Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. Rhetoric aims to study the techniques writers or speakers use to inform, persuade, or motivate their audiences.
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from ordinary language use to produce a rhetorical effect. Figures of speech are traditionally classified into schemes, which vary the ordinary sequence of words, and tropes, where words carry a meaning other than what they ordinarily signify.
Antithesis is used in writing or speech either as a proposition that contrasts with or reverses some previously mentioned proposition, or when two opposites are introduced together for contrasting effect. This is based on the logical phrase or term.
In rhetoric, chiasmus or, less commonly, chiasm, is a "reversal of grammatical structures in successive phrases or clauses – but no repetition of words".
In rhetoric, litotes, also known classically as antenantiosis or moderatour, is a figure of speech and form of verbal irony in which understatement is used to emphasize a point by stating a negative to further affirm a positive, often incorporating double negatives for effect. Litotes is a form of understatement, which can be in the form of meiosis, and is always deliberate with the intention of emphasis. However, the interpretation of negation may depend on context, including cultural context. In speech, litotes may also depend on intonation and emphasis; for example, the phrase "not bad" can be intonated differently so as to mean either "mediocre" or "excellent". Along the same lines, litotes can be used, to euphemistically provide emphasis by diminishing the harshness of an observation; "He isn't the cleanest person I know" could be used as a means of indicating that someone is a messy person.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action. They seek to make a position or argument more compelling than it would otherwise be.
In rhetoric, an anaphora is a rhetorical device that consists of repeating a sequence of words at the beginnings of neighboring clauses, thereby lending them emphasis. In contrast, an epistrophe is repeating words at the clauses' ends. The combination of anaphora and epistrophe results in symploce.
Digression is a section of a composition or speech that marks a temporary shift of subject; the digression ends when the writer or speaker returns to the main topic. Digressions can be used intentionally as a stylistic or rhetorical device.
An audience is a group of people who participate in a show or encounter a work of art, literature, theatre, music, video games, or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception.
Kenneth Duva Burke was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. As a literary theorist, Burke was best known for his analyses based on the nature of knowledge. Further, he was one of the first individuals to stray from more traditional rhetoric and view literature as "symbolic action."
Inventio, one of the five canons of rhetoric, is the method used for the discovery of arguments in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery". Inventio is the central, indispensable canon of rhetoric, and traditionally means a systematic search for arguments.
Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
This glossary of literary terms is a list of definitions of terms and concepts used in the discussion, classification, analysis, and criticism of all types of literature, such as poetry, novels, and picture books, as well as of grammar, syntax, and language techniques. For a more complete glossary of terms relating to poetry in particular, see Glossary of poetry terms.
De Oratore is a dialogue written by Cicero in 55 BC. It is set in 91 BC, when Lucius Licinius Crassus dies, just before the Social War and the civil war between Marius and Sulla, during which Marcus Antonius (orator), the other great orator of this dialogue, dies. During this year, the author faces a difficult political situation: after his return from exile in Dyrrachium, his house was destroyed by the gangs of Clodius in a time when violence was common. This was intertwined with the street politics of Rome.
The epideictic oratory, also called ceremonial oratory, or praise-and-blame rhetoric, is one of the three branches, or "species" (eidē), of rhetoric as outlined in Aristotle's Rhetoric, to be used to praise or blame during ceremonies.
De doctrina Christiana is a theological text written by Augustine of Hippo. It consists of four books that describe how to interpret and teach the Scriptures. The first three of these books were published in 397 and the fourth added in 426. By writing this text, Augustine set three tasks for Christian teachers and preachers: to discover the truth in the contents of the Scriptures, to teach the truth from the Scriptures, and to defend scriptural truth when it was attacked.
A literary trope is the use of figurative language, via word, phrase or an image, for artistic effect such as using a figure of speech. Keith and Lundburg describe a trope as "a substitution of a word or phrase by a less literal word or phrase." The word trope has also undergone a semantic change and now also describes commonly recurring or overused literary and rhetorical devices, motifs or clichés in creative works. Literary tropes span almost every category of writing, such as poetry, film, plays, and video games.
William Shakespeare's style of writing was borrowed from the conventions of the day and adapted to his needs.
Rhetorical stance refers to the position or perspective that a writer or speaker adopts to convey their message to an audience. It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience. Rhetorical stance can include elements like the use of ethos, pathos, and logos, which are aspects of rhetoric and persuasive communication, to shape the overall impact of a communication.
The Asiatic style or Asianism refers to an Ancient Greek rhetorical tendency that arose in the third century BC, which, although of minimal relevance at the time, briefly became an important point of reference in later debates about Roman oratory.
