Jürgen Habermas is a German philosopher and social theorist in the tradition of critical theory and pragmatism. His work addresses communicative rationality and the public sphere.
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.
The public sphere is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action. A "Public" is "of or concerning the people as a whole." Such a discussion is called public debate and is defined as the expression of views on matters that are of concern to the public—often, but not always, with opposing or diverging views being expressed by participants in the discussion. Public debate takes place mostly through the mass media, but also at meetings or through social media, academic publications and government policy documents.
Kenneth Duva Burke was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. As a literary theorist, Burke was best known for his analyses based on the nature of knowledge. Further, he was one of the first individuals to stray from more traditional rhetoric and view literature as "symbolic action."
Ethos is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion alongside pathos and logos. It gives credit to the speaker, or the speaker is taking credit.
Incivility is a general term for social behaviour lacking in civility or good manners, on a scale from rudeness or lack of respect for elders, to vandalism and hooliganism, through public drunkenness and threatening behaviour. The word "incivility" is derived from the Latin incivilis, meaning "not of a citizen".
Genre studies is an academic subject which studies genre theory as a branch of general critical theory in several different fields, including art, literature, linguistics, rhetoric and composition studies.
The Rhetoric of Hitler's "Battle" is an influential essay written by Kenneth Burke in 1939 which offered a rhetorical analysis of Adolf Hitler's rise to power in Germany. Much of Burke's analysis focuses on Hitler's Mein Kampf. Burke identified four tropes as specific to Hitler's rhetoric: inborn dignity, projection device, symbolic rebirth, and commercial use. Several other tropes are discussed in the essay, "Persuasion".
The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society is a 1962 book by the philosopher Jürgen Habermas. It was translated into English in 1989 by Thomas Burger and Frederick Lawrence. An important contribution to modern understanding of democracy, it is notable for "transforming media studies into a hard-headed discipline." In 2022 Habermas published a brief sequel, A New Structural Transformation of the Public Sphere and Deliberative Politics.
In sociology, communicative action is cooperative action undertaken by individuals based upon mutual deliberation and argumentation. The term was developed by German philosopher-sociologist Jürgen Habermas in his work The Theory of Communicative Action.
The third persona is the implied audience which is not present in, or is excluded from, rhetorical communication. This conception of the Third Persona relates to the First Persona, the "I" in discourse, and the second persona, the "you" in discourse. Third Persona is "the 'it' that is not present, that is objectified in a way that 'you' and 'I' are not." Third Persona, as a theory, seeks to define and critique the rules of rhetoric, to further consider how we talk about what we talk about—the discourse of discourse—and who is affected by that discourse. The concept of the third persona encourages examination of who is implicitly excluded from a discourse, why they are excluded, and what this can tell us about how that discourse participates in larger networks of social or political power.
Dramatism, a communication studies theory, was developed by Kenneth Burke as a tool for analyzing human relationships through the use of language. Burke viewed dramatism from the lens of logology, which studies how people's ways of speaking shape their attitudes towards the world. According to this theory, the world is a stage where all the people present are actors and their actions parallel a drama. Burke then correlates dramatism with motivation, saying that people are "motivated" to behave in response to certain situations, similar to how actors in a play are motivated to behave or function. Burke discusses two important ideas – that life is drama, and the ultimate motive of rhetoric is the purging of guilt. Burke recognized guilt as the base of human emotions and motivations for action. As cited in "A Note on Burke on "Motive"", the author recognized the importance of "motive" in Burke's work. In "Kenneth Burke's concept of motives in rhetorical theory", the authors mentioned that Burke believes that guilt, "combined with other constructs, describes the totality of the compelling force within an event which explains why the event took place."
Definition of Man, also known as the Definition of Human, originated from a summary essay of Kenneth Burke (1897–1993) which he included in his 1966 work, Language as Symbolic Action. Burke's work in communication has spanned many fields and focuses primarily on rhetoric. He is also known for his theory of Dramatism, wherein he characterizes life to not just reflect or be like a drama but rather that life is drama.
