Batik Air Malaysia

Last updated

Batik Air Malaysia
Batik Air logo.svg
IATA ICAO Call sign
ODMXDMALINDO
Founded27 September 2012;12 years ago (2012-09-27)
(as Malindo Air)
Commenced operations
  • 22 March 2013;11 years ago (2013-03-22)
    (as Malindo Air)
  • 28 April 2022;2 years ago (2022-04-28)
    (as Batik Air Malaysia)
Hubs Kuala Lumpur International Airport
Frequent-flyer program Malindo Miles
Fleet size37
Destinations56 [1]
Parent company
Headquarters Ara Damansara, Petaling Jaya, Selangor, Malaysia
Key people
  • Mushafiz Mustafa Bakri (CEO) [3]
  • Edward Sirait (President, Lion Group)
Website www.malindoair.com

Batik Air Malaysia (formerly known as Malindo Air) is a Malaysian full-service airline and a subsidiary of Indonesia's Lion Air Group. Headquartered in Ara Damansara, Petaling Jaya, Selangor, the airline operates domestic and international flights across Asia-Pacific, South Asia and the Middle East. [4] [5] It was established in 2013 under the name Malindo Air, offering a hybrid service model that combined low-cost fares with selected premium services.

Contents

In 2022, the airline adopted the Batik Air Malaysia brand, reflecting Lion Air Group's initiative to consolidate its full-service carriers under a unified identity. The rebranding also enhanced its synergy with Batik Air (Indonesia), aligning operational and branding strategies to enhance connectivity and competitiveness in the aviation sector.

With its primary hub at Kuala Lumpur International Airport, Batik Air Malaysia utilises a modern fleet, including Boeing 737 MAX and Airbus A330 aircraft, to support its regional and long-haul operations. In 2017, it became the first airline in the world to operate the Boeing 737 MAX 8, marking a significant milestone in its fleet development. [6]

History

Malindo Air

2012–2013: Founding and Initial Launch

Batik Air Malaysia, initially known as Malindo Air, was founded in 2012 as a joint venture between Malaysia’s National Aerospace and Defence Industries (NADI), which holds a 51% ownership stake, and Indonesia’s Lion Air, which owns the remaining 49%. The name Malindo is a portmanteau of Malaysia and Indonesia, reflecting the collaboration between the two countries. [7] The airline was established to challenge the dominance of low-cost carriers, particularly AirAsia, by offering a hybrid business model that combined low-cost fares with select premium services. [8]

The airline officially began operations on March 22, 2013, with its first flight from Kuala Lumpur International Airport to Kota Kinabalu, Sabah. Malindo Air initially operated a dual-class seating arrangement, offering both economy and business class options. The airline’s strategy was to appeal to price-conscious travelers while providing amenities typically associated with full-service carriers, such as complimentary meals, personal in-flight entertainment systems and a generous baggage allowance. [8] [7]

A Malindo Air Boeing 737-800 at Phuket International Airport Malindo Air, 9M-LNU, Boeing 737-8GP (32719001317).jpg
A Malindo Air Boeing 737-800 at Phuket International Airport

2013–2019: Expansion and Network Growth

In its first year of operation, Malindo Air rapidly expanded its domestic network. By mid-2013, the airline had added several Malaysian cities to its service roster and had begun operating international routes. [7] The first international destination, Dhaka, Bangladesh, was introduced on August 28, 2013. By the end of 2015, Malindo Air had grown to serve 19 international destinations, transporting nearly 4 million passengers and capturing around 6% of Malaysia's aviation market share.

This expansion was supported by a growing fleet, which included Boeing 737-900ER aircraft for long-haul flights and ATR72-600 turboprops for regional services. [7] The fleet allowed Malindo Air to reach smaller airports and regional destinations effectively, further driving its growth in both the domestic and international markets.

