The third season of the American science fictionhorror television series Stranger Things, marketed as Stranger Things 3, was released worldwide on the streaming service Netflix on July 4, 2019. The series was created by the Duffer Brothers, who also serve as executive producers along with Shawn Levy, Dan Cohen and Iain Paterson.
In the summer of 1985, in Hawkins, the newly opened Starcourt Mall has become the center of attention in town, causing other stores to close their business due to its popularity. Jim Hopper disapproves of Mike Wheeler's relationship with his daughter Eleven, prompting him to intervene in their relationship, and leading to Eleven's friendship with Max Mayfield. Still recovering from Bob Newby's death, Joyce Byers considers moving out of Hawkins with her children. However, magnetic disruptions lead her to believe that the Upside Down has returned, so she enlists Hopper's help in uncovering the truth. While Mike and Lucas Sinclair attempt to repair his relationship with Eleven, Will Byers begins experiencing premonitions from the Upside Down, despite Eleven's closing of the original gate that led to his disappearance. He believes the Mind Flayer is still alive and back in Hawkins. As Nancy Wheeler and Jonathan Byers investigate the effects of the Mind Flayer's influence, Dustin Henderson, Steve Harrington, newcomer Robin Buckley, and Erica Sinclair begin investigating a potential Soviet infiltration of Hawkins. Meanwhile, Max's stepbrother Billy Hargrove is taken over by the Mind Flayer, forced to possess other citizens of Hawkins to fulfill the Mind Flayer's new plan. Eleven and her friends have no choice but to battle Billy, the other possessed victims, and destroy the Mind Flayer in its new and terrifying form, once and for all.
Prior to the events of season 2, in June 1984, Soviet scientists attempt to force open a new gate to the Upside Down. One year later, in Hawkins, the popularity of the new Starcourt Mall has forced many local businesses to close, angering townspeople. Mike Wheeler and Eleven have begun a romantic relationship, much to Jim Hopper's chagrin; he later threatens Mike into agreeing not to see her. Dustin Henderson returns from summer camp and, with Lucas Sinclair, Max Mayfield, and Will Byers' help, sets up a radio tower to contact his new girlfriend, Suzie, but his friends ditch him, and he instead intercepts a Russian transmission. Will privately senses that the Mind Flayer may still be alive. Rats congregate in a mill and explode into an organic mass. Meanwhile, Nancy Wheeler and Jonathan Byers work as interns for the Hawkins Post, but Nancy experiences sexism by her superiors. On his way to a rendezvous with Karen Wheeler, Billy Hargrove is run off the road by an unseen creature and dragged inside the mill.
19
2
"Chapter Two: The Mall Rats"
The Duffer Brothers
The Duffer Brothers
July4,2019(2019-07-04)
Billy escapes the mill after the creature induces a vision of the Upside Down, where he meets a doppelgänger. Tormented by further visions and voices, Billy is guided by the creature into kidnapping his fellow lifeguard Heather Holloway and bringing her to the creature. Nancy and Jonathan investigate the home of Mrs. Driscoll, an elderly woman concerned about rabid rats eating her fertilizer, and they observe one of the rats exploding. Following Hopper's threat, Mike lies to Eleven, leading her to seek Max's advice. Eleven and Max bond to distract themselves from Mike and Lucas while shopping at Starcourt; Eleven breaks up with Mike after she realizes his lie. Joyce investigates a strange loss of magnetism among objects at her home and workplace, accidentally standing Hopper up for a date. Dustin reunites with Steve Harrington, who works at the mall's ice cream parlor with Robin Buckley, a former classmate; all three translate Dustin's intercepted Russian radio message and determine that it must be a code.
20
3
"Chapter Three: The Case of the Missing Lifeguard"
While having a sleepover with Max, Eleven jokingly uses her powers to spy on Mike, Lucas, and Will. She later spies on a suspicious and strange Billy, who senses her presence. She and Max discover that Heather has gone missing. Nancy and Jonathan find reports of missing fertilizer and strange behavior among rats across town, and they discover Mrs. Driscoll herself eating fertilizer in her home. After his attempts to play Dungeons and Dragons like old times, Will fights with Mike and Lucas as they are upset over Eleven and Max. He retreats to Castle Byers, and upon recalling his childhood memories with his friends, he destroys it. Robin decodes the Russian communication, which leads to a shipment arriving at Starcourt that night; she, Steve, and Dustin spot armed Russian soldiers handling the delivery. Joyce convinces Hopper that the demagnetization stems from an electromagnetic device at the abandoned Hawkins Lab; when they investigate, Hopper is attacked by Grigori, a Russian soldier. Max and Eleven track down Billy and Heather at the home of Heather's parents. After they leave, Billy and Heather subdue her parents, which Will senses just as Mike and Lucas find him, and he reveals to them that the Mind Flayer is still alive.
