Captatio benevolentiae

Last updated

Captatio benevolentiae (Latin for "winning of goodwill") is a rhetorical technique aimed to capture the goodwill of the audience at the beginning of a speech or appeal. It was practiced by Roman orators, with Cicero considering it one of the pillars of oratory. [1]

For example, Roman historian Livy (Titus Livius) begins his prologue with a description of his own insignificance against the importance of the Roman people and history of Rome. By preaching his own humility, and especially by comparing himself to the much greater importance of the Roman people (his audience), he hopes to gain their favor at the start of his work. [2]

During the Middle Ages, it was used in court cases to gain the judge's favor, with lavish praise of the judge's wisdom considered most effective by Guillaume Durand. [3] In parallel, the techniques of the captatio benevolentiae began to be used in the prologues of chivalric romance novels, addressing the readers and trying to have them view the work favourably. [4]

Related Research Articles

The Book of Judges is the seventh book of the Hebrew Bible and the Christian Old Testament. In the narrative of the Hebrew Bible, it covers the time between the conquest described in the Book of Joshua and the establishment of a kingdom in the Books of Samuel, during which biblical judges served as temporary leaders. The stories follow a consistent pattern: the people are unfaithful to Yahweh; he therefore delivers them into the hands of their enemies; the people repent and entreat Yahweh for mercy, which he sends in the form of a leader or champion ; the judge delivers the Israelites from oppression and they prosper, but soon they fall again into unfaithfulness and the cycle is repeated. Scholars consider many of the stories in Judges to be the oldest in the Deuteronomistic history, with their major redaction dated to the 8th century BCE and with materials such as the Song of Deborah dating from much earlier.

<span class="mw-page-title-main">Josephus</span> Roman–Jewish historian and military leader (c. 37–c. 100)

Flavius Josephus was a Roman–Jewish historian and military leader. Best known for writing The Jewish War, he was born in Jerusalem—then part of the Roman province of Judea—to a father of priestly descent and a mother who claimed royal ancestry.

<span class="mw-page-title-main">Persuasion</span> Umbrella term of influence and mode of communication

Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.

<span class="mw-page-title-main">Herod the Great</span> King of Judea (37/6 BCE–4/1 BCE)

Herod I or Herod the Great was a Roman Jewish client king of the Herodian Kingdom of Judea. He is known for his colossal building projects throughout Judea. Among these works are the rebuilding of the Second Temple in Jerusalem and the expansion of its base—the Western Wall being part of it. Vital details of his life are recorded in the works of the 1st century CE Roman–Jewish historian Josephus.

<span class="mw-page-title-main">Dionysius of Halicarnassus</span> Greek historian and teacher

Dionysius of Halicarnassus was a Greek historian and teacher of rhetoric, who flourished during the reign of Emperor Augustus. His literary style was atticistic – imitating Classical Attic Greek in its prime.

<span class="mw-page-title-main">Demagogue</span> Politician or orator who panders to fears and emotions of the public

A demagogue, or rabble-rouser, is a political leader in a democracy who gains popularity by arousing the common people against elites, especially through oratory that whips up the passions of crowds, appealing to emotion by scapegoating out-groups, exaggerating dangers to stoke fears, lying for emotional effect, or other rhetoric that tends to drown out reasoned deliberation and encourage fanatical popularity. Demagogues overturn established norms of political conduct, or promise or threaten to do so.

In rhetoric, an argumentum ad captandum, "for capturing" the gullibility of the naïve among the listeners or readers, is an unsound, specious argument designed to appeal to the emotions rather than to the mind. It is used to describe "claptrap or meretricious attempts to catch popular favor or applause."

Americanism was, in the years around 1900, a political and religious outlook attributed to some American Catholics and denounced as heresy by the Holy See.

<i>Antiquities of the Jews</i> Work by historian Flavius Josephus

Antiquities of the Jews is a 20-volume historiographical work, written in Greek, by historian Josephus in the 13th year of the reign of Roman emperor Domitian, which was 94 CE. The book contains an account of the history of the Jewish people for Josephus' gentile patrons. In the first ten volumes, Josephus follows the events of the Hebrew Bible beginning with the creation of Adam and Eve.

<span class="mw-page-title-main">Ancient Greek comedy</span> Genre of ancient Greek literature

Ancient Greek comedy was one of the final three principal dramatic forms in the theatre of classical Greece. Athenian comedy is conventionally divided into three periods: Old Comedy, Middle Comedy, and New Comedy. Old Comedy survives today largely in the form of the eleven surviving plays of Aristophanes; Middle Comedy is largely lost, i.e. preserved only in relatively short fragments by authors such as Athenaeus of Naucratis; and New Comedy is known primarily from the substantial papyrus fragments of Menander.

A prologue or prolog is an opening to a story that establishes the context and gives background details, often some earlier story that ties into the main one, and other miscellaneous information. The Ancient Greek word πρόλογος includes the modern meaning of prologue, but was of wider significance, more like the meaning of preface. The importance, therefore, of the prologue in Greek drama was very great; it sometimes almost took the place of a romance, to which, or to an episode in which, the play itself succeeded.

