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An inflight magazine (or in-flight magazine) is a free magazine distributed via the seats of an airplane, by an airline company, or in an airport lounge.
| | This article needs additional citations for verification .(February 2012) |
An inflight magazine (or in-flight magazine) is a free magazine distributed via the seats of an airplane, by an airline company, or in an airport lounge.
Many airlines offer in-flight magazines to provide details about their fleet, as well as articles about destinations, travel, and tourism information. In-flight publishing and media are a niche in the magazine industry. Airline titles have controlled distribution costs and readership figures come from existing passenger traffic. Most airlines use external publishers to produce their magazines. [1] In a 2009 Harris Poll, 94% of "business passengers" read in-flight magazines when they traveled by air, with a 30-minute average reading time per flight. [1] Despite the challenges facing the traditional publishing industry, in-flight magazines saw a smaller readership decline than other physical publications during the 2010s. [1] The quality of in-flight magazines varies from carrier to carrier. Their upscale, valuable, and captive readership appeals to advertisers across all sectors: luxury goods makers, car manufacturers, beauty and fashion brands, as well as global destinations. [1]
The first in-flight magazine was started by Pan American World Airways in around 1952. Its title, "Clipper Travel", was a reference to their Boeing 314 Clipper aircraft. [2] A decade later, KLM's Holland Herald , [3] the longest running in-flight magazine, was first published in January 1966. [4] In-flight magazines began booming in the 1980s, with new airlines forming them one after another. Some, including Japan Airlines, had over 300 pages in their magazines. This method of flight entertainment has proved to be a success for airlines around the world. To this day, over 150 in-flight magazines are being published. [5]
However, since the birth of digital technology, some key airlines are now offering the chance for magazines to be read digitally via tablet computer applications or over the internet. [6] Some magazines have been discontinued entirely in all formats, such as American Airlines' "American Way" magazine, which was discontinued in 2021.
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Among specialized publishers are:
Quite similar to in-flight magazines, some railroad companies offer a comparable product aboard their long distance trains, e.g. Deutsche Bahn 's mobil or Indian Railways' Rail Bandhu magazine. [42] This magazine is also distributed via the seats of the passenger cars.
An airline alliance is an aviation industry arrangement between two or more airlines agreeing to cooperate on a substantial level. Alliances may provide marketing branding to facilitate travelers making inter-airline codeshare connections within countries. This branding may involve unified aircraft liveries of member aircraft.
Kuala Lumpur International Airport (KLIA) is the main international airport serving Kuala Lumpur, the capital of Malaysia. It is located in the Sepang District of Selangor, approximately 45 km (28 mi) south of downtown Kuala Lumpur and serves the city's greater conurbation.
Swiss International Air Lines AG, stylized as SWISS, is the flag carrier of Switzerland and a subsidiary of the Lufthansa Group, as well as a Star Alliance member. It operates scheduled services in Europe and to North America, South America, Africa and Asia. Zurich Airport serves as its main hub and Geneva Airport as its secondary hub.
Phuket International Airport is an international airport serving the island of Phuket and its province in southern Thailand. It is located 32 km (20 mi) north of downtown Phuket in the Mai Khao subdistrict of Thalang district. The airport plays a major role in Thailand's tourism industry, as Phuket is a popular resort destination. It is the third-busiest airport in Thailand in terms of passengers, after Suvarnabhumi Airport and Don Mueang International Airport in the Bangkok Metropolitan Region. The airport set a record of 15.1 million arrivals and departures in 2016, up 17.8 percent from 2015.
Connexion by Boeing (CBB) was an in-flight online internet connectivity service from Boeing. This service allowed travellers to access a high-speed internet connection while on board a plane in flight through a wired Ethernet or a wireless 802.11 Wi-Fi connection. Connexion by Boeing was formed as a separate business unit of The Boeing Company. Major development on the service commenced with a partnership agreement between United Airlines, Delta Air Lines, and American Airlines on June 13, 2001. Lufthansa joined the partnership as the International launch customer on June 17, 2001. United, Delta, and American subsequently withdrew from the partnership after the 9/11 terrorist attacks due to the severe drop in airline travel that occurred after the attacks.
Jetstar Airways Pty Ltd, trading as Jetstar, is an Australian low-cost airline headquartered in Melbourne, Victoria. It is a wholly owned subsidiary of Qantas, created in response to the threat posed by the airline Virgin Blue. Jetstar is part of Qantas' two-brand strategy of having Qantas Airways for the premium full-service market and Jetstar for the low-cost market. As of June 2015, Jetstar was carrying 8.5% of all passengers travelling in and out of Australia.
Jetstar Asia Airways Pte Ltd is a Singaporean low-cost airline headquartered at Changi Airport. It operates services to regional destinations in Southeast Asia to countries such as Myanmar, Cambodia, Malaysia, Indonesia, Philippines, Thailand and Vietnam. It also flies to regional routes in East Asia such as Japan, Taiwan and Hong Kong.
PT Lion Mentari Airlines, operating as Lion Air, is an Indonesian low-cost airline based in Jakarta. Lion Air is the country's largest privately run airline, the second largest low-cost airline in Southeast Asia and the largest airline in Indonesia. With Wings Air, Super Air Jet and Batik Air, Lion Group is the country's largest airline's group. The airline operates domestic as well as international routes, which connects different destinations of Indonesia to Singapore, the Philippines, Malaysia, Thailand, Australia, India, Japan and Saudi Arabia, as well as charter routes to mainland China, Hong Kong, South Korea and Macau, with more than 630 flights per day.
Brussels Airlines is the flag carrier and largest airline of Belgium, based and headquartered at Brussels Airport. It operates to over 100 destinations in Europe, North America and Africa and also offers charter services, maintenance and crew training. It is a member of the Star Alliance as well as the International Air Transport Association. The airline's IATA code SN is inherited from its predecessors, Sabena and SN Brussels Airlines. Brussels Airlines is part of the Lufthansa Group. The company slogan is ′You’re in good company′.
In economics, a virtual airline is an airline that has outsourced as many possible operational and business functions as it can, but still maintains effective control of its core business. Such an airline focuses on operating a network of air services, and outsourcing non-core activities to other organizations. Contracting out services within the aviation industry has reportedly become so common that many carriers could be classed as having features of a virtual airline, although it is arguable whether any current carriers meet a strict definition of the term.
PT Batik Air Indonesia, operating as Batik Air, is an Indonesian scheduled airline headquartered at Soekarno–Hatta International Airport in Jakarta. Established in 2012 as the full-service division of the Lion Air Group, Batik Air conducted its inaugural flight on May 3, 2013, connecting Jakarta with Manado and Yogyakarta. The airline offers premium services and has been recognized as a 3-Star Airline by Skytrax.
Batik Air Malaysia is a Malaysian full-service airline and a subsidiary of Indonesia's Lion Air Group. Headquartered in Ara Damansara, Petaling Jaya, Selangor, the airline operates domestic and international flights across Asia-Pacific, South Asia and the Middle East. It was established in 2013 under the name Malindo Air, offering a hybrid service model that combined low-cost fares with selected premium services.
Breeze Airways, legally Breeze Aviation Group, Inc., is an American low-cost airline headquartered in Cottonwood Heights, Utah. The airline was founded by David Neeleman, who previously co-founded Morris Air, WestJet, JetBlue, and Azul Linhas Aereas. Breeze's operations launched on May 27, 2021, with its inaugural flight from Tampa International Airport to Charleston International Airport.