No Broke Boys

Last updated

"No Broke Boys"
Single by Tinashe
from the album Quantum Baby
ReleasedOctober 18, 2024[ citation needed ]
Genre R&B
Length2:12
Label
Songwriter(s)
Producer(s)
  • Ricky Reed
  • Phoelix
  • Zack Sekoff
Tinashe singles chronology
"Getting No Sleep"
(2024)		"No Broke Boys"
(2024)		"Cross That Line"
(2024)

"No Broke Boys" is a song by American singer-songwriter Tinashe. It was released as the third single from her seventh studio album, Quantum Baby on October 18, 2024 via her independent label Tinashe Music Inc. and Nice Life Recording Company. The song was written by Tinashe, Ricky Reed, and Phoelix, and was produced by Reed, Phoelix, and Zack Sekoff. [1]

Contents

Background

The song was confirmed for release on August 1, 2024 when Tinashe revealed it on the track listing of Quantum Baby. [2] On August 12, Tinashe went live on Instagram and revealed that the concluding chorus of the song was inspired by Janet Jackson's 1998 single "Go Deep". The final chorus includes crowd vocals from Tinashe, her best friend Alicia, and her cousin Nakisa. [3]

Critical reception

The song was met with generally mixed reviews. Upon his review of the song's parent album, Anthony Fantano of The Needle Drop claimed "It's actually memorable. It's actually snappy while still being very smooth and low-key. I wish more songs on the record hit the balance that this one does. In fact, that's what made so much of BB/Ang3l so good". [4] Soul In Stereo's Edward Bowser reviewed the song and stated "The energetic production is a welcome change of place and like many of the better songs on the album, it's undeniably catchy". [5] Pitchfork's Tarisai Ngangura claimed the song was "not deep enough to jolt any festering memories". [6] Nick Seip of Slant Magazine described the song as "infectious" and called it "an empowering earworm", comparing it to the 1999 TLC hit song, "No Scrubs". [7]

Music video

Tinashe initially released a lyric video to the song on August 29, 2024. [8] She confirmed the song would be accompanied with a music video on October 4 via her TikTok. In Los Angeles, she previewed the video for her audience at the Greek Theatre on October 17, while on her Match My Freak: World Tour. The video premiered on her Vevo channel the following day. It was directed by Aerin Moreno and was choreographed by Monica Douglas. The video referenced the 2000 film Bring It On , with one cheer team wearing white uniforms and the other team wearing black uniforms. Tinashe portrays the captain of the white-uniformed cheer team. [9]

Credits and personnel

Charts

Chart performance for "No Broke Boys"
Chart (2024)Peak
position
New Zealand Hot Singles (RMNZ) [10] 25
US Hot R&B Songs ( Billboard) [11] 25
US Rhythmic ( Billboard ) [12] 13

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References

  1. ↑ Tinashe – No Broke Boys , retrieved November 1, 2024
  2. ↑ "Tinashe's 'Nasty' Summer Continues With Her 'Quantum Baby' Tracklist". Uproxx . August 1, 2024. Retrieved November 1, 2024.
  3. ↑ Marc Gargoy (August 13, 2024). Tinashe Instagram live 08/13 (Thirsty & No broke boys snippet) . Retrieved November 1, 2024– via YouTube.
  4. ↑ "Tinashe - Quantum Baby". The Needle Drop. August 23, 2024. Retrieved November 1, 2024.
  5. ↑ Bowser, Edward (August 16, 2024). "Album Review: Tinashe, Quantum Baby". Soul In Stereo. Retrieved November 1, 2024.
  6. ↑ Ngangura, Tarisai. "Tinashe: Quantum Baby". Pitchfork. Retrieved November 1, 2024.
  7. ↑ Seip, Nick (August 19, 2024). "Tinashe 'Quantum Baby' Review: Effortlessly Cool but Too Short". Slant Magazine. Retrieved November 1, 2024.
  8. ↑ Tinashe - No Broke Boys (Official Lyric Video). TinasheOfficialVEVO. August 28, 2024. Retrieved November 1, 2024– via YouTube.
  9. ↑ Tinashe - No Broke Boys (Official Video). TinasheOfficialVEVO. October 18, 2024. Retrieved November 1, 2024– via YouTube.
  10. ↑ "Explore our 50 year history". aotearoamusiccharts.co.nz. Retrieved November 1, 2024.
  11. ↑ "Tinashe Chart History: Hot R&B Songs". Billboard. Retrieved November 3, 2024.
  12. ↑ "Tinashe Chart History (Rhythmic)". Billboard. Retrieved December 10, 2024.
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