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Dramatism, a communication studies theory, was developed by Kenneth Burke as a tool for analyzing human relationships through the use of language. Burke viewed dramatism from the lens of logology, which studies how people's ways of speaking shape their attitudes towards the world. [1] According to this theory, the world is a stage where all the people present are actors and their actions parallel a drama. [1] Burke then correlates dramatism with motivation, saying that people are "motivated" to behave in response to certain situations, similar to how actors in a play are motivated to behave or function. [1] Burke discusses two important ideas – that life is drama, and the ultimate motive of rhetoric is the purging of guilt. [2] Burke recognized guilt as the base of human emotions and motivations for action. As cited in "A Note on Burke on "Motive"", the author recognized the importance of "motive" in Burke's work. [3] In "Kenneth Burke's concept of motives in rhetorical theory", the authors mentioned that Burke believes that guilt, "combined with other constructs, describes the totality of the compelling force within an event which explains why the event took place." [4]
Dramatism consists of three broad concepts —the pentad, identification, and the guilt-purification-redemption cycle. [1] The entry then considers five major areas in which scholars in a variety of fields apply dramatism: the dramaturgical self, motivation and drama, social relationships as dramas, organizational dramas, and political dramas.
To understand people's movement and intentions, the theorist sets up the Dramatistic Pentad strategy for viewing life, not as life itself, [5] by comparing each social unit involved in human activities as five elements of drama – act, scene, agent, agency, and purpose, [6] to answer the empirical question of how persons explain their actions, [2] and to find the ultimate motivations of human activities.
"Dramatism is treated as a technique for analyzing language as a mode of action in which specialized nomenclatures are recognized, each with particular ends and insights." [7]
Kenneth Burke was an established literary critic who has contributed immensely to rhetoric theory. [1] Originally influenced by Shakespeare and Aristotle's rhetoric, he developed his theory of Dramatism, separating himself from the two by adding the importance of motive. Dramatism went on to be immensely important to communication studies and in understanding how language shapes perception. [1] Some argue that he was slightly ahead of his time when it came to his intense interdisciplinary approach to his theory. Using his classical education of literature and rhetoric as a foundation, Dramatism was largely influenced by the philosophies of Karl Marx, Friedrich Nietzsche, and Sigmund Freud. Burke was said to refer to the work of Parsons, as well as of social thinkers such as Max Weber, Georg Simmel, Alfred Schütz and G.H. Mead, all of whom wrote extensively regarding social action. The joining of these ideologies pushed Burke's work from literary to cultural criticism. [2]
In the years that Burke was working on crafting Dramatism, the second World War waged on, providing great context to his Grammar of Motives [8] by explaining the implications of motive on action and human communication. [9] Burke called this war the "mightiest war the human race will ever experience". This war played a major role in "rhetorizing" Dramatism. He wrote extensively about the war and its social, political and literary aspects which led him to create this theory. Dramatism emerged as the antithesis to war - it encouraged a poetic dialectic and variations in perspectives in order to come to a joint conclusion to appease all. This came as an opposition to how wars functioned, with "monolithic certainty in the rule of the strongman" and with the need for complete obedience. [10]
The use of drama as a metaphor in order to understand human behavior and motivation forms the basis for this theory. According to West, [11] there are three basic reasons that drama is a useful metaphor to the idea of Dramatism.
It is possible because Burke believes that Drama has recognizable genres. Humans use language in patterned discourses, and texts move us with recurring patterns underlying those texts. [12] And drama has certain audiences, which means rhetoric plays a crucial role when humans deal with experiences. Language strategies are central to Burke's dramatistic approach. [13]
This does not necessarily imply that Dramatism is also entirely metaphorical. Critics as well as Burke have debated whether this theory is literal or metaphorical. [14]
Because of the complexity and extension of Burke's thinking, it is difficult to label the ontology behind his theory.
However, some basic assumptions can still be extracted to support the understanding of dramatism.
