SB19

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SB19
SB19 at the Billboard K Power 100, August 27 2024.jpg
SB19 at Billboard K Power 100 (left to right): Pablo, Josh, Justin, Stell and Ken
Background information
Also known asSound Break 19
Mahalima
Origin Manila, Philippines
Genres
Works
Years active2018–present
Labels
Members

SB19 is a Filipino boy band formed in 2018, consisting of Pablo, Josh, Stell, Ken, and Justin. They are noted for their contributions to the contemporary Pinoy pop scene and became the first Southeast Asian act to be nominated on the Billboard Music Awards, as well as the first Southeast Asian act to make an appearance in the top 10 of the Billboard Social 50.

Contents

For their significant contributions in pioneering Philippine pop music to the global scene, SB19 has been dubbed the "Kings of P-pop" by the public and various media. [1] [2] The group promotes its music as part of Pinoy pop, a sub-genre of Original Pilipino Music. [3]

Career

2018–2020: Formation and first album

In 2016, ShowBT Philippines, a subsidiary of the Korean company ShowBT Group, conducted a talent search for performers, [4] with the aim of localizing K-pop in other Asian countries. [5] [6]

The candidates went through a difficult South Korean-inspired training camp, including physical training and "personality development". Trainees who were judged inadequate were sent home, [7] until the final seven members were chosen. The training continued, with over-nine-hour work days; of the seven members, Stell remained with ShowBT, three quit, and Pablo, Josh, and Justin left but changed their minds later. Ken, a previous candidate, also joined the group. These five became the current members of SB19. [5] Pablo—initially using the stage name Sejun—is the band's leader. [8]

SB19 debuted on October 26, 2018, with the single "Tilaluha", [9] a sentimental ballad. It was followed by their fast-paced second single "Go Up", [5] which was released on July 19, 2019. [10] The group received little attention following this regrouping, and its members began to grow disheartened. [7] They were on the verge of deciding to disband but several months after the song was released, their dance practice video of the song went viral on Twitter and Facebook, and SB19 was able to secure spots on Philippine television and radio. The newfound opportunity led them to use social media as a strategy to gain recognition and start planning a tour. [11] [12] [13]

On November 20, 2019, SB19 became the first Filipino act to appear on the Billboard Next Big Sound chart. [14] [15] They also became the first Filipino act to enter the Billboard Social 50, debuting at number 28 on the week of December 28, 2019. [16] [17] Jeff Benjamin of Billboard noted that a growing international fan-base had aided their appearance in the chart. He added that "more artists [will] continue to look East for inspiration and a larger audience". [18]

SB19 performing "Alab (Burning)" at 6th Wish 107.5 Music Awards in Smart Araneta Coliseum on January 17, 2021 SB19 at WMA 04.jpg
SB19 performing "Alab (Burning)" at 6th Wish 107.5 Music Awards in Smart Araneta Coliseum on January 17, 2021

When a free nationwide concert tour for 2019 and ticket sales were opened for their concert in Cuneta Astrodome in Pasay, tickets quickly sold out in three minutes. They were able to perform in three other cities - Silay, Cagayan de Oro and Legazpi. However, the planned concerts to be held in other major cities in the Philippines were indefinitely postponed because of the COVID-19 pandemic. [19]

In December 2019, Sony Music Philippines signed a recording contract with the group, [20] and on the same day, the group released their third single, "Alab (Burning)", under the new record label. [21] [22]

On March 9, 2020, SB19 was added to the roster of artists of Spotify's RADAR Program, which supports new artists through marketing campaigns. [23] [24] [25] The quintet released their debut album Get in the Zone , featuring nine tracks, including three released singles and two unreleased tracks, on July 31, 2020. [26] Two weeks after the release of the album, SB19 achieved its highest position on the Social 50 chart at number two on the week of August 15. [27] A week later, the group peaked at number five on the Emerging Artists chart. [28] [29]

On November 21, they held their first-ever online concert streamed live via the platform Global Live. [30] It was later re-broadcast on November 28 as a fundraiser event for the communities affected by recent typhoons. [31]

On December 3, SB19 appeared at number six on Billboard Year-End Social 50 chart, making them the first Southeast Asian act to reach the top 10 of the magazine's annual chart. [32]

