WLLI (FM)

Last updated
WLLI
Broadcast area Bowling Green, Kentucky
Frequency 102.3 MHz
Branding102.3 Jack FM
Programming
Format Adult hits
Ownership
OwnerRoyse Radio, Inc
WCLU, WLYE-FM
History
First air date
August 1, 1964 (as WLOC-FM)
Former call signs
  • WLOC-FM (1964–1996)
  • WMCC (1996–1998)
  • WCLU-FM (1998–2021)
  • WBVA (2021–2022)
Call sign meaning
"Willie" (previous format)
Technical information [1]
Licensing authority
 FCC
Facility ID 61047
Class A
ERP 2,800 watts
HAAT 125 meters
Transmitter coordinates
 37°10′41″N85°55′15″W / 37.17806°N 85.92083°W / 37.17806; -85.92083
Translator(s) 98.5 W253BN (Glasgow)
Links
Public license information

WLLI (102.3 MHz) is an FM radio station airing an adult hits format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc. [2]

Contents

History

The station first signed on the air as WLOC-FM on August 1, 1964. [3] The station initially simulcast programming from its then-AM sister station WLOC (1150 kHz). On April 2, 1979, it began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996. [4] It was acquired by Jacor in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU. The adult contemporary format remained with the station.

On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM (96.7 MHz) in Bowling Green.

On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM (94.1 MHz) in Glasgow, branded as "Willie Country". [5]

On November 18, 2024, WLLI dropped its simulcast with WLYE and began stunting with Christmas music, branded as "Santa 102.3/95.7". [6]

On December 26, 2024, WLLI ended stunting and launched an adult hits format, branded as "102.3 Jack FM". [7]

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References

  1. ↑ "Facility Technical Data for WLLI". Licensing and Management System. Federal Communications Commission.
  2. ↑ "WLLI Facility Record". United States Federal Communications Commission, audio division.
  3. ↑ FCC history card for WLLI
  4. ↑ "WLLI Call Sign History". United States Federal Communications Commission, audio division.
  5. ↑ "Willie Triples Up In Southern Kentucky". Radioinsight. February 4, 2022.
  6. ↑ Santa Arrives in Southern Kentucky Radioinsight - November 19, 2024
  7. ↑ Jack Arrives in Southern Kentucky Radioinsight - December 26, 2024
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