21
4
"Chapter Four: The Sauna Test"
Shawn Levy
Kate Trefry
July4,2019(2019-07-04)
Billy and Heather bring her parents to the mill, where they are possessed by the Mind Flayer (now a physical creature composed of flesh from the rats). Hopper recalls Grigori meeting with town mayor Larry Kline; he and Joyce force Kline to reveal that Starcourt Mall is a Russian front for buying abandoned properties across Hawkins. At Starcourt, Dustin, Steve, and Robin, alongside Lucas' sister Erica, discover that the mall's loading dock is an elevator, which traps them beneath the mall. Nancy and Jonathan are fired by their boss (Heather's father) for harassing Mrs. Driscoll; Nancy visits Mrs. Driscoll at the hospital out of suspicion and watches her become possessed by the Mind Flayer. Will reveals his connection with the Mind Flayer to Mike, Lucas, Eleven, and Max, speculating that it has possessed Billy. They devise a plan to trap Billy in the pool's sauna to confirm he is possessed, but Billy escapes and nearly kills them until Eleven subdues him. Billy returns to the mill, where dozens of townspeople have since been possessed by the Mind Flayer.
Hopper and Joyce search one of the abandoned properties, discovering a hidden laboratory. Grigori arrives to kill them, and they narrowly escape with a hostage–a Russian scientist named Alexei–in tow. Dustin, Steve, Robin, and Erica arrive in a Russian lab underneath Starcourt and hide from Russian soldiers unloading crates from the elevator. Attempting to find a communications room, the group discover a large testing area where scientists try to force open a portal to the Upside Down. As Alexei does not speak English, Hopper and Joyce take him to Murray–the only Russian speaker they know–to translate. Grigori tries to follow them but loses the trail. Nancy and Jonathan regroup with Mike, Lucas, Eleven, Max, and Will and then theorize that Billy and Driscoll are both possessed by the Mind Flayer, who uses them to "flay" (possess) people to create an army. The group decides to visit Mrs. Driscoll at the hospital to learn more but discovers she is missing. They are attacked by Tom and Bruce, who are now part of the Flayed and dissolve into a single organic mass resembling the Mind Flayer after Nancy and Jonathan kill them.
23
6
"Chapter Six: E Pluribus Unum"
Uta Briesewitz
Curtis Gwinn
July4,2019(2019-07-04)
Eleven, who had just then reconciled with Mike, uses her powers to incapacitate the Tom/Bruce Mind Flayer, forcing it to flee to the mill. In the Russian lab beneath Starcourt, Steve and Robin are captured, drugged, and interrogated, but Dustin and Erica manage to rescue them. With Murray translating, Hopper and Joyce hold Alexei hostage, forcing him to reveal that the Russians are attempting to access the Upside Down and that they are opening a portal beneath Starcourt. Hopper calls Owens to warn the U.S. Government of the threat, but Joyce insists they return to Hawkins immediately, fearing that their kids may be involved. Grigori corners Kline at Hawkins' Independence Day fair, demanding he step up efforts to find Hopper. Mike argues with Max about relying on Eleven’s powers and inadvertently admits his love for Eleven. To find the Mind Flayer, Eleven uses her powers in an attempt to psychically communicate with Billy, learning of his traumatic childhood and finding the Mind Flayer at the mill. Billy senses Eleven's presence, giving the Mind Flayer access to her location, and reveals that the Mind Flayer plans to kill her to avenge her closing the gate. The Flayed converge on the mill, dissolving into an organic mass and merging with the Mind Flayer.
24
7
"Chapter Seven: The Bite"
The Duffer Brothers
The Duffer Brothers
July4,2019(2019-07-04)
Eleven and the others determine the Mind Flayer is coming for her, since she was the one who previously closed the gate and thus his only threat. Will senses the Mind Flayer approaching. The Mind Flayer attacks the group, and though Eleven defends the others, the Mind Flayer manages to injure her before they flee. Dustin and Erica hide a drugged Steve and Robin in the Starcourt movie theater. Eleven's group breaks into a supermarket to help treat her wounds and gather more supplies. Dustin contacts them over a walkie-talkie to try to explain the situation before he loses battery power. Eleven uses her powers to find Dustin, and the group take off for the mall. Steve admits that he has feelings for Robin, but she comes out to him as a lesbian. Hopper's group make their way to the fairgrounds in Hawkins to find the children, where they are spotted by Kline, who alerts the Russians. Grigori fatally shoots Alexei in front of Murray. Murray, Hopper, and Joyce evade several Soviet agents and learn the agents are looking for the children at the mall. Eleven's group arrive at the mall in time to stop the Russians from shooting Dustin's group. Exhausted and in pain, Eleven collapses, her wound pulsing.