2021–2022: Pagsibol

SB19 performing "Hanggang sa Huli" at 6th Wish 107.5 Music Awards in Smart Araneta Coliseum on January 17, 2021 SB19 at WMA 08.jpg
SB19 performing "Hanggang sa Huli" at 6th Wish 107.5 Music Awards in Smart Araneta Coliseum on January 17, 2021

The group released "What?" on March 9, 2021, as the first single off their upcoming extended play (EP), initially planned for in June 2021. [33] On April 24, 2021, their first-ever fashion collection, in collaboration with Chynna Mamawal, was released that featured two limited premium sets, shirts, and dresses, all inspired by the single. [34] [35] On April 29, 2021, SB19 became the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for Top Social Artist alongside BTS, Blackpink, Ariana Grande, and Seventeen—which BTS won. [36] [37] It marked the first-ever appearance of a Filipino artist at the Billboard Music Awards. Their second pre-release single, "Mapa", was released on May 16, 2021, as a tribute to parents. [38] A band version in collaboration with Ben&Ben was released on June 27, 2021. [39] Their first EP Pagsibol was then released on July 22, 2021. [40] On August 1, the group held their first concert in 2021, titled Back in the Zone and streamed online on KTX. It became the top-selling concert on the platform. [41] SB19 performed at the Forte: A Pop Orchestra Concert on October 17 with the SSC Chamber Choir, Battig Chamber Orchestra, and 4th Impact for the benefit of Sr. Baptista Battig Music Foundation scholars. [42]

On October 21, SB19 was nominated as Best Southeast Asia Act at the 2021 MTV Europe Music Awards. [43] On November 4, "Bazinga" entered the newly launched Billboard Hot Trending Songs chart at number 14 for the 24-hour and number 20 on the weekly. [44] SB19 is the first Filipino artist to debut a track on the chart. On December 16, National Commission for Culture and the Arts appointed SB19 as new Youth and Sentro Rizal ambassador. [45] As part of the celebration of their 3rd anniversary, SB19 released a 6-episode series featuring the each group member on WeTV and YouTube. [46] They also held the SB19 2021: Our Zone Third Anniversary Concert on December 18 and 19. The concert was streamed live online and later released on WeTV. [47] [48] On the week of December 11, "Bazinga" reached number one on Hot Trending Songs. [49] It later became the song with the most weeks at number one on the chart surpassing the six week run of "Butter" by BTS. [50]

On January 9, 2022, the group performed at their first international music festival, representing the Philippines at the 2021 ASEAN-Korea Round Festival with the goal of celebrating and bridging cultures within the ASEAN region. [51] On March 16, 2022, they attended Expo 2020 and performed at Dubai Exhibition Centre, marking SB19's first international live performance. [52] On April 10, after two years of restrictions on live activities because of the COVID-19 pandemic, SB19 headlined the first-ever P-pop Convention (PPOP Con) at Araneta City. [53] On April 23, SB19 held their first paid live solo concert at the Araneta Coliseum hosted by Dunkin' Philippines. [54]

On June 28, SB19 landed spots on Twitter Philippines "#WorldMusicDay" 2022 lists. The group was able to snag the top spot in the Top Music-Related Handles in the Philippines and the Top Hashtags Around Music in the Philippines lists on Twitter from May 31 to June 1. It was revealed during the celebration of Fête de la Musique (World Music Day), which aims to laud artists and communities locally and in South East Asia. [55] On July 5, Ken performed his newest solo single, "Bulan", at the Recording Academy Grammy's online series Global Spin, which celebrates global music, international artists, and the world's sounds. He is the first Filipino act to be featured in the online series. [56] On July 31, SB19 opened the Binibining Pilipinas 2022 Coronation Night with the pageant's theme song, "Win Your Heart". [57] The theme song was originally written by Dero "Nonong" Pedero in 1999. It was last given a new sound by Ballad King Martin Nievera in 2013 for Binibining Pilipinas' 50th Year. [58] Being the first P-pop group to make the most significant changes to the song, they added rap lines in SB19's signature style and gave the traditionally sung parts their own interpretation, bringing the song firmly into the realm of P-Pop. [59]

2022: "WYAT (Where You At)" and first world tour

SB19 performing at Samsung Event in Bonifacio Global City SB19 performing at Samsung Event in BGC.jpg
SB19 performing at Samsung Event in Bonifacio Global City

