A hypercasual game is a video game (typically a mobile video game) which is easy-to-play and usually free-to-play; hypercasual games also feature very minimalistic user interfaces. Popularized in 2017 by game makers such as Kwalee, Ketchapp and Voodoo, these games can be quickly played after downloading, usually without any tutorial or instructions. They also often use a 2D design with a simple color scheme, easy mechanics adding to their simplicity. Usually featuring infinite looped mechanics, hypercasual games are playable for an infinite amount of time, leading to their addictive nature. Some argue hypercasuals are a business model, rather than a genre.[ citation needed ] These games are often played while multitasking, which is why their simple user interface is essential. [1] Because of the lack of a robust in-game economy and free download cost of most hyper-causal games, revenue is mostly generated from ads.
Most of these ads come in the form of:
Hypercasual games gained traction in 2017 in mobile gaming, but are often seen as a genre similar to the 1970s video games that lacked detailed design and gameplay. The first hypercasual game that gained wide popularity was Flappy Bird , which saw over 50 million downloads and generated around $50,000 a day in its prime. [2] Since then, hypercasual games have dominated top-charts in multiple mobile game stores such as the Google Play Store and the App Store (iOS). According to the EEDAR, the majority of mobile video-game users play while multitasking, and because of their simplicity, hypercasual games have become increasingly popular among these users. [3] In 2016, popular gaming company, Ubisoft, bought Ketchapp (one of the hypercasual gaming company pioneers). [4] In 2017, Goldman Sachs invested $200 million in hypercasual gaming company Voodoo. [5]
A multiplayer video game is a video game in which more than one person can play in the same game environment at the same time, either locally on the same computing system, on different computing systems via a local area network, or via a wide area network, most commonly the Internet. Multiplayer games usually require players to share a single game system or use networking technology to play together over a greater distance; players may compete against one or more human contestants, work cooperatively with a human partner to achieve a common goal, or supervise other players' activity. Due to multiplayer games allowing players to interact with other individuals, they provide an element of social communication absent from single-player games.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
Gameplay is the specific way in which players interact with a game, and in particular with video games. Gameplay is the pattern defined through the game rules, connection between player and the game, challenges and overcoming them, and player's connection with it. Video game gameplay is distinct from graphics and audio elements. In card games, the equivalent term is play.
A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone, tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994.
A video game clone is either a video game or a video game console very similar to, or heavily inspired by, a previous popular game or console. Clones are typically made to take financial advantage of the popularity of the cloned game or system, but clones may also result from earnest attempts to create homages or expand on game mechanics from the original game. An additional motivation unique to the medium of games as software with limited compatibility, is the desire to port a simulacrum of a game to platforms that the original is unavailable for or unsatisfactorily implemented on.
A casual game is a video game targeted at a mass market audience, as opposed to a hardcore game, which is targeted at hobbyist gamers. Casual games may exhibit any type of gameplay and genre. They generally involve simpler rules, shorter sessions, and require less learned skill. They do not expect familiarity with a standard set of mechanics, controls, and tropes.
A social network game is a type of online game that is played through social networks or social media. They typically feature gamification systems with multiplayer gameplay mechanics. Social network games were originally implemented as browser games. As mobile gaming took off, the games moved to mobile as well. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. Traditionally they are oriented to be social games and casual games.
Flappy Bird is a 2013 casual mobile game developed by Vietnamese video game artist and programmer Dong Nguyen, under his game development company .Gears. The game is a side-scroller where the player controls a bird, Faby, attempting to fly between columns of green pipes without hitting them. The player's score is determined by the number of pipes they pass. Nguyen created the game over a period of several days, using the bird from a cancelled game made in 2012.
