This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.
Ipsos Reid was the name of a Canada-based research company, still existing under the name Ipsos as the Canadian arm of the global Ipsos Group. Founded in Winnipeg in 1979 as the Angus Reid Group, the company expanded across the country and was purchased by the Ipsos Group and given the name Ipsos Reid in 2000.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Barb Audiences Ltd is a British organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR, whilst the BBC did their own audience research.
Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group. It was formed by a merger of Ipsos UK and MORI in October 2005.
GfK is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany.
Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
The Brazilian Institute of Public Opinion and Statistics is a Brazilian market research company. IBOPE provides data on media, public opinion, voting intention, consumption, behavior, marketing, branding and other issues as required by clients in Brazil and other countries in Latin America.
The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length. Students pursuing this degree study the aspects of research in the field of marketing. Unlike an M.B.A., which is a general business degree, the Master of Marketing Research focuses solely on the aspects of marketing research.
Research International was a British-based international marketing research company, created in 1962 as a daughter company of Unilever and originally known as Research Bureau Limited, RBL. The company was the result of a merger of the central Unilever Market Research Department and the research unit of Unilever's in-house advertising agency, Lintas. The purpose was to offer Unilever's long-standing market research knowhow as a service to other companies, thus converting two internal cost centres to a profitable daughter company.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom.
Kantar IMRB is a market research, survey and business consultancy firm. It is headquartered in Mumbai, India and has operations in over 15 countries. IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network.
Colmar Brunton was a market research agency founded in New Zealand in 1981. It was later merged with Kantar in both Australia and New Zealand in 2020–21.
This article provides a list of scientific, nationwide public opinion polls that were conducted leading up to the 2011 Canadian federal election.
This page lists nationwide public opinion polls that have been conducted relating to the 2016 United States presidential election. The two major party candidates were chosen at the Democratic National Convention and Republican National Convention in July 2016.
Kantar Media Research Philippines, is a market research firm in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings for the entire Philippines. Kantar Media's main television partner is ABS-CBN.
This table provides a list of scientific, nationwide public opinion polls that were conducted from the 2011 Canadian federal election leading up to the 2015 Canadian federal election, which was held on October 19, 2015. For riding-specific polls see 2015 constituency polls.
In the run-up to the 2023 Dutch general election, various organisations carried out opinion polling to gauge voting intentions in the Netherlands. Results of such polls are displayed in this list.