25
8
"Chapter Eight: The Battle of Starcourt"
The Duffer Brothers
The Duffer Brothers
July4,2019(2019-07-04)
Eleven rids herself of the piece of the Mind Flayer embedded in her wound, rendering her powerless. Hopper's group arrives, and plans are made to take Eleven's group to safety. At the same time, Hopper, Joyce, and Murray destroy the machine, with Dustin and Erica navigating them from his radio tower. Billy and the Mind Flayer trap Eleven's group at the mall. The others attack the Mind Flayer with fireworks as Eleven frees Billy from its control. Billy sacrifices himself to protect Eleven, Mike, and Max. Hopper fights and kills Grigori, getting trapped with the machine in the process. Out of time, Joyce is forced to trigger an explosion, closing the gate, with Hopper seemingly being disintegrated in the process. The Mind Flayer's physical body dies as Dr. Owens arrives with military forces. Three months later, the deaths are covered up, Starcourt is destroyed, and a disgraced Kline is arrested. The Byers family and a still-powerless Eleven prepare to move out of Hawkins. Mike and Eleven confess their love for each other and make plans to meet at Thanksgiving. In Kamchatka, Russian guards are instructed to feed a prisoner, but "not the American",[lower-alpha 1] to a captured Demogorgon.
Production
Development
Levy noted in November 2015 that he and the Duffer Brothers had already begun planning a potential third season, saying, "We are not gonna be caught off guard and we don't wanna be making stuff up like the day before we have to write it and make it, so we are definitely optimistic and we have started thinking ahead."[23] The Duffer Brothers anticipate having about four to five seasons to work with, but do want to "have a really finite ending" while the series is still at a height of success, according to Matt, rather than letting it draw out indefinitely.[24] In August 2017, the Duffer Brothers confirmed there would be a third season, with the likelihood of one more season following that, with Ross saying, "We're thinking it will be a four-season thing and then out".[25] However, executive producer Shawn Levy later suggested that either four or five total seasons were possibilities, claiming that "the truth is, we're definitely going four seasons and there's very much the possibility of a fifth. Beyond that, it becomes, I think, very unlikely."[26] Matt Duffer later commented that no official decision has been made, claiming that "It's hard, like four seems short, five seems long. So I don't know what to do."[27] In December 2017, Netflix officially confirmed that they had green lit the third season,[28] consisting of eight episodes. Levy also confirmed that a fourth season was "definitely happening" and that there was potential for a fifth season.[29] A year later, the episode titles for season three were revealed, along with confirming the season would be named Stranger Things 3, similar to the second season.[30]
Writing
Writing for the third season began before the second season's premiere, with a good portion being written in twelve-to-fourteen-hour bouts by the series' creators.[31] It was reported that Netflix wanted both the third and fourth seasons to be written simultaneously as to facilitate a back-to-back production schedule, for the actors were aging faster than their on-screen characters, but both the Duffer Brothers and producer Shawn Levy opted to focus only on the third season to ensure it was better-developed and more fleshed out.[32]
In terms of narrative, Levy said the season would be less about Will, saying, "We're not going to put Will through hell for a third season in a row. He'll be dealing with stuff, but he won't be at rock bottom... We're [going to be] dealing with forces of evil that are new."[33] David Harbour has said that the third season also draws heavily from the film Fletch.[34] Both Levy and Natalia Dyer echo sentiments that this season's events will be more adult-oriented, with Dyer calling the season's narrative "...Bigger, darker, [and] scarier."[35]
The early pitch documents for the season featured a scene that had the Mind Flayer monster rampaging through the Hawkins Fourth of July Parade, but the idea was later scrapped as the scripts were written.[36]
Casting
The third season sees Ryder, Harbour, Wolfhard, Brown, Matarazzo, McLaughlin, Schnapp, Sink, Dyer, Heaton, Buono, Keery, and Montgomery return.[37] In March 2018, it was announced that Priah Ferguson's character had been promoted from a guest role to a reoccurring role and that Maya Hawke has been cast as Robin, a new lead who's been described as an "alternative girl."[1] Hawke's character was later revealed to be Steve's co-worker at the Scoops Ahoy ice cream parlor in the newly built Starcourt Mall.[38]Cary Elwes and Jake Busey's castings were announced in April 2018; Elwes was cast as Mayor Kline, a "classic '80s politician – more concerned with his own image than with the people of the small town he governs," and Busey as Bruce, a shifty reporter who works at the Hawkins Post.[2]Francesca Reale was cast as Heather, a popular lifeguard at the community pool.[3] As of September 2018, casting had still not been completed for the season, which at that point had been shooting for five months and was less than two months from completion. Carmen Cuba, the show's casting director, attributed the slower-than-usual casting process to the heightened secrecy of the plot paired with certain roles' shifting characterizations and importance.[39]
