Google Searchology

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Searchology 2009 was an event hosted by Google announcing several novel changes in the Google search options. In previous years Google has used this platform to showcase two significant improvements in its search: Universal Search and Personalized Search. Searchology 2009 focused on the users' intent.

Google American multinational Internet and technology corporation

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple and Facebook.

Google Personalized Search is a personalized search feature of Google Search, introduced in 2004. All searches on Google Search are associated with a browser cookie record. Then, when a user performs a search, the search results are not only based on the relevance of each web page to the search term, but also on which websites the user visited through previous search results. This provides a more personalized experience that can increase the relevance of the search results for the particular user. Such filtering may also have side effects, such as creating a filter bubble.

Wonder Wheel

Wonder Wheel provides the user with a flash based interface having the searched query in the middle and the related queries at its branches. The text based results are still available but shifted rightwards. As the user clicks on the related query, the Wonder Wheel expands and the results at the right hand side of the page changes. The main aim of the Wonder Wheel is to guide the user to reach to the relevant resource in an intuitive manner.

Google Squared

When a search is made via Google Squared, the results are presented in the form of rows and columns. Further, these results can be exported to an online spreadsheet program whereby it can be stored into a database.

Although it was presented to the group of media and people from search industry on May 12, 2009, yet it was not made public as Google’s Associate Product Manager Alex Komoroske admitted that owing to the search flaws in Google Squared, later it was launched in Google Labs on June 3, 2009.

Google Labs was a page created by Google to demonstrate and test new projects.

Rich Snippet

Rich Snippet [1] displays additional data from other pages about the resources being displayed in the search result. In order to work, webmasters must incorporate open standards such as microdata, microformats or RDFa, and JSON-LD in their web pages. Google does not guarantee that the use of these open standards will result in rich snippets.

Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows them to understand the information on web pages and provide more relevant results to users. Microdata uses a supporting vocabulary to describe an item and name-value pairs to assign values to its properties. Microdata is an attempt to provide a simpler way of annotating HTML elements with machine-readable tags than the similar approaches of using RDFa and microformats.

A microformat is a World Wide Web-based approach to semantic markup which uses HTML/XHTML tags supported for other purposes to convey additional metadata and other attributes in web pages and other contexts that support (X)HTML, such as RSS. This approach allows software to process information intended for end-users automatically.

RDFa is a W3C Recommendation that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within Web documents. The RDF data-model mapping enables its use for embedding RDF subject-predicate-object expressions within XHTML documents. It also enables the extraction of RDF model triples by compliant user agents.

Rich Card

On May 17, 2016, Google announce a new search result format builder called "Rich Card". Rich cards [2] are similar like Rich snippet, use schema.org Structured markup to showcase the content in a new visual format. Rich card for four content categories: Recipes, Events, Product and Reviews.

When a user asks a question in Google Search, we might show a search result in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL. [3] [4]

Notes and references

  1. ↑ "Rich Snippets". Google Developers. Retrieved 2015-09-14.
  2. ↑ "Rich Card". SEO Leap.
  3. ↑ "Featured snippets in search". Search Console Help.
  4. ↑ "2017研究顯示：Google精選摘要會對排名產生負面影響". Whoops SEO. 2017-06-01. Retrieved 2017-06-13.

Speakers

1. Udi Manber, VP, Engineering (Core Search)
2. Patrick Riley, Software Engineer
3. Scott Huffman, Engineering Director
4. Marissa Mayer, VP, Search Products and User Experience
5. Nandu Jankiram, Associate Product Manager
6. Alex Komoroske, Associate Product Manager
7. Kavi Goel, Product Manager
8. John Taylor, Software Engineer

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