 | |
| Industry | Restaurant |
|---|---|
| Founded | 21 March 2007 [1] |
| Founder | Clovis Young |
| Headquarters | Sydney , Australia |
Area served |
|
| Products | Tacos, burritos, and other Mexican-related fast food |
| Website | Official website  |
Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is a multinational chain of fast-food restaurants based in Sydney, Australia, that purveys Mexican cuisine. [2] Stores are decorated after Lucha libre, and as of late 2022, 71 were in operation. [3]
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Mad Mex was founded by Clovis Young, a Californian who immigrated to Australia in 2006 and opened the first Mad Mex outlet in 2007. [4]
In the early 2010s, a company named Mad Group was appointed as the master franchisee of the Mad Mex chain for New Zealand. [5] [6] The first Mad Mex outlet in that country was opened in 2013. [5] By 2015, Mad Group was operating six Mad Mex outlets in New Zealand. [5] [6] That year, the company launched an equity crowdfunding campaign aiming to raise NZ$1.5 million in growth capital, mainly to finance opening new outlets. [5] [6] The campaign did not raise the NZ$750,000 initially sought, but a second campaign aiming to raise NZ$500,000 was successful. [6]
In September 2019, 4Fingers Crispy Chicken announced its acquisition of a 50% stake in Mad Mex. [7] As part of the partnership, 4Fingers opened Mad Mex's first stores in Asia; these being in Singapore and Malaysia in 2019. [8] The company bought out 4Fingers in 2021. [9] During 2023, all of the Mad Mex outlets in New Zealand were closed after several holding companies went into liquidation. [6]