For the third season, it was reported that several of the cast members would receive pay raises. Ryder and Harbour received an increase to $350,000 an episode from $150,000 and $80,000 respectively; Wolfhard, Matarazzo, McLaughlin, and Schnapp earned a pay increase to over $200,000 an episode, possibly as much as $250,000, a significant increase from the reported $20,000 they had made in season one (later increased by $60,000); and Dyer, Heaton, and Keery received approximately $150,000 an episode. Brown's wage increase was not disclosed but was estimated to be bigger than that of her young counterparts. Some sources suggest she made at least $250,000 and may have received between $300,000 and $350,000 per episode.[40][41][42]
Filming
Gwinnett Place Mall stood in for the fictional "Starcourt Mall" during third-season filming
Filming for the third season officially began on April 23, 2018.[42]Jackson, Georgia remained as primary filming area for scenes in Hawkins' downtown area.[43] The South Bend Pool in Atlanta served as the Hawkins community pool.[43] The major setpiece of the season, Starcourt Mall, was filmed at a re-dressed Gwinnett Place Mall near Duluth, Georgia.[44] The production team had searched around Georgia for a dead mall, one either closed or with significantly reduced vacancy, for film, and found Gwinnett was nearly perfect, having been built in 1984 and thus having the staples of construction from malls in that period. They secured a portion of the mall that had been vacant for some time, redressing the storefronts and food court to feature brands of the 80s, paying attention to which stores likely had made it to Indiana by 1985. Outside "Scoops Ahoy!", a fictional store, they had to make one exception for "Glamour Shots", which was a real chain of photo studios but did not come to malls until after 1985; as a scene of Eleven and Max enjoying a photo shoot was a necessary plot element, the design team created a similar photo studio but with a new fictitious name. Not only did they recreate the facade of each of the storefronts, but they worked to fully stock them as well, in anticipation of any last-minute filming ideas the Duffers may have had.[45] A custom-built grid cloth was employed to completely block sunlight from entering the atrium of the food court to enable filming night scenes during the day.[46]
In addition to the aforementioned sets, filming also occurred at pre-existing structures dressed as the Hawkins town hall and Mayor Kline's house.[46] The production also used a total of seven sound stages, with an average of three sets per stage.[46] To create the "black void", the visual manifestation of Eleven's telepathic ruminations, filming took place in a pool that was "painted black [and filled] with about an inch of water, [and was] surrounded by 270 degrees of duvetyne around thirty feet high".[46] The void's look was tweaked slightly for the third season and shooting in the newer, smaller space required a 50-foot (15m)Technocrane and two boom operators.[46] An empty field was used to film the scenes set at the Hawkins Fun Fair, with the crew arriving just three weeks prior to the opening of a previously booked medieval fair.[46] Period-appropriate carnival rides were trucked into the set from locations across the country, and the crew retrofitted the rides' modern lighting with bulbs that would have been used in the 1980s.[46]
On September 27, 2018, Brown was spotted filming an emotional scene with stunt doubles and a child dressed in a baseball uniform at a beach in Malibu, California.[47] Filming for the third season concluded on November 12, 2018.[48] Regarding the lengthy hiatus between the second and third seasons, Netflix programming executive Cindy Holland noted "[the Duffer Brothers and Shawn Levy] understand the stakes are high. They want to deliver something bigger and better than last year. I think it's going to be a fantastic season. It will be worth the wait."[49]
Visual effects
Heading into production for the first season of Stranger Things, the Duffer Brothers intended on shooting a number of special effects using practical methods. However, due to issues with the deployment of the practical effects on-set, coupled with a dissatisfaction with the results of the filmed practical material, The Duffer Brothers became much more keen on utilizing digitally-produced special effects for the second season, and even more so for the third season.[36] During pre-production, the Duffers sat down with Senior VFX Supervisor Paul Graff, production designer Chris Trujillo, and senior concept illustrator Michael Maher to plan out the digital visual effects for the season. One of the most important topics of discussion was the design of the "corporeal" manifestation of the "Shadow Monster/Mindflayer," which the Duffers wanted to be cognizant of the titular "Thing" from John Carpenter's 1982 science fiction horror film The Thing.[36] To emulate this decided look, the group decided the creature should have "some real weight and, consequently, a different new feel for [the animation], including specularity and moisture," an aesthetic that also translated to the "Tom/Bruce" monster that attacks Nancy at the hospital.[36]
