Stellantis Canada

Last updated
Stellantis Canada
Formerly
  • Chrysler Canada
  • FCA Canada, Inc.
Type Subsidiary
Industry Automotive
FoundedJune 1925;98 years ago (1925-06), Windsor, Ontario, Canada
Founder Chrysler
Headquarters1 Riverside Drive West, Windsor, Ontario, Canada
Key people
David Buckingham (Chairman, President, CEO)
Products
Owner Stellantis
Number of employees
9,000
Parent Stellantis North America
Website stellantis.com

Stellantis Canada (formerly, FCA Canada, Inc. and Chrysler Canada) is the wholly owned subsidiary of Stellantis through its North American division operating in Canada. Incorporated in 1925, the Chrysler Corporation of Canada acquired a Maxwell-Chalmers plant in Windsor, Ontario that had been used to manufacture some Chrysler models in the previous year. Initially called Chrysler Canada, Ltd, the name of the company changed to DaimlerChrysler Canada Inc. following the merger of the two parent automotive conglomerates. In August 2007, the company was renamed Chrysler Canada Incorporated when Cerberus Capital Management purchased 80.1% of its parent company Chrysler.

Contents

FCA Canada has three manufacturing plants in operation in Canada, and built 535,878 cars and trucks in 2002. In 2007, the company sold 232,688 vehicles in the Canadian market. In 2012, Stellantis Canada sales were 243,845, a 6% increase over 2011; this put the company into the #2 sales slot for Canada.[ citation needed ]

History

FCA Canada was established in mid-June 1925, with 181 employees. [1] 7,857 vehicles were produced in the first year. [1]

"Plodge"

Plodge, a portmanteau of the names Plymouth and Dodge, is a name informally used to refer to vehicles Chrysler Canada built with a mix of U.S. Plymouth and Dodge parts for the Canadian and export markets. This practice allowed dealers in Canada to offer a wider array of vehicles at lower development cost in the relatively small Canadian market.[ citation needed ] For example, a Plymouth with a Dodge grille and taillights became a Dodge without the expense of tooling a vehicle for the market. On the Dodge Dart introduced in 1960, only the interiors were shared; Canadian-market 1960-61 Darts had Plymouth dashboards. The 1965 to 1966 Dodge Monaco used a Dodge body, with a Plymouth Fury dashboard and interior trim.[ citation needed ] Not all Canadian-market Chrysler-built vehicles were badge engineered in this manner, however; the DeSoto Diplomat, for example—a rebadged Dodge Dart—was never sold in Canada, where DeSotos were similar to the US models. The Canadian 1960 DeSoto Adventurer looked like the American 1960 DeSoto but used the upholstery and door panels from the 1960 Chrysler Saratoga.[ citation needed ]

The 1965 Canadian-market Valiant Custom 200 was a rebadged U.S. Dodge Dart. 65 Canadian Valiant.jpg
The 1965 Canadian-market Valiant Custom 200 was a rebadged U.S. Dodge Dart.

The Valiant was sold by both Dodge and Plymouth dealers as a separate make, as had been the original plan in the United States. 1960 to 1962 Canadian Valiants were substantially the same as American models, with minor trim and mechanical equipment differences. 1963-64 Canadian Valiants had U.S. Valiant front sheetmetal on the U.S. Dart body. 1965 Canadian Valiants were available in the full range of sizes and models offered across the American Valiant and Dart models, but all Canadian-market cars used Dart instrument clusters and were badged "Valiant". For 1966, the Valiant Barracuda was the only offering in Canada on the U.S. Valiant's 106 in (269.2 cm) wheelbase, with no Valiant station wagons in Canada for 1966.[ citation needed ]

"Plodge" vehicles include:

Once the Canada–United States Automotive Products Agreement (the "Auto Pact") took practical effect in 1967, virtually all differences ceased to exist between U.S. and Canadian Chrysler products. However, until the early 2000s the model distribution within and among marques was sometimes different in Canada than in the U.S. The Dodge and Plymouth Neon was sold in Canada as the Chrysler Neon; the Dodge Dynasty and Intrepid were likewise both badged and sold as Chrysler models in Canada. In 2003 this practice was stopped and the U.S. and Canadian marque and model ranges are fully aligned.