The dramatistic pentad is an instrument used as a set of relational or functional principles that could help us understand what he calls the 'cycle cluster of terms' people use to attribute motive. [19] This pentad is a dissolution to drama. [20] It is parallel with Aristotle's four causes and has a similar correlation to journalists' catechism: who, what, when, where, why, and how. [2] This is done through the five key elements of human drama – act, scene, agent, agency, and purpose. [6] The Pentad is a simple tool for seeing and understanding the complexity of a situation. It reveals the nuances and complications of language as symbolic action, which in turn, opens up our perspective. [21]
Over time, Burke realized that his pentad needed a sixth element, thereby turning it into a hexad. In the 1969 edition of Grammar, Burke added a new element, 'Attitude Frame'. [22] Attitude means "the preparation for an act, which would make it a kind of symbolic act, or incipient act." [23] Burke created this in order to account for the complexity of a responses that may arise within an audience. He includes Attitude as an aspect of his writings about Frame.
It can be used in place of an act or be the precedent to an act. [24] Mead's writings were interpreted by Burke as "delayed action", wherein people can arouse a change in attitude in themselves as well as others through verbal communication. Burke goes on to agree that attitude is impacted by social surroundings as well as verbal actions. Attitudes can influence how a person acts. [8] It is the conscious, calculated step in the pause before an act.
David Ling used the Pentad elements to evaluate Senator Edward (Ted) Kennedy's now-infamous speech in 1969 to persuade the audiences to see him as a victim of his family curse instead of the one who should be responsible for an accident which caused death of Mary Jo Kopechne. From Kennedy's statement, Ling recognized several elements from the Pentad: [25]
Kennedy's response to the Chappaquiddick Incident:
Kennedy denied his relationship with the dead woman, described his survival as a fate, and described the difficulty of rescuing the woman at the scene. He pivoted the fact and described it as a circumstance that he couldn't control. Ultimately, Kennedy escaped the incident with very little damage to his social and political capital as demonstrated by the continuation of his 40-year career in the U.S. Senate. These events were eventually adapted into John Curran's film Chappaquiddick in 2018.
Dramatistic ratios are the "proportions of one element relative to another in the Dramatism Pentad", [11] which can be used to find the dominant element in the interaction.
Any complete statement about motives will offer some kind of answers to the five questions above. [20] While it is important to understand each element of the pentad on its own, it is more important to understand how the elements work together. This is called a ratio , and there are ten possible ratios within the Pentad. Burke maintained that analyzing the ratios of a speaker's presentation would expose the resources of ambiguity people might exploit to interpret complex problems. [19] The most common ratios used by Burke are Scene-Act and Scene-Agent. When engaged in a dramatistic study, he notes, "the basic unit of action would be defined as 'the human body in conscious or purposive motion'", which is an agent acting in a situation. [2]
Identification is the basic function of sociality, using both positive and negative associations. When there is overlap between two people in terms of their substance, they have identification. [26] On the other hand, division is the lack of overlap between two people in matters of essence. [27] According to Burke, identification is an inevitable, thus both beneficial and detrimental characteristic of language in human relations. [28] Identification has the following features:
Examining Aristotle's principles of rhetoric, Burke points out that the definition of the "old rhetoric" is, in essence, persuasion. [29] Correspondingly, Burke proposes a new rhetoric, which discusses several issues, but mainly focuses on the notion of identification. In comparison with "old" rhetoric, which stresses on deliberate design, "new" rhetoric may include partially "unconscious" factors in its appeal. [30]
Burke's concept of new rhetoric has also been expanded in various academic disciplines. For example, in 2015 philosophers Rutten & Soetaert used the new rhetoric concept to study changing attitudes in regards to education as a way to better understand if Burke's ideas can be applied to this arena. [31]
Burke's new rhetoric has also been used to understand the women's equality movement, specifically in regards to the education of women and sharing of knowledge through print media. Academic Amlong deconstructed print medias of the 1800s addressing human rights as an aspect of educating women about the women's rights movement. [32]
Burke asserts that all things have substance, which he defines as the general nature of something. Identification is a recognized common ground between two people's substances, regarding physical characteristics, talents, occupation, experiences, personality, beliefs, and attitudes. The more substance two people share, the greater the identification. [6] It is used to overcome human division. [33]
Sometimes the speaker tries to falsely identify with the audience, which results in homophily for the audience. Homophily is the perceived similarity between speaker and listener. [6] The so-called "I" is merely a unique combination of potentially conflicting corporate "we's". For example, the use of the people rather than the worker would more clearly tap into the lower middle-class values of the audience the movement was trying to reach. [28]
Burke recognizes that identification rests on both unity and division, since no one's substance can completely overlap with others. Individuals are "both joined and separated". [29] Humans can unite on certain aspects of substance but at the same time remain unique, which is labeled as "ambiguities". Identification can be increased by the process of consubstantiation, which refers to bridging divisions between two people. Rhetoric is needed in this process to build unity.
