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![]() Eastern entrance on Wembley Park Boulevard | |
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Location | Wembley, England |
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Coordinates | 51°33′24″N0°17′07″W / 51.5565958°N 0.2851395°W |
Opening date | 24 October 2013 [1] |
Owner | Quintain |
No. of stores and services | 81 [2] |
Total retail floor area | 350,000 sq ft (33,000 m2) |
No. of floors | 3 |
Parking | 2,400 |
Public transit access | ![]() ![]() ![]() ![]() ![]() ![]() |
Website | www |
London Designer Outlet (abbreviated LDO) is a semi-outdoor shopping centre in Wembley in the London Borough of Brent. Located on Wembley Park Boulevard adjacent to both Wembley Stadium and Wembley Arena, it opened in 2013 as the first outlet centre in Greater London. [3]
It officially opened on 24 October 2013, London's first outlet exclusive centre, as part of the 87 acres (35 ha) Wembley Park Redevelopment project by owners Quintain. The development cost £65 million. The total retail space of the shopping centre is 350,000 sq ft (33,000 m2). [4]
As of late 2018, total revenues at London Designer Outlet have risen 97% since its opening, and it attracts 7 million visitors a year. [5]
The Outlet centre consists of some 350,000 sq ft (33,000 m2) which houses over 70 stores and restaurants across three floors, of which around 50 are outlet shops selling goods at a minimum discount of 30% off RRP, though with many outlet stores offering savings of up to 70% off RRP year-round. [6] Along with this the outlet centre also has space for events which is used during seasonal time periods, most recently to screen the Royal Wedding, Wimbledon and the World Cup, though it is also used for music and cultural events as well. LDO's 20 coffee shops and restaurants provide 2,000 covers and there is also a nine-screen, 1,800 seat Cineworld cinema. BREEAM Retail gave it a ‘Very Good’ rating as well as a ‘Very Positive’ on Brent's Sustainable Development Checklist. [7]
With its location next to Wembley Stadium and its line-up of well-known brands, LDO is becoming famous for its 'athleisure' stores, though its top performers reflect its greater diversity and include one of the top Gap outlet stores in Europe, one of the top Nike outlet stores in Europe and the top Guess outlet store in Europe. It opened UK 'firsts' for outlet stores from H&M, Converse, and Haribo.
London Designer Outlet became the first shopping centre in the UK to offer 'store to door' delivery via DropIt with delivery within 24 hours to any postal code in mainland Britain, for a flat rate of £10.50 for an unlimited number of LDO shopping bags condensed into one delivery.
Wembley Stadium station for Chiltern Railways is located some 300 yards (270 m) from London Designer Outlet, while Wembley Park tube station on the Jubilee line and Metropolitan line is one-half mile (0.80 km) away, accessed through Wembley Park Boulevard and Olympic Way. In addition, Wembley Central station for Southern Railways, London Overground, and the Bakerloo line, is also less than one mile (1.6 km) from the centre.
The centre is served by London Buses routes 83, 92, 182, 206, 223, 297 and 483. [8] [9]
LDO has a 1,000-space multi-storey "Red" Car Park, located opposite its main entrance. This car park is also used by Wembley Stadium and Wembley Arena on event days.
In November 2015, British Rapper Tion Wayne filmed a music video for his single Be Like That at the outlet centre. [10]
Neasden is a suburban area in northwest London, England. It is located around the centre of the London Borough of Brent and is within the NW2 (Cricklewood) and NW10 (Willesden) postal districts. Neasden is near Wembley Stadium, the Welsh Harp, and Gladstone Park; the reservoir and River Brent marks its boundaries with Kingsbury and Wembley, while Gladstone Park and the Dudding Hill line separates it from Dollis Hill and Church End respectively. The A406 North Circular Road runs through the middle of Neasden; to the west is the Neasden Underground Depot, Brent Park retail area and the St Raphael's Estate; on the east is Neasden tube station, the large Neasden Temple, and former Neasden Power Station. The area is known as the place where Bob Marley lived after moving from Jamaica, living at a house in The Circle; the house was honoured with a blue plaque in 2012.
Wembley is a large suburb in the London Borough of Brent, north-west London, 8 miles (13 km) northwest of Charing Cross. It includes the neighbourhoods of Alperton, North Wembley, Preston, Sudbury, Tokyngton and Wembley Park. The population was 102,856 in 2011.
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Brent Cross Shopping Centre is a large shopping centre in Hendon, north London, owned by Hammerson and Abrdn. Located by the Brent Cross interchange, it opened in 1976 as the UK's first out-of-town shopping centre. Brent Cross attracted 15–16 million shoppers a year as of 2011 and has one of the largest incomes per unit area of retail space in the country.
The Ashford Designer Outlet is a shopping centre in Ashford, Kent, England.
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Quintain is a British-based property investment and development business, which operates through Urban Regeneration, Mixed Use and Build to Rent in Wembley Park, with headquarters in London. Wembley Park now has over 5,000 homes and 3,650 are managed by Quintain Living for build to rent.
The North and West London Light Railway (NWLLR), formerly known as the Brent Cross Railway, was a proposal for a light rail system in North and West London in the UK. It was put forward by the London group of the Campaign for Better Transport and by the Coalition for a Sustainable Brent Cross Cricklewood.
A dark store is a retail outlet or distribution centre that exists exclusively for online shopping. A dark store is generally a large warehouse that can either be used to facilitate a "click-and-collect" service, where a customer collects an item they have ordered online, or as an order fulfillment platform for online sales. The format was initiated in the United Kingdom, and its popularity has also spread to France followed by the rest of the European Union and Russia, as well as to the United States.
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Boxpark is a food and retail park made out of refitted shipping containers in Britain. It was founded by Roger Wade, who described it as the "world's first pop-up mall". The first Boxpark was launched in Shoreditch in 2011, another was built in Croydon next to East Croydon station in 2016, and a third opened in Wembley in late 2018. Other Boxparks are also planned for other cities and countries.