The Filipino boy band SB19 have appeared in various visual media, including numerous music videos, television shows, online shows, and commercials. The boy band was formed in 2016 by a local subsidiary of the South Korean entertainment company ShowBT by selecting the members from a talent search to undergo training. [1] They debuted in 2018 with the single "Tilaluha", which had their first accompanying music video. [2] However, they only achieved a breakthrough with the single "Go Up" (2019) after a video of the group dancing to the song went viral on social media. [3] That helped them appear on several local television shows, [4] like morning news shows Unang Hirit and Umagang Kay Ganda . [5] [6] The boy band released the music video for their third single, "Alab (Burning)", in 2020, [7] which won the Music Video of the Year category at the 2021 Myx Music Awards. [8]
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SB19's first extended play (EP), Pagsibol , was released in 2021, supported by three videos for the songs "What?", "Bazinga", and "SLMT". The band member Justin directed the music video for "What?", [9] which gained over one million views in its first 24 hours of release and was praised for its depiction of the Murillo–Velarde map of the Philippines, [10] [11] while the video for "Bazinga", directed by Jonathan Tal Placido, won Music Video of the Year at the 14th PMPC Star Awards for Music in 2024. [12] The group followed the EP with "WYAT (Where You At)" in 2022, [13] accompanied by a music video directed by Jireh Christian Bascano, [14] which received nominations for the Music Video of the Year category at the 2023 Awit Awards and 15th PMPC Star Awards for Music, winning the category at the latter. [14] [15] While touring for the song's namesake tour that year, the band debuted on American television, appearing on Good Day New York. [16] In addition, they collaborated with Ben&Ben for the music video for "Mapa (Band Version)" (2021) and with Bini for "Kabataang Pinoy" (2022). [17] [18]
SB19 released their second EP, Pagtatag! , in 2023, with music videos for the songs "Gento", "I Want You", and "Freedom". The first two, directed by Kerbs Balagtas and Jed Regala, respectively, [19] [20] earned nominations for the Music Video of the Year category at the 2024 Awit Awards. [21] In 2024, they appeared in the documentary film directed by Regala, Pagtatag! The Documentary , documenting the Pagtatag! World Tour (2023–2024). [22] It became the highest-grossing Filipino documentary film in the Philippines. [23] That year, the band released collaborative singles and music videos with other artists: they collaborated with Ian Asher and Terry Zhong for "Moonlight", [24] apl.de.ap for "Ready", [25] and Gloc-9 for "Kalakal", [26] with the video for the latter being named by Billboard Philippines as one of the best music videos of 2024. [27] The group released their third EP, Simula at Wakas , in 2025, [28] supported by three music videos. The first was for the EP's lead single, "Dam", [29] directed by Alanshii, [30] which became the second most-viewed music video by a Filipino artist in 24 hours, [31] with four million views. [32]
Since their debut, SB19 have been recurring performers on noontime variety shows, namely ASAP, [A] It's Showtime, [B] and All-Out Sundays. [C] The group have also endorsed numerous brands, appearing in many commercials, including for Pizza Hut, [33] GCash, [34] and McDonald's. [35] In addition to SB19's music career, the group star in their own variety show series Show Break (2018–present), [36] and have ventured into acting with main roles in the self-released online short film Ex-Mas (2020) [37] and the web series Our Zone: Anniversary Series (2021) and School Buddies (2022). [38] [39] [40]