Historically, Stellantis Canada sold vehicles under the Dodge, Plymouth, Chrysler, DeSoto, Valiant, and Imperial marques. Presently there are four marques: Dodge, Ram, Jeep, and Chrysler. Dodge is the mainstream car and van line, Jeep is the main SUV range, Chrysler is the premium line, and Ram is the range of trucks and truck-based SUVs.

Operations

Manufacturing plants

PlantLocationYear openedNotes
Brampton Assembly 2000 Williams Parkway East, Brampton, Ontario 1986Employs 3,175 on two shifts and produces the Chrysler 300/300C, Dodge Charger and Dodge Challenger [2]
Windsor Assembly 2199 Chrysler Center, Windsor, Ontario 1928Employs 4,671 on two shifts and produces the Chrysler Pacifica and Chrysler Voyager minivans [3]
Etobicoke Casting 15 Browns Line, Etobicoke, Ontario 1942Acquired in 1964; employs 218 on three shifts and produces aluminum die castings for Chrysler, Dodge, Jeep and Ram vehicles [4]

Stellantis Canada has other operations in Canada:

Offices

Parts and distribution centres

Related Research Articles

Dodge is an American brand of automobiles and a division of Stellantis North America, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence Dodge was Chrysler's mid-priced brand above Plymouth.

<span class="mw-page-title-main">Plymouth (automobile)</span> Defunct American automobile brand

Plymouth was a brand of automobiles produced by Chrysler Corporation and its successor DaimlerChrysler. The brand was launched in 1928 to compete in what was then described as the "low-priced" market segment that was dominated by Chevrolet and Ford. It became a high-volume seller for the automaker until the late 1990s. Plymouth cars were marketed primarily in the United States. The brand was withdrawn from the marketplace in 2001. The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge.

<span class="mw-page-title-main">Dodge Caravan</span> Vehicle created by Dodge

The Dodge Caravan is a series of minivans that was manufactured by Chrysler from the 1984 to 2020 model years. The Dodge version of the Chrysler minivans, the Caravan was marketed as both a passenger van and a cargo van. For 1987, a long-wheelbase Dodge Grand Caravan was introduced. Produced in five generations across 36 model years, the Dodge Caravan is the second longest-lived Dodge nameplate.

<span class="mw-page-title-main">Dodge Lancer</span> Cars marketed by Dodge division of Chrysler

The Dodge Lancer is an automobile that was marketed in three unrelated versions by Dodge during the 1950s, 1960s, and 1980s. The first version debuted as a hardtop version of the full-sized 1955 Dodge, and was produced in that form until 1959. The second version revived the nameplate in 1961 for a Chrysler A platform-based compact that was marketed for two model years and replaced by the Dodge Dart. The third version returned the Lancer nameplate in 1985 for a front-wheel drive mid-sized Chrysler H platform model that was in production until 1988 after which it was replaced by the Dodge Spirit.

<span class="mw-page-title-main">Mopar</span> Parts, service and customer care organization within Stellantis

Mopar is the parts, service, and customer care division of the former Chrysler Corporation, now owned by Netherlands-based automobile manufacturer Stellantis. It serves as a primary OEM accessory seller for Stellantis brands under the Mopar brand. The name is a portmanteau of the words "MOtor" and "PARts". "Mopar" is also used as a nickname by enthusiasts of Chrysler-built products to refer to any product built by the company.

<span class="mw-page-title-main">Plymouth Valiant</span> Motor vehicle

The Plymouth Valiant is an automobile which was marketed by the Plymouth division of the Chrysler Corporation in the United States from the model years of 1960 through 1976. It was created to give the company an entry in the compact car market emerging in the late 1950s. The Valiant was also built and marketed, without the Plymouth brand, worldwide in countries including Argentina, Australia, Brazil, Canada, Finland, Mexico, New Zealand, South Africa, Sweden and Switzerland, as well as other countries in South America and Western Europe. It became well known for its excellent durability and reliability, and was one of Chrysler's best-selling automobiles during the 1960s and 1970s, helping to keep the company solvent during an economic downturn.

<span class="mw-page-title-main">Dodge Dart</span> Motor vehicle

Dodge Dart is a line of automobiles marketed by Dodge from the 1959 to 1976 model years in North America, with production extended to later years in various other markets.

The Chrysler A platform was the basis for smaller rear wheel drive cars in the 1960s. These cars are sometimes referred to as A-body cars.

