiki culture fad of the 1950s and 1960s, as many as 25 Trader Vic's restaurants were in operation worldwide. They all featured the popular mix of Polynesian artifacts, unique cocktails, and exotic cuisine. The chain of restaurants grew and is credited as one of the first successful themed chains, a marketing model that many other restaurants followed.

In 1972 the original location in Oakland was closed and replaced by a bayfront restaurant in 37°50′17″N122°18′28″W / 37.8380°N 122.3078°W / 37.8380; -122.3078 (Trader Vic's Flagship Restaurant) nearby Emeryville, now considered the chain's flagship restaurant. [11] [6] In the 1980s and 1990s, the chain began to shrink as the tiki theme carried little resonance with a younger generation. Poor locations or less trendy addresses took a further toll on the chain's popularity. While many of the original locations have closed, Trader Vic's once again grew to 18 locations around the globe as of July 2018. [12]

As of 2024, there are three Trader Vic's restaurants in the United States, one in Europe, ten in the Middle East, two in Asia, and one in Africa.

The Trader Vic's Corporation has also franchised restaurants and bars under the names the Mai Tai Lounge (all locations defunct), Trader Vic's Island Bar & Grill (opened 2010 in Sarasota, Florida, shuttered in 2013 – where the company experimented with a Margaritaville-like concept), and Señor Pico. [13] [14] There is one remaining Señor Pico location at The Palm Dubai.

Drinks

According to the Trader Vic's website, the Mai-Tai was invented by "Trader Vic" Bergeron in 1944 in Oakland, California.

Beyond the Mai Tai, Bergeron's other more famous drinks included the Fog Cutter and the Scorpion Bowl. [15] Both drinks were served in a specific and highly decorated mug or bowl. His take on a Hot buttered rum was also an early example calling for a specific ceramic mug, in this case a skull. [16] The Scorpion Bowl in particular and its many variations proliferated onto the cocktail menus of virtually all subsequent Tiki bars. [17] The menus from his restaurants could list dozens of different tropical drinks. [18] As was the case with Don the Beachcomber, rum was the hallmark ingredient in most of his cocktails, but Vic is also credited with creating the Eastern Sour, which employed less common (for Tiki drinks) rye whiskey, and another drink using even more rarely used tequila (the Mexican El Diablo).

Headquarters

The company is headquartered in Martinez, California. [19]

At times the company had its headquarters in several locations in the San Francisco Bay Area, including Emeryville, California, Corte Madera and San Rafael. [20] [21] [22]

Current locations

CountryState/ProvinceCityYear openedNotes
Germany Bavaria Munich 1971Located in the Hotel Bayerischer Hof
United States California Emeryville 1972Flagship restaurant location [23]
Japan Tokyo Tokyo 1974Located in the Hotel New Otani Tokyo
United States Georgia Atlanta 1976Located in the Hilton Atlanta
Thailand Bangkok 1992Located in the Anantara Riverside Bangkok Resort, formerly Marriott Royal Gardens Riverside
United Arab Emirates Emirate of Abu Dhabi Abu Dhabi 1994Located in the Beach Rotana Abu Dhabi
United Arab Emirates Dubai Dubai 1994Located in the Crowne Plaza Dubai
United Arab Emirates Abu Dhabi Al Ain 1999Located in the Al Ain Rotana Hotel
Bahrain Capital Governorate Manama 2000Located in The Ritz-Carlton Bahrain, formerly Le Royal Meridien Bahrain
Oman Muscat Governorate Muscat 2000Located in the InterContinental Muscat in Shati Al-Qurm
United Arab Emirates Dubai Dubai 2004Located in Souk Madinat Jumeirah
Jordan Amman Amman 2007Located in the Regency Palace Hotel
Qatar Ad Dawhah Doha 2012Located in the Hilton Doha in West Bay
Seychelles Mahe Island Beau Vallon 2017Located in the H Resort
United Arab Emirates Dubai Dubai 2018Located in the Hilton Dubai Jumeirah
United States California San Jose 2021 [24] Trader Vic's Outpost – Located in San Jose International Airport
United Arab Emirates Dubai Palm Jumeirah 2022 [25] Located in the Hilton Dubai Palm Jumeirah

