Product type | Confectionery |
---|---|
Owner | Cadbury |
Country | United Kingdom |
Introduced | 1985 |
Related brands | List of Cadbury products |
Website | cadbury.co.uk/boost |
Boost (formerly known as Moro , sold as Moro Gold in Australasia) is a brand of chocolate bar manufactured by Cadbury. The bar is sold in the United Kingdom, Ireland, Australia, New Zealand and South Africa. It consists of milk chocolate with a caramel and biscuit filling. [1]
Boost was introduced in the UK in 1985 as Coconut Boost, a coconut and caramel bar coated in chocolate. [2] In 1989 the peanut and caramel Starbar was rebranded as Peanut Boost. [3] A biscuit and caramel version was also launched. The coconut bar was discontinued in 1994 [2] and the peanut version was again rebranded as Starbar. [3] The biscuit version is now the standard Boost bar.
An energy version, Boost Guarana, was launched in the UK in 2002 along with Boost Glucose. Both were marketed with the slogan "gives you the edge". [4]
In 2009, the Boost packaging was redesigned and the Boost Duo was also launched: two smaller Boost bars in one wrapper. [5] Cadbury Boost Bites, bitesize bars sold in a 108g bag, were introduced in August 2015. [6]
Boost+ Protein was introduced in 2018 containing caramel, "protein crisps", and less sugar than the standard bar. [7] In 2019 a peanut version of this was also released. [8]
Boost was the most popular snack among construction workers working on the 2012 London Olympics. [9] [10]
Following increased commodity prices and legislation from the Government, the Boost bar in the United Kingdom was shrunk from 60g down to 48.5g in 2013. In 2014, the Boost Duo version also shrank by 10g to 68g. The wrapper was notably updated to reflect the new Reference Intakes and use of Palm and Shea fat in the product. The boost Duo has shrunk yet again to 63g which is only 3g more than the original bar from 1985.
In the 1990s Boost was advertised on television by comedy duo Reeves and Mortimer with the unconventional advertising slogan "It's slightly rippled with a flat under-side." [11] Cadbury's Boost then went on to sponsor the successful Yamaha team in the British Superbike Championship. [11] [12] It has also been marketed using the slogan "charged with glucose". [13]
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars Sr. The bar consists of caramel and nougat coated with milk chocolate.
Twix is a caramel shortbread biscuit bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two, or four bars in a wrapper.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, England. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made exclusively with milk chocolate. In 1928, Cadbury introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.
Milka is a Swiss brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard, it has been produced in Lörrach, Germany, from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.
Picnic is a brand of chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice. Picnic bars are lumpy in shape. It is sold in Australia, parts of Canada, New Zealand, New York City, San Francisco Bay Area, India, Ireland, Russia, Ukraine, South Africa, Germany and the United Kingdom. The UK, German, Irish and Indian versions differ from the Australasian version in that they also contain raisins.
The Wonka Bar was originally a fictional chocolate bar, introduced as a key story point in the 1964 novel Charlie and the Chocolate Factory by Roald Dahl. Wonka Bars appear in each film adaptation of the novel: Willy Wonka & the Chocolate Factory (1971); Charlie and the Chocolate Factory (2005); and Wonka (2023). The bar also appeared in the musical adaptation of the novel, Charlie and the Chocolate Factory (2013).
Quality Street is a line of tinned and boxed toffees, chocolates and sweets, first manufactured in 1936 by Mackintosh's in Halifax, West Yorkshire, England. It was named after J. M. Barrie's play Quality Street. Since 1988, the confectionery has been produced by Nestlé. Quality Street has long been a competitor to Cadbury Roses, which were launched by Cadbury in 1938. Nestlé does not distribute Quality Street in the US, but it may be ordered online for delivery, or found in specialty candy shops.
Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
A Cadbury Snack is a shortcake biscuit square or two biscuits with chocolate filling, covered with milk chocolate.
Starbar is a brand of chocolate bar manufactured by Cadbury. The bar has chocolate covering and is filled with caramel and crushed roasted peanuts. The product is also sold in Canada and Germany under the name Wunderbar.
Yorkie is a chocolate bar made by Nestlé. It was originally made by York-based company Rowntree's, hence the name.
Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.
Fingers are a popular chocolate biscuit in the United Kingdom and Ireland which consist of a rod-shaped biscuit centre covered in chocolate. Fingers are produced at Burton's Biscuit Company in the United Kingdom and sold by Cadbury UK, and are distributed in markets around the world, including North and South America, Europe and Asia. Since March 2013, Cadbury Fingers have also been sold in Australia, with three different varieties available.
Moro is the brand name of a caramel and nougat layered chocolate bar currently made by Cadbury and sold in Australia, New Zealand, and the Middle East. This type is similar to the Mars bar or American-style Milky Way bar.
Knoppers is a brand of wafer candy bar layered with hazelnut and milk crème, produced by August Storck, first launched in West Germany in 1983. It has since been sold in over 50 countries, mainly in Europe but also in Vietnam, Russia, Australia, New Zealand and the United States. A bar weighs 25 grams (0.9 oz) and typically has a light-blue-and-white wrapper. Knoppers are manufactured at Storck production sites in Germany.