El Morocco

Last updated
El Morocco
Elmo
El Morocco nightclub New York City 1965.jpg
Constance Bennett, Richard Brown, and Eva Gabor at El Morocco in 1965
El Morocco
Interactive map of El Morocco
Location Manhattan, New York City, U.S.
Coordinates 40°45′32″N73°58′11″W / 40.75875°N 73.96975°W / 40.75875; -73.96975
Type Nightclub
Construction
OpenedOctober 5, 1931
ClosedMay 23, 1970
Tenants
Milan Condominium

El Morocco, sometimes nicknamed Elmo or Elmer, was a nightclub in the Manhattan borough of New York City. It was opened as a speakeasy at 154 East 54th Street and relocated to 307 East 54th Street in its later days. El Morrocco was frequented by the rich and famous from the 1930s until the decline of café society in the late 1950s. It was known for its blue zebra-stripe motif, designed by Vernon MacFarlane, and its official photographer, Jerome Zerbe.

Contents

History

On October 5, 1931, John Perona (born Enrione Giovanni Perona in Chiaverano in the Province of Turin, Italy), [1] an Italian immigrant, with Martín de Alzaga [2] [3] opened El Morocco as a speakeasy at 154 East 54th Street, in Midtown Manhattan, New York City. After prohibition was repealed, it became one of the most popular establishments in New York City.

Originally known as The Morocco, the nightclub was soon renamed El Morocco because of its proximity to the Third Avenue elevated railway ("El"). [4] Its iconic zebra-striped interior was designed by Vernon Balfour McFarlane, an Australian actor turned interior decorator. [4] McFarlane initially proposed the name Sahara, envisioning the club as "an oasis for parched New Yorkers," but owner John Perona rejected it, arguing that the name suggested an "arid desert." [4] As El Morocco, the venue became what has been described as "one of the most caste-conscious, costly and cloistered night clubs in the world." [4] Its regular clientele consisted of fashionable society, politicians, and entertainers. Lucille Ball and Desi Arnaz had their wedding reception at El Morocco in 1940. Part of what made the club the "place to be" was the photographs taken by Jerome Zerbe, which were always in the news the next day. Everyone always knew where the celebrities had been from the background zebra stripes on the banquettes.

The neighborhood started changing after World War II. Eventually, Perona moved the El Morocco to a four-story townhouse at 307 East 54th Street, on the north side of the street near the corner of Second Avenue, in January 1961. [4] [5] [6] After his death in June 1961, his son, Edwin, took over the proprietorship. [4] Later that year, Edwin Perona sold the club to John Mills, who owned it for three years. [7]

From 1964 and 1970, El Morocco was owned by Maurice Uchitel and Sheldon Hazeltine. [8] Before taking over, Uchitel owned the Eden Roc Hotel in Miami Beach for several years. [9] El Morocco closed on May 23, 1970 and re-opened as a private club in 1971. [10]

In 1981, the Second Avenue wing operated briefly as a steakhouse. [11] [12] In 1992, it operated as a topless bar. [13] In 1997, Desmond Wootton bought the property and opened the Night Owls nightclub. The site is now occupied by the Milan Condominium. [14]

In pop culture

References

  1. "New York City – Cafe Society or Up from the Speakeasies". Oldandsold.com. Retrieved December 29, 2011.
  2. Gorbato, Viviana (October 26, 2009). "Macoco, El Playboy Del Siglo" [Macoco, The Playboy of the Century] (in Spanish). Archived from the original on October 26, 2009. Retrieved December 29, 2011.
  3. "Martín de Álzaga" (in Spanish). pilotosmuertos.es. Archived from the original on February 2, 2008. Retrieved December 29, 2011.
  4. 1 2 3 4 5 6 "JOHN PERONA DIES; EL MOROCCO HEAD; Owner of Famed Night Club That Caters to Celebrities". The New York Times. June 11, 1961.
  5. Cunningham, Laura Shaine (September 5, 2004). "Ghosts of El Morocco". The New York Times. Archived from the original on September 9, 2025. Retrieved January 10, 2026.
  6. Boys, Bowery (October 19, 2007). "FRIDAY NIGHT FEVER: El Morocco". The Bowery Boys: New York City History. Retrieved January 10, 2026.
  7. "Nightclubs: In Old Morocco". Time. December 25, 1964. Archived from the original on December 3, 2009. Retrieved May 1, 2010.
  8. Edwards, Joe (1986). "Hazeltine acquires N.Y.'s El Morocco; targets October reopening". Nation's Restaurant News.
  9. "Maurice Uchitel, 88, Owner of El Morocco". The New York Times. May 7, 2000. Retrieved May 1, 2010.
  10. Curtis, Charlotte (December 17, 1971). "El Morocco Reopens as a Private Club—and Siberia Has Been Banished". The New York Times.
  11. Sheraton, Mimi (March 20, 1981). "East Side steak and side dishes of Japan". The New York Times. Retrieved July 27, 2014.
  12. Prial, Frank J. (April 29, 1987). "'21' And El Morocco: 2 Legends Reopen". The New York Times. Retrieved May 1, 2010.
  13. "El Morocco: Famous Sup 'n' Sip Is a Strip". The New York Times. September 27, 1992. Retrieved May 1, 2010.
  14. The Milan Condominium, New York City

Bibliography