Former locations

CountryState/ProvinceCityYear openedYear closedNotes
United States California Oakland 19341972The original Trader Vic's restaurant, originally known as "Hinky Dink's"; closed and relocated to Emeryville, California, in November 1972
United States Washington Seattle 19481969Originally opened under the name "The Outrigger", located in the Benjamin Franklin Hotel. Name changed to Trader Vic's in 1960. Moved to the adjoining Washington Plaza Hotel when it opened in 1969
United States California San Francisco 19511994 [26] 20 Cosmo Place [5] [27]
United States Colorado Denver 19541978Originally opened under the name "The Outrigger", located in Hotel Cosmopolitan at 18th and Broadway. Name changed to Trader Vic's in 1962. Closed in 1978 when Trader Vic's opened a different location at the Denver Hilton.
United States California Beverly Hills 19552007Located in The Beverly Hilton; closed in April 2007 when that wing of the hotel was demolished to construct the Waldorf Astoria Beverly Hills. A Trader Vic's Lounge poolside bar was then opened at the Beverly Hilton, offering some of the signature drinks and limited food options, but this too closed, in 2017. [28] [29]
United States Illinois Chicago 19572005Located in The Palmer House Hilton; closed on New Year's Eve in December 2005 as a result of the hotel's acquisition by Thor Equities [30]
United States New York New York 19581965Located in the Savoy Hilton and opened in April 1958. [31] It closed in 1965 when the hotel was demolished to make room for construction of the General Motors Building. [32]
Cuba Havana Havana 19581960Located in the Habana Hilton. Opened just before Castro took power in Cuba in 1959. After the hotel was nationalized in 1960 and renamed the Habana Libre, the restaurant was renamed Polinesio, and still operates today with the original tiki theme and much of the original Trader Vic's decor. [33] [34]
United States Oregon Portland 19591996Located in the Benson Hotel
United States District of Columbia Washington 19611995Located in the Statler Hilton A temporary pop-up location reopened in the hotel's bar in the summer of 2022, from Memorial Day to Labor Day. [35]
Canada British Columbia Vancouver 19611996Located in The Bayshore Inn, later known as The Westin Bayshore [36]
United States Puerto Rico San Juan 1961Circa 1965Located in the Caribe Hilton
United States Arizona Scottsdale 19621990Located in the Fifth Avenue shopping district
United Kingdom England London 19632022Located in the Hilton Park Lane
United States Michigan Detroit 19631975Located in the Statler Hilton. Opened in 1963. Closed in 1975 along with the rest of the hotel after Detroit Edison ended utility service. [37] [38] [39]
United States Massachusetts Boston 19651976Located in the Statler Hilton; closed in December 1976 when Hilton sold the hotel. [40] This location is now a McCormick & Schmick's.
United States New York New York 19651989Located in the basement of the Plaza Hotel and opened in 1965 following the closure of the previous location at the Savoy-Plaza Hotel. It contained an outrigger canoe used in the film Mutiny on the Bounty . It closed in 1989 after Donald Trump purchased the Plaza Hotel, since Trump considered Trader Vic's to be tacky and inconsistent with his vision for the hotel. [41] [42] It opened virtually unchanged six months later as "Gaugin's" and was most recently the location of the Todd English Food Hall.
United States Texas Houston 19651986Located in the Shamrock Hilton
United States Texas Dallas 19671989Located in the Hilton Inn off North Central Expressway and Mockingbird Lane; opened in March 1967; closed in 1989
United States Missouri St. Louis 19681985Located in the Bel Air Hilton at 4th and Washington
United States Washington Seattle 19691991Moved from the adjoining Benjamin Franklin Hotel to the new Washington Plaza Hotel, later the Westin Seattle; closed June 1991 [43]
United States Florida St. Petersburg 19711973Located in the Sheraton-Bel Air
United States Missouri Kansas City 19731996Located in the Crown Center Hotel, later The Westin Hotel; closed in 1996 when its lease was not renewed by the hotel [44]
Canada Ontario Toronto 1975 [45] 1991Located in the basement of the Hotel Toronto, now the Hilton Toronto. [45] [46] Now occupied by a Ruth's Chris Steak House.
United States Colorado Denver 19781985Opened in the Denver Hilton in 1978 after the previous Denver location at the Hotel Cosmopolitan closed
Singapore Singapore 19842003Located in the New Otani Hotel
Japan Osaka 19862006Opened in September 1986 in the Hotel New Otani Osaka. Closed in June 2006.
Germany North Rhine-Westphalia Düsseldorf 19871999Located in the Hotel Breidenbacher Hof. Closed in 1999, along with the hotel, was eventually torn down and rebuilt. The hotel reopened in 2008, without Trader Vic's.
Germany Hamburg Hamburg 19912013Located at the Radisson SAS Hotel
Taiwan New Taipei City Taipei 19932010
Spain Málaga Marbella 19972009
Japan Fukuoka Prefecture Fukuoka 19992003
Lebanon Beirut Governorate Beirut 20002006Located in the Gefinor Rotana Hotel
Egypt Cairo Governorate Cairo 20002006Located in the Sheraton Royal Gardens Hotel
United States California Palo Alto 20012012Located in Dinah's Garden Hotel. When it opened in 2001, it was the first new Trader Vic's location in the United States in 28 years. Closed in August 2012 [47] [48]
Germany Berlin Berlin 20032009Located in the Hilton Berlin; opened in April 2003; closed March 2009
United States California San Francisco 20042007Located in the Civic Center; closed December 2007 [49]
United States Washington Bellevue 20062008Located in Lincoln Square, adjacent to the Bellevue Westin; opened in March 2006; closed in August 2008 [50]
United States Arizona Scottsdale 20062011Located in the Hotel Valley Ho; opened in summer 2006; closed in July 2011 to make way for a more casual restaurant that would be open for more than just dinner [51]
China Shanghai 20062008Opened in December 2006; closed February 2008 [52]
United States Texas Dallas 20072010Located in the Hotel Palomar (formerly the Hilton Inn, where there was a location from 1967 to 1989); the original location was intact, refreshed, and reopened in March 2007; closed in January 2010 for temporary renovations due to a burst pipe; closure was announced to be permanent in April 2010 [53]
United States Florida Destin 20072010Located in The Palms of Destin Resort; opened in April 2007; closed in 2010
United States Nevada Las Vegas 20072009Located in the Planet Hollywood Resort & Casino's Miracle Mile Shops; opened in October 2007; closed in 2009 [54]
China Beijing 20072008Opened in December 2007; closed in February 2008 [55]
United States Illinois Chicago 20082011Opened in December 2008 on the ground floor of the Newberry Plaza building, using much of the original decor from the former Palmer House Hilton location; closed in July 2011 [56]
United States California Los Angeles 20092014Located in the L.A. Live entertainment district, adjacent to the Staples Center; opened in 2009; closed March 2014 [57]
India Maharashtra Mumbai 20132017Located in High Street Phoenix
India Karnataka Bangalore 20122015Located in Phoenix Marketcity [58]
Saudi Arabia Riyadh Riyadh 20092019Located in the Panorama Mall
United States Oregon Portland 20112016Located in the Pearl District from 2011 to March 2016, [59] Rent for the location was said to be $20,000 a month and the restaurant never made a profit.
United Arab Emirates Dubai Dubai 2012UNKNOWNLocated in Dubai Festival City
United Arab Emirates Dubai Dubai 2014UNKNOWNTrader Vic's Mai-Tai Lounge; Located in Al Fattan Marine Towers [60]
United Arab Emirates Ras Al Khaimah Ras Al Khaimah 2014 [61] 2021Trader Vic's Mai-Tai Lounge; Located in the Hilton Al Hamra Beach & Golf Resort

