Cringe pop

Last updated

Cringe pop is a broad "genre" of pop music, which is written intentionally to be cringeworthy. [1] [2] It encompasses songs and music videos that are essentially awkward in nature. [2] This awkwardness is intentionally produced for the purpose of gaining attention from people and going viral. [3]

Contents

The element of how cringeworthy the music is determines the virality of the song. [2] [ irrelevant citation ]

History

Cringe pop has spread due to the advancement of technology, essentially allowing anyone with a laptop to be able to produce a song and a music video. [4] The rise of social media and streaming sites, especially YouTube have provided a platform for cringe-pop writers to publish their work and these platforms are fundamental for their existence. [5]

While the origins of cringe pop are unknown, an Indian magazine credited Rebecca Black's song "Friday" as giving birth to the genre. [6] [7] [8] The song, which was released in 2011, has over 149.6 million views and 3.8 million dislikes on YouTube as of January 2021. [9]

Black was soon followed by Taher Shah, a Pakistani singer. His music video "Angel" went viral. [10] His first music video, "Eye to Eye", was released in 2013, and "Angel" was released in 2016. [11]

Examples

Jacintha Morris, an Indian civil servant, released "Is Suzainn the Sinner" in 2016, which was labelled a cringe pop song. [12] Morris herself denied that the song was intended to be cringe pop. [13]

Other examples include "Aunty Ki Ghanti" by Indian rapper Omprakash Mishra released in 2015 [14] and "PPAP (Pen-Pineapple-Apple-Pen)" by Japanese comedian Pikotaro, and the "Pokémon Go Song" by Czech child singer Misha/Mishovy Silenosti, both released in 2016. [15]

Tony Kakkar, an Indian singer and composer, is often called out for cringe-worthy lyrics. [16] [17]

Reception

Such songs are described as being "so bad, that you can't stop watching them". [1] [18] [10]

See also

Related Research Articles

<span class="mw-page-title-main">Indian pop</span> Pop music produced in India

Indian pop music, also known as Indi-pop, refers to pop music produced in India that is independent from filmi soundtracks for Indian cinema. Indian pop is closely linked to Bollywood, Tollywood, Kollywood and the Asian Underground scene of the United Kingdom. The variety of South Asian music from different countries are generally known as Desi music.

<span class="mw-page-title-main">Rakeysh Omprakash Mehra</span> Indian film director

Rakeysh Omprakash Mehra is an Indian film director, occasional actor and screenwriter. He is best known for writing and directing the drama Rang De Basanti (2006) and the biographical sports film Bhaag Milkha Bhaag (2013), winning two Filmfare Awards for Best Director. He also wrote and directed the supernatural action thriller Aks (2001) and the drama Delhi-6 (2009).

<span class="mw-page-title-main">Neha Kakkar</span> Indian singer (born 1988)

Neha Kakkar Singh is an Indian playback singer. She is the younger sister of playback singers Tony Kakkar and Sonu Kakkar. She began performing at a very early age at religious events. In 2005, she participated in the second season of the singing reality show, Indian Idol. She made her Bollywood debut as a chorus singer in the film Meerabai Not Out. She rose to prominence with the release of the dance track "Second Hand Jawaani" from Cocktail (2012), which was followed by several popular party songs, including "Sunny Sunny" from Yaariyan and "London Thumakda" from the 2014 soundtrack album Queen. Apart from playback singing, Kakkar has appeared in several music videos and as a judge on several television reality shows, including "Indian Idol".

<span class="mw-page-title-main">MTV Immies</span> Award

The MTV Immies are held every year with an aim to award the best talents in the Indian music industry. In 2005 The Immies supported relief for the quake victims of India and Pakistan. Also, proceeds from donor passes were given to the Prime Minister's Relief Fund. In keeping with tradition, a number of Pakistani as well as international artists performed at the event.

Aditya Narayan is an Indian singer, host and actor. He is the son of singer Udit Narayan. He is known for hosting Indian Idol and participating in Fear Factor: Khatron Ke Khiladi 9.