According to Burke, guilt redemption is considered the plot of all human drama, or the root of all rhetoric. He defined the "guilt" as "the theological doctrine of Original Sin". [34] As cited in Littlejohn, Burke sees guilt as "all-purpose word for any feeling of tension within a person—anxiety, embarrassment, self-hatred, disgust and the like." [35]
In this perspective, Burke concluded that the ultimate motivation of man is to purge oneself of one's sense of guilt through public speaking. The term guilt covers tension, anxiety, shame, disgust, embarrassment, and other similar feelings. Guilt serves as a motivating factor that drives the human drama.
Burke's cycle refers to the process of feeling guilt and attempting to reduce it, which follows a predictable pattern: order (or hierarchy), the negative, victimage (scapegoat or mortification), and redemption.
Society is a dramatic process in which hierarchy forms structure through power relationships. The structure of social hierarchy considered in terms of the communication of superiority, inferiority and equality. [36] The hierarchy is created through language use, which enables people to create categories. Individuals feel guilt as a result of their place in the hierarchy. [11]
The negative comes into play when people see their place in the social order and seek to reject it. Saying no to the existing order is both a function of our language abilities and evidence of humans as choice makers. [36] Burke coined the phrase "rotten with perfection", which means that because our symbols allow us to imagine perfection, we always feel guilty about the difference between the reality and the perfection. [37]
Victimage is the way that we try to redeem the guilt. There are two ways of victimage. The way of turning the guilt into ourselves is called mortification. It is engaged when we apologize or blame ourselves when facing the wrongdoing; the way of turning the guilt to external parties is called scapegoating. According to Burke, there are two different types of scapegoating, universal and fractional. In universal scapegoating, the speaker blames everyone for the problem, so the audience associates and even feels sorry for the victim, because it includes themselves. In fractional scapegoating, the speaker blames a specific group or a specific person for their problems. This creates a division within the audience. [38] The victim, whoever it may be, is vilified, or made up to violate the ideals of social order, like normalcy or decency. As a result, people who take action against the villains become heroized because they are confronting evil. [39]
This is a confession of guilt by the speaker and a request for forgiveness. [6] Normally, these people are sentenced to a certain punishment so they can reflect and realize their sins. This punishment is specifically a kind of "death", literally or figuratively.
Many speakers experience a combination of these two guilt-purging options. The ongoing cycle starts with order. The order is the status quo, where everything is right with the world. Then pollution disrupts the order. The pollution is the guilt or sin. Then casuistic stretching allows the guilt to be accepted into the world. Next, is the guilt, which is the effect of the pollution. After that, is victimage or mortification which purges the guilt. Finally comes transcendence which is new order, the now status quo. [6]
Burke defined the rhetorical function of language as "a symbolic means of inducing cooperation in beings that by nature respond to symbols." [40] When talking about how the use of language can alter one's perceptions and beliefs entirely, Burke also wrote extensively about how symbolic action can even push man to war.
"Dramatism defines language as symbolic action." [14] At the very core of this theory and throughout its subsequent applications and critiques, there is a common underlying emphasis on symbolic interactionism and its impact on how the theory is perceived. Burke's goal is to explain the whole of human experience with symbolic interaction. He addresses how symbolic understanding can help encourage motives. [41] Burke emphasizes how the "reality" that we construct for ourselves is generated and altered through the use of symbols, which in turn affects language and ultimately motive.
Dennis Brissett and Charles Edgley examine the utility of dramatism on different levels, which can be categorized as the following dimensions: [42]
Dramaturgical perspective is vividly used to analyze human individuality. It views individuality as more a social rather than a psychological phenomenon. The concept of a dramaturgical self as formulated by sociologist Erving Goffman was inspired by the theatre, and also finds roots in relations to Burke's work. [43] Specifically, the concept of dramaturgy ideates life as a metaphorical theater, differentiating from Burke's concept of life as a theater itself.
