Bilateral monopoly

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A bilateral monopoly is a market structure consisting of both a monopoly (a single seller) and a monopsony (a single buyer). [1]

Contents

Bilateral monopoly is a market structure that involves a single supplier and a single buyer, combining monopoly power on the selling side (i.e., single seller) and monopsony power on the buying side (i.e., single buyer). This market structure emerges in situations where there are limitations on the number of participants, or where exploring alternative suppliers is more expensive than dealing with a single supplier. In a bilateral market, both buyers and sellers aim to maximize their profits. Although the seller may attempt to increase the product prices as the only supplier, the buyer can still negotiate for the lowest possible price since the seller has no other buyers to sell to.

Overview

In a standard monopoly structure, the monopolist sells to multiple buyers with no market power, thereby giving the monopolist the power to set their own price and quantity to optimise their profits. The same power imbalance occurs in a monopsony where the monopsonist is the only buyer in a market of many sellers. [2]

Bargaining between buyers and sellers is in all essentials similar to bargaining between two people. So most of the conclusions of the bilateral monopoly theory hold whether or not the bargaining parties are monopolists in the strict sense of the word. As a result, the theory of bilateral monopoly and the theory of bargaining are identical. Furthermore, whether or not the negotiation parties are monopolists in the strict sense of the term, most of the implications of the bilateral monopoly theory hold true. Thus, the theory of bilateral monopoly might also be referred to as the theory of bilateral oligopoly, or theory of bilaterally constrained competition, or the theory of bargaining. However, we will use the term bilateral monopoly because it is the conventional and widely understood phrase. [3]

The increase in bargaining power of one firm in a bilateral monopoly results in an increase in the social attention of the other firm, as well as a decrease in its own social attention. It also leads to an increase in the self-profit of the bargaining firm and a decrease in the profits of other firms, but has no effect on sales volume, price, total profits, consumer surplus, or social surplus. As in the symmetric case, manufacturers and retailers choose higher social attention in a cooperative framework than in a non-cooperative one, and these choices fully resolve the problem of double marginalization. [4]

Characteristics

A bilateral monopoly requires the cooperation of both the monopolist and monopsonist to maximise their respective profits. Arthur Lyon Bowley argued that both parties follow a price leadership strategy in which the seller sets the price to maximise their profits and the buyer responds by setting the quantity to maximise their profits. [5] This strategy can be analysed using the theory of Nash bargaining games, and market price and output will be determined by forces like bargaining power of both buyer and seller, with a final price settling in between the two sides' points of maximum profit. A bilateral monopoly model is often used in situations where the switching costs of both sides are prohibitively high.

The lack of alternatives within a given market gives way for vertical integration where the monopolist and monopsonist merge to control both upstream and downstream entities. [6] An example of a monopolist using vertical integration to maximise their control is Standard Oil in the United States which is best known for its monopoly of oil production and refinery in the late nineteenth and early twentieth century. [7] The market power that Standard Oil acquired from its monopoly of oil production allowed it to exert control over the railroads used to transport their oil. Standard Oil forced the railroads to exclusively service Standard Oil's business and to lower their prices otherwise Standard Oil would pull all of their business from that railroad company. In this case, the bilateral monopoly quickly became a structure of vertical integration with Standard Oil being both the monopolist and monopsonist.

In economic theory, the price in a bilateral monopoly market was initially considered to be indeterminate. This is because the final price in a bilateral monopoly market is generated by the bargaining process between buyers and sellers. The relative bargaining power of buyers and sellers reduces this uncertainty to a bounded solution. The upper bound is the price that would be fixed if the seller had no bargaining power, and the lower bound is the price that would be fixed if the buyer had no bargaining power. If the price of the market is set in this range, the market is considered to be a bilateral monopoly. [8]

Economic theory suggests that a market with a bilateral monopoly may be relatively less efficient than a typical market with multiple buyers and sellers, and the quantity of products is relatively lower than in a market with multiple sellers. Consider the case of fixed marginal costs. The buyer's value is $2 or $4. Multiple sellers' competition may result in a price below $2 and an efficient level of trade. In contrast, if there is only one seller, the seller will choose to offer the goods at the maximum price of $4 to maximize profit. The buyer's actual value will be $2 half of the time, and no trade will take place, demonstrating the inefficiency of a single provider in comparison to several suppliers. [8]