On August 1, at the stroke of midnight, the social media page of SB19 shared an image of their logos with static interference and glitches. It was a signal that the group had been gearing up for something new. [60]

For the first week of August, SB19 had been teasing its comeback. On August 12, SB19 released the single "WYAT (Where You At)", a disco-pop song that highlights the urgency of disconnection to reconnection of the times. The group announced a global concert tour, Where You At Tour, kicking off in Manila on September 17 in Araneta Coliseum. [61] The group's social media, especially Twitter, erupted after the boy group released a series of cryptic riddles and videos that led fans to speculate about a world tour. [62] As a result, the hashtag #WhereIsSB19 went trending on Twitter worldwide. SB19 released their final video of the series announcing that the single and tour will be launched in September. Four cities in the Philippines were included on the tour list: Quezon City Metro Manila, Clark City, Cebu City and Davao City. Singapore, the United Arab Emirates, and the United States were also included on the comeback concert tour list. [63]

On August 31, SB19 was among the "Preview's 50 Most Influential for 2022". An annual selection by Summit Media's "Preview Magazine" honoring individuals and groups that have made the biggest impacts in different fields across the realms of fashion, beauty, and art, these faces have maximized their digital platforms to champion the innate diversity of the Filipino identity. [64]

On September 23, the boy band SB19 was on the list of "The 100 Most Powerful People in the Philippines: Wielders of Soft Power" by the Esquire Magazine. The 100 people named were a selection of people from different industries of private and public organizations who embody power: authority, control, and influence. [65]

On October 10, JCI Batangas awarded SB19 as the "2022 Outstanding Filipino Gamechanger" on the 3rd Gawad Balisong. The JCI Batangas Gawad Balisong recognizes the diverse lineup of individuals who made a notable influence on the members of the local organization and the community in the Philippines. It is a selection of Filipino game-changers who are motivated individuals who lead to a shift when they are thinking or doing things. They are authentic human beings who empower the community through their humble causes and stories of good. [66]

On November 4, SB19 made their first live guesting on a US TV show, [67] on Fox 5's morning show "Good Day New York". [68] The group performed their single "WYAT (Where You At)". [69]

On November 17, SB19 returned to Billboard's Hot Trending Songs with their new track "Where You At". Debuted ranked No. 17, the retro upbeat track ranked goes up to No. 4 before midnight. "WYAT (Where You At)" is the second SB19 song to place in the same Billboard list following "Bazinga", which set the record for most weeks at No. 1 in the Hot Trending Songs chart. [70]

2023– early 2025: Pagtatag! and self-management

SB19 at the Pagtatag! World Tour (2023) SB19 during soundcheck Pagtatag! World Tour.jpg
SB19 at the Pagtatag! World Tour (2023)

On April 30, SB19 released the trailer for their upcoming EP, Pagtatag! , starring themselves and featuring Filipino actor Pepe Herrera. On May 19, the group released "Gento", the first single of Pagtatag!. [71] The song's title was taken from the Filipino words ganito (like this), and ginto (gold), as well as gento, the Caviteño word for ganito, while the song showcases the group's growth and change after years of refinement, just like gold, as well as everyday acts leading to transformational change. [72] On June 3, SB19 debuted on the Billboard World Digital Song Sales chart with "Gento" entering at No. 8, granting the group their inaugural top 10 placement. [73] [74]

Pagtatag! was released on June 9. [75] [76] Alongside the album's release, the group announced that they had left ShowBT, with Pagtatag! being their first release under their own label, 1Z Entertainment, which they formed to establish more creative freedom over their material. [77] [78] Following the release of Pagtatag!, SB19 went live for the countdown of the release of the music video for "I Want You". The group held a media conference on the same day and performed "Gento" and, for the first time, "I Want You", before a live audience. [79] [80] They also unveiled the schedule for their Pagtatag! World Tour which had multiple stops in various cities across the Philippines, United States, and Canada. [81] SB19 started the tour in Manila with back-to-back shows on June 24–25, Davao on July 5, 2023, and Bacolod on July 9, 2023. [82] They next headed to North America in the latter part of July to August. [83]

On October 13, SB19's "Gento" was officially approved as an entry to the 66th Annual Grammy Awards. [84]