Between 2016 and 2018, Malindo Air focused on further fleet expansion and enhancing its international presence. The airline set an ambitious goal of increasing its fleet size to 100 aircraft by the end of the decade. During this period, Malindo added new routes to destinations in Australia, India, Thailand, Indonesia and Bangladesh. [7] By mid-2017, the airline served more than 54 destinations across 16 countries, with significant expansions in Southeast Asia and beyond. [8]

In 2017, Malindo Air became the first airline to receive the Boeing 737 MAX 8, with the first delivery arriving on May 16, 2017. [6] The aircraft entered service on May 22 of the same year. Additionally, Malindo Air introduced in-flight connectivity services under the brands "Malindo WiFi" and "Malindo Mobile," allowing passengers to stay connected during their flights. This move was part of the airline’s broader strategy to enhance the passenger experience and keep pace with technological advancements in the aviation industry. [9]

Batik Air Malaysia

2019–2022: Transition to Full-Service Amid Global Challenges

Batik Air Malaysia Boeing 737 MAX 8 following the airline's rebranding. In 2017, it became the first airline globally to operate the Boeing 737 MAX 9M-LRF - Batik Air Malaysia - Boeing 737-8 MAX - VGHS.jpg
Batik Air Malaysia Boeing 737 MAX 8 following the airline's rebranding. In 2017, it became the first airline globally to operate the Boeing 737 MAX

In 2019, under the leadership of CEO Chandran Rama Muthy, Malindo Air shifted from its original hybrid model to a full-service carrier. [10] This strategic move was aimed to improve the airline's competitive positioning against established full-service carriers like Malaysia Airlines, while also reducing consumer confusion about its service offerings. The transition was part of a broader effort to align Malindo Air more closely with the full-service airlines within the Lion Air Group. [11]

During this time, the airline expanded its international routes, notably to Japan and Australia. However, the global aviation industry was significantly impacted by the onset of the COVID-19 pandemic in early 2020. The pandemic caused widespread operational disruptions as travel restrictions were enforced, forcing Malindo Air to scale back operations.

On April 28, 2022, Malindo Air underwent a major rebranding, officially adopting the name Batik Air Malaysia. This change was part of Lion Group’s strategy to unify its full-service airline operations under a single brand identity. [12] The development was also aimed at strengthening Batik Air Malaysia’s presence at Kuala Lumpur International Airport, a key hub for Lion Group's network and at better integrating the airline into the group's broader operations.

As part of the rebranding, Batik Air Malaysia updated its branding, marketing materials and fleet. The airline also began receiving Boeing 737 MAX 8 aircraft in late 2022, marking a significant modernization of its fleet. [11] These new aircraft are more fuel-efficient and aligned with the airline’s long-term sustainability and operational goals.

2023–Present: Post-Pandemic Growth and Expansion

Batik Air Malaysia Airbus A330-343 at Hazrat Shahjalal International Airport, Dhaka. 9M-LFG - Batik Air Malaysia - Airbus A330-343 - MSN 1828 - VGHS.jpg
Batik Air Malaysia Airbus A330-343 at Hazrat Shahjalal International Airport, Dhaka.

As of late 2024, Batik Air Malaysia operates a fleet of approximately 32 aircraft, including Boeing 737-800s, Boeing 737 MAX 8s and Airbus A330-300s. The airline serves around 79 destinations across the Asia-Pacific region, including major cities in Southeast Asia, India, Australia and other parts of Asia. Since rebranding, Batik Air Malaysia has focused on improving its customer service offerings, including enhancing in-flight meal options and providing Wi-Fi services on a larger number of its flights. [13] [14]

Batik Air Malaysia continues to expand its network, both domestically within Malaysia and internationally across the Asia-Pacific region. [15] The airline has pursued codeshare agreements with other carriers to improve connectivity and offer more options for passengers traveling across Southeast Asia and beyond.

