Ojos Así

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After rising to prominence with the success of her major-label debut album Pies Descalzos (1995), Shakira was introduced to Emilio Estefan, then the most important producer in the Hispanic market, by her promoter and longtime friend, Jairo Martínez. Estefan was renowned for launching the careers of several Hispanic singers, including Thalía and his wife Gloria Estefan. [3] He decided to work with Shakira as he identified her potential to break into the US Latin market, though one of Shakira's concerns about working with him was creative control over her music. Before signing their contract, the roles and duties were finalized: Estefan would be her manager and executive producer, but she would be in charge of all material and arrangements and have final approval over her records. She later stated about Estefan, "He had a great respect for me as an artist and trusted me totally on this project." [3] They started working on Estefan's Crescent Moon Studios in Miami, Florida. [4] [3] She insisted on perfection, working on the material to the point of exhaustion. "I made two or three demos of each song. I became a human being so demanding of myself that until the song made my hair stand on end, I wouldn't stop". [3]

Equipment for the recording of her subsequent album Dónde Están los Ladrones? included old amplifiers to achieve a better sound, a 40-year-old German microphone, and several innovations in the instrumental mixes. [5] The album took nine months to produce, longer than Shakira's previous records since more people were involved. Shakira commented, "To me it's a normal time, the gestation period for a baby. But many people wag their finger and tell me that the next one cannot take so long..." [3] Shakira was involved with the compositions for all the tracks in the album, including "Ojos Así". [6] "Ojos Así" was written by Shakira and composed and produced by her along with Pablo Flores and Javier Garza. [7] Infused with nuances of Arabic pop, [8] the song characterizes Shakira as a globetrotter jaded by life's experiences whose soul is revitalized by the amorous gaze of her crush. [9] The singer bemoans that, despite having traversed the distance from Beirut to Bahrain, she has yet to encounter "eyes like yours". [2] The track is sung mostly in Spanish, a few verses in Arabic, and has a backing chorus performing in the latter language. [3] [10]

The success of Dónde Están los Ladrones? prompted Gloria Estefan, to persuade Shakira to record the album in English and attempt to cross over into the mainstream pop industry. [11] However, she was initially hesitant to record songs in English as it was not her first language, so Estefan offered to translate "Ojos Así" into English in order to show her that "it could translate well". [11] Shakira then began translating the song herself and showed it to Gloria Estefan, and would say, "Quite honestly, I can't do this better!" [11] As Shakira wanted to have full control over her recordings, she decided to learn English better to enable her to write her own songs. [12] She was supposed to return to the studio to record an English-language version of the album in January 1999. [13] It did not come to fruition, and a new album titled Laundry Service was released instead as her first crossover album. [12] Despite the cancellation of the project, the English-language version of "Ojos Así" still appeared on Laundry Service as "Eyes Like Yours". [14]

Promotion

"Ojos Así" was released to radio stations worldwide by Sony Discos as the album's fifth single in October 1999. [15] [16] It was later included on her greatest hits album Grandes Éxitos (2002). [17] Its music video was directed by Mark Kohr and filmed in Los Angeles. [18] [19] The film depicts Shakira interspersed with her belly dancing and performing in front of a crowd. [20] At the inaugural Latin Grammy Awards in 2000, it was nominated in the category of Latin Grammy Award for Best Short Form Music Video, [21] which went to "No Me Dejes de Querer" by Gloria Estefan. [22] The video won the International Viewer's Choice Award (North) at the 2000 MTV Video Music Awards, and was also nominated for the same award in the South category, losing to "La Vida" by Los Fabulosos Cadillacs. [23] [24]