<i>Coke Studio</i> (Indian TV program) Indian Music Series

Coke Studio is an Indian music series that features live musical performances by various artists, recorded in the studio, in classical musical genres of the Indian subcontinent such as Hindustani, Carnatic, Indian folk, as well as contemporary hip hop, rock, and pop music. The program's concept originated in Brazil.

<span class="mw-page-title-main">Yo Yo Honey Singh</span> Indian rapper and singer (born 1983)

Hirdesh Singh, known professionally as Yo Yo Honey Singh, or simply Honey Singh, is an Indian rapper, singer, music producer, and actor. He started in 2003 as a session and recording artist, and became a bhangra and hip hop, Punjabi music producer.

<span class="mw-page-title-main">Varun Agarwal</span> Indian film maker

Varun Agarwal is an Indian entrepreneur, film maker and author. He has co-founded three companies and authored a national bestseller, How I Braved Anu Aunty and Co-Founded a Million Dollar Company.

<span class="mw-page-title-main">Gajendra Verma</span> Indian playback singer

Gajendra Verma is an Indian singer, composer, lyricist and sound recordist. He came under the spotlight when he claimed that his song, titled "Emptiness", also known as "Tune Mere Jaana", which he had composed seven and a half years before, leaked on the internet with a fake sympathetic story of a dying IIT student named Rohan Rathore. The song was viewed over 40 million times on YouTube. His 2018 song, Tera Ghata, has over 450+ million YouTube views.

Taher Shah is a Pakistani singer, best known for his songs "Eye to Eye" and "Angel". He has been described as "Pakistan's most spectacular internet celebrity" by Dawn newspaper. It was thought that he left singing after receiving death threats, but he released an animated Urdu song, "omaad nahi hai Farishta", in April 2020.

<span class="mw-page-title-main">Bilal Saeed</span> Pakistani Singer-songwriter

Bilal Saeed is a Pakistani singer-songwriter, music producer and composer. He is best known for his singles "12 Saal", "Adhi Adhi Raat " and 'Teri Khair Mangdi". The latter was also used in the Bollywood film Baar Bar Dekho.

<span class="mw-page-title-main">PPAP (Pen-Pineapple-Apple-Pen)</span> Song by Pikotaro

"PPAP (Pen-Pineapple-Apple-Pen)" is a single by Pikotaro, a fictional singer-songwriter created and portrayed by Japanese comedian Daimaou Kosaka. It was released as a music video on YouTube on 25 August 2016, and has since become a viral video. As of April 2023, the official video has been viewed more than 154 million times. PPAP spawned parodies, and was hailed as the new "Gangnam Style" by various newspapers and online media. The single itself reached number 1 on the Billboard Japan Hot 100 chart. At the time of its release, it became the shortest single to chart on the Billboard Hot 100, a record that was later broken by Kid Cudi's "Beautiful Trip" (0:37). At the end of 2016, the song charted at number 6 on Japan Hot 100 Year-end Chart.

Vennu Mallesh is an Indian singer from Achampet, Telangana who is best known for his songs on YouTube.

Pooja Jain, better known as Dhinchak Pooja, is an Indian YouTuber. She was a contestant on the reality show Bigg Boss in 2017, and is often considered as the queen of cringe pop.

"Dilbar" is a Bollywood song, originally released as part of the soundtrack for the 1999 Indian film Sirf Tum. The songs was originally composed by Nadeem-Shravan and sung by Alka Yagnik, with lyrics by Sameer. The song's original music video features Sushmita Sen and Sanjay Kapoor. The Sirf Tum soundtrack album sold 2.2 million units, and was the ninth best-selling Bollywood music album of 1999.

"Aankh Maarey" (transl. Wink) is a Hindi-language song, originally composed by Viju Shah and sung by Kumar Sanu and Kavita Krishnamurthy for the 1996 Bollywood film Tere Mere Sapne, as picturized on Arshad Warsi and Simran.

<span class="mw-page-title-main">Tony Kakkar</span> Indian singer (born 1985)

Tony Kakkar is an Indian singer known for his cringe pop songs. Kakkar made his debut in Bollywood in 2012, as a music director with the film Mr. Bhatti on Chutti, for which he composed the song "Good Boys Bad Boys". He is the brother of singers Sonu Kakkar and Neha Kakkar. In 2014, he founded Desi Music Factory, a record label along with Anshul Garg.