Books of recipes and stories

Books published by third parties

The song "Werewolves of London," a Top 40 hit co-written by Warren Zevon and appearing on his 1978 album Excitable Boy , contains the line "I saw a werewolf drinking a piña colada at Trader Vic's." [63] The Trader Vic's in London opened in 1963. [64]

The restaurant is also referenced by Bill Murray's character, Frank Cross, to John Forsythe's character, Lew Hayward, in the 1988 movie Scrooged .[ citation needed ]

In the film Frost/Nixon the character of David Frost orders takeout from Trader Vic's while staying in The Beverly Hilton, which formerly had a Trader Vic's location inside the hotel. The character orders a cheeseburger. [ citation needed ]

In the film Thunder Force Jason Bateman and Melissa McCarthy dine at a Trader Vic's (scene filmed on location at Atlanta Trader Vic's).

In the New York Times bestseller and 2012 100 Notable Books, Beautiful Ruins, by Jess Walter, Trader Vic's in Seattle, Washington is the setting of a scene between two characters in September 1967. In Chapter 16, "After the Fall" a couple meet at Trader Vic's and one walks "into a burst of warm air and bamboo, tiki and totem, dugout canoe hung from the ceiling."

The restaurant is referenced by the character Norma in the 1968 screenplay "Plaza Suite", by Neil Simon.

