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Cluster Criticism otherwise known as ClusterAnalysis is a method utilized in rhetorical criticism. This form of analysis was made famous by Kenneth Burke in which a critic attempts to unearth the hidden motive behind a text by focusing on the structural relations and associative meanings between certain main ideas, concepts, subjects or actions presented in a text. For example, what actions does a hero repeatedly take that showcase their valor [1]
There are three steps in performing a cluster criticism: identifying key terms, creating clusters from associated elements, and examining and comparing clusters. [2]
First, key terms are identified. These are generally the ideas, subjects, topics, or arguments that work discusses. They usually (but not always) occur more often than any other element in the work; they can also be identified in a work's introduction.
Next, the critic identifies surrounding elements in the text that refer to or are associated with each of the key terms. Each collection of associated elements which refer to the same key term is called a cluster.
In the final step of the criticism, the critic examines how each specific cluster represents its referring key term. This process typically includes directly contrasting one cluster with another. By doing this, a critic can determine how a text privileges one key term over others.
This stage of cluster criticism can incorporate other methods in rhetorical criticism. For example, if different types of metaphors are found in different clusters, a critic can perform multiple metaphoric criticisms in order to show how each key term characterizes a particular position or entity.
The following is an excerpt from a speech titled "Americanism" given by Warren G. Harding in 1920 regarding aid to European nations devastated by World War I. Terms bolded are those a critic might associate with the key term "Old World stabilization" and terms underlined are those a critic might associate with the key term "stabilize America."
It's time to idealize, but it's very practical to make sure our own house is in perfect order before we attempt the miracle of Old World stabilization. Call it the selfishness of nationality if you will. I think it's an inspiration to patriotic devotion to safeguardAmerica first, to stabilize America first, to prosperAmerica first, to think of America first, to exaltAmerica first, to live for and revereAmerica first. Let the internationalistdream and the Bolshevistdestroy.
In this example, the critic would examine the cluster of words and phrases around the key term "Old world stabilization" in order to find certain patterns. Terms like idealize, miracle, dream, and attempt depict reconstruction through aid as an unproven strategy; internationalist and Bolshevist characterize supporters of aid as foreign and Communist; and the ending word 'destroy' implies a disastrous consequence for the proposal. In all, a critic can assume that these clusters work together to present aid for European reconstruction as an irresponsible and un-American plan.
In stark contrast, the terms in the cluster around "stabilize America" construct a rejection of the proposal as the only responsible and American choice. Terms like make sure, think, practical, order, safeguard, live, and prosper construct a refusal of European reconstruction as safe and sensible. The words inspiration, exalt, and revere function with the phrases "patriotic devotion" and "selfishness of nationality" to characterize a refusal of aid as a positive, patriotic act. Finally, the repeated phrase "America first" dichotomizes the issue into a choice between placing America or Europe first, with no middle ground.
The conclusion of this cluster criticism would therefore be that Harding advances his argument by constructing European aid as an irresponsible and un-American policy and a rejection of aid as a responsible, pro-American policy as well as framing the issue as an irreconcilable choice between the interests of America and Europe.
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.
The "Evil Empire" speech was a speech delivered by US President Ronald Reagan to the National Association of Evangelicals on March 8, 1983, at the height of the Cold War and the Soviet–Afghan War. In that speech, Reagan referred to the Soviet Union as an "evil empire" and as "the focus of evil in the modern world". Reagan explicitly rejected the notion that the United States and the Soviet Union were equally responsible for the Cold War and the ongoing nuclear arms race between the two nations; rather, he asserted that the conflict was a battle between good and evil.
Literary theory is the systematic study of the nature of literature and of the methods for literary analysis. Since the 19th century, literary scholarship includes literary theory and considerations of intellectual history, moral philosophy, social philosophy, and interdisciplinary themes relevant to how people interpret meaning. In the humanities in modern academia, the latter style of literary scholarship is an offshoot of post-structuralism. Consequently, the word theory became an umbrella term for scholarly approaches to reading texts, some of which are informed by strands of semiotics, cultural studies, philosophy of language, and continental philosophy, often witnessed within Western canon along with some postmodernist theory.
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect. In the distinction between literal and figurative language, figures of speech constitute the latter. Figures of speech are traditionally classified into schemes, which vary the ordinary sequence of words, and tropes, where words carry a meaning other than what they ordinarily signify.
An ideograph or virtue word is a word frequently used in political discourse that uses an abstract concept to develop support for political positions. Such words are usually terms that do not have a clear definition but are used to give the impression of a clear meaning. An ideograph in rhetoric often exists as a building block or simply one term or short phrase that summarizes the orientation or attitude of an ideology. Such examples notably include <liberty>, <freedom>, <democracy> and <rights>. Rhetorical critics use chevrons or angle brackets (<>) to mark off ideographs.