2025: Simula at Wakas and world tour

On January 31, 2025, SB19 announced their third EP Simula at Wakas through their official social media accounts, releasing a teaser that previewed the project's narrative and concept. The first pre-release single, "Dam", dropped on February 28, 2025, along with its official music video. [85] [86]

On April 25, 2025, SB19 released the EP, along with music videos for "Dungka!" and "Time". The music video for "Dungka" featured cameos from various Philippine celebrities, artists, and internet personalities, including Mimiyuuuh, Maymay Entrata, Alodia Gosiengfiao, Sassa Gurl, Jayat, Kween Yasmin, Malupiton, Ghost Wrecker, Shehyee, Smugglaz, Pat Lasaten, Agnes Reoma, and Vice Ganda. [87]

SB19 embarked on a world tour in support of the Simula at Wakas EP, beginning with a two-day kickoff concert held on May 31 and June 1, 2025. As of August 24, 2025, the tour has completed stops in Taiwan, as well as major cities in North America such as San Francisco, Los Angeles, Honolulu, and Toronto. Upcoming stops include Singapore, Hong Kong, Tokyo, and Dubai. Additional tour dates for Australia and the Middle East have yet to be announced. The tour is scheduled to run until October 2025. [88]

On May 31 and June 1, SB19 became the first local act to hold and sell out two consecutive shows at the Philippine Arena. [89] [90] [91] [92]

During the kick-off concerts, a surprise sneak peek of two upcoming music collaborations was unveiled. [93] [94] On June 26, 2025, SB19 announced on social media the release of the Indonesian version of “MAPA” featuring Indonesian singer-songwriter Aruma. [95] The song, which features lyrics translated into Bahasa Indonesia, was released on June 27, 2025 on digital music platforms. [96] A lyric video for the song was also uploaded to YouTube on the same day. The song reached one million streams on Spotify on July 5, 2025. [97]

On July 18, 2025, singer Sarah Geronimo posted a photo announcing a song collaboration with SB19 entitled “Umaaligid,” scheduled for release on July 30, 2025. G-Music, the record label owned by Geronimo and husband Matteo Guidicelli, shared the post on Instagram Stories, while SB19 shared the post on its official page.

Alongside the track, the release of a music film starring Geronimo and the band was also announced. [98] As part of the pre-release promotional campaign, character posters for each of the band members and Geronimo were slowly unveiled on social media starting on July 20, 2025. On July 30, 2025, "Umaaligid" was released on digital music platforms. [99] It debuted at No. 4 on Billboard’s World Digital Songs Sales chart. [100] The music film, a 10-minute video starring Geronimo and the band members as suspects being questioned for murder, also premiered on YouTube on July 30, 2025. [101]

The track, a high-energy pop-rock song, thematically explores the prevalence and dangers of disinformation, fake news, and media manipulation. [102] According to Guidicelli, the song collaboration marked G-Music’s first project as a new label. [103]

On August 9, 2025, Geronimo and the band performed "Umaaligid" live for the first time at the Acer Day 2025 event in SM MOA Arena. [104]

Artistry and legacy

Influences

SB19 has cited second-generation boy groups for inspiration, such as Highlight and BigBang as well as third-generation boy groups VIXX, Got7, and BTS. Stell and Josh previously did dance covers of songs from Kpop groups like BigBang, Infinite, Shinee, BTS prior to SB19's debut. Despite their apparent love for Korean music trickling down to their own body of work, SB19 admitted they weren't always eager to ride the K-pop wave. [105]

Artistry

Although the group's early musical style drew from K-pop and Korean culture, SB19 is noted for their deliberate infusion of Filipino elements into their songs. [106] From singing about Filipino values such as honoring one's parents [107] or customs such as the traditional courtship method harana, [108] to making references to Philippine mythical creatures like the Manananggal, [109] the group has been known to advocate cultural representation in their music. [110]

Filipino culture and identity are also woven into the group's visual concepts, as evidenced in, among others, the music videos for "DUNGKA!" (2025), which depicts urban street life in Manila, [111] [112] "Kalakal" (2024), which uses the kariton (wooden pushcart) as a focal point, [113] and "SLMT" (2021), which showcases Palawan's white sand beaches and limestone formations. [114]