Some examples of classic research questions on the topic involve how people maximize or minimize the expressiveness, how one stage ideal self, the process of impression-management, etc. For example, Larson and Zemke described the roots of the ideation and patterning of temporal socialization which is drawn from biological rhythms, values and beliefs, work and social commitments, cultural beliefs and engagement in activity. [44]
Motives play a crucial role in social interaction between an acting person and his or her validating audience. Within the dramaturgical frame, people are rationalizing. Scholars try to provide a way of understanding how the various identities which comprise the self are constructed. For example, Anderson and Swainson tried to find the answer of whether rape is motivated by sex or by power. [45]
As with any drama, there is the need for an audience to perform for. Within social contexts, this addresses how people encourage or discourage behaviors of others in the social group. Dramatists also concern the ways in which people both facilitate and interfere with the ongoing behavior of others. The emphasis is on the expressive nature of the social bond. Some topics as role taking, role distance are discussed. For example, by analyzing public address, scholars examine why a speaker selects a certain strategy to identify with audience. For example, Orville Gilbert Brim, Jr. analyzed data to interpret how group structure and role learning influence children's understanding of gender. [46]
In addition to focusing on the negotiated nature of social organization, dramaturgy emphasizes the manner in which the social order is expressed through social interaction, how social organization is enacted, featured and dramatized. Typical research topics include corporate realm, business influence on federal policy agenda, even funerals and religious themes. For example, by examining the decision making criteria of Business Angels, Baron and Marksman identified four social skills which contribute to entrepreneurial success: social perception; persuasion and social influence; social adaptability and impression management. They employ dramatism to show how these skills are critical in raising finance. [47]
It is acknowledged that the political process has become more and more a theatrical, image-mongering, dramatic spectacle worthy of a show-business metaphor on a grand scale. Scholars study how dramaturgical materials create essential images by analyzing political advertising and campaigns, stagecraft-like diplomacy, etc. For example, Philip.E.Tetlock tried to answer why presidents became more complex in their thinking after winning the campaign. He found the reason is not presidents' own cognitive adjustment, but a means of impression management. [48]
Dramatism provides us a new way to understand people. Though Dramatism has some clear hindrances, many argue that Kenneth Burke and his theories are "still worth reading." Oratory and how and what people say continue to drive daily life continuing the usefulness of dramatistic analysis in a variety of fields. [49]
Burke's dramatism has been a great contribution to the communication field, which is praised by many researchers in this area. Chesebro commented on Burke's work that "few critics have revealed the scope, imagination, insights, and dazzling concern for symbol using which Kenneth Burke possesses (Chesebro, 1993, p. xii)". [62] The New York Times described Burke as a leading critic in the US, stating that Burke is recognized "as a major influence on critics like Harold Bloom and writers like Ralph Ellison". [63] Burke's work is widely praised and has influenced a significant number of researchers as well as students in the communication field.
There have been, however, criticisms of his work. Some of the most obvious being in regard to Burke's overall negative approach to interpersonal relationships. Within the Modern Rhetorical Criticism text, authors Hart, Saughton, and Lavally argue that Burke " look[ed] to the inevitable divisions among people and between people and their personal goals" when in reality relationships operate in the gray. [64]
Charles Kneupper states that several concerns arise when applying dramatism to the process of composition. [65] He presses on the need to consider the shortcomings of this theory. The theory can be examined by the criteria below:
Feminist scholars also talked about our ability as a society to begin to think in new ways about sex and gender, to extent our language beyond duality to a broad "humanity" and to "human beings". [67] Since "being" is a state in which women simply experience life as freely, consciously, and fully as possible, realizing that this is not only the purpose of life but a genuine place from which change can occur. [69] Condit also went on to criticize Burke for assuming culture as a hegemony, specifically in relation to Burke's application of guilt purging within cultures as necessitating victims.
Later scholars, such as Anne Caroline Crenshaw, [70] went on to note that Burke did identify gender relations in one instance in relation to his arguments on social hierarchies through his analysis of socio-sexual relations present in Shakespeare's Venus and Adonis . However, this author notes that Burke's work wasn't a critique and examination of this relationship through dramatism, but the theory of dramatism does give space to make such analyses. Furthermore, scholar Brenda Robinson Hancock used Burke's dramatism to study women's movements, specifically with identification as actors. [71] Another scholar, Janet Brown, [72] made use of Burke's pentad in relation to understanding and identifications of feminist literature. Despite these works and incorporation of dramatism in feminist work, there remains the evidence that Burke did not use or intend his theory to account for gender.
