"4ever" is a song written and produced by Max Martin and Lukasz Gottwald for the Veronicas' debut studio album,The Secret Life Of... (2005). It was released as the album's first single in Australia on 15 August 2005 as a CD single. The song reached number two on the ARIA Charts and number seven in New Zealand. In the United States,the single was promoted early in 2006 by Archie Comics through a mention in issue #167 of the group's namesake Veronica comic,which featured a guest appearance and cover picture of the Veronicas and a card containing a code that could be used to download an MP3 version of the song for free.
"4ever" was released as the Veronicas' second UK single in September 2009. The track was included on the UK version of the album Hook Me Up which was released shortly afterwards. The song debuted on the UK Singles Chart at number 197 on 28 September 2009,and moved up one hundred and eighty places to a new peak of 17 the following week.[1] It was re-released in the US as the third single from Hook Me Up. The band re-recorded the vocals for the re-release of the single in the US and the release of the single in the UK. The new vocals are also used in the 2009 music video for the song.
I think it's just a really fun song. It's got a great guitar riff and the message behind it isn't anything too heavy. It's about living life for the moment,forgetting about your worries and just getting up and dancing. Plus it's a bit bratty,which we like![2]
The original version of the song was recorded in 2005. In 2009,they re-recorded the song to release in the UK and Ireland as their second single. In the press release Jess described the new sound of the 2009 version:
Since recording "4ever",the band has progressed,so we wanted to update the song [...] We recorded more guitars and new vocals to bring the song up to how it sounds when we perform it live.[3]
Critical reception
The song has received generally positive reviews. Craig Mathieson from The Age stated that the sisters "have the pop single of the year in '4ever',a juiced-up slice of stimuli that is constructed so cannily you can't help but love its deviousness."[4] Shannon Sanders from Iowa State Daily said the song was "ever-so-clever"[5] while Alex Macpherson from The Guardian called it a "thrilling a piece of power pop... Propelled by a crunchy guitar riff and a twitchy us-against-the-world desperation..."[6] Dan Raper of PopMatters said "the song has a strong girl come-on and a chorus that sounds like 'It's My Life' by Bon Jovi".[7] Nick Levine from Digital Spy called the song "an absolute smash. To put it more precisely,it's a pop-rock stomper with a killer guitar riff,lyrics about seizing the moment and a massive chorus that actually warrants the description 'anthemic'".[8]Selby Times compared it to their hit "Untouched",saying it "complements its dynamic rock style with the same attitude and sassiness that made summer hit 'Untouched' so popular."[9]
"4ever" was first released in Australia on 15 August 2005,and made its debut on the ARIA Top 50 Singles chart at number five on 28 August.[11] It remained in the top ten for eleven consecutive weeks where it peaked at number two on its tenth week on the chart.[12] The song was certified platinum status by the Australian Recording Industry Association with shipments of over 75,000 copies.[13] In New Zealand,the single made its debut on the New Zealand Singles chart at number seven where it peaked.[14] The single spent seven non-consecutive weeks in the top ten and twenty-three weeks on the chart.[14]
The single had moderate success throughout Europe,reaching the top 40 in Austria,Belgium,Germany,Italy,Switzerland and the Netherlands.[18]
In 2009,the single was re-released in the UK and Ireland as the follow-up single for "Untouched" on their second album Hook Me Up. It debuted on the UK charts at number 17 on 10 October 2009.[19] The single was on the charts for four weeks gradually dropping to number 49.[20] In Ireland the single debuted and peaked at number 20,[21] also staying on the charts for only four weeks.[22]
Music videos
Three different music videos were produced for "4ever". When the single was released in 2005,two music videos were shot:one for Australian distribution,and one for distribution to the United States. Later,in 2009,a third music video was shot for distribution to the United Kingdom.
The Australian version of the video was shot in Sun Valley,Los Angeles in 2005.[24] The music video is set at night and shot around a public pool and a footpath.
US version (2005)
The US version of the "4ever" music video depicts the Veronicas in various rooms of a hotel and driving in their car on the streets. Despite being the US version,it also happened to air in Australia replacing the Australian version from late September to early October 2005.
UK version (2009)
On 1 July 2009,Jess announced on her Twitter page that they would be re-filming the music video in Los Angeles on 2 July 2009.[25][non-primary source needed] The video was directed by photographer Kenneth Cappello whom they had met at a photo shoot for the MTV series "Styl'd".[3] In an interview they commented about shooting the video with Cappello as,
We were very excited to do the video with Kenneth [...] We wanted to get across the energy of the song with exciting visuals and grittier stylized effects.[3]
On 11 August 2009,the new music video was released. The video involves the girls performing with a band at a wild house party while wrecking the house.[26] The video also uses an updated version of the song with new vocals and new instruments.[3]
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