The quintet is known for their layered lyricism and use of word play, often employing words with dual meaning or coining portmanteaus for song titles such as "Tilaluha," a combination of tila (lit. 'stop') and luha (lit. 'tears'), "Mapa," which fuses mama and papa, and "Ikako" a blend of the words ikaw (lit. 'you') and ako (lit. 'me'). [115]

SB19 is also noted for their multilingual songs featuring not only Tagalog and English lyrics but also Bisaya, as used in the rap verses of member Ken, who hails from southern region Mindanao, in tracks “Crimzone” (2023) [116] and “Kalakal” (2024). [117] Some songs also incorporate regional words such as “gento,” a Tagalog colloquialism from Cavite, Pablo’s hometown province. [118] [119] [120] Pablo, the group's principal songwriter, has spoken about OPM being a platform for highlighting the country's rich cultural heritage, citing how the Philippines’ archipelagic nature had allowed the emergence of diverse cultures and languages that deserve to be showcased in various art forms. [121] Ken has likewise discussed the beauty of incorporating local languages in songs, noting music’s ability to transcend linguistic barriers. [122]

The group is known for their versatility and penchant for exploring different music genres, deftly navigating pop, hip-hop, disco/funk, R&B, reggaeton, folk, EDM, and rock, among others. [123] [124] According to Pablo, the group chooses a song's genre to match the message they want to convey.  The quintet has also spoken about being disinclined to follow music trends and instead preferring to take a risk on new concepts, constantly stepping outside of their comfort zone while still staying true to themselves. [125]

SB19’s discography has been known to chronicle the group's journey and evolution, encapsulating their struggles, growth, and milestones as artists. [126] [127] They are regarded for their evocative storytelling as they tackle universal themes of ambition, perseverance, self-actualization, gratitude, and staying grounded. [128] [129] [130] They are also noted for channeling negative criticism into inspiration for new music. [131] In "DUNGKA!" (2025), they rebuke crab mentality as a social ill in response to detractors. [132] [133] Personal battles and inner conflicts are another topic often explored by the group.  In "DAM" (2025), they sing about refusing to let adversity limit one's potential. In "Ilaw" (2023), the band reflects on the struggle to protect one's peace when life gets overwhelming. [134]

The resilience of human bonds is also a recurring subject in the group's music. At the height of the COVID-19 pandemic in 2020, they released the song "Ikako" to spread positivity amidst the global crisis. [135] In 2022, they released "WYAT (Where You At)," a song about reconnecting with people after a period of separation. [136] [137]

SB19 is recognized for their vocal proficiency and harmonies that cohesively blend the members' vocal ranges. [138] [139] The group is also noted for their live performances, earning praise for their vocal stability and studio-quality renditions. [140] [141] [142]

Legacy and contributions to P-pop

In 2020, Laurenti Dyogi, Head of Entertainment Production at media company ABS-CBN, credited SB19 for "trailblazing and paving the way for any aspiring Pinoy group." [143] [144]

In August 2024, the group received the Voices of Asia Award alongside girl group BINI at Billboard Korea’s Billboard K POWER 100 event in Seoul to celebrate and honor their contributions to P-pop and the Philippine music industry. [145]

In an April 2025 article, Rolling Stone Philippines wrote that SB19 has pushed the genre to new heights. The publication pointed to the expansive world-building and immersive storytelling in the group’s music videos, noting that they have “rewritten the rules for what P-pop can aspire to.” [146]

In August 2025, renowned singer-performer Gary Valenciano praised SB19 and BINI for being the “headlights” of OPM, crediting the groups with defining OPM's current direction and illuminating its future path. [147]

Aside from propelling P-pop to new heights, SB19 is also credited with helping challenge stereotypes about P-pop groups, who, in the mid 2010s, were initially dismissed as derivative and manufactured. [148] [149] When SB19 debuted in 2018, critics labelled them K-pop copycats, [150] and instead of being assessed for their artistic merits, the members became the subject of intrusive speculations about their physical appearance and sexuality. [149]

As the group honed their craft and started achieving success, more people in the industry and media began to take notice of their artistry, passion, and authenticity, particularly after the group parted ways with their former management and established 1Z Entertainment, a move that gave them full control over their projects. [151] The shift in attitudes towards SB19 became a watershed moment for P-pop groups in terms of media coverage, industry support, and genuine interest from the general public. [149]

