The town of Whangamatā is on the southeast coast of the Coromandel Peninsula in the North Island of New Zealand. It is located 30 kilometres north of Waihi, to the north of the western extremity of the Bay of Plenty.
In holiday times the population swells considerably: New Year's celebrations fill the town to over 25,000 though this falls soon after New Year's Day.[3]
A number of off-shore islands can be seen from the beach. Hauturu or Clark Island is accessible by wading at low tide and is popular in summer months for rock-pool fossickers and kayakers. Whenuakura, sometimes known as Donut Island, sits about a kilometre east of the southern part of Whangamatā beach (Otahu Beach). Tuatara roamed on Whenuakura until fairly recently. Whenuakura Island has a large collapsed blow hole which has formed a small beach inside the island – hence the alternative name.
The town has two ocean beaches, both of which are extremely safe for swimming and surfing. There is a safe boating harbour at the North end of the town and another estuary at the South end. 15 minutes drive south of Whangamatā is the quietly popular beach Whiritoa. Other beaches just north of Whangamatā are Onemana and Opoutere.
Place name
The Māori name 'Whangamatā' comes from the words 'whanga', which means bay, and 'matā', which means a hard stone, in reference to the obsidian which washes up on the beach. Areas along the coast such as Onemana were locations where matā (chert) and matā tūhua (obsidian) were found and processed into stone tools.[4]
Demographics
Whangamatā covers 8.46km2 (3.27sqmi)[1] and had an estimated population of 4,420 as of June 2024,[5] with a population density of 522 people per km2.
Whangamatā had a population of 4,074 at the 2018 New Zealand census, an increase of 558 people (15.9%) since the 2013 census, and an increase of 513 people (14.4%) since the 2006 census. There were 1,821 households, comprising 2,019 males and 2,058 females, giving a sex ratio of 0.98 males per female. The median age was 57.8 years (compared with 37.4 years nationally), with 561 people (13.8%) aged under 15 years, 396 (9.7%) aged 15 to 29, 1,593 (39.1%) aged 30 to 64, and 1,524 (37.4%) aged 65 or older.
Ethnicities were 91.4% European/Pākehā, 15.8% Māori, 1.9% Pacific peoples, 1.8% Asian, and 1.2% other ethnicities. People may identify with more than one ethnicity.
The percentage of people born overseas was 13.6, compared with 27.1% nationally.
Although some people chose not to answer the census's question about religious affiliation, 54.2% had no religion, 35.3% were Christian, 0.4% had Māori religious beliefs, 0.7% were Hindu, 0.1% were Muslim, 0.4% were Buddhist and 1.3% had other religions.
Of those at least 15 years old, 429 (12.2%) people had a bachelor's or higher degree, and 882 (25.1%) people had no formal qualifications. The median income was $24,900, compared with $31,800 nationally. 381 people (10.8%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 1,134 (32.3%) people were employed full-time, 570 (16.2%) were part-time, and 78 (2.2%) were unemployed.[6]
Rural area
Whangamatā Rural statistical area, which includes Onemana and Opoutere, covers 153.67km2 (59.33sqmi)[1] and had an estimated population of 510 as of June 2024,[5] with a population density of 3.3 people per km2.
Whangamatā Rural had a population of 432 at the 2018 New Zealand census, an increase of 75 people (21.0%) since the 2013 census, and an increase of 30 people (7.5%) since the 2006 census. There were 174 households, comprising 213 males and 216 females, giving a sex ratio of 0.99 males per female. The median age was 56.2 years (compared with 37.4 years nationally), with 66 people (15.3%) aged under 15 years, 39 (9.0%) aged 15 to 29, 195 (45.1%) aged 30 to 64, and 129 (29.9%) aged 65 or older.
Ethnicities were 86.1% European/Pākehā, 22.2% Māori, 1.4% Pacific peoples, 1.4% Asian, and 2.8% other ethnicities. People may identify with more than one ethnicity.
The percentage of people born overseas was 18.1, compared with 27.1% nationally.
Although some people chose not to answer the census's question about religious affiliation, 59.0% had no religion, 31.2% were Christian, 0.7% had Māori religious beliefs, 0.7% were Buddhist and 0.7% had other religions.
Of those at least 15 years old, 69 (18.9%) people had a bachelor's or higher degree, and 72 (19.7%) people had no formal qualifications. The median income was $29,200, compared with $31,800 nationally. 42 people (11.5%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 138 (37.7%) people were employed full-time, 72 (19.7%) were part-time, and 9 (2.5%) were unemployed.[7]
Education
Whangamata Area School is a coeducational composite school (years 1–13) with a roll of 539 students as of November 2024.[8][9]
Marina
Whangamatā Harbour
A controversial marina has been constructed on the Whangamatā estuary. An Environment Court hearing stipulated that the marina could go ahead as long as certain conditions were met. Chris Carter, a former Minister of Conservation, blocked the development but his decision was judicially reviewed by the marina developers.
The decision was sent back to Conservation Minister Chris Carter, who stated that in the interests of transparency he would then give the final decision to Environment MinisterDavid Benson-Pope, who allowed the marina to go ahead provided that strict conditions were met regarding containment of dredged materials during construction and monitoring of the surf break at the estuary's entrance. The marina opened in November 2009.[10]
Climate
Climate data for Whangamata (Tairua Forest) (1981–2010)
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