The team for season three found it important for the actors to have some sort of on-set physical guide to interact with the large would-be digital entities, as money wasn't budgeted for any sort of costly on-set augmented realityprevisualization renderings. Graff noted it was impractical and too expensive to 3D print a rough replica of the physical "Shadow Monster/Mindflayer", as had been done with creatures in the previous season, especially considering the monster is essentially "something the size of a T-Rex invading a shopping mall."[36] A one-hundred pound "zeppelin-shaped creature shell" was initially constructed for the actors to interact with, but it too was deemed impractical and was scrapped. Graff eventually went out and purchased "the largest object [he] could think of" — a blow-up beach ball — and taped it to the end of a twenty-foot boom pole so he could "puppeteer the ‘head’ enough to provide an eyeline for the actors while also giving camera operators a shot at framing for and tracking the creature's movements.”[36] Graff employed a much more unique means to visualize the "Tom/Bruce" monster during filming since the extremely erratic and complicated lighting situation of the scenes that it was featured in mounted a number of potential hardships to be faced during postproduction work:
I came up with the idea of having a stunt guy wearing this giant silver ball helmet while standing in for an incarnation of the monster that was 6-feet or 7-feet tall. This helmet let us see the variance in brightness of the lights from frame to frame. I told assistant stunt coordinator Ken Barefield that I needed him to really be that monster, conveying all that evil energy. ‘I need you to roar – and you can’t let yourself be intimidated by the fact you’re wearing a ridiculous red spandex suit with a giant silver ball helmet.’ He told me, ‘Don’t worry, Paul, I’ve got this – I’ll deliver for you’ – and then he sure did. The lights flicker and go out, and when they come back on, this guy is screaming at the top of his lungs, charging like a bull down the hallway. It looked completely absurd, and yet at the same time, it was really cool, one of the most amazing moments of the year for me.[36]
The original soundtrack album for the third season, titled Stranger Things 3, was released digitally on June 28, 2019, via Lakeshore and Invada Records.[50][51] Like the previous two seasons, the soundtrack was composed by Kyle Dixon and Michael Stein of the electronic band Survive.[50][51] The album was also released on physical formats such as CD, vinyl, and cassette.[50][51]
In addition to Dixon and Stein's original soundtrack, the season features several songs selected from the 1980s and earlier eras.[52]Legacy Recordings released a 16-track compilation of these songs on July 5, 2019.
The finale of the episode "E Pluribus Unum", particularly the scenes involving Eleven's telepathic encounter with the Mind Flayer-possessed Billy, contains excerpts of "Confrontation and Rescue" from the second act of Satyagraha by Philip Glass.
Of note was the use of "The NeverEnding Story", the theme to the 1984 film of the same name, which is used in the final episode when Suzie refuses to provide the critical code until Dustin sings it to her. The Duffers had wanted to introduce Suzie into the show's narrative in some dramatic fashion while giving Matarazzo, who has sung on Broadway before, a chance to show off his own vocals. Initially, they were planning to use "The Ent and the Entwife" song from The Lord of the Rings, but aware that Amazon Studios were developing its own Lord of the Rings series, decided to change direction. The Duffers credit writer Curtis Gwinn for using "The NeverEnding Story" as the replacement.[53] Matarazzo and Gabriella Pizzolo, the actress playing Suzie and also a seasoned singer on Broadway, were on sets near each other when they sang the song together and were able to harmonize the song as well without the backing music.[54] As their characters were not meant to be in that much synchronization due to being in two different places, the song's backing track and some autotuning were used to blend their singing to their respective settings and the tone of the soundtrack.[55] According to the cast and to composers Kyle Dixon and Michael Stein, the song became an earworm for many of the cast on the day that scene was filmed.[54] Later in the episode, Lucas and Max, played by Caleb McLaughlin and Sadie Sink, sing the song in duet back to Dustin to mock him; both McLaughlin and Sink also have had experience in Broadway musicals.[54] As a result of its appearance in the series, "The NeverEnding Story" drew an 800% increase in viewership and streaming requests on YouTube and Spotify over the days after initial broadcast, putting Limahl, the song's artist, briefly back in the spotlight.[56][57]
Marketing