Another critique of the theory is to ask whether the theory exists as a metaphorical or literal theory. In his work, Burke emphasizes that Dramatism is not epistemological but ontological and literal. However, Burkean scholars have argued time and time again that Dramatism is in fact, metaphorical and epistemological. [14]
Burke staunchly argued that his theory of dramatism is a literal theory, understanding reality as a literal stage with actors and enactment. He bases his conclusion on two claims:
1) Dramatism is ontological because it indicates language as "action" and as a representation.
2) The aforementioned point can be identified as literal because the approach to this topic is whole.
The reasoning for Burke to emphasize his theory as literal relates to the reasons to why others claim it to be metaphorical: the issue lies in the understanding of language's power as a symbol itself. Burke emphasizes the power and impact of literal speech in addition to the recognition of the possibility of the theory as metaphorical. However, future theorists, specifically Bernard Brock [73] and Herbert W. Simons, [74] went on to argue dramatism as metaphorical theory claiming that Burke's idea that all the world's a stage is mere a tool of symbolic interaction that signals life as a drama.
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.
Scapegoating is the practice of singling out a person or group for unmerited blame and consequent negative treatment. Scapegoating may be conducted by individuals against individuals, individuals against groups, groups against individuals, and groups against groups.
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication. Theory can be seen as a way to map the world and make it navigable; communication theory gives us tools to answer empirical, conceptual, or practical communication questions.
Symbolic interactionism is a sociological theory that develops from practical considerations and alludes to humans' particular use of shared language to create common symbols and meanings, for use in both intra- and interpersonal communication. According to Macionis, symbolic interactionism is "a framework for building theory that sees society as the product of everyday interactions of individuals". In other words, it is a frame of reference to better understand how individuals interact with one another to create symbolic worlds, and in return, how these worlds shape individual behaviors. It is a framework that helps understand how society is preserved and created through repeated interactions between individuals. The interpretation process that occurs between interactions helps create and recreate meaning. It is the shared understanding and interpretations of meaning that affect the interaction between individuals. Individuals act on the premise of a shared understanding of meaning within their social context. Thus, interaction and behavior is framed through the shared meaning that objects and concepts have attached to them. From this view, people live in both natural and symbolic environments.
Kenneth Duva Burke was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. As a literary theorist, Burke was best known for his analyses based on the nature of knowledge. Further, he was one of the first individuals to stray from more traditional rhetoric and view literature as "symbolic action."
Consubstantiality, a term derived from Latin: consubstantialitas, denotes identity of substance or essence in spite of difference in aspect.
The Rhetoric of Hitler's "Battle" is an influential essay written by Kenneth Burke in 1939 which offered a rhetorical analysis of Adolf Hitler's rise to power in Germany. Much of Burke's analysis focuses on Hitler's Mein Kampf. Burke identified four tropes as specific to Hitler's rhetoric: inborn dignity, projection device, symbolic rebirth, and commercial use. Several other tropes are discussed in the essay, "Persuasion".
Walter Fisher (1931–2018) was an American academic credited with formalizing Kenneth Burke's Dramatism and introducing the narrative paradigm to communication theory. Fisher was Professor Emeritus at the Annenberg School for Communication.
Narrative paradigm is a communication theory conceptualized by 20th-century communication scholar Walter Fisher. The paradigm claims that all meaningful communication occurs via storytelling or reporting of events. Humans participate as storytellers and observers of narratives. This theory further claims that stories are more persuasive than arguments. Essentially the narrative paradigm helps us to explain how humans are able to understand complex information through narrative.
Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
For writing communication, Identification is a key term for the discussion of rhetoric in Kenneth Burke′s A Rhetoric of Motives. Burke himself states that "identification" is more important for the work than persuasion, traditionally associated with rhetoric.