In 2023, Chito Miranda, lead vocalist of veteran OPM band Parokya Ni Edgar, shared that getting to know member Stell during their stint as coaches on The Voice Kids, allowed him to learn about the members' involvement in the creative process from songwriting to production, a realization that boosted his respect for SB19. [152]

Other notable Filipino artists who have expressed admiration for the group include multi-awarded artists Ogie Alcasid, [153] Regine Velsaquez, [154] Sarah Geronimo, [155] and Ebe Dancel, [156] as well as renowned composer and National Artist Ryan Cayabyab. [157]

Popularity

SB19 appeared at number six on Billboard Year-End Social 50 chart in December 2020, becoming the first Southeast Asian act to reach the top 10 of the magazine's annual chart. [32] In April 2021, SB19 became the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for Top Social Artist. [36] [37] It marked the first-ever appearance of a Filipino artist at the Billboard Music Awards. In November 2021, "Bazinga" entered the daily chart of Billboard's Hot Trending Songs at number 14 and number 20 on the weekly ranking, [44] becoming the first Filipino artist to debut a track on the chart. In October 2021, SB19 was nominated for Best Southeast Asian Act at the 2021 MTV Europe Music Awards. [43]

In July 2022, Teen Vogue included SB19 in a list of their "Favorite Boy Bands Of All Time" alongside iconic groups such as The Beatles, One Direction, and BTS. [158] They were the only Filipino act on the list. [159] That same month, SB19's fanbase A'Tin finished second in the poll-based Billboard Fan Army Face-Off championship round against "STAY", the fandom of K-pop boyband Stray Kids. [160] In October 2022, SB19 received an International Chartbursting Award at the 13th PMPC Star Awards for Music by the Philippine Movie and Press Club. In November 2022, SB19 won 7 awards at the 2022 Awit Awards. [161] On March 29, 2023, SB19 made it to the Top 20 Best Modern Boy Bands of popular YouTube channel, Ms. Mojo. [162]

On August 8, 2023, SB19 won Billboard's Fan Army Face-Off championship round against K-pop boyband Seventeen. [163] The following year, the group won again, this time against pop superstar Rihanna. [164]

In November 2024, SB19 was named Entertainer of the Year by Esquire Philippines as part of its “Man at His Best” Awards, an annual event that celebrates extraordinary Filipino men and women reshaping society. [165] In its September 2024 issue, which featured SB19 on the cover, the publication praised how the group has put a global spotlight on modern P-pop and built a fanbase that has transcended international borders and generational divides. [166]

Cultural Impact

In 2021, the National Commission for Culture and the Arts appointed SB19 as its newest Youth and Sentro Rizal Ambassadors in recognition of their contributions to representing Filipino culture and stories on the global stage, and their advocacies to promote Philippine arts worldwide. [167]

In October 2024, each SB19 member received an official replica of the Murillo Velarde 1734 Map, the first scientific map of the Philippines and dubbed the “Mother of all Philippine Maps,” [168] in recognition of the group’s advocacy for Philippine culture and heritage as Youth and Sentro Rizal Ambassadors of the NCCA. [169] At the turnover ceremony hosted by the National Library of the Philippines on October 29, 2024, SB19 were lauded for being “modern-day chart navigators charting a path for the future of P-pop.” The replicas were also bestowed on the group in appreciation of the music video for their song “What?” which featured the culturally significant map.

In July 2025, the NCCA announced that SB19, alongside Gary Valenciano and Regine Velasquez, were among the 2022 recipients of the SUDI Award, an award acknowledging “outstanding musical achievements that have significantly shaped the Philippine music landscape.” [170] While SUDI awardees are selected annually, the announcement and ceremony take place every three years. [171]

Other ventures

Philanthropy

Following the eruption of Taal Volcano on January 12, 2020, SB19 launched a relief operation to help the eruption victims. [172] At the 5th Wish 107.5 Music Awards, the group won and donated ₱200,000 to their chosen beneficiary, Autism Society Philippines (ASP). [173] On November 28, 2020, SB19 rebroadcast their first-ever virtual concert "Global Live" for Monsoon Relief to raise funds for the communities affected by Super Typhoon Rolly and Typhoon Ulysses. [174]

