History
MasterFoods was created by Henry Lewis in Australia in 1945. Originally launched as "Henry Lewis & Company" in 1926, [6] they began by importing specialty international foods and spices such as paprika, bay leaves and canned asparagus. [7] The business was renamed to "Henry Lewis & Sons" [6] and later Masterfoods (also seen as MASTERFOODS, MasterFoods and Master Foods) [6] [8] on 20 July 1945 and began manufacturing their own products in the 1950s. [7] Henry Lewis passed the business onto his sons John (born 1920), Victor (born 1923) and David (born 1929) all of whom worked in the business. [6] John as chairman and managing director, Victor as production director and David as research director. [9] Victor studied food technology in the United States of America, returning in 1949, becoming one of Australia's first food technologists. [6] The company began manufacturing foods in the 1950s, with the first product being bread and butter cucumbers. During WWII when importation was restricted the company acted as a distributor for Australian and New Zealand brands. [6] The brand was sold to Mars Inc. in 1967, and Mars Food Australia was created as a part of the purchase. [1] At the time of sale, Masterfoods had over 150 products and were distributing to 40 countries, 25 percent of turnover was imported goods. [8]
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