Postsecularism refers to a range of theories regarding the persistence or resurgence of religious beliefs or practices in the present. The "post-" may refer to after the end of secularism or after the beginning of secularism.
New rhetoric is an interdisciplinary field approaching for the broadening of classical rhetorical canon.
Theories of rhetoric and composition pedagogy encompass a wide range of interdisciplinary fields centered on the instruction of writing. Noteworthy to the discipline is the influence of classical Ancient Greece and its treatment of rhetoric as a persuasive tool. Derived from the Greek work for public speaking, rhetoric's original concern dealt primarily with the spoken word. In the treatise De Inventione, Cicero identifies five Canons of the field of rhetoric: invention, arrangement, style, memory, and delivery. Since its inception in the spoken word, theories of rhetoric and composition have focused primarily on writing
Identification is a key theme in the works of Kenneth Burke as part of the New Rhetoric movement. Contemporary rhetoric focuses on cultural contexts and general structures of rhetoric structures. Burke was a notable contemporary U.S. rhetorician who made major contributions to the rhetoric of identification. James A. Herrick describes one of Burke's foundational ideas with identification is that “rhetoric makes human unity possible, that language use is symbolic action, and that rhetoric is symbolic inducement.” For Burke, words were Terministic screens through which people see the world and interact with each other. Herrick, further explains that identification in rhetoric is crucial to persuasion, and thus to cooperation, consensus, compromise, and action. Burke believed that the most serious human problem was to be alienated or separated, and rhetoric was to be that problem's only solution. Much of his work was based on bringing people back together. However, Burke argues that “Identification is affirmed with earnestness precisely because there is division; Identification is compensatory to division.” Rhetoric's goal, in regards to identification, is to bring people together of whom have been separated by estrangement or opposition. Those who feel isolated or separate from others may identify joint interests with others or become part of an institution -- "‘Belonging’ in this sense is rhetoric."
Public rhetoric refers to discourse both within a group of people and between groups, often centering on the process by which individual or group discourse seeks membership in the larger public discourse. Public rhetoric can also involve rhetoric being used within the general populace to foster social change and encourage agency on behalf of the participants of public rhetoric. The collective discourse between rhetoricians and the general populace is one representation of public rhetoric. A new discussion within the field of public rhetoric is digital space because the growing digital realm complicates the idea of private and public, as well as previously concrete definitions of discourse. Furthermore, scholars of public rhetoric often employ the language of tourism to examine how identity is negotiated between individuals and groups and how this negotiation impacts individuals and groups on a variety of levels, ranging from the local to the global.
Gerard Alan Hauser is an author and academic, and professor emeritus of communication and college professor emeritus of distinction in rhetoric at the University of Colorado Boulder. His research focuses on the interaction between formal and vernacular rhetorics in the public sphere. He has authored several books and numerous articles on the subject, and his writings have helped shaped the field of modern rhetoric.
Feminist rhetoric emphasizes the narratives of all demographics, including women and other marginalized groups, into the consideration or practice of rhetoric. Feminist rhetoric does not focus exclusively on the rhetoric of women or feminists but instead prioritizes the feminist principles of inclusivity, community, and equality over the classic, patriarchal model of persuasion that ultimately separates people from their own experience. Seen as the act of producing or the study of feminist discourses, feminist rhetoric emphasizes and supports the lived experiences and histories of all human beings in all manner of experiences. It also redefines traditional delivery sites to include non-traditional locations such as demonstrations, letter writing, and digital processes, and alternative practices such as rhetorical listening and productive silence. In her book, Rhetorical Feminism and This Thing Called Hope (2018), Cheryl Glenn describes rhetorical feminism as, "a set of tactics that multiplies rhetorical opportunities in terms of who counts as a rhetor, who can inhabit an audience, and what those audiences can do." Rhetorical feminism is a strategy that counters traditional forms of rhetoric, favoring dialogue over monologue and seeking to redefine the way audiences view rhetorical appeals.
