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The Mazda Savanna is a rotary-powered automobile sold by the Japanese manufacturer Mazda between 1971 and 1978. Between 1978 and 1991, spanning two generations, Mazda sold the Savanna replacement as the Mazda Savanna RX-7. Mazda exclusively used the Savanna nameplate in Japan. It was exported as the Mazda RX-3 in its first generation from 1971-1978, and as the Mazda RX-7 in its subsequent generations.
For the original 1971 version of Savanna, Mazda fitted its 10A rotary engine to the Mazda Grand Familia to create a separately marketed product sold in coupé, sedan, and station wagon guises. The engine was upgraded to the larger 12A rotary in the GT model introduced in September 1972, and eventually this became the standard engine across the entire range. Coupé sales accounted for over half of total sales, influencing the design and marketing of the second generation of Savanna. The subsequent two generations, released in 1978 and 1985 respectively, fitted the rotary engines to a unique coupe body that sold internationally as the Mazda RX-7.
The rotary engine had financial advantages to Japanese consumers in that the engine displacement remained below 1.5 litres, a significant determination when paying the Japanese annual road tax which kept the obligation affordable to most buyers, while having more power than the traditional inline engines.
Mazda Motor Corporation, also known as simply Mazda, is a Japanese multinational company that produces automobiles and engines. Its headquarters are located in Fuchū, Hiroshima, Japan. The company was founded on January 30, 1920 as Toyo Cork Kogyo Co., Ltd., a cork-making factory, by Jujiro Matsuda. It changed its name to Toyo Kogyo Co., Ltd. in 1927 and started producing vehicles in 1931. The name Mazda was derived from Ahura Mazda, the god of harmony, intelligence and wisdom in Zoroastrianism, as well as from the surname of the founder. Mazda is one of the largest automakers in Japan and the world. In 2015, it produced 1.5 million vehicles for global sales, of which nearly one million were made in Japan and the rest in various other countries. It ranked as the 15th-largest automaker by production volume globally in 2015. Mazda is known for its innovative technologies, such as the Wankel engine, the SkyActiv platform, and the Kodo Design language. It also has a long history of motorsport involvement, winning the 24 Hours of Le Mans in 1991 with the rotary-powered Mazda 787B. Mazda has several alliances and partnerships with other automakers, such as Toyota, Ford, and Hyundai.
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The Mazda Grand Familia is an automobile which was produced by Mazda in Japan from 1971 to 1978. It was sold as the Mazda 808 in some export markets including Asia, Australia, and New Zealand, and as the Mazda 818 in many others - this was mostly due to Peugeot having trademarked three-digit numbers with a middle zero in many markets. The body style configurations offered were a two-door coupé, a four-door sedan, and a five-door station wagon. The Grand Familia offered only inline four cylinder engines. The largely identical rotary-powered versions were marketed as the Mazda Savanna in Japan, with export markets taking this model as the Mazda RX-3.