Bini debuted on June 11, 2021, with their single, "Born to Win", after three years of training under SHA.[1] Before their debut, the group released a pre-debut single, "Da Coconut Nut", on November 20, 2020. The group has since then gained wide recognition and has been dubbed as the "Nation's Girl Group" due to its significant impact on the public and Philippine pop music.[2] They became the first Filipino pop group with the most monthly listeners on Spotify,[3] and the first to top Billboard'sPhilippine Songs chart.[4] They are also the first to receive the Billboard PhilippinesWomen in Music "Rising Star" Award.[5]
On June 9, 2024, Bini entered the Top Artist Global Chart on Spotify at 193rd place, making them the first Filipino artists to achieve the record.[6] The group also became the first Filipino act to top the Spotify Philippines' Daily Top Artists chart on June 14, surpassing Taylor Swift.[7]
In July 2024, Bini became the first Filipino pop act to perform at the KCON music festival, showcasing their single "Cherry on Top" at the pre-show of KCON LA at the Crypto.com Arena in Los Angeles.[8] In November 2024, they became the first Filipino act to win the "Best Asia Act" award at the MTV Europe Music Awards.[9]
Name
The group's name was taken from the Tagalog word binibini, which means "young lady", a nod to the group's vision to "embody the idea of a modern Filipina– sweet, fierce, independent, and informed".[10][11]
Fandom
The fans of Bini are known as "Bloom(s)", often stylized as BL∞M(S), with the infinity symbol replacing the Os. This styling is inspired by the group's tagline, Walo hanggang dulo (Eight until the end). The name "Bloom" reflects Bini's journey and symbolizes the "beginning of springtime, that there is always beauty after every cold trial". It was chosen from fan suggestions during a special announcement livestream on February 13, 2021.[12]
History
2018–2020: Formation through Star Hunt Academy
As part of his belief that "Filipino talent has a place on the global stage", Laurenti Dyogi, ABS-CBN's Head of Entertainment Production, had the thought of forming a training camp where youth aspiring to become superstars "can develop or further hone their talents."[13] In 2018, ABS-CBN launched Star Hunt Academy (SHA), which had 250 auditionees between the ages of 16 and 19 years old from all over the Philippines. From this pool of auditionees, with recommendations from talent scouts, the first set of female SHA trainees was selected, composed of 12 girls. While Dyogi initially planned to debut a nine-member idol girl group, it was eventually trimmed down to eight girls: Aiah Arceta, Colet Vergara, Maloi Ricalde, Gwen Apuli, Stacey Sevilleja, Mikha Lim, Jhoanna Robles, and Sheena Catacutan.[14][15] Of the eight members, two—Sheena and Gwen—were originally housemates from Pinoy Big Brother: Otso.[16]
The group trained from 2019 to 2020 under local coaches, who include Kitchy Molina, the professional vocal coach and former chair of the Department of Voice, Music Theater, and Dance at the University of the Philippines College of Music;[17]Austrian-born dance coach Mickey Perz; and South Korean coaches from MU Doctor Academy.[13]
On August 3, 2019, the group debuted as SHA trainees during the online pre-show of PBB Otso Big Night. They performed at their first mall show in Taguig on August 15, 2019. Later in 2019, they appeared at a National Youth Commission event where they were named youth ambassadors. They also participated in the 2019 Manila Southeast Asian Games thanksgiving celebration.[18][13]
For Bini's pre-debut single, MU Doctor Academy and South Korean music production group Vo3e collaborated to transform national artist Ryan Cayabyab's novelty song "Da Coconut Nut" into an electropop remake. In addition, MU Doctor Academy collaborated with choreographers Moon Yeon-joo and Kwak Seong-chan, who formerly worked with K-pop groups, to create the choreography.[22]
On November 6, 2020, the official lyric video for their remake of "Da Coconut Nut", premiered on the group's official YouTube channel.[23] It was followed by the release of the official music video on November 20.[24] On November 21, Bini performed "Da Coconut Nut" live for the first time on the noontime variety show It's Showtime, where it was well received by the audience.[25]
On May 4, 2021, Bini released their first official debut teaser through a QR code leading to an image that reads "Are you ready for the Biniverse?" This was then followed by multiple teasers leading to their debut.[27] In the same month, their music label, Star Music, announced the group's official debut with a single entitled "Born to Win",[27][28] which was released on June 4.[29]
On the same day as the release of "Born to Win", the group hosted the first segment of their debut launch, Bini: The Runway, which was broadcast via KTX. The event conceptually combined fashion and music, showcasing the group's first official public appearance, with bespoke creations by Filipino designer Francis Libiran.[29] The same day, Philippine lifestyle magazine Metro featured an exclusive on Bini's debut, as well as a photoshoot of the group dressed in Libiran-made apparel.[30][31]