Promotion for the third season began with the first day of production, when Netflix released a video featuring the cast as they met for the season's first script read-through.[58] On July 16, 2018, the first teaser trailer for the season was released. The teaser, which is the first to feature footage shot for the new season, is styled as an in-universe commercial for the newly built Starcourt Mall, one of the main settings for the season's events.[59][60][61] The "commercial" lists some of the stores found in the mall[62] as well as restaurants in the "state-of-the-art" food court, and closes with Steve (Joe Keery) and Robin (Maya Hawke) saying "Ahoy!" during a short plug for one of the food court's establishments, an ice cream parlor called Scoops Ahoy.[59][60][61] On December 9, 2018, during an appearance at the 2018 Comic Con Experience at the São Paulo Expo in São Paulo, Brazil, Noah Schnapp, Sadie Sink, and Caleb McLaughlin presented a new teaser which revealed the titles of the eight episodes in the new season.[63] Hours later, the teaser was released online across all of the official Stranger Things social media accounts.[64][65]
On December 31, pedestrians in New York City's Times Square noticed a video playing on a loop advertising a special announcement "sponsored" by the Starcourt Mall.[66][67] According to the video, the announcement was slated to be aired on the fictional ABCnetwork affiliate WIYZ.[66] At midnight EST, Netflix released a new teaser announcing the release date of the season to be July 4, 2019.[68][66][67] The teaser utilized footage from Dick Clark's New Year's Rockin' Eve 1984, specifically the countdown to the New Year. As the countdown commenced, the video slowly turned upside down and became fuzzy, and Mike could be heard calling out for Eleven as the video cut in between different recordings of computers running MS-DOS.[67] The season's first poster, featuring a menacing creature slowly approaching the cast while they're enjoying Independence Day festivities, was released concurrently with the teaser.[68][66][67]
On March 19, 2019, the official Stranger Things social media accounts posted a short clip of rats scurrying through a dilapidated industrial area with the caption "It's almost feeding time."[69] This turned out to be a prelude to the release of stills and the first official trailer the next day on March 20.[70][71] The trailer quickly became the most-viewed video on Netflix's YouTube channel, amassing 22million views in the first week of its release.[72] On May 21, the first clip from the season was released in tandem with cast posters.[73][74] The clip, which features Billy flirting with Karen Wheeler at the local pool, includes notable references to the early-1980s comedy films Caddyshack and Fast Times at Ridgemont High.[73] Netflix released the final trailer on June 20, 2019.[75]
In July 2019, actors Finn Wolfhard and Caleb McLaughlin took part in a Q&A session at the Open'er Festival in Gdynia, Poland. The festival also boasted a replica of the Palace Arcade filled with retro coin-ops – such as Space Invaders, Pac-Man, Donkey Kong and Dig Dug.[76]
Tie-ins
Netflix revealed they had partnered with around 75 companies to produce tie-in products to promote the third season.[77] For many of these deals, there was no financial exchange between Netflix and the third-parties, with Netflix allowing the third-parties to generate their own marketing buzz for their products while helping to promote Stranger Things.[78] Some of the more notable tie-ins include:
Swedish apparel retailer H&M offered a clothing collection that includes pieces worn on-screen by several of the series' actors on May 24, 2019.[77][79] The advertisement campaign for the clothing and accessory lines features Dacre Montgomery (Billy) as a model and revolves around his character's summer job as a lifeguard.[79]
The Coca-Cola Company revived their ill-received New Coke soft drink for a limited time production run in the month leading up to the season's release.[77][80] The unpopular soft drink was released around the time frame of the season's setting, and a number of episodes featured the beverage prominently placed within the frame.[77][80] New Coke was sold at special upside-down vending machines in some United States cities and through Coca-Cola's web store.[77][80]
Ice cream chain Baskin-Robbins started offering Stranger Things-inspired menu items in the months prior to the season's release, and at the launch of the third season, several Baskin-Robbins stores across the United States and Canada[81] were made up into the fictional "Scoops Ahoy!" ice cream parlor in the show for about two weeks.[82]
Fast food chain Burger King started serving special themed 'upside down' Whoppers as a reference to the Upside Down (an alternative universe in the story of the show), including special edition items sold at 11 special locations in the weeks leading up to the premiere.[83][84] And selling special ketchup packets displaying a nose in reference to the nose bleeding of the character, Eleven. Burger King also promoted their restaurant commercials, cups and boxes in a special 1980s theme as a tie-in with Coca-Cola. The restaurant was also featured in the food court of the Starcourt Mall.[85]
