Upon release, Swag received generally favourable reviews from music critics. The album has charted at number one in Austria, Belgium, Canada, Denmark, Iceland, the Netherlands, Norway, Portugal, and Switzerland, while reaching the top 10 in Australia, Germany, Japan, New Zealand, Spain, Sweden, the United Kingdom, and the United States. It was supported by three singles: "Daisies", "Yukon", and "First Place".
Production and promotion
In January 2024, Justin Bieber posted a series of photos of himself performing alongside other musicians in a recording studio on his Instagram account.[10] During the first half of 2025, he shared several pictures of himself recording new music and playing instruments on Instagram, along with some cryptic captions that possibly hinted at new music to be released soon.[11] Bieber announced that April that recording the album had finished during his vacation to Iceland, and subsequently shared photos from a recording studio through Instagram stories.[1][12] Ahead of the album's release, Bieber hosted studio sessions at his home in Los Angeles earlier that year with Carter Lang, Eddie Benjamin, and DJ Tay James.[13] On July 10, 2025, billboards that had the word "swag" written appeared in various locations around the world, including Reykjavík, Iceland; Los Angeles, California; Atlanta, Georgia; and Cambridge, Ontario, the former of which Bieber visited while recording songs for the album. The twenty-song tracklist was revealed on a billboard in Times Square in Manhattan, New York, which did not include the song "Standing on Business", a collaboration with American comedian and actor Druski, at the time.[4]
The album's lead single, "Daisies", was sent to Italian radio airplay stations four days later and debuted at number two on the Billboard Hot 100.[14] Its second single, "Yukon", was sent to US rhythmic radio on July 22 and debuted at number 17 on the Hot 100, with its official music video being released on August 5.[15] "First Place" was released as the album's third single along with its official music video on August 13, 2025.[16]
According to the review aggregator Metacritic, Swag received "generally favorable reviews" based on a weighted average score of 67 out of 100 from 15 critic scores.[18] Brady Brickner-Wood of The New Yorker has praised the album saying, "Bieber has never sounded this wild, this expansive, this connected to something true."[28]
Commercial performance
In the United States, Swag debuted at number two on the Billboard 200 with 163,000 album-equivalent units, consisting of 198.77 million on-demand streams, his biggest career streaming week, and 6,000 pure sales in its first week. The album became Bieber's 11th top ten entry on the chart. Its lead single, "Daisies", simultaneously debuted at number two on the Billboard Hot 100.[29][30] The album entered at number one in Canada, while also reaching the top spot in Austria, Belgium's Ultratop Flanders chart, Denmark, the Netherlands, Iceland, Norway, Portugal, and Switzerland.
↑ "Czech Albums – Top 100". ČNS IFPI. Note: On the chart page, select 29.Týden 2025 on the field besides the words "CZ – ALBUMS – TOP 100" to retrieve the correct chart. Retrieved July 22, 2025.
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