2048 is a single-player sliding tile puzzle video game written by Italian web developer Gabriele Cirulli and published on GitHub. The objective of the game is to slide numbered tiles on a grid to combine them to create a tile with the number 2048; however, one can continue to play the game after reaching the goal, creating tiles with larger numbers. It was originally written in JavaScript and CSS over a weekend, and released on 9 March 2014 as free and open-source software subject to the MIT License. Versions for iOS and Android followed in May 2014.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
Incremental games, also known as clicker games, clicking games or tap games, are video games whose gameplay consists of the player performing simple actions such as clicking on the screen repeatedly. This "grinding" earns the player in-game currency which can be used to increase the rate of currency acquisition. In some games, even the clicking becomes unnecessary at some point, as the game plays itself, including in the player's absence; such games are called idle games.
Ketchapp SARL is a French video game publisher based in Paris, specializing in the mobile games market. Founded in 2014 by brothers Antoine and Michel Morcos, the company first came into the public eye later that year, through its port of the open-source game 2048. Ketchapp has been accused of cloning popular casual games by other developers. When Ketchapp was acquired by Ubisoft in September 2016, the company had more than 700 million downloads across their portfolio of games.
Tencent Games is the video game publishing subdivision of Tencent Interactive Entertainment, the digital entertainment division of Tencent Holdings. It has five internal studio groups, including TiMi Studio Group. Tencent Games was founded in 2003 to focus on online games. In 2021, it launched its international Level Infinite brand, which is stated to be operated from its Singapore office.
Homescapes is a casual free-to-play puzzle game. It was developed and launched by Playrix in 2017 as a spiritual successor to their 2016 match-3 game, Gardenscapes. The storyline narrates attempts by the game's protagonist, Austin the Butler, to restore his childhood home. The game is available on Apple's App Store for iOS and macOS, and also on Android via Google Play, Amazon Appstore, or Huawei AppGallery. It is also available for Windows on the Microsoft Store.
Ludo King is a free-to-play mobile game application developed by Gametion Technologies Pvt Ltd, a game studio based in Navi Mumbai, India. Gametion is owned by Vikash Jaiswal. The game is developed on the Unity game engine and is available on Android, iOS, Kindle, Windows Phone and Microsoft Windows platforms. The game is a modernization of the board game Ludo, which is based on the ancient Indian game of Pachisi.
Hole.io is a 2018 arcade physics puzzle game with battle royale mechanics created by French studio Voodoo for Android and iOS.
Voodoo SAS is a French video game developer and publisher based in Paris. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo's games began predominantly as free-to-play "hyper-casual games", which they helped popularize. Since then, the company has shifted to developing and publishing casual games and apps. Its games have been collectively downloaded 5 billion times as of May 2021. By February 2022, their apps surpassed 6 billion installs. The company has been criticised for cloning other games.
GDevelop is a 2D and 3D cross-platform, free and open-source game engine, which mainly focuses on creating PC and mobile games, as well as HTML5 games playable in the browser. Created by Florian Rival, a software engineer at Google, GDevelop is mainly aimed at non-programmers and game developers of all skillsets, employing event based visual programming similar to engines like Construct, Stencyl, and Tynker.
The popularisation of mobile games began as early as 1997 with the introduction of Snake preloaded on Nokia feature phones, demonstrating the practicality of games on these devices. Several mobile device manufacturers included preloaded games in the wake of Snake's success. In 1999, the introduction of the i-mode service in Japan allowed a wide variety of more advanced mobile games to be downloaded onto smartphones, though the service was largely limited to Japan. By the early 2000s, the technical specifications of Western handsets had also matured to the point where downloadable applications could be supported, but mainstream adoption continued to be hampered by market fragmentation between different devices, operating environments, and distributors.
Endless runner or infinite runner is a subgenre of platform game in which the player character runs for an infinite amount of time while avoiding obstacles. The player's objective is to reach a high score by surviving for as long as possible. The method by which the game level or environment appears to continuously spawn before the player is an example of procedural generation. The genre exploded on mobile platforms following the success of Doodle Jump, Canabalt, and Temple Run being other popular examples. Its popularity is attributed to its simple gameplay that works well on touchscreen devices.