In the week leading to Stranger Things 3's release, Microsoft teased "Windows 1.0", the company's first graphic operating system introduced in 1985. Microsoft released this mock version of "Windows 1.0" as an app for Windows 10 on July 8, 2019. The app features a similar interface as the original software, with various Easter eggs to the television series scattered through the app.[86]
A video game adaptation titled Stranger Things 3: The Game was released hours after the third season premiered on July 4, 2019.[88] It was developed by BonusXP and published by Netflix[89] The game was criticized by reviewers for being an exact scene-by-scene replica of the season.[90]
Reception
Audience viewership
Netflix ratings
Within four days of its release, Netflix reported that over 40.7million accounts had seen at least 70% of one episode of the third season, a record viewership for any Netflix program, while 18.2million had seen the entire season within the time.[91] Netflix reported in October 2019 that over 64million households had watched Stranger Things 3 within the first four weeks of its release.[92]
Nielsen ratings
Nielsen ratings recorded viewership data for those who viewed the series within the United States on a TV set; the data does not account for mobile, tablet, and PC devices, nor viewers outside of the United States.[93]
On Rotten Tomatoes, the third season received an approval rating of 89% based on 141 reviews and an average rating of 7.9/10. The site's critical consensus states, "Vibrant and charming, Stranger Things transforms itself into a riveting—if familiar—summer ride that basks in its neon-laden nostalgia without losing sight of the rich relationships that make the series so endearing."[95] Writing in the New Statesman, Emily Bootle considered the third season an improvement on the second stating that the third "returned to strength" after a confusing second season and that "season three has largely brought back what made the show unique in the first place".[96] Hugh Montgomery at the BBC awarded 5 stars, describing the third season as "an exhilarating example of a franchise hitting new heights that Hollywood would do well to learn from."[97] On Metacritic, the third season has a weighted average score of 72 out of 100, based on 28 critics, indicating "generally favorable reviews."[98]
On the dissenting side, Darren Franich of Entertainment Weekly criticized the third season for looking like a Reagan-era pop culture mixtape.[99] Ed Power of The Telegraph blamed Duffer Brothers for refusing "to stray from the Goonies-meets-Stephen King formula" and recycling their "well-worn bag of retro references to increasingly underwhelming effect", producing the limpest installment of the three.[100] His opinion was echoed by Hank Stuever of The Washington Post, who felt almost heartbroken for "the Duffers working so hard to re-create an elusive vibe" of the 1980s with a "mishmash of ingredients" only to fail to create a fully entertaining show.[101] Writing in National Review, Daniel Payne criticized the season's "sloppy storytelling" and "cornball humor" compared to the previous seasons, claiming that season three was "frenetic and bewildering where the first two seasons were slow, careful, and rewarding in crafting their plots."[102]
As part of the 2019 Teen Choice AwardsStranger Things received a nomination for Choice Summer TV show.[103] Caleb McLaughlin, Finn Wolfhard, Gaten Matarazzo, and Noah Schnapp were all nominated for Choice Summer TV actor for their work on the series[104] while Millie Bobby Brown was nominated for Choice Summer TV actress for her work on the series.[105]Stranger Things, Schnapp, and Brown all won awards in their respective categories.[106]
1 2 Average minute audience (AMA) is the average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration.
Related Research Articles
Stranger Things is an American science fiction horror drama television series created by the Duffer Brothers for Netflix. Produced by Monkey Massacre Productions and 21 Laps Entertainment, the first season was released on Netflix on July 15, 2016. The second and third season followed in October 2017 and July 2019 respectively, and the fourth season aired in two parts in May and July 2022. In February 2022, Stranger Things was renewed for a fifth and final season.
Charles Ross Heaton is an English actor and musician. He is known for starring as Jonathan Byers in the Netflix science fiction horror series Stranger Things (2016–present) and for his roles in feature films like As You Are (2016), Marrowbone (2017), The New Mutants (2020), No Future (2021), and The Souvenir Part II (2021). Prior to his acting career, Heaton played in a number of London-based bands.
Matt Duffer and Ross Duffer, often credited as the Duffer Brothers, are American film and television writers, directors, and producers. They are best known as the creators, directors and executive producers of the hit Netflix science fiction horror drama series Stranger Things. They also wrote and directed the 2015 psychological horror film Hidden, and wrote and produced episodes for the Fox mystery-science fiction series Wayward Pines.