Live performances

"Ojos Así" was included on the set list for the following tours: Tour Anfibio (2000), [25] Tour of the Mongoose (2002–03), [26] the Oral Fixation Tour (2006–07), [27] and The Sun Comes Out World Tour (2010–11), [28] In August 1999, Shakira sang an acoustic version of "Ojos Así" during an episode of MTV Unplugged in New York City. [29] The performance was included on her first live album, MTV Unplugged (2000). [30] She also performed "Ojos Así" at the 2000 Latin Grammy Awards. [31] During a specific rendition of "Ojos Asi" in San Diego in 2003, Shakira commenced her concert with this song, eliciting exultation from the audience as she belly-danced in sync with the tune. [32] She sang it during the Rock in Rio festivals in Portugal in 2006 and Spain in 2007. [33] [34] It was also performed at the 2010 Glastonbury Festival and the Super Bowl LIV halftime show in 2020. [35] [36]

Reception

AllMusic reviewer Alex Henderson compared Shakira to Alanis Morissette and stated, "it would be hard to imagine her coming up with something as poetic as the Middle Eastern fantasy that Shakira vividly describes on her Arabic-influenced mega-hit 'Ojos Así'". [37] John Lannert of Billboard called "Ojos Así" the album's "most satisfying track". [38] The Hispanic magazine editor Mark Holston felt that the song "evokes the singer's Middle Eastern roots on a performance that effectively blends World Beat rhythms with Shakira's earthy vocals". [39] Writing for The Modesto Bee , Steve Morse elucidated how Shakira, through her song "Ojos Asi", did not forsake her Middle Eastern heritage, as evidenced by the presence of distinct Arab musical elements in the piece. [32] The Los Angeles Times reviewer Ernesto Lechner called it "superb". [40]

Critics were less favorable towards the English version. While calling the translation an "admirable" attempt, the Democrat and Chronicle writer Ramiro Burr commented that it "doesn't have the fire and snap of the original". [41] In a scathing review of the album, Arturo Garcia from The Wichita Eagle criticized it as "nothing less than a perversion of the original". [42] Writing for the Knight Ridder, Elio Leturia felt that while the track is "[v]ibrant and highly romantic, it loses its richness of its Spanish counterpart". [43] The Sacramento Bee reviewers Chris Macias and Bruce Dancis described the song as a "clunky trip to the nightclubs of Kashmir". [44]

At the inaugural Latin Grammy Awards in 2000, "Ojos Así" won Best Female Pop Vocal Performance. [22] It won an award at the 2002 BMI Latin Awards. [45] In 2022, it was listed as one of the 200 greatest dance songs of all time by Rolling Stone . [46]

Commercially, "Ojos Así" ranked in several European charts including Belgium (in both Flanders and Wallonia), [47] [48] France, [49] the Netherlands, [50] [51] and Switzerland. [52] In the United States, the track peaked at number 22 and 9 on the Billboard Hot Latin Songs and Latin Pop Airplay charts. [53] [54]

Credits and personnel

Credits are adapted from the liner notes of Dónde Están los Ladrones?. [7]

"Ojos Así"
Shakira - Ojos Asi (Official Single Cover).png
Single by Shakira
from the album ¿Dónde Están los Ladrones?
ReleasedOctober 1999 (1999-10)
Studio Crescent Moon Studios, Miami, Florida
Genre Dance-pop [1] WorldbeatArabic music
Length3:57
Label Sony Discos
Composer(s)
Lyricist(s) Shakira
Producer(s)
  • Shakira
  • Pablo Flores
  • Javier Garza
Shakira singles chronology
"No Creo"
(1999)
"Ojos Así"
(1999)
"Moscas en la Casa"
(1999)
Music video
"Ojos Así" on YouTube

Track listings

Charts

Certifications

Certifications and sales for "Ojos Así"
RegionCertification Certified units/sales
Brazil (Pro-Música Brasil) [61] Gold30,000
Mexico (AMPROFON) [62] 2× Platinum120,000
United States (RIAA) [63] Gold500,000

Sales+streaming figures based on certification alone.

Adaptations

The song was adapted in Greek by Natasa Theodoridou with the title "Καταζητείται" (Wanted) in her 2001 album Υπ' ευθύνη μου (I'm in charge). [64]

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