See also

Further reading

References

  1. "Trader Vic put mai tai on the lips of millions". San Francisco Chronicle. November 11, 2004.
  2. Heald College: Career Education and Hands-On Learning Archived 2005-11-23 at the Wayback Machine
  3. "Google Maps". Google Maps.
  4. 1 2 Bergeron, Victor (1973). Frankly speaking: Trader Vic's own story. Garden View, New York: Doubleday & Company, Inc. ISBN   0385031750.
  5. 1 2 3 Miller, Johnny (October 11, 2009). "1984: Victor J. 'Trader Vic' Bergeron dies". SFGATE.
  6. 1 2 Arias, Rob (December 31, 2013). "Trader Vic's: Rediscover E'ville's most celebrated bar". The E'ville Eye. Retrieved April 2, 2025.
  7. "Trader Vic's legacy". Archived from the original on January 24, 2010.
  8. Flood, Chuck (18 September 2017). Lost Restaurants of Seattle. Arcadia. ISBN   9781439662625.
  9. "Trader Vic Will Open His Trading Post on Thursday". Honolulu Star-Bulletin. December 14, 1940. p. 6.
  10. 1 2 King, Michelle T. (25 November 2020). Culinary Nationalism in Asia. Bloomsbury Academic. pp. 213–225. ISBN   978-1350078673.
  11. Bicchieri, Paolo (April 21, 2022). "People Keep Speculating This Iconic Bay Area Tiki Bar Is Closing. It's not". SF Eater. Retrieved April 3, 2025.
  12. "Trader Vic's locations" . Retrieved 6 July 2018.
  13. "Eating L.A.: Historic L.A.: Senor Pico was Trader Vic's Mexican cousin". blogspot.com. 5 June 2009.
  14. "Slightly OT: Senor Pico's". Tiki Central.
  15. Berry, Jeff (2010). Beachbum Berry Remixed. San Jose: Club Tiki Press. p. 48.
  16. Bergeron, Victor (1948). Bartender's Guide (Reprint ed.). Garden City Books. p. 19.
  17. Berry, Jeff (2010). Beachbum Berry Remixed. San Jose: Club Tiki Press. p. 68.
  18. "Trader Vic's Menu". menus.nypl.org. 1968. Retrieved 16 February 2019.
  19. Trader Vic’s Hospitality Group. "Terms of service". Trader Vic's. Section 20 - Contact Information. Archived from the original on 2025-07-11. Retrieved 2025-07-17.
  20. "Corporate Contacts". Trader Vic's. Archived from the original on November 10, 2006. Retrieved 2010-02-25.
  21. "Corporate Contacts". Trader Vic's. Archived from the original on August 21, 2006. Retrieved 2010-02-25.
  22. "Contacts". Trader Vic's. Archived from the original on March 19, 2008. Retrieved 2010-02-25.
  23. Lucchesi, Paolo (September 16, 2010). "Trader Vic's Emeryville ready to reopen after a dark summer". Inside Scoop SF. Retrieved March 1, 2015.
  24. "Trader Vic's to land at a Bay Area airport by Memorial Day". 21 May 2021.
  25. "First Look: Hilton Dubai Palm Jumeirah opens on Palm West Beach". 31 August 2022.
  26. Bauer, Michael (January 16, 2005). "Polynesian Kitsch / The newly redone Trader Vic's may be too retro for its own good". San Francisco Chronicle.
  27. "Trader Vic's San Francisco - Cosmo Place, San Francisco, CA (restaurant)". Tiki Central.
  28. Khalil, Ashraf (May 8, 2007). "Tikiphiles carrying a torch for Trader Vic's". Los Angeles Times . Retrieved March 1, 2015.
  29. Nichols, Chris (February 4, 2017). "Trader Vic's in Beverly Hills Closes After 62 Years Los Angeles Magazine".
  30. "Trader Vic's moves out of historic spot". Chicago Tribune . January 10, 2006. Retrieved March 1, 2015.
  31. Claiborne, Craig (1958-04-28). "Food: New Restaurant; Trader Vic's, at Savoy-Plaza, Offers Exotic Cuisine in a Tropical Setting". The New York Times. ISSN   0362-4331 . Retrieved 2021-03-03.
  32. "Plaza Pressing Expansion Drive; Hotel Will Get Trader Vic's From Savoy-Plaza and Enlarge Banquet Room". The New York Times. 1964-11-17. ISSN   0362-4331 . Retrieved 2021-03-03.
  33. Moruzzi, Peter (2009). Havana Before Castro: When Cuba Was a Tropical Playground. Gibbs Smith. pp. 216–217. ISBN   9781423609933 . Retrieved 24 July 2015.
