Chipita

Last updated
Chipita S.A.
Company type S.A.
Industry Food
Founded1973;51 years ago (1973)
FounderConstandinos Tsaltas
Headquarters Athens, Greece
Area served
Worldwide
Key people
Spyros Theodoropoulos (CEO)
Products7DAYS, Fineti, Chipicao and others
Revenue546,8 million € (2020)
Owner Mondelēz International
Website chipita.com

Chipita S.A. is a Greek food company headquartered in Athens, Greece. As of 2016, it is stationed within 56 countries. [1]

Contents

History

Chipita is a Greek snack food company established in 1973. In 1991, Chipita introduced one of its flagship products, the 7DAYS croissant—an individually packaged baked snack with long shelf life. Currently, Chipita products are manufactured in plants located in 11 different countries and marketed to consumers in a total of 56 countries, either directly or through strategic partnerships.

The Group has 13 privately owned plants in the Netherlands, Greece, Germany, Bulgaria, Austria, Belgium, the United Kingdom, Poland, Russia, Romania, Turkey, Slovakia and Switzerland (2024). Additionally, six more plants operate through strategic partnerships in Saudi Arabia, Mexico, Malaysia and India. Since this period, Chipita has also set up commercial offices in 15 countries: the Netherlands, Austria, the Czech Republic, Germany, Hungary, Switzerland, Serbia, Slovakia, Croatia, the Baltics, Georgia, Ukraine, Belarus, Belgium and the United Kingdom. Chipita's goods, produced in 16 manufacturing plants in 11 different countries, are delivered to consumers in a total of 56 countries, either directly or indirectly through strategic partnerships.

Chipita employs more than 5,800 people from over 30 different nationalities. Approximately 4,700 [2] of them are employed directly by Chipita and the rest through strategic partner companies.

In May 2021, Mondelēz International acquired Chipita for €2 billion. [3] The transaction was completed on January 3, 2022. [4]

Products

Chipita factory in Tomaszow Mazowiecki, Poland Tomaszowska fabryka greckiej Chipity producenta rogalikow 7 days.jpg
Chipita factory in Tomaszów Mazowiecki, Poland

International brands

7DAYS: A range of sweet and savory flour-based products

Products: Sweet: 7DAYS Single Serve Croissant, 7DAYS mini croissants, 7DAYS Cakes, 7DAYS Biscuits Savory: Bake Rolls, Mini Bake Rolls, Fruit & Nuts, Pizzeti

Fineti: Chipita's confectionery line [5]

Products: Fineti Chocolates, Fineti Dips & Sticks, Fineti Wafer Sticks, Fineti Spread

Chipicao: Geared towards children, Chipicao is a sweet snack brand that includes an additional item, such as a sticker or toy

Products: Chipicao single serve croissants, Chipicao mini croissants, Chipicao biscuits, Chipicao Cakes. [5]

Local Greek brands

Source: [5]

Joint venture partnerships

Chipita S.A. has formed the following joint venture partnerships:

Mexico

Established in 2017, CCP is a Joint Venture between Chipita, Catamo and Mr. Alberto Romo of Proan. CCP handles marketing, sales and distribution of mini croissants designed for kids under the brand Vuala.

India

Britchip was set up in 2017 in India as a joint venture partnership between Chipita and Britannia Industries. Britchip office is based in Bangalore while its manufacturing plant is located in Pune. During the first months of 2019 it introduced croissant of cocoa and vanilla flavors in India under the brand name Treat.

Saudi Arabia

Modern Food Industries (MFI) was set up in 2009 in Saudi Arabia as a joint venture between Chipita, Almarai and The Olayan Group. Based in Riyadh, it has manufacturing plants in Jeddah Al Kharj and Ha'il. In 2009 it introduced the 7DAYS croissant in Saudi Arabia. subsequently also entered the cakes market with its 7DAYS Swiss Rolls and 7DAYS Cake Bars, while in 2018 it launched 7Days Bake Rolls in the market. Modern Food Industries (MFI) is also present in the United Arab Emirates, Kuwait, Oman, Bahrain.

Malaysia

Established in 2016, Muchico Bakery SDN BHD is a joint venture in Malaysia between Chipita and the Tan Family. Muchico Bakery commenced local manufacturing of the products and introduced the 7DAYS croissant as of 2017 in the market of Malaysia and as of 2018 in Singapore.

Related Research Articles

<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Arla Foods</span> Danish-Swedish food company

Arla Foods Group is a Danish-Swedish multinational co-operative based in Viby, Denmark. It is the fifth biggest dairy company in the world and the largest producer of dairy products in Scandinavia and United Kingdom.

<span class="mw-page-title-main">Rusk</span> Hard, dry biscuit

A rusk is a hard, dry biscuit or a twice-baked bread. It is sometimes used as a teether for babies. In some cultures, rusk is made of cake, rather than bread: this is sometimes referred to as cake rusk. In the UK, the name also refers to a wheat-based food additive.

