Public speaking, also called oratory, is the act or skill of delivering speeches on a subject before a live audience.
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.
Genre is any form or type of communication in any mode with socially-agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other forms of art or entertainment, based on some set of stylistic criteria Often, works fit into multiple genres by way of borrowing and recombining these conventions. Stand-alone texts, works, or pieces of communication may have individual styles, but genres are amalgams of these texts based on agreed-upon or socially inferred conventions. Some genres may have rigid, strictly adhered-to guidelines, while others may show great flexibility.
Gorgias was an ancient Greek sophist, pre-Socratic philosopher, and rhetorician who was a native of Leontinoi in Sicily. Along with Protagoras, he forms the first generation of Sophists. Several doxographers report that he was a pupil of Empedocles, although he would only have been a few years younger. W. K. C. Guthrie writes that "Like other Sophists, he was an itinerant that practiced in various cities and giving public exhibitions of his skill at the great pan-Hellenic centers of Olympia and Delphi, and charged fees for his instruction and performances. A special feature of his displays was to ask miscellaneous questions from the audience and give impromptu replies." He has been called "Gorgias the Nihilist" although the degree to which this epithet adequately describes his philosophy is controversial.
A literary genre is a category of literature. Genres may be determined by literary technique, tone, content, or length. They generally move from more abstract, encompassing classes, which are then further sub-divided into more concrete distinctions. The distinctions between genres and categories are flexible and loosely defined, and even the rules designating genres change over time and are fairly unstable.
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the possibility of morally improving the reader, the viewer, and the listener. Rhetorical criticism studies and analyzes the purpose of the words, sights, and sounds that are the symbolic artifacts used for communications among people.
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience.
Mikhail Mikhailovich Bakhtin was a Russian philosopher, literary critic and scholar who worked on literary theory, ethics, and the philosophy of language. His writings, on a variety of subjects, inspired scholars working in a number of different traditions and in disciplines as diverse as literary criticism, history, philosophy, sociology, anthropology and psychology. Although Bakhtin was active in the debates on aesthetics and literature that took place in the Soviet Union in the 1920s, his distinctive position did not become well known until he was rediscovered by Russian scholars in the 1960s.
Genre studies is an academic subject which studies genre theory as a branch of general critical theory in several different fields, including art, literature, linguistics, rhetoric and composition studies.
Aristotle's Rhetoric is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric.
Chaïm Perelman was a Belgian philosopher of Polish-Jewish origin. He was among the most important argumentation theorists of the twentieth century. His chief work is the Traité de l'argumentation – la nouvelle rhétorique (1958), with Lucie Olbrechts-Tyteca, translated into English as The New Rhetoric: A Treatise on Argumentation, by John Wilkinson and Purcell Weaver (1969).
Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
Rhetoric of science is a body of scholarly literature exploring the notion that the practice of science is a rhetorical activity. It emerged after a number of similarly oriented topics of research and discussion during the late 20th century, including the sociology of scientific knowledge, history of science, and philosophy of science, but it is practiced most typically by rhetoricians in academic departments of English, speech, and communication.
The epideictic oratory, also called ceremonial oratory, or praise-and-blame rhetoric, is one of the three branches, or "species" (eidē), of rhetoric as outlined in Aristotle's Rhetoric, to be used to praise or blame during ceremonies.
The third persona is the implied audience which is not present in, or is excluded from, rhetorical communication. This conception of the Third Persona relates to the First Persona, the "I" in discourse, and the second persona, the "you" in discourse. Third Persona is "the 'it' that is not present, that is objectified in a way that 'you' and 'I' are not." Third Persona, as a theory, seeks to define and critique the rules of rhetoric, to further consider how we talk about what we talk about—the discourse of discourse—and who is affected by that discourse. The concept of the third persona encourages examination of who is implicitly excluded from a discourse, why they are excluded, and what this can tell us about how that discourse participates in larger networks of social or political power.
The rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974). More recent scholarship has further redefined the model to include more expansive views of rhetorical operations and ecologies.
Edwin Benjamin Black was one of the leading scholars of rhetorical criticism. He criticized "Neo-Aristotelianism" for its lacking a larger historical, social, political, and cultural understanding of the text and for its concentrating only on certain limited methods and aspects, such as the Aristotelian modes of rhetoric: ethos, pathos, and logos. He urged critics to analyze both the motives and goals within situated cultural norms and ideologies.
The rhetoric of technology is both an object and field of study. It refers to the ways in which makers and consumers of technology talk about and make decisions regarding technology and also the influence that technology has on discourse. Studies of the rhetoric of technology are interdisciplinary. Scholars in communication, media ecology, and science studies research the rhetoric of technology. Technical communication scholars are also concerned with the rhetoric of technology.
Feminist rhetoric emphasizes the narratives of all demographics, including women and other marginalized groups, into the consideration or practice of rhetoric. Feminist rhetoric does not focus exclusively on the rhetoric of women or feminists, but instead prioritizes the feminist principles of inclusivity, community, and equality over the classic, patriarchal model of persuasion that ultimately separates people from their own experience. Seen as the act of producing or the study of feminist discourses, feminist rhetoric emphasizes and supports the lived experiences and histories of all human beings in all manner of experiences. It also redefines traditional delivery sites to include non-traditional locations such as demonstrations, letter writing, and digital processes, and alternative practices such as rhetorical listening and productive silence. According to author and rhetorical feminist Cheryl Glenn in her book Rhetorical Feminism and This Thing Called Hope (2018), "rhetorical feminism is a set of tactics that multiplies rhetorical opportunities in terms of who counts as a rhetor, who can inhabit an audience, and what those audiences can do." Rhetorical feminism is a strategy that counters traditional forms of rhetoric, favoring dialogue over monologue and seeking to redefine the way audiences view rhetorical appeals.
Carolyn Rae Miller is SAS Institute Distinguished Professor of Rhetoric and Technical Communication Emerita at North Carolina State University. In 2006 she won the Rigo Award for Lifetime Achievement in Communication Design from the ACM-SIGDOC and in 2016 the Cheryl Geisler Award for Outstanding Mentor, the Rhetoric Society of America. She is a Fellow of the Association of Teachers of Technical Writing (1995) and of the Rhetoric Society of America (2010). Her “groundbreaking and influential article” on “Genre as Social Action” is foundational for Rhetorical Genre Studies. Three of her articles have been identified as essential works in Technical Communication.
