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Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
A chocolate bar or candy bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A wide variety of chocolate bar brands are sold. A popular example is a Snickers bar, which consists of nougat mixed with caramel and peanuts, covered in milk chocolate.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. In its British version the bar consists of caramel and nougat coated with milk chocolate. An American version of the Mars bar was produced which had nougat and toasted almonds covered in milk chocolate; later, caramel was added to the recipe as well. The American version was discontinued in 2002, then revived in a slightly different form the following year under the name "Snickers Almond".
Freddo is a chocolate bar brand shaped like an anthropomorphic cartoon frog. It was originally manufactured by the now defunct company MacRobertson's, an Australian confectionery company, but is now produced by Cadbury. Some of the more popular flavours include strawberry and peppermint while the more controversial flavours like fruit and nut have struggled over the years.
Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two or four bars in a wrapper. The new slogan for Twix is "Try both. Pick a side." Miniature and other variations of Twix bars are also available.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 2014, Dairy Milk was ranked the best-selling chocolate bar in the UK. It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury. The chocolate is now available in many countries including India, Kazakhstan, China, Sri Lanka and Pakistan.
Flake is a British brand of chocolate bar currently manufactured by British chocolate company Cadbury consisting of thinly folded milk chocolate. The bar has a unique crumbly texture, and softens but does not melt when heated.
Galaxy is a chocolate bar, made and marketed by Mars Inc., and first manufactured in the United Kingdom in the 1960s. Galaxy is sold in the United Kingdom, Ireland, South Africa, the Middle East, Morocco, India, Pakistan, Malta, and is also sold in the United States, Canada, Mexico and various Continental European countries as Dove. In 2014, Galaxy was ranked the second-best-selling chocolate bar in the UK, after Cadbury Dairy Milk.
A Cadbury Creme Egg is a chocolate confection produced in the shape of an egg, originating from the British chocolatier Fry in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing an enzymatically-derived sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg from a fowl such as a chicken or goose.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Crunchie is a brand of chocolate bar with a honeycomb toffee sugar centre. It is made by Cadbury and was originally launched in the UK by J. S. Fry & Sons in 1929.
Boost is a brand of chocolate bar manufactured by Cadbury. The bar is sold in the United Kingdom, Ireland, Australia, New Zealand and South Africa. It consists of milk chocolate with a caramel and biscuit filling.
Cadbury Roses are a selection of machine wrapped chocolates made by Cadbury. Introduced in the UK in 1938, they were thought to named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
A Cadbury Snack is a shortcake biscuit square or two biscuits with chocolate filling, covered with milk chocolate.
Yorkie is a chocolate bar made by Nestlé. It was originally made by York, UK-based company Rowntree's, hence the name.
Fry's Chocolate Cream is a chocolate bar developed by J. S. Fry & Sons and currently manufactured by Cadbury. Launched in 1866, Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand. The original chocolate bar consists of a plain fondant centre enrobed in plain chocolate. Variants include Peppermint Cream, Orange Cream, Raspberry Cream and Strawberry Cream.
Fry's Turkish Delight is a chocolate sweet made by Cadbury. It was launched in the UK in 1914 by the Bristol-based chocolate manufacturer J. S. Fry & Sons and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. The Fry's identity remained in use after Fry & Sons merged with Cadbury in 1919.
Curly Wurly is a brand of chocolate bar manufactured by Cadbury UK and sold in Australia, Belgium, Canada, Germany, Ireland, Malta, The Netherlands, Portugal, Romania, Malaysia, Denmark, U.A.E, Norway and the United Kingdom. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.
Moro is the brand name of a caramel and nougat layered chocolate bar currently made by Cadbury and sold in Australia, New Zealand, and the Middle East. This type is similar to the Mars bar or American-style Milky way bar.
References
- ↑ Hubert A. Greven. La Langue des slogans publicitaires en anglais contemporain (in French). Publication Univ Rouen Havre. p. 331. ISBN 9782877757515.
- ↑ "The History of Cadbury". Hermitage School. p. 15. Retrieved 8 February 2021.
- ↑ Jon O'Brien (7 July 2017). "World Chocolate Day: 15 bars we wish they would bring back". Metro . Retrieved 8 February 2021.
- ↑ Carmella de Lucia (28 October 2017). "As Cadbury launches retro chocolate selection boxes - we look at the classic bars that should make a comeback". CheshireLive. Retrieved 8 February 2021.
- ↑ Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p. 7. ISBN 9780007575480.
- ↑ Dennis Adcock; Al Halborg; Caroline Ross (2001). Marketing: Principles and Practice. Pearson Education. p. 184. ISBN 9780273646778.
- ↑ John Bradley (2011). "14: The Overseas Businesses Go From Strength To Strength". Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand. John Wiley & Sons. ISBN 1119995051.
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