On 27 November 2024, it was reported that Batik Air will be launching two new routes to Sandakan and Miri, commencing on 1 December 2024 and 14 January 2025 respectively. [16]

Destinations

As of September 2024, Batik Air Malaysia flies (or has flown) to the following destinations: [17]

CountryCityAirportNotesRefs
Australia Adelaide Adelaide Airport Terminated
Brisbane Brisbane Airport [17]
Melbourne Melbourne Airport [17]
Perth Perth Airport [17]
Sydney Sydney Airport [17]
Bangladesh Chittagong Shah Amanat International Airport Terminated [18]
Dhaka Hazrat Shahjalal International Airport [17]
Cambodia Phnom Penh Phnom Penh International Airport Terminated [19]
China Beijing Beijing Daxing International Airport Begins 21 March 2025 [20]
Changsha Changsha Huanghua International Airport Begins 22 March 2025 [21]
Chengdu Chengdu Tianfu International Airport [17]
Guangzhou Guangzhou Baiyun International Airport [17]
Guilin Guilin Liangjiang International Airport [22]
Guiyang Guiyang Longdongbao International Airport [23]
Haikou Haikou Meilan International Airport [17]
Kunming Kunming Changshui International Airport [24]
Nanchang Nanchang Changbei International Airport [17]
Nanning Nanning Wuxu International Airport Terminated [25]
Sanya Sanya Phoenix International Airport Terminated [26]
Wuhan Wuhan Tianhe International Airport Terminated [27]
Zhangjiajie Zhangjiajie Hehua International Airport [28]
Zhengzhou Zhengzhou Xinzheng International [17]
Hong Kong Hong Kong Hong Kong International Airport
India Amritsar Sri Guru Ram Dass Jee International Airport
Bengaluru Kempegowda International Airport [17]
Delhi Indira Gandhi International Airport [17]
Kochi Cochin International Airport [17]
Kolkata Netaji Subhas Chandra Bose International Airport Terminated
Mumbai Chhatrapati Shivaji Maharaj International Airport [17]
Tiruchirappalli Tiruchirappalli International Airport [17]
Varansi Lal Bahadur Shastri Airport Terminated [29]
Visakhapatnam Visakhapatnam Airport Terminated [30]
Indonesia Bandung Husein Sastranegara Airport Terminated [31]
Batam Hang Nadim International Airport [17]
Denpasar Ngurah Rai International Airport [17]
Jakarta Soekarno–Hatta International Airport [17]
Lombok Lombok International Airport [32]
Medan Kualanamu International Airport
Padang Minangkabau International Airport Terminated [33]
Pekanbaru Sultan Syarif Kasim II International Airport Terminated [33] [34]
Siborong-Borong Sisingamangaraja XII Airport Terminated [35]
Surabaya Juanda International Airport [36] [37]
Japan Nagoya Chubu Centrair International Airport [17]
Naha Naha Airport [17]
Osaka Kansai International Airport Terminated [38]
Sapporo New Chitose Airport Terminated
Tokyo Narita International Airport [17]
Malaysia Alor Setar Sultan Abdul Halim Airport [39]
Bintulu Bintulu Airport [40]
Johor Bahru Senai International Airport [17]
Kota Bharu Sultan Ismail Petra Airport [17]
Kota Kinabalu Kota Kinabalu International Airport [17]
Kuala Lumpur Kuala Lumpur International Airport Hub [17]
Sultan Abdul Aziz Shah Airport [41]
Kuala Terengganu Sultan Mahmud Airport Terminated
Kuantan Kuantan Airport Terminated
Kuching Kuching International Airport [17]
Langkawi Langkawi International Airport [17]
Miri Miri Airport Resumes 14 January 2025 [40] [42]
Penang Penang International Airport [17]
Sandakan Sandakan Airport [40]
Sibu Sibu Airport [43]
Tawau Tawau Airport [43]
Maldives Malé Velana International Airport [17]
Myanmar Yangon Yangon International Airport Terminated [44]
Nepal Kathmandu Tribhuvan International Airport [17]
New Zealand Auckland Auckland Airport Terminated [45]
Pakistan Karachi Jinnah International Airport [46]
Lahore Allama Iqbal International Airport [17]
Philippines Manila Ninoy Aquino International Airport Terminated
Saudi Arabia Jeddah King Abdulaziz International Airport [47]
Medina Prince Mohammad bin Abdulaziz International Airport
Singapore Singapore Changi Airport
Sri Lanka Colombo Bandaranaike International Airport Terminated
South Korea Seoul Incheon International Airport [17]
Taiwan Kaohsiung Kaohsiung International Airport [48]
Taipei Taoyuan International Airport [17]
Thailand Bangkok Don Mueang International Airport [17]
Chiang Mai Chiang Mai International Airport Terminated [49]
Hat Yai Hat Yai International Airport [50] [51]
Krabi Krabi International Airport [50] [52]
Phuket Phuket International Airport [17]
Surat Thani Surat Thani International Airport Terminated [53]
Turkey Istanbul Sabiha Gökçen International Airport Terminated
United Arab Emirates Dubai Dubai International Airport
Uzbekistan Tashkent Islam Karimov Tashkent International Airport [54] [55] [56] [57]
Vietnam Da Nang Da Nang International Airport [17]
Hanoi Noi Bai International Airport [17]
Ho Chi Minh City Tan Son Nhat International Airport Terminated

