Director's Special (whisky)

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Director's Special
Director's Special Whiskey.png
Type Indian whisky
Manufacturer United Spirits Ltd (USL)
Country of origin  India
Alcohol by volume  42.8%
Related products

Director's Special, commonly referred to by its abbreviation DSP, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL). It is molasses based. Shaw Wallace won a legal battle in US courts against the Scotch Whisky Association (SWA) to sell the product as "whisky". [1]

Contents

History

DSP was originally manufactured by Shaw Wallace. [2]

United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005. [3] On 1 April 2008, Shaw Wallace was merged with USL and DSP officially became a USL brand. [4] In April 2008, the UB Group appointed London-based design firm Claessens International to create new packaging. [5] [6]

DSP Black

DSP Black, expanded to Director's Special Black, is an extension of the Director's Special brand into the deluxe whisky segment [7] of the Indian market. It was launched in 1988 by Shaw Wallace. [8]

Sales

The following table shows the annual sales of Director's Special and DSP Black:

YearSales (in million cases)
DSPDSP Black
2001-023 [2]
2006 [9] 3.80.9
2007 [9] 3.71.3
2008 [9] 41.8
2009 [9] 4.42
2010 [9] 4.52.9
2011 [9] 4.52.9
2012 [10] 4.32.9

See also

References

  1. ↑ "Real whisky- distilled in India from syrup". The Scotsman. 23 June 2002. Retrieved 29 July 2013.
  2. 1 2 "DSP whisky aims for top slot". Business Line. 23 April 2002. Retrieved 29 July 2013.
  3. ↑ "Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors". Business Line. 31 May 2005. Retrieved 9 June 2013.
  4. ↑ "Shaw Wallace board okays merger with USL". The Hindu . 30 November 2007. Archived from the original on 2 December 2007. Retrieved 9 June 2013.
  5. ↑ Udit Prasanna Mukherji (26 April 2008). "Mallya to keep brand Shaw Wallace alive". The Times of India . Archived from the original on 16 June 2013. Retrieved 9 June 2013.
  6. ↑ M Padmakshan (3 August 2002). "Liquor brands going for stylish, sleeker looks". The Economic Times . Archived from the original on 22 February 2014. Retrieved 9 June 2013.
  7. ↑ "SWC to expand its portfolio, tap low-end market". The Indian Express . 16 November 1998. Retrieved 29 July 2013.
  8. ↑ "DSP Black". Unitedspirits.in. Archived from the original on 26 July 2013. Retrieved 29 July 2013.
  9. 1 2 3 4 5 6 "WORLD WHISKIES – Brand Champions 2012". Thespiritsbusiness.com. 18 July 2012. Retrieved 8 June 2013.
  10. ↑ "Indian Whisky Brand Champions 2013". Thespiritsbusiness.com. 8 July 2013. Retrieved 29 July 2013.
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