The second segment of Bini's debut launch, The Showcase, was held on June 11, where they interacted with fans and treated them to a mini-concert experience, performing "Da Coconut Nut" and "Born to Win". Additionally, the group presented three performances: Gwen and Sheena performed KZ Tandingan's "Tagu-Taguan"; Colet, Jhoanna, and Maloi performed Janine Berdin's "Biyaya"; and Aiah, Stacey, and Mikha premiered "World War C", an original rap song on having strength amid the COVID-19 pandemic. The event also offered fans a glimpse into each member's journey and featured footage of their intense training at Star Hunt Academy.[32] That same day, the official music video for "Born to Win" premiered on The Showcase, as well as on their official YouTube channel.[33] On June 13, Bini performed "Born to Win" as part of their first live performance as a debut group on ASAP.[34]
In August, the group participated in the Philippine K-pop Convention's Happy Hallyu Day 5 event, performing dance covers of various K-pop songs in addition to "Born to Win".[35]
Bini featured on the magazine cover of Xpedition Magazine
Following the release of their debut single, Bini released their third official single entitled "Kapit Lang" (Hold On) on September 10.[36] On September 30, at the Miss Universe Philippines 2021 pageant, Bini performed a modified version of "Born to Win". The track was used as the official song for the pageant's preliminary swimsuit and evening gown competitions.[37]
In February 2022, the group was featured on the cover of the Dubai-based magazine Xpedition as "The Burgeoning Grace", making Bini one of the first Filipino celebrities, alongside brother group BGYO, to have an NFT magazine cover launched through the Metaverse.[38]
On September 29, Bini released their sophomore studio album Feel Good, which consisted of five original songs and two bonus tracks.[39] This included the single "Strings", whose dark and serious tone marked a venture beyond the group's bubblegum pop repertoire.[40]
On October 15, Bini performed at the Mr. Music: The Hits of Jonathan Manalo concert, which celebrated Jonathan Manalo's 20th anniversary in the music industry. The event, featuring various artists, took place at the Newport Performing Arts Theater in Pasay.[41][42]
2023–present: Domestic success, "Pantropiko" craze and Talaarawan
In late 2023, Bini released the singles "Karera" (Race) and "Pantropiko" (Tropical) as promotional tracks for their debut extended play (EP) Talaarawan (Diary).[43][44] "Karera" became widely recognized at school graduation ceremonies for its themes and resonant lyrics among students.[45] Bini gained further recognition after "Pantropiko" went viral on TikTok, leading to the "Pantropiko Dance Challenge" participated in by millions of users.[46] In April 2024, "Pantropiko" reached the top position on the Daily Top Songs chart of Spotify Philippines and became regarded as a summer anthem in the Philippines.[47] In July 2024, "Pantropiko" reached 100 million streams on Spotify and YouTube Music.[48]
Coinciding with International Women's Day on March 8, 2024, Bini released Talaarawan, reflecting the group's commitment to women's empowerment. Aside from "Karera" and "Pantropiko", the EP consisted of four additional songs.[49] By late March, Bini had over two million monthly listeners on Spotify, making them the highest-streamed female OPM artist and the most-streamed P-pop group on the platform.[50][51]
Bini, along with fellow P-pop girl group G22, appeared on the Chinese reality show Show It All, hosted by Lay Zhang. They showcased their performances of "Karera", "I Feel Good", and "Pantropiko" in episodes that aired on April 25 and May 2.[52][53][54]
In June, Bini entered the Top Artists Global chart on Spotify, reaching 193rd place.[55] On June 10, Bini launched their website[56] and announced plans to release a new single, titled "Cherry on Top", scheduled for release on July 11.[57][58] On June 11, the group held its first "National Happy Bini Day" at One Ayala in Makati to commemorate their third anniversary.[59] On June 12, during the 126th anniversary of Philippine independence, Bini performed at festivities organized by the Philippine government at the Quirino Grandstand. Their performance was cut short due to safety concerns arising from unruly crowds, which resulted in medical emergencies for some attendees.[60] On June 14, Bini became the first Filipino artist to top Spotify's Daily Top Artists Philippines chart, surpassing Taylor Swift.[7] A week later, they also topped the Weekly Top Artists chart on Spotify Philippines.[61] On June 23, the group organized a five-kilometer fun run titled the "Bini Run" along Roxas Boulevard in Manila, attended by more than 6,000 participants.[62]
In July 2024, ABS-CBN Music announced that work was underway for Bini's fourth album, as well as another album slated to be released for foreign audiences.[63] On July 11, "Cherry on Top" was finally released,[64] topping the Top Songs chart on iTunes Philippines and becoming the number one trending for music on YouTube immediately after its release.[65] The group, sans Jhoanna, who was ill, also performed at the pre-show of the KCON 2024 music festival in Los Angeles on July 27,[66] making them the first Pinoy pop group to do so at the event.[67]