The dramatistic pentad forms the core structure of dramatism, a method for examining motivations that the renowned literary critic Kenneth Burke developed. Dramatism recommends the use of a metalinguistic approach to stories about human action that investigates the roles and uses of five rhetorical elements common to all narratives, each of which is related to a question. These five rhetorical elements form the "dramatistic pentad". Burke argues that an evaluation of the relative emphasis that is given to each of the five elements by a human drama enables a determination of the motive for the behaviour of its characters. A character's stress on one element over the others suggests their world view.
Definition of Man, also known as the Definition of Human, originated from a summary essay of Kenneth Burke (1897–1993) which he included in his 1966 work, Language as Symbolic Action. Burke's work in communication has spanned many fields and focuses primarily on rhetoric. He is also known for his theory of Dramatism, wherein he characterizes life to not just reflect or be like a drama but rather that life is drama.
A literary trope is the use of figurative language, via word, phrase or an image, for artistic effect such as using a figure of speech. Keith and Lundburg describe a trope as "a substitution of a word or phrase by a less literal word or phrase". The word trope has also undergone a semantic change and now also describes commonly recurring or overused literary and rhetorical devices, motifs or clichés in creative works. Literary tropes span almost every category of writing, such as poetry, film, plays, and video games.
Symbolic convergence theory (SCT) is a communication theory developed by Ernest Bormann proposing that the holding of fantasies in common transforms collections of individuals into cohesive groups. SCT offers an explanation for the appearance of a group's cohesiveness, consisting of shared emotions, motives, and meanings. Through SCT, individuals can build a community or a group consciousness which grows stronger if they share a cluster of fantasy themes. Symbolic convergence theory provides a description of the dynamic tendencies within systems of social interaction that cause communicative practices and forms to evolve. This theory allows theorists and practitioners to anticipate or predict what will happen and explain what did happen. One thing SCT does not do is allow for control of human communication. It attempts to explain how communication can create and sustain group consciousness through the sharing of narratives or fantasies.
Communibiology is a term referring to a research paradigm that emphasizes the "neurobiological foundations of human communication behavior". Communibiologists take the nature side of the nature versus nurture debate in communication development. The communibiological paradigm was developed by Beatty and McCroskey as an alternative to the nature side supporting social learning paradigm. They believe genetics to be far more important in the development of communication behavior than learning processes and the environment. These researchers do concede, however, that genetic factors are not the sole source of communication behavior. One accepted ratio is 20% influence of cultural, situational, or environmental stimuli and 80% influence of inborn, neurobiological structures on behavior.
Modern rhetoric has gone through many changes since the age of ancient Rome and Greece to fit the societal demands of the time. Kenneth Burke, who is largely credited for defining the notion of modern rhetoric, described modern rhetoric as
"rooted in an essential function of language itself, a function that is wholly realistic, and is continually born anew; the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols."
Terministic screen is a term in the theory and criticism of rhetoric. It involves the acknowledgment of a language system that determines an individual's perception and symbolic action in the world.
In theology, logology deals with the verbal nature of doctrines in suggesting a further possibility that there may be analogies between "logology" and theology. According to literary theorist Kenneth Burke, logology works through the forms of religious language and its functions in the political sphere when rhetoric acts as a symbolic action. If it is true that language is symbolic, then speech is the result of man acting as a symbol-using animal, making it necessary to understand that logology can also be defined as the study of "words about words".
Identification is a key theme in the works of Kenneth Burke as part of the New Rhetoric movement. Contemporary rhetoric focuses on cultural contexts and general structures of rhetoric structures. Burke was a notable contemporary U.S. rhetorician who made major contributions to the rhetoric of identification. James A. Herrick describes one of Burke's foundational ideas with identification is that “rhetoric makes human unity possible, that language use is symbolic action, and that rhetoric is symbolic inducement.” For Burke, words were Terministic screens through which people see the world and interact with each other. Herrick, further explains that identification in rhetoric is crucial to persuasion, and thus to cooperation, consensus, compromise, and action. Burke believed that the most serious human problem was to be alienated or separated, and rhetoric was to be that problem's only solution. Much of his work was based on bringing people back together. However, Burke argues that “Identification is affirmed with earnestness precisely because there is division; Identification is compensatory to division.” Rhetoric's goal, in regards to identification, is to bring people together of whom have been separated by estrangement or opposition. Those who feel isolated or separate from others may identify joint interests with others or become part of an institution -- "‘Belonging’ in this sense is rhetoric."