On October 17, 2021, the group headlined a virtual concert for the benefit of the Baptista Music Foundation, named after Sister Baptista Battig, Order of Saint Benedict (OSB), who was the founder of the Conservatory of Music of Saint Scholastica's College. The foundation's vision is to promote a nation culturally developed and united through music and serve as a catalyst for gifted underprivileged youth, and SB19 agreed to perform in this special concert to raise funds for the music scholars that the foundation is supporting. [175]

On October 25, 2024, SB19 announced that they would hold a donation drive on October 26 and 27 in collaboration with their fans to support relief efforts for the victims of Tropical Storm Kristine (Trami). [176]

Endorsements

YearProductCompanyNotesRef.
2019Netflix PH "Catch Up" Netflix SB19 performing "Go Up" with lyrics based on various Netflix exclusive shows [177]
"Aloe Soothing Mask Sheet"Mulbit MeMulbit Me is a Korean Skin care company [178]
2020"Samsung Galaxy A31" Samsung Philippines Awesome Grooves TikTok challenge [179]
Pepsi "Sundin ang Puso" Pepsi Philippines SB19 performing "Sundin ang Puso" remix and Pepsi's 77 dance TikTok challenge [180] [181]
TM "FunSagad" TM TM "FunSagad" advertisements [182]
"Lucky Me Noodles" Monde Nissin Sarang Anghang. Jjamppong and Hot Cheese Ramyun Cup Noodles! [183]
2021"Nasa Lazada Yan" Lazada Philippines SB19 as Lazada brand ambassadors [184]
"Dunkin Donuts" Dunkin Donuts Philippines SB19 performing the revived 1998 "Pasalubong Ng Bayan" jingle in a music video [185]
DunkinPH and SB19 released a two Episode MV entitled "The One", a 2021 new promotional jingle. [186]
"Yopokki"YopokkiSB19 endorses Yopokki, a Korean street food Toppokki [187]
"Montbest Natural Mineral Water"MontbestSB19 endorses Montbest Natural Mineral Water, a Korean bottled water brand.
"KFC Chicken Chops" KFC Philippines SB19 endorses KFC Original Recipe Chicken Chops. [188]
"SB19 for Acer" Acer Philippines SB19 as Acer Philippines brand ambassador. [189]
"G Pa Rin ang Pasko" Life Is G! GCash SB19 as GCash brand celebrity [190]
2022"Lucky Me Jjamppong" Monde Nissin Sarang-Anghang Sarap ng Lucky Me! Jjamppong feat. SB19 [191]
"Pepsi Blue" Pepsi SB19 for Pambansang Blue day [192]
"Make It Great" Pizza Hut SB19 and Pizza Hut collaboration "Make It Great" campaign is set to introduce new food offerings, an original song, and a special commercial. [193]
2023"MaPa Selecta Muna" Unilever Philippines MaPa Selecta Muna campaign feat. SB19 [194]
"Avignon Clinic"SB19 as Avignon Clinic brand ambassadors [195]
"#AceYourWorld"Acer PhilippinesAs part of Acer Philippines' 20th anniversary. SB19 and Sarah Geronimo collaborated on the song, entitled "Ace Your World" [196]
2024"Nasa Atin Ang Panalo" Puregold SB19, along with Flow G, Bini, and SunKissed Lola, as brand ambassadors [197]
"Chicken McDo" McDonald's Philippines Atin 'To campaign feat. SB19 [198]
"Bench x SB19" Bench SB19 as Bench brand ambassadors [199]
2025"Bioderm x SB19"BiodermSB19 as Bioderm brand ambassadors [200]

Members

Discography

Filmography

Films

Online shows

Awards and nominations

Concerts

Headlining tours

Notes

  1. ↑ A number of shows were indefinitely postponed because of the COVID-19 pandemic.

References

  1. ↑ "How SB19 Have Forged A New Path For P-pop". billboardphilippines.com. October 15, 2023. Archived from the original on August 31, 2024. Retrieved July 28, 2024.
  2. ↑ Gianan, Chlarine (December 15, 2023). "Exclusive: SB19 Dressed as the Kings of P-pop For the Asia Artist Awards 2023". MEGA. Archived from the original on July 29, 2024. Retrieved July 28, 2024.
  3. ↑ "Post-BTS? K-pop-inspired Filipino boy band SB19 goes viral [VIDEO]". The Korea Times. December 18, 2019. Archived from the original on July 19, 2020. Retrieved July 19, 2020.
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