On August 27, 2024, Bini, along with the P-pop boy band SB19, was chosen to receive the Voices of Asia Award in Billboard Korea's Billboard K Power 100 launch event in recognition for their significant contributions to Filipino music and their promotion of P-pop on the global stage.[68] Bini performed their singles "Cherry on Top" and "Pantropiko" at the event, which was held at Hotel Shilla's Yeong Bin Gwan Hall in Seoul, South Korea.[69]
On November 10, 2024, Bini became the first Filipino performer to win the "Best Asia Act" at the MTV Europe Music Awards held in the United Kingdom.[70]
In March 2024, Bini and Star Music announced that the group would hold their first major solo concert, titled "Biniverse", on June 28, 2024, at the New Frontier Theater to mark their third anniversary in the music industry. Tickets went on sale on April 2, 2024, and sold out in less than two hours. Due to high demand and calls on social media, the concert was extended to June 30, with tickets for the additional dates also rapidly selling out.[71][72][73] On June 18, iWantTFC announced that the third day of the concert would be streamed on their platform.[74] The Biniverse concert went ahead from June 28 to 30, during which they performed in advance of their upcoming single, "Cherry on Top", and became the first Filipino girl group to hold three consecutive sold-out shows at the New Frontier Theater. During the third-day concert, the group revealed they would hold "The Grand Biniverse" on October 4 at the Araneta Coliseum.[75] Star Magic later announced on July 26 that the concert would be moved to November 16 and 17 following concerns by fans about the group's schedule and health.[76] Tickets for the concert were sold out within three hours of their release to members of the group's website on August 30.[77] A third day for the concert was announced on August 31 due to public demand,[78] with tickets sold out within two hours of their release on September 1.[79]
An extension of the Biniverse concert events was also announced, with the first leg of a nationwide tour being held in Baguio on July 6,[80] followed by the second leg in Cebu City on July 14,[81] and the final leg in General Santos on July 20.[82] A North American leg was also announced by Star Music,[83] with performances in Vancouver on August 9,[84]Edmonton on August 10,[85]Winnipeg on August 16,[86] and Toronto on August 17.[87]
A three-part documentary series that explores the preparations leading to the Biniverse tour is expected to be released. The first part, titled Bini Chapter 1: Born To Win, was released on September 26 on iWantTFC.[88] The second part of the trilogy, titled Here With You, was released on November 8.[89]
Artistry
Bini is known for their music blending contemporary pop and traditional Filipino elements, creating a distinctive sound that appeals to a broad audience. They are known for their high-energy performances, intricate choreography, and vibrant visuals, which are influenced by K-pop aesthetics yet retain a distinct Filipino flavor.[90] Their music often features catchy melodies and meaningful lyrics, as shown in their songs "Salamin, Salamin" (Mirror, Mirror) and "Pantropiko" (Tropical).[91] Their EP, Talaarawan, was also praised for its luscious harmonies and adlibs, as well as for its witty and distinct tongue-and-cheek lyricism.[92]
Bini's pre-debut single "Da Coconut Nut" (2020), was a genre-bending P-pop song that infuses the classic Filipino novelty song of the same name with electronic music influences. The novelty song was given a new flavor and made upbeat, fun, and light in Bini's version.[93] The song was met with positive reception, with some praising the group's cohesive visual presentation and synchronized choreography, and distinct approach to Filipino pop music. It has also been noted that the group's choice of songs and musical styles reflect a distinguishable Filipino identity.[25]
Bini's 2022 song, "Huwag Muna Tayong Umuwi" (Let's Not Go Home Yet), gained recognition among listeners, particularly the LGBT community for being a love song whose lyrics transcend gender boundaries, and was incorporated into the soundtrack of the 2022 romantic comedy film An Inconvenient Love.[94]
Other ventures
Endorsements
Since their debut, Bini has been on several endorsement deals, reflecting their broad appeal and influence, especially among Gen Z consumers.[95] In September 2022, Bini unveiled their collaboration with cosmetic brand Maybelline by releasing their promotional single "Made for All". The song topped iTunes PH and was included in the New Music Friday editorial playlist of Spotify Philippines.[96]
In February 2023, Bini was unveiled as the new ambassador of the feminine hygiene brand Modess, teaming up for a menstrual campaign.[97] In July of the same year, the group became the ambassador of the snack brand, Super Crunch, releasing a full-track promotional single titled, "Super Crush".[98]
As of 2024, the group has signed several deals with well-known brands. In March 2024, Bini became one of the ambassadors of Samsung for their new Galaxy A series.[99] On April 13 and 14, the group participated in Samsung's promotional event at SM North EDSA Annex in Quezon City,[100] and in its Samsung Galaxy AI Festival in Bonifacio Global City in Taguig on July 13.[101]