Fabius Planciades Fulgentius was a Latin writer of late antiquity. Four extant works are commonly attributed to him, as well as a possible fifth which some scholars include in compilations with much reservation. His mythography was greatly admired and highly influential throughout much of the medieval period, but it is viewed with little favour today.

<span class="mw-page-title-main">Glossary of rhetorical terms</span>

Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.

<span class="mw-page-title-main">Propaganda techniques</span> Methods of mind manipulation, often based on logical fallacies

Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.

<span class="mw-page-title-main">Education in ancient Rome</span> Overview of education in ancient Rome

Education in ancient Rome progressed from an informal, familial system of education in the early Republic to a tuition-based system during the late Republic and the Empire. The Roman education system was based on the Greek system – and many of the private tutors in the Roman system were enslaved Greeks or freedmen. The educational methodology and curriculum used in Rome was copied in its provinces and provided a basis for education systems throughout later Western civilization. Organized education remained relatively rare, and there are few primary sources or accounts of the Roman educational process until the 2nd century AD. Due to the extensive power wielded by the pater familias over Roman families, the level and quality of education provided to Roman children varied drastically from family to family; nevertheless, Roman popular morality came eventually to expect fathers to have their children educated to some extent, and a complete advanced education was expected of any Roman who wished to enter politics.

<span class="mw-page-title-main">Arab Agricultural Revolution</span> Arab transformation of agriculture in Medieval Spain

The Arab Agricultural Revolution was the transformation in agriculture in the Old World during the Islamic Golden Age. The agronomic literature of the time, with major books by Ibn Bassal and Abū l-Khayr al-Ishbīlī, demonstrates the extensive diffusion of useful plants to Medieval Spain (al-Andalus), and the growth in Islamic scientific knowledge of agriculture and horticulture. Medieval Arab historians and geographers described al-Andalus as a fertile and prosperous region with abundant water, full of fruit from trees such as the olive and pomegranate. Archaeological evidence demonstrates improvements in animal husbandry and in irrigation such as with the saqiyah waterwheel. These changes made agriculture far more productive, supporting population growth, urbanisation, and increased stratification of society.

<i>Bibliotheca historica</i> World history written by Diodorus Siculus

Bibliotheca historica is a work of universal history by Diodorus Siculus. It consisted of forty books, which were divided into three sections. The first six books are geographical in theme, and describe the history and culture of Egypt, of Mesopotamia, India, Scythia, and Arabia (II), of North Africa (III), and of Greece and Europe (IV–VI). In the next section, he recounts human history starting with the Trojan War, down to the death of Alexander the Great. The last section concern the historical events from the successors of Alexander down to either 60 BC or the beginning of Caesar's Gallic War in 59 BC. He selected the name "Bibliotheca" in acknowledgement that he was assembling a composite work from many sources. Of the authors he drew from, some who have been identified include: Hecataeus of Abdera, Ctesias of Cnidus, Ephorus, Theopompus, Hieronymus of Cardia, Duris of Samos, Diyllus, Philistus, Timaeus, Polybius and Posidonius.

A dedication or book dedication is the expression of friendly connection or thanks by the author towards another person. The dedication has its own place on the dedication page and is part of the front matter.

<span class="mw-page-title-main">Patronage in ancient Rome</span> Social relationship

Patronage (clientela) was the distinctive relationship in ancient Roman society between the patronus ("patron") and their cliens ("client"). The relationship was hierarchical, but obligations were mutual. The patron was the protector, sponsor, and benefactor of the client; the technical term for this protection was patrocinium. Although typically the client was of inferior social class, a patron and client might even hold the same social rank, but the former would possess greater wealth, power, or prestige that enabled him to help or do favors for the client. From the emperor at the top to the commoner at the bottom, the bonds between these groups found formal expression in legal definition of patrons' responsibilities to clients. Patronage relationship were not exclusively between two people and also existed between a general and his soldiers, a founder and colonists, and a conqueror and a dependent foreign community.

Ancient Romans with disabilities were recorded in the personal, medical, and legal writing of the period. While some disabled people were sought as slaves, others with disabilities that are now recognized by modern medicine were not considered disabled. Some disabilities were deemed more acceptable than others, either as honorable characteristics or as traits that increased morality. Small, scattered medical references contain the only direct acknowledgments of disability.

References

  1. Calboli Montefusco, Lucia (2006). "Captatio benevolentiae". In Cancik, Hubert; Schneider, Helmuth (eds.). Brill's New Pauly. Antiquity volumes. Brill Online. Retrieved 20 April 2014.
  2. "(PDF) The role of captatio benevolentiae in the interaction between the speaker and his audience in Antiquity and today". ResearchGate. Retrieved 2021-07-12.
  3. Brundage, James A. (2008). The Medieval Origins of the Legal Profession. Vol. 1. University of Chicago Press. ISBN   9780226077598.
  4. Schomanek, Florian (2011). Captatio Benevolentiae. GRIN. ISBN   9783640843480.