HeyGen

Last updated
HeyGen
Industry Artificial intelligence
Founded2020;5 years ago (2020)
Founders
  • Joshua Xu
  • Wayne Liang
Headquarters,
Website heygen.com

HeyGen is a generative artificial intelligence company that creates photo-realistic avatars via user-submitted photos and videos as well as a library of pre-made avatars and voices. [1] [2] The digital avatar can recite prompts in multiple languages. [1] [3]

When submitting content to be used in the generation of a video, users are required to give verbal consent, along with a spoken password to verify their identity. Human moderators are used to remove and block any content used for the purpose of bullying, harassment, and the spread of disinformation, [4] in addition to the use of an automated content filter. [1]

History

HeyGen (originally named Surreal, later rebranded from Movio) [5] was founded by Joshua Xu and Wayne Liang in 2020. HeyGen established its headquarters in Los Angeles in 2022. [6] The company initially raised capital from investors including Sequoia China (now HongShan) and ZhenFund. [2]

The HeyGen app launched in September 2022. In November 2023, the company raised $5.6 million in funding from Sarah Guo’s venture capital firm, Conviction. In exchange for the funding, Guo would replace HongShan’s seat on the board of directors. As of the same date, the company reported employing 25 people. [2]

In 2024, the service was used to translate and lip-sync Argentinian president Javier Milei’s speech to the World Economic Forum. [7]

In June 2024, HeyGen raised $60 million in a funding round that valued the company at $500 million. The funding was led by Benchmark, with participation from Conviction, Bond Capital, and Thrive Capital. As of that date, the company reported having more than 40,000 customers and an annualized recurring revenue of $35 million. [4]

In November 2024, HeyGen was recognized by Fast Company as part of the publication’s "Next Big Things in Tech" list. [8] The company was also recognized by Inc. as part of their 2024 "Best in Business" list. [9]

References

  1. 1 2 3 Fried, Ina (1 September 2023). "How to create your own personal deepfake". Axios.
  2. 1 2 3 Kai, Kenrick (29 November 2023). "AI Video Startup HeyGen Launches Near-Instant Avatar Generator, Adds $5.6 Million In Funding". Forbes.
  3. Herrman, Josh (28 March 2024). "The Deodorant AI Spokesmodel Is a Real Person, Sort Of". New York Magazine.
  4. 1 2 Metz, Rachel (20 June 2024). "AI Video Startup HeyGen Valued at $500 Million in Funding Round". Bloomberg.
  5. Le, Kelly (24 June 2024). "AI start-up HeyGen raises US$60 million after pivoting away from mainland China investors". South China Morning Post.
  6. Olcott, Eleanor (6 June 2024). "US tech sector pressures Chinese venture capital to divest". Financial Times.
  7. Thomas, Sean (20 January 2024). "AI just changed the world. Again". The Spectator.
  8. Sullivan, Mike (19 November 2024). "The 11 next big things in AI and data innovations for 2024". Fast Company.
  9. "Best in Business 2024". Inc. Magazine. Retrieved 1 March 2025.