Finn Wolfhard is a Canadian actor and musician. He is known for playing Mike Wheeler on the Netflix series Stranger Things (2016–present). He also played the roles of Richie Tozier in the horror film It (2017) and its sequel It Chapter Two (2019), and has starred in the supernatural film Ghostbusters: Afterlife (2021) and its sequel Ghostbusters: Frozen Empire (2024). Wolfhard has since made his directorial debut with the comedy short film Night Shifts (2020).
Gaetano John Matarazzo III is an American actor. He began his career on the Broadway stage as Benjamin in Priscilla, Queen of the Desert (2011–12) and as Gavroche in Les Misérables (2014–15). Matarazzo gained recognition for playing Dustin Henderson in the Netflix science-fiction-horror drama series Stranger Things (2016–present). He also hosted the Netflix show Prank Encounters (2019–2021). In 2022, he co-starred in the coming-of-age comedy film Honor Society and voiced Boris the Dragon on the animated fantasy comedy film My Father's Dragon.
WilliamByers is a fictional character from the American science fiction horror drama television series Stranger Things. He is portrayed by Noah Schnapp. The character appeared in a recurring capacity in the first season before being promoted to the main cast in the second season.
Noah Cameron Schnapp is an American actor. He gained recognition for playing Will Byers in the Netflix science fiction horror series Stranger Things. He had a supporting role in Steven Spielberg's historical drama Bridge of Spies (2015) and has voiced Charlie Brown in the animated film The Peanuts Movie (2015).
Eleven is a fictional character and the main character of the Netflix science fiction horror drama series Stranger Things, written and produced by the Duffer Brothers. She is primarily portrayed by British actress Millie Bobby Brown. Eleven has psychokinetic and telepathic abilities, and is considered the breakout character of Stranger Things. After being adopted by chief of police Jim Hopper, her legal name becomes Jane Hopper.
The first season of the American science fiction horror drama television series Stranger Things premiered worldwide on the streaming service Netflix on July 15, 2016. The series was created by the Duffer Brothers, who also serve as executive producers along with Shawn Levy and Dan Cohen.
The Stranger Things original soundtracks are composed by Kyle Dixon and Michael Stein of the electronic band Survive. They make extensive use of synthesizers in homage to 1980s artists and film composers including Jean-Michel Jarre, Tangerine Dream, Vangelis, Goblin, John Carpenter, Giorgio Moroder, and Fabio Frizzi.
The second season of the science fiction television series Stranger Things, marketed as Stranger Things 2, was released worldwide on the streaming service Netflix on October 27, 2017. The series was created by the Duffer Brothers, who also serve as executive producers along with Shawn Levy, Dan Cohen and Iain Paterson.
Steve Harrington is a character from the Netflix television show Stranger Things, portrayed by Joe Keery. Though initially characterized as a stereotypically unlikeable jock, Steve has progressed throughout the series into a more courageous, thoughtful, and caring character. His character development has been well received, with critics calling him the show's breakout character and its emotional anchor.
Michael "Mike" Wheeler is a fictional character from the Netflix science fiction horror series Stranger Things. He is one of the central characters in the series, acting as the leader of the main group of kids. Mike is portrayed by Finn Wolfhard.
The fourth season of the American science fiction horror drama television series Stranger Things, marketed as Stranger Things 4, was released worldwide on the streaming service Netflix in two volumes. The first set of seven episodes was released on May 27, 2022, while the second set of two episodes was released on July 1, 2022. The season was produced by the show's creators the Duffer Brothers, along with Shawn Levy, Dan Cohen, Iain Paterson and Curtis Gwinn.
"Chapter One: The Vanishing of Will Byers" is the premiere episode of the American science fiction horror television series Stranger Things. It was released alongside the rest of the first season on July 15, 2016, on Netflix.
Joyce Byers is a fictional character and a protagonist of the American science fiction horror streaming television series Stranger Things. Portrayed by Winona Ryder, Joyce is the single mother of characters Will and Jonathan Byers.
"Chapter One: The Hellfire Club" is the premiere episode of the fourth season of the American science fiction horror drama television series Stranger Things. Set in 1986, months after the events of the previous season, it shows the changes and challenges of Eleven, Mike Wheeler, and their friends in their freshman year of high school, while a new supernatural monster begins attacking the inhabitants of Hawkins. It was written and directed by the series' creators, the Duffer Brothers.
The fifth and final season of the American science fiction horror drama television series Stranger Things, marketed as Stranger Things 5, will be released on the streaming service Netflix. The season will be produced by the show's creators the Duffer brothers, along with Shawn Levy, Dan Cohen, Iain Paterson, and Curtis Gwinn.
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