  34. "Trader Vic's/Polinesio, Havana, Cuba (restaurant)" . Retrieved 24 July 2015.
  35. "Capital Hilton Reignites Flair with a Trader Vic's Tiki Pop-Up Bar in Statler Lounge This Summer".
  36. Burnett, Katherine (September 19, 2012). "Restaurants that Changed Vancouver: Trader Vic's". Spacing Vancouver. Retrieved March 1, 2015.
  37. Kohrman, David (27 March 2018). Detroit's Statler and Book-Cadillac Hotels: The Anchors of Washington Boulevard. Arcadia Publishing. ISBN   9780738520254 via Google Books.
  38. "The Statler Hotel: 1962-1975". www.forgottendetroit.com.
  39. "Statler Hotel — Historic Detroit". www.historicdetroit.org.
  40. Hamilton, William B.; Feeney, Paul (December 1, 1976). "A normal day at the hotel—except for a decision made 3000 miles away". The Boston Globe . p. 20. Retrieved May 29, 2019 via newspapers.com.
  41. "Trump to Close a 'Tacky' Trader Vic's". The New York Times . January 25, 1989. Retrieved March 1, 2015.
  42. Morabito, Greg (October 30, 2013). "Remembering Trader Vic's, New York's Favorite Tiki Bar". New York Eater. Retrieved March 1, 2015.
  43. "Interior of Trader Vic's restaurant at Washington Plaza Hotel, Seattle, July 6, 1969".
  44. Ferruzza, Charles (June 2, 2005). "High Steaks". The Pitch . Retrieved May 13, 2024.
  45. 1 2 "Vintage Toronto Ad: Welcome to the Hotel Toronto". Torontoist. 26 June 2007.
  46. Siegelman, Stephen (4 February 2014). Trader Vic's Tiki Party!: Cocktails and Food to Share with Friends. Potter/TenSpeed/Harmony. ISBN   9780307808639 via Google Books.
  47. Savage, Daryl (July 23, 2012). "Shop Talk: Trader Vic's departs for The Sea". Palo Alto Weekly . Retrieved March 1, 2015.
  48. Bauer, Michael (March 10, 2002). "A little taste of paradise / Trader Vic's blends campy atmosphere with old-fashioned service, classic food". San Francisco Chronicle.
  49. Wang, Andy J. (March 26, 2009). "Trader Vic's Returns From Grave to Sue Over Construction". Curbed. Retrieved March 1, 2015.
  50. Leson, Nancy (August 26, 2008). "Trader Vic's Bellevue location didn't last long". The Seattle Times . Archived from the original on October 26, 2014. Retrieved March 1, 2015.
  51. Soenarie, Angelique (July 12, 2011). "Trader Vic's at Hotel Valley Ho in Scottsdale is closing". The Arizona Republic . Retrieved March 1, 2015.
  52. "Trader Vic's to close?". Shanghaiist. December 21, 2007. Retrieved March 1, 2015.
  53. Nichols, Nancy (April 14, 2010). "Official Notice: Trader Vic's in Dallas Has Left the Building". D Magazine . Archived from the original on May 23, 2015. Retrieved March 1, 2015.
  54. Green, Steve (January 7, 2010). "Owner of closed Trader Vic's files for bankruptcy". Las Vegas Sun . Retrieved March 1, 2015.
  55. Wang, Jessica (February 19, 2008). "Trader Vic's Closed". The Beijinger. Retrieved March 1, 2015.
  56. Christopher, Rob (July 1, 2011). "The Sad Story of Trader Vic's in Chicago". Chicagoist . Archived from the original on February 22, 2015. Retrieved March 1, 2015.
  57. Kang, Matthew (April 1, 2014). "Five Years In, Trader Vic's at LA Live Serves Tiki No More". Los Angeles Eater. Retrieved March 1, 2015.
  58. Jayaraman, Pavitra (September 21, 2012). "Lounge Review | Trader Vic's, Phoenix Marketcity, Bangalore". mint.
  59. Russell, Michael (March 29, 2016). "Why Trader Vic's closed its Portland location". The Oregonian.
  60. "Trader Vic's Mai Tai Lounge - RMAL Hospitality". rmalhospitality.ae.
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  63. Plasketes, George (June 15, 2016). "The Secret Inspiration Behind Warren Zevon's 'Werewolves of London'". Medium . Retrieved May 29, 2019.
  64. "Trader Vic's". The Guardian . London. April 24, 1963. p. 8. Retrieved May 29, 2019 via newspapers.com.