J&J Snack Foods Corp. (JJSFC) is an American manufacturer, marketer, and distributor of name brand snack foods and frozen beverages. Headquartered in Mt. Laurel, NJ, JJSF uses over 175 facilities for manufacturing, warehousing, and distributing located in 44 states, Mexico, and Canada. The company is listed on the NASDAQ Global Select Market as "JJSFC", and serves both national and international markets.

<span class="mw-page-title-main">Britannia Industries</span> Indian food and beverage company

Britannia Industries Limited is an Indian multinational food products company, which sells biscuits, breads and dairy products. Founded in 1892, it is one of India's oldest existing companies and currently part of the Wadia Group headed by Nusli Wadia. As of 2023, about 80% of its revenues came from biscuit products.

<span class="mw-page-title-main">Premier Foods</span> British food manufacturer

Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. The group owns many well-known brands, including Mr Kipling, Ambrosia, Bird's Custard, Angel Delight, Homepride cooking sauces, Lyons, Sharwood's, Loyd Grossman sauces, Oxo, Bisto, Batchelors and Plantastic. Premier Foods also produce cakes under the Cadbury's name, using the brand under licence. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

<span class="mw-page-title-main">SPC Group</span> South Korean conglomerate

SPC Group is a South Korean food company based in Seoul that manufactures food, bread, and other confectionery products. Sangmidang, the precursor of Samlip General Food was founded in 1945 and the group was launched in 2004. SPC Group is one of the oldest brands in the confectionery and bakery industry in Korea. Its catering centers are based in Seongnam, Gyeonggi Province.

<span class="mw-page-title-main">Almarai</span> Multinational food company of Saudi Arabia

Almarai Company is a Saudi multinational dairy company which is listed on the Tadawul stock exchange. It specializes in food and beverage manufacturing and distribution. The company's main offices are located in Riyadh, Saudi Arabia.

<span class="mw-page-title-main">Vivartia</span>

Vivartia Holding S.A. is a food production conglomerate brand in Greece. Its head office is in Marousi, Athens.

Burton's Biscuit Company is a British biscuit manufacturer. It is recognised in the UK as the second-biggest supplier of biscuits. The company was formed by the merger of Burton's Gold Medal Biscuits and Horizon Biscuit Company in October 2000. It re-branded from Burton's Foods to Burton's Biscuit Company in November 2011. It employs over 2,200 people around the UK, in three main manufacturing facilities, Llantarnam, Edinburgh and Blackpool, a chocolate refinery in Moreton, and a central distribution hub in Liverpool. Its head office is in St Albans.

<span class="mw-page-title-main">Old London Foods</span> American baked foods brand

Old London Foods, a subsidiary of B&G Foods, is a company best known for its Melba toast products. Originally based in the Bronx and called the King Kone Corporation, the company changed its name to Old London Foods in May 1960 to match their best-known brand of food products, Old London, which had been in use for nearly 25 years.

<span class="mw-page-title-main">Frito-Lay</span> American company producing snack foods

Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.

<span class="mw-page-title-main">Petromin Corporation</span> Saudi Arabian lubricants and automotive services company

The Petromin Corporation is a Saudi Arabian lubricants and automotive services company, operating in lubricant oils including manufacturer, industrial, and automotive oils and lubricants, car servicing, fuel retailing and car dealerships. The company is one of the "Major Leading Players" of the lubricating grease Industry.

Mondelez International, Inc., styled as Mondelēz International, is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries. It ranked No. 108 in the 2021 Fortune 500 list of the largest United States corporations by total revenue.

<span class="mw-page-title-main">Arasco</span>

ARASCO is a closed joint stock company in Saudi Arabia. It is one of the GCC’s most prominent national food companies, ranking among the 100 largest companies in Saudi Arabia. It is a privately held feed-to-food company. It is Arabian Agricultural Services Company (ARASCO), a food security enterprise and the parent company of six strategic business units. Its business is privately held by Saudi shareholders.

<span class="mw-page-title-main">Cheese cracker</span> Type of cracker

The cheese cracker is a type of cracker prepared using cheese as a main ingredient. Additional common cracker ingredients are typically used, such as grain, flour, shortening, leavening, salt and various seasonings. The ingredients are formed into a dough, and the individual crackers are then prepared. Some cheese crackers are prepared using fermented dough. Cheese crackers are typically baked. Another method of preparing cheese crackers involves placing cheese atop warm crackers. Cheese crackers have been described as a "high-calorie snack", which is due to a higher fat content compared to other types of crackers.

References

  1. "Euroleague Basketball unveil rebrand amid continued tensions with FIBA". Dunsar Media Company Limited.
  2. "Background". www.chipita.com. Archived from the original on 2020-06-27. Retrieved 2020-01-22.
  3. "Chipita Acquisition". Money Review (in Greek). Retrieved 2021-05-27.
  4. "News release of Chipita's acquisition by Mondelēz". Globe Newswire. Retrieved 2022-02-05.
  5. 1 2 3 "Our Brands". www.chipita.com. Archived from the original on 2020-06-27. Retrieved 2020-01-22.

Sources