On April 15, Bini revealed their endorsement of Unilever's hair care brand Vitakeratin by releasing the promotional song "Gandang Vitakeratin" (Vitakeratin Beauty).[102] Supermarket chain Puregold also announced its collaboration with the group.[103] Puregold released a music video for their new promotional song "Nasa Atin ang Panalo" (Victory is Within Us) on May 25, a collaboration between OPM acts Bini, Flow G, SB19, and SunKissed Lola,[104] with an exclusive music video by the group for the same song released on June 25.[105] The group also participated in the supermarket chain's thanksgiving concert on July 12 at the Araneta Coliseum.[106]
On May 28, e-commerce company Shopee introduced Bini as its new brand ambassador as part of its effort to engage with the Filipino Gen Z market.[107] On June 17, Filipino fast food chain Jollibee introduced Bini as its new ambassador. The announcement coincided with the launch of a new cheeseburger item, held at Trinoma in Quezon City.[108] As part of the endorsement, Jollibee released a limited edition "JolliBini Meals" menu that included 17 collectible photo cards, two for each member, and a special group photo card serving as a special fan meet ticket.[109] The fan meeting with Bini was organized on September 15.[110] On August 12, cosmetic brand MAC Cosmetics revealed Bini as their new brand ambassador, coinciding with the release of a new product lineup. As part of the endorsement, the group made a special appearance at the brand's product launch event at the SM Mall of Asia Music Hall on August 30.[111][112]
In late 2024, Bini secured several new endorsement deals, expanding their presence across various industries. In September, the group was named the ambassadors for CDO Idol, a hotdog brand, Fudgee Barr, a snack brand, and Sunsilk, a shampoo brand.[113][114][115] In October, the group became the ambassadors for the clothing brand Penshoppe, releasing a promotional single titled "Icon".[116]
Collaborations
In July 2022, Bini collaborated with Coca-Cola for the sixth season of Coke Studio Philippines.[117] The group co-wrote the single "Love Yourself" with a fan, and it was released as part of the Coke Studio Fan Fusion EP.[118] The season was the first to introduce collaborations between artists and fans.[119]
In October 2023, Bini had another collaboration with Coca-Cola for Coke Studio Philippines' seventh season. The group worked with the hip-hop group PlayerTwo for the season, performing a reimagined rendition of Iñigo Pascual and Ron Henley's "Bata, Kaya Mo!" (You Can Do It, Kid!), a song from Coke Studio Philippines' third season.[120]
Philanthropy
On November 16, 2019, as the youth ambassadors of National Youth Commission, the group took part in the 2019 FitFil Youth Against Drugs (and Obesity) campaign to promote healthy living among the youth. The event was held at the SM Mall of Asia by the Bay.[121]
On November 28, 2020, Bini participated on a virtual fundraising concert entitled #TikTokTogetherPH hosted by TikTok Philippines for the benefit of Generation Hope, World Vision, the Philippine Animal Welfare Society (PAWS), and Balcony Entertainment along with other artists and vloggers in the Philippines.[122]
On December 8, 2020, Bini along with the boy group BGYO held a joint auction charity event called #BinificiaryAucSHAn for the benefit of Typhoon Ulysses (Vamco) victims. The project ended up raising a total of ₱125,642(2020) (US$2,531.87), from the groups' auctioned trainee shirts, as well as several other belongings and from the fund raised via Kumu. All the proceeds were donated to the Cagayan and Isabela relief operations through ABS-CBN Foundation's Sagip Kapamilya[a].[123][124] On December 20, the group, alongside other P-pop idol groups, performed on ABS-CBN's "Ikaw ang Liwanag at Ligaya:[b] The ABS-CBN Christmas Special" pre-show entitled KTnX ang Babait Ninyo:[c] ABS-CBN Christmas Special Fundraising Show, a benefit show for the survivors of TyphoonsRolly and Ulysses.[125][126]
Bini has also expressed support for the LGBT community, citing their support for them at an event with Filipino drag queens in Quezon City in May 2024.[94]
On October 25, 2024, Bini announced that ₱1 million (US$20,304.57) from their Grand Biniverse concert ticket sales would be donated to ABS-CBN Foundation's Sagip Kapamilya[a] program to support relief efforts for the victims of Tropical Storm Kristine (Trami).[129]
Webcast
On March 15, 2021, ABS-CBN announced that they were partnering with Filipino social networking serviceKumu to bring over 100 artists that will stream on the app, participate in Kumu campaigns, and get to interact with their fans more regularly on the platform, in what was described as the biggest celebrity streaming partnership in the country. Among those who joined in the campaign were Bini.[130]
↑ Indicates the year of ceremony. Each year is linked to the article about the awards held that year, wherever possible.
↑ lit.'Highest Honor of Youth'; officially stylized as PinakaPASADOng Dangal ng Kabataan
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