<span class="mw-page-title-main">Chrysler minivans</span> Motor vehicle platform

The Chrysler minivans are a series of minivans that have been produced and marketed by the American automaker Chrysler since the 1984 model year. Currently in its sixth generation, the model line is marketed worldwide, primarily in North America and Europe. Introduced as the Dodge Caravan and Plymouth Voyager, the Chrysler minivans have been marketed under a variety of nameplates under the Chrysler, Plymouth, Dodge, and Ram brands; through the use of rebadging, the model line has also been marketed under the Lancia and Volkswagen brands.

<span class="mw-page-title-main">Chrysler Town & Country (minivan)</span> Motor vehicle

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<span class="mw-page-title-main">Dodge Mayfair</span> Motor vehicle

The Dodge Mayfair was an automobile built by Chrysler Corporation of Canada Ltd. This vehicle was produced solely for the Canadian market from 1953 to 1959. Its American equivalent was the Plymouth Belvedere. It was based on the Plymouth.

<span class="mw-page-title-main">Dodge Regent</span> Motor vehicle

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<span class="mw-page-title-main">DeSoto (automobile)</span> Former American automobile brand

DeSoto was an American automobile marque that was manufactured and marketed by the DeSoto division of Chrysler Corporation from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.

Brampton Assembly Plant is a Stellantis Canada automobile factory located at 2000 Williams Parkway East Brampton, Ontario, Canada. Originally built by American Motors Corporation (AMC) for US$260 million, in the former Bramalea area of Brampton, the manufacturing plant was specially designed for building the Eagle Premier. Its role since has primarily been to assemble full-sized Chrysler products.

<span class="mw-page-title-main">Windsor Assembly</span> Automobile factory by FCA Canada

Windsor Assembly Plant (WAP) is a Stellantis Canada automobile factory in Windsor, Ontario. The factory opened in 1928 and Chrysler minivans production began in 1983. Windsor Assembly is Windsor's largest employer. The plant currently operates two shifts with over 4,200 employees.

<span class="mw-page-title-main">Dodge Polara</span> Motor vehicle

The Dodge Polara is an automobile introduced in the United States for the 1960 model year as Dodge's top-of-the-line full-size car. After the introduction of the Dodge Custom 880 in 1962, the Polara nameplate designated a step below the full-sized best trimmed Dodge model; the Polara that year had been downsized to what was in effect intermediate, or mid-size status. In its various forms, the Polara name was used by Dodge until 1973, when its position in Dodge's line-up was replaced by the Dodge Monaco.

<span class="mw-page-title-main">DeSoto Diplomat</span> Motor vehicle

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<span class="mw-page-title-main">Fiat Chrysler Australia</span> Automobile manufacturer

Fiat Chrysler Australia, officially FCA Australia, is the official Stellantis subsidiary in that country, operating as distributor of Chrysler, Jeep, Dodge, Abarth, Alfa Romeo and Fiat vehicles. However, there had previously been a "Chrysler Australia Ltd" which had operated as a vehicle manufacturer in Australia from 1951 until 1980, and was subsequently taken over by Mitsubishi Motors Australia.

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The history of Chrysler involves engineering innovations, high finance, wide alternations of profits and losses, various mergers and acquisitions, and multinationalization. Chrysler, a large automobile manufacturer, was founded in the 1920s and continues under the name Stellantis North America.

<span class="mw-page-title-main">Chrysler Fevre Argentina</span>

Chrysler Fevre Argentina S.A. was the Argentina subsidiary of US-based automotive manufacturer Chrysler Corporation. Originally established in 1890 as a supplier for tanning industry, the firm began to commercialise vehicles after an agreement signed with Dodge Brothers Company in 1916, which allowed it to import and commercialise automobiles and trucks in Argentina.

References

  1. 1 2 Mays, James C. "1930 Chrysler". www.OldCarsCanada.com. Retrieved 27 February 2013.
  2. "FCA Canada Fact Sheets - Brampton Assembly Plant and Brampton Satellite Stamping Plant". July 2020. Retrieved October 18, 2020.
  3. "FCA Canada Fact Sheets - Windsor Assembly Plant". August 2020. Retrieved October 18, 2020.
  4. "FCA Canada Fact Sheets - Etobicoke Casting Plant". July 2020. Retrieved October 18, 2020.