WLLI (FM)

Last updated

WLLI
Broadcast area Bowling Green, Kentucky
Frequency 102.3 MHz
Branding102.3 Jack FM
Programming
Format Adult hits
Affiliations Jack FM network
Ownership
Owner
  • Commonwealth Broadcasting
  • (Southern Belle Media Family, LLC)
W239BT, WCDS, WCLU, WHHT, WKLX
History
First air date
August 1, 1964 (1964-08-01) (as WLOC-FM)
Former call signs
  • WLOC-FM (1964–1996)
  • WMCC (1996–1998)
  • WCLU-FM (1998–2021)
  • WBVA (2021–2022)
Call sign meaning
"Willie" (previous format)
Technical information [1]
Licensing authority
 FCC
Facility ID 61047
Class A
ERP 2,800 watts
HAAT 125 meters
Transmitter coordinates
 37°10′41″N85°55′15″W / 37.17806°N 85.92083°W / 37.17806; -85.92083
Translator(s) 98.5 W253BN (Glasgow)
Links
Public license information

WLLI (102.3 MHz) is an FM radio station licensed to Munfordville, Kentucky, United States, and serving the Bowling Green area. The station is currently owned by Commonwealth Broadcasting and airs an adult hits radio format.

Contents

History

The station first signed on the air as WLOC-FM on August 1, 1964. [2] The station initially simulcast programming from its then-AM sister station WLOC (1150 kHz). On April 2, 1979, it began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996. [3] It was acquired by Jacor in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU. The adult contemporary format remained with the station.

On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM (96.7 MHz) in Bowling Green.

On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM (94.1 MHz) in Glasgow, branded as "Willie Country". [4]

In August 2024, Seven Mountains Media announced that they has closed a $450,000 deal to buy this station and WCLU in Glasgow from Royse Radio. [5] However, two months later in October, Seven Mountains announced that they and Commonwealth Broadcasting agreed to swap stations (including with one, WLYE-FM, and WCLU). [6]

On November 18, 2024, WLLI dropped its simulcast with WLYE and began stunting with Christmas music, branded as "Santa 102.3/95.7". [7]

On December 26, 2024, WLLI ended stunting and launched an adult hits format, branded as "102.3 Jack FM". [8]

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References

  1. ↑ "Facility Technical Data for WLLI". Licensing and Management System. Federal Communications Commission.
  2. ↑ FCC history card for WLLI
  3. ↑ "WLLI Call Sign History". United States Federal Communications Commission, audio division.
  4. ↑ Venta, Lance (February 4, 2022). "Willie Triples Up In Southern Kentucky". RadioInsight.
  5. ↑ "Deal Digest - August 8, 2024". Inside Radio. August 8, 2024. Retrieved January 11, 2025.
  6. ↑ Venta, Lance (October 4, 2024). "Commonwealth Broadcasting And Seven Mountains Media To Swap Kentucky Stations". RadioInsight. Retrieved January 11, 2025.
  7. ↑ Santa Arrives in Southern Kentucky RadioInsight - November 19, 2024
  8. ↑ Jack Arrives in Southern Kentucky RadioInsight - December 26, 2024


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