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim. Their appeal is to emotions such as love of country and home, and desire for peace, freedom, glory, and honor. They ask for approval without examination of the reason. They are typically used in propaganda posters/advertisements and used by propagandists and politicians.
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the possibility of morally improving the reader, the viewer, and the listener. Rhetorical criticism studies and analyzes the purpose of the words, sights, and sounds that are the symbolic artifacts used for communications among people.
Modern Biblical criticism is the use of critical analysis to understand and explain the Bible without appealing to the supernatural. During the eighteenth century, when it began as historical-biblical criticism, it was based on two distinguishing characteristics: (1) the scientific concern to avoid dogma and bias by applying a neutral, non-sectarian, reason-based judgment to the study of the Bible, and (2) the belief that the reconstruction of the historical events behind the texts, as well as the history of how the texts themselves developed, would lead to a correct understanding of the Bible. This sets it apart from earlier, pre-critical methods; from the anti-critical methods of those who oppose criticism-based study; from the post-critical orientation of later scholarship; and from the multiple distinct schools of criticism into which it evolved in the late twentieth and early twenty-first centuries.
In Shakespeare studies, the problem plays are plays written by William Shakespeare which are characterized by their complex and ambiguous tone, which shifts violently between more straightforward comic material and dark, psychological drama. Shakespeare's problem plays eschew the traditional trappings of both comedy and tragedy, and are sometimes cited as early predecessors to the tragicomedy.
Kenneth Duva Burke was an American literary theorist, as well as poet, essayist, and novelist, who wrote on 20th-century philosophy, aesthetics, criticism, and rhetorical theory. As a literary theorist, Burke was best known for his analyses based on the nature of knowledge. Further, he was one of the first individuals to stray from more traditional rhetoric and view literature as "symbolic action."
Genre studies is an academic subject which studies genre theory as a branch of general critical theory in several different fields, including art, literature, linguistics, rhetoric and composition studies.
Anatomy of Criticism: Four Essays is a book by Canadian literary critic and theorist Northrop Frye that attempts to formulate an overall view of the scope, theory, principles, and techniques of literary criticism derived exclusively from literature. Frye consciously omits all specific and practical criticism, instead offering classically inspired theories of modes, symbols, myths and genres, in what he termed "an interconnected group of suggestions." The literary approach proposed by Frye in Anatomy was highly influential in the decades before deconstructivist criticism and other expressions of postmodernism came to prominence in American academia circa 1980s.
In literary criticism, purple prose is overly ornate prose text that may disrupt a narrative flow by drawing undesirable attention to its own extravagant style of writing, thereby diminishing the appreciation of the prose overall. Purple prose is characterized by the excessive use of adjectives, adverbs, and metaphors. When it is limited to certain passages, they may be termed purple patches or purple passages, standing out from the rest of the work.
In corpus linguistics a key word is a word which occurs in a text more often than we would expect to occur by chance alone. Key words are calculated by carrying out a statistical test which compares the word frequencies in a text against their expected frequencies derived in a much larger corpus, which acts as a reference for general language use. Keyness is then the quality a word or phrase has of being "key" in its context. Combinations of nouns with parts of speech that human readers would not likely notice, such as prepositions, time adverbs, and pronouns can be a relevant part of keyness. Even separate pronouns can constitute keywords.
Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
This glossary of literary terms is a list of definitions of terms and concepts used in the discussion, classification, analysis, and criticism of all types of literature, such as poetry, novels, and picture books, as well as of grammar, syntax, and language techniques. For a more complete glossary of terms relating to poetry in particular, see Glossary of poetry terms.
Rhetoric of science is a body of scholarly literature exploring the notion that the practice of science is a rhetorical activity. It emerged after a number of similarly oriented topics of research and discussion during the late 20th century, including the sociology of scientific knowledge, history of science, and philosophy of science, but it is practiced most typically by rhetoricians in academic departments of English, speech, and communication.
Frame analysis is a multi-disciplinary social science research method used to analyze how people understand situations and activities. Frame analysis looks at images, stereotypes, metaphors, actors, messages, and more. It examines how important these factors are and how and why they are chosen. The concept is generally attributed to the work of Erving Goffman and his 1974 book Frame analysis: An essay on the organization of experience and has been developed in social movement theory, policy studies and elsewhere.
Jim A. Kuypers is an American scholar and consultant specializing in communication studies. A professor at Virginia Tech, he has written on the news media, rhetorical criticism and presidential rhetoric, and is particularly known for his work in political communication which explores the qualitative aspects of framing analysis and its relationship to presidential communication and news media bias.
The courtier's reply is an alleged type of informal fallacy, coined by American biologist PZ Myers, in which a respondent to criticism claims that the critic lacks sufficient knowledge, credentials, or training to pose any sort of criticism whatsoever. It may be considered an inverted form of argument from authority, where a person without authority disagreeing with authority is presumed incorrect prima facie.