History

The literature on bilateral monopoly has a long tradition in microeconomics, and the frequently cited double marginalization problem can be traced back to Spengler (1950). [9]

Joan Robinson in the 1920s Joan Robinson Ramsey Muspratt.jpg
Joan Robinson in the 1920s

The concept of bilateral monopoly has a considerable history in economic theory. It was introduced by the British economist Joan Robinson in the 1920s. Robinson was one of the prominent economists of the 20th century, and she made important contributions to the study of imperfectly competitive markets and monopoly theory.

In 1933, Joan Robinson coined the term "monopsony" in her book The Economics of Imperfect Competition to describe the buyer's monopsonistic power in resisting the seller. The book made significant contributions to the economic theory of monopoly and imperfectly competitive markets.

Model

Bilateral monopoly is a labor market in which the supply side is a union and the demand side is a monopoly. Due to the monopoly power held by both parties, the equilibrium level of employment will be lower than that of a competitive labor market, but the equilibrium wage may be higher or lower, depending on which party negotiates better. Unions tend to prefer higher wages, while monopolists tend to prefer lower wages, but the results in the model are uncertain. When the demand side holds all the bargaining power, we deal with a situation similar to bilateral monopoly, as shown in the graph at point m, where the price Pm is lower than the monopoly price (PM) and the price of a perfectly competitive market (Ppc). When the supply side holds the bargaining power, the monopolistic firm reduces its sales from Qm to QM to obtain higher prices and profits. However, when both parties share bargaining power equally, joint profit maximization may occur, which can be achieved through collusion, or even vertical integration if the two firms merge, which would enable both firms to obtain a corresponding output level of a perfectly competitive market (C). However, bilateral monopoly results in worse outcomes for both firms, which leads to a very low quantity (Q BM) sold at a relatively low price (P BM).

In such markets, both buyers and sellers possess bargaining positions and capabilities, making it challenging to determine market prices and sales volumes. The ultimate transactional price and sales volume in the market depend on the balance of power between the two parties.

Although the trading parties share a common interest in reaching an agreement, conflicts can arise over the specific terms of the agreement. This can be likened to the situation where two teams have a common interest in maintaining a good working relationship, but disagree over how to allocate limited resources to things each party deems important.

Unless the union possesses significant bargaining power, both firms will fall into a prisoner's dilemma game with a wide range of parameters regarding union bargaining ability. However, in reality, if the union's bargaining power is not too strong, vertically related firms can jointly commit to an effective bargaining agenda, which can help coordinate lower linear prices along the vertical chain while maintaining profitability. By doing so, they improve the double marginalization problem and increase overall profits. [9]

Examples

Market pricing and output will be controlled by forces such as negotiating strength of both buyer and seller, with a final price settling in between the two sides' points of greatest profit, according to the theory of Nash bargaining games. In cases where both parties' switching costs are unacceptably large, a bilateral monopoly model is commonly utilized. [10]

Limitation

Bilateral monopoly has several limitations that should be considered when analyzing the effects of this market structure. [12]

See also

Related Research Articles

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Microeconomics is a branch of economics that studies the behavior of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. Microeconomics focuses on the study of individual markets, sectors, or industries as opposed to the economy as a whole, which is studied in macroeconomics.

A monopoly, as described by Irving Fisher, is a market with the "absence of competition", creating a situation where a specific person or enterprise is the only supplier of a particular thing. This contrasts with a monopsony which relates to a single entity's control of a market to purchase a good or service, and with oligopoly and duopoly which consists of a few sellers dominating a market. Monopolies are thus characterised by a lack of economic competition to produce the good or service, a lack of viable substitute goods, and the possibility of a high monopoly price well above the seller's marginal cost that leads to a high monopoly profit. The verb monopolise or monopolize refers to the process by which a company gains the ability to raise prices or exclude competitors. In economics, a monopoly is a single seller. In law, a monopoly is a business entity that has significant market power, that is, the power to charge overly high prices, which is associated with unfair price raises. Although monopolies may be big businesses, size is not a characteristic of a monopoly. A small business may still have the power to raise prices in a small industry.