<i>Toofaan</i> 2021 film directed by Rakeysh Omprakash Mehra

Toofaan (transl. Storm) is an 2021 Indian Hindi-language sports drama film directed by Rakeysh Omprakash Mehra. It stars Farhan Akhtar, Paresh Rawal, Mrunal Thakur and Hussain Dalal. In the film, Aziz Ali is an orphaned extortionist in Dongri who beats up shopkeepers for money. He gets into a fight and goes to a hospital, where the doctor, Ananya Prabhu criticizes him for being an extortionist and orders him out.

References

  1. 1 2 Ramakrishnan, D. & Sharma, R. (December 15, 2018). "Music Preference in Life Situations A Comparative Study of Trending Music". International Journal of Humanities, Arts and Social Sciences. 4 (6). doi:10.20469/ijhss.4.10005-6. S2CID   231591296.{{cite journal}}: CS1 maint: multiple names: authors list (link)
  2. 1 2 3 Perera, Sasanka; Pathak, Dev Nath (January 25, 2022). Humour and the Performance of Power in South Asia: Anxiety, Laughter and Politics in Unstable Times. Taylor & Francis. p. 147. ISBN   978-1-000-53540-2.
  3. Perera, Sasanka; Pathak, Dev Nath (January 25, 2022). Humour and the Performance of Power in South Asia: Anxiety, Laughter and Politics in Unstable Times. Taylor & Francis. p. 151. ISBN   978-1-000-53540-2.
  4. "Taher Shah & the Rise of Cringe-Pop". Arré. April 11, 2016. Retrieved December 17, 2016.
  5. Hirmer, Monika (January 1, 2018). "Taking Cringe Pop Seriously". Economic & Political Weekly.
  6. Dutta, Ankuran (January 1, 2019). "Why Cringe pops are popular in social media? A closer look on an Indian Cringe Artist and virality of his cringe creativity". South Asian Journal of Communication Studies: 46.
  7. Martell, James (2021). "Archephonai: The Dangers of Music". doi:10.26021/12234. ISSN   2463-333X.{{cite journal}}: Cite journal requires |journal= (help)
  8. Aswal, Pratik (September 13, 2017). "Cringe Pop: The Genre That Has Taken The Internet By Storm". Cosmopolitan. Retrieved June 3, 2022.
  9. "Rebecca Black - Friday" via YouTube.
  10. 1 2 Nath, Parshathy J. (April 29, 2016). "Cringe benefits". The Hindu . Retrieved December 17, 2016.
  11. Nauman, Qasim (April 13, 2016). "See the 'Cringe-Pop' Music Video from Pakistan Taking the Internet by Storm". The Wall Street Journal . Retrieved December 17, 2016.
  12. "'Cringe pop' creator defies her critics". BBC News. June 18, 2016. Retrieved December 17, 2016.
  13. "It was my dream project: Jacintha Morris". Deccan Chronicle . June 11, 2016. Retrieved December 17, 2016.
  14. "The psychology of cringe-pop fans: Why people like Omprakash Mishra's Aunty ki Ghanti". Hindustan Times . September 25, 2017.
  15. "Pen Pineapple Apple Pen: This cringe pop wonder from Japan has taken internet by storm - Firstpost". Firstpost . September 28, 2016. Retrieved December 17, 2016.
  16. Jain, Vaishali (July 21, 2022). "Jhalak Dikhla Jaa 10: Ali Asgar, Tony Kakkar & Sumeet Vyas likely to participate | Deets Inside". www.indiatvnews.com. Retrieved October 8, 2022.
  17. "Neha Kakkar's Goa Beach, Adnan Sami's Tu Yaad Aya and Asim Riaz anthem: Top Hindi tracks of February 11". The Indian Express. February 12, 2020. Retrieved July 3, 2021.
  18. Dutta, Ankuran (January 1, 2019). "Why Cringe pops are popular in social media? A closer look on an Indian Cringe Artist and virality of his cringe creativity". South Asian Journal of Communication Studies.