Codeshare agreements

Batik Air Malaysia operates codeshares with the following airlines:

Interline agreements

Batik Air Malaysia has Interline agreements with the following airlines:

Fleet

A Malindo Air ATR 72 at Sultan Abdul Aziz Shah Airport. The airline previously utilised this airport as a regional hub for its ATR 72 operations. Malindo Air SZB.jpg
A Malindo Air ATR 72 at Sultan Abdul Aziz Shah Airport. The airline previously utilised this airport as a regional hub for its ATR 72 operations.

As of November 2024, Batik Air Malaysia operates the following aircraft: [67]

AircraftIn serviceOrdersPassengersNotes
CYTotal
Airbus A330-300 4212365377Transferred from Lion Air.
Boeing 737-800 16612150162To be transferred from Batik Air.
Boeing 737 MAX 8 3—12150162
14—180180Transferred from Lion Air.
Total378

Historical fleet

AircraftIntroducedRetiredTotalPassengersNotes
CYTotal
ATR 72-600 [67] 2013202414—7272Short-haul regional routes based in Sultan Abdul Aziz Shah Airport
Boeing 737-900ER [68] 20132021612168180

See also

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References

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  50. 1 2 "BATIK AIR MALAYSIA EXPANDS THAILAND NETWORK FROM SEP 2024". Aeroroutes. Retrieved 1 July 2024.
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  57. ↑ Liu, Jim (25 December 2024). "Batik Air Malaysia 1H25 Tashkent Service Changes". AeroRoutes. Retrieved 26 December 2024.
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  59. ↑ "Etihad adds Batik Air Malaysia codeshare from July 2024". aeroroutes.com. 22 July 2024.
  60. 1 2 "Malindo / Turkish Airlines launches codeshare partnership from Sep 2017". Routesonline. Retrieved 20 June 2018.
  61. 1 2 3 Malindoair (21 August 2017). "Malindo Air And Ana Firmed New Interline Partnership". www.malindoair.com/. Retrieved 20 June 2018.
  62. ↑ "flydubai and Batik Air Malaysia announce formation of new global partnership". aerotime. 8 November 2024.
  63. ↑ "flydubai and Batik Air announce strategic interline agreement". timesaerospace. 8 November 2024.
  64. ↑ "Malindo Air adds Etihad as new Interline partner".
  65. ↑ "Interline and Codeshare Travel". Pakistan International Airlines. Archived from the original on 8 March 2022. Retrieved 19 February 2020.
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  68. ↑ "Terima Boeing 737-900ER Keenam, Malindo Air Perluas Armada". BATAMTODAY.COM. Retrieved 23 September 2013.

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