<span class="mw-page-title-main">Monopolistic competition</span> Imperfect competition of differentiated products that are not perfect substitutes

Monopolistic competition is a type of imperfect competition such that there are many producers competing against each other but selling products that are differentiated from one another and hence not perfect substitutes. In monopolistic competition, a company takes the prices charged by its rivals as given and ignores the impact of its own prices on the prices of other companies. If this happens in the presence of a coercive government, monopolistic competition will fall into government-granted monopoly. Unlike perfect competition, the company maintains spare capacity. Models of monopolistic competition are often used to model industries. Textbook examples of industries with market structures similar to monopolistic competition include restaurants, cereals, clothing, shoes, and service industries in large cities. The "founding father" of the theory of monopolistic competition is Edward Hastings Chamberlin, who wrote a pioneering book on the subject, Theory of Monopolistic Competition (1933). Joan Robinson's book The Economics of Imperfect Competition presents a comparable theme of distinguishing perfect from imperfect competition. Further work on monopolistic competition was undertaken by Dixit and Stiglitz who created the Dixit-Stiglitz model which has proved applicable used in the sub fields of international trade theory, macroeconomics and economic geography.

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<span class="mw-page-title-main">Perfect competition</span> Market structure in which firms are price takers for a homogeneous product

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<span class="mw-page-title-main">Vertical integration</span> When a company owns its supply chain

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Marginal revenue is a central concept in microeconomics that describes the additional total revenue generated by increasing product sales by 1 unit. Marginal revenue is the increase in revenue from the sale of one additional unit of product, i.e., the revenue from the sale of the last unit of product. It can be positive or negative. Marginal revenue is an important concept in vendor analysis. To derive the value of marginal revenue, it is required to examine the difference between the aggregate benefits a firm received from the quantity of a good and service produced last period and the current period with one extra unit increase in the rate of production. Marginal revenue is a fundamental tool for economic decision making within a firm's setting, together with marginal cost to be considered.

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  1. Parties to a future transaction must make noncontractible relationship-specific investments before the transaction takes place.
  2. The specific form of the optimal transaction cannot be determined with certainty beforehand.
<span class="mw-page-title-main">Market structure</span> Differentiation of firms by goods and operations

Market structure, in economics, depicts how firms are differentiated and categorised based on the types of goods they sell (homogeneous/heterogeneous) and how their operations are affected by external factors and elements. Market structure makes it easier to understand the characteristics of diverse markets.

<span class="mw-page-title-main">Market (economics)</span> System in which parties engage in transactions according to supply and demand

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<span class="mw-page-title-main">Competition (economics)</span> Economic scenario

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<span class="mw-page-title-main">Edward Chamberlin</span> American economist

Edward Hastings Chamberlin was an American economist. He was born in La Conner, Washington, and died in Cambridge, Massachusetts.

In Chamberlinian monopolistic competition every one of the firms have some monopoly power, but entry drives monopoly profits to zero. The concept gets its name from Edward Chamberlin.

In economics, a monopsony is a market structure in which a single buyer substantially controls the market as the major purchaser of goods and services offered by many would-be sellers. The microeconomic theory of monopsony assumes a single entity to have market power over all sellers as the only purchaser of a good or service. This is a similar power to that of a monopolist, which can influence the price for its buyers in a monopoly, where multiple buyers have only one seller of a good or service available to purchase from.

The Economics of Imperfect Competition is a 1933 book written by British economist Joan Robinson.

In economics, a duopsony is a market structure in which only two buyers substantially control the market as the major purchasers of goods and services offered by many would-be sellers. The microeconomic theory of duopsony assumes two entities to have market power over all sellers as the only two purchasers of a good or service. This is a similar power to that of a Duopolist, which can influence the price for its buyers in a Duopoly, where multiple buyers have only two sellers of a good or service available to purchase from.

References

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  11. "Bilateral Monopoly". Economics Help. Retrieved 3 May 2022.
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