Don't Call Me (album)

Last updated

We felt that ("Don’t Call Me") was the perfect track because it also showcases our performance. That was something we really wanted to do. Shinee is a group that always tries something new.

Minho about choosing 'Don't Call Me' as their title track in an interview with Dazed (February, 2021) [11]

The title track, "Don't Call Me" is a hip hop-based dance song that combines a signature vocoder sound with an intense 808 bass, synth sound, and sampled vocal source. Written by Kenzie and produced by Kenzie, Dem Jointz, Yoo Young-jin, Robbin, and Ryan S. Jhun, the song is described as "a thrilling dance song [that] captures complex emotions after a love betrayal" and a "straightforward expression of the pain of being thoroughly betrayed by love." The members' vocals "expressing hysterical feelings...increase the immersion of the song." [9] [12] The group was looking for an impactful and strong song to emphasize their return from their hiatus. According to Taemin, there were a lot of potential title tracks including "Heart Attack" and "I Really Want You", but the group leaned towards "Don't Call Me" as a standout track. The group did not want to just showcase the group's usual style, but instead emphasize the performance aspect with the release. [13] The song was cherished by Lee Soo-man, and was initially intended for BoA for her tenth studio album. [10] Taemin noted that it was their most hip hop-inspired track, which was something the group had not attempted before. [13] [8] Rather than focusing too much on being experimental, the group wanted to emphasise the message that "Shinee's back." [11]

"Heart Attack" is a dance pop song with an impactful bass loop and a funky electric guitar melody. It expresses the "feelings of overwhelming love for a lover who turns even pain into joy." [14] "Marry You" is a mid-tempo R&B song about proposing a marriage to a long-time lover. It is the final part of a trilogy that began with "Replay" in 2008 and was continued with "Love Sick" in 2015. [13] In addition, "Code", co-written by Kenzie and produced by Moonshine, is a futuristic dance song with a galloping bass; in the lyrics, the process of approaching a stranger with a dominating presence is likened to deciphering a code. [15] The song is Taemin's favorite on the album. [9] The album also contains the energetic pop song "I Really Want You" and "Kiss Kiss", which combines lyrics describing kisses between lovers with a kiss sound effect. [16] In addition, the reggae genre dance song "Body Rhythm", co-written by Jam Factory's Shin Jin-hye and H1ghr Music's Woodie Gochild, expresses "dancing with sensous expressions." [9] [17] The R&B/pop song "Attention" depicts a romantic date in the middle of the night. [18] The final song, "Kind", is an emotional pop ballad, which according to member Minho "represents the relationship between our members but it's also a song expressing our relationship with our fans; really any person we love or that we care about basically." [6] [13] Key felt the song could be open to different interpretations, saying, "It could be about our relationship with our fans, for loved ones, for anyone. But I think the most important thing about this track is that we wanted to express our thankfulness for those we care about." [8]

Release and promotion

Shinee during the Cultwo Show on SBS Power FM, on February 23, 2021. syaini(SHINee) dusitalcul keoltusyo 01.png
Shinee during the Cultwo Show on SBS Power FM, on February 23, 2021.

On January 31, 2021, Shinee held a special live stream, "The Ringtone: Shinee is Back", through their official YouTube and Naver V Live channels. [19] During the special, the group announced they would make their return with their seventh studio album Don't Call Me on February 22 and performed the song "Marry You", one of the nine tracks on the upcoming album. [20] Following the album's announcement, teaser images and a special "mood sampler" video titled "Fake Reality" were released. [21] Later teaser videos featured "Reality" clips of each member. [21] The album was sold through two photobook versions – "Fake Reality" and "Reality" versions, and four jewel case editions. [21] For the album's cover and packaging, the group opted for "crisp, clean shots" as opposed to film camera shots and vintage clothing from previous albums, which juxtaposed with the "distorted" and "fake reality" the group finds themselves in. [22] Alongside the release of teaser images for the album, a special phone number was set up for fans to hear voice messages from the group. [22] The hotline was also used to share short snippets from the album's songs, as well as serve as an avenue for fans to leave voice messages. [14] [10] The hotline's servers went down temporarily due to the overwhelming number of calls that even the members could not contact the number when they tried calling the hotline. [10]

Don't Call Me, featuring the album's title track as the lead single alongside its music video, was released on February 22, 2021. [4] [6] Prior to the video's release, the group held a V Live live stream, "Shinee's Calling: Answered." [21] The album release was accompanied by an online showcase hosted by U-Know Yunho of TVXQ. [10]

Shinee promoted Don't Call Me through various music programs, variety and reality shows, and radio programs. Onew and Key admitted that they faced difficulty learning the choreography of "Don't Call Me" due to its intensity. [22] Taemin described it as a "world-shocking/surprising performance". [9] Shinee began music show promotions at M Countdown , where they performed "Don't Call Me" and "Heart Attack". [23] The group performed the two songs in succeeding music shows Music Bank , Show! Music Core , and Inkigayo . [24] [25] [26] The group received music show wins for "Don't Call Me" on Show Champion , M Countdown, Show! Music Core, and Inkigayo during their first week of eligibility, as well as trophies on Show Champion and M Countdown the following week. [27] [28] [29] [30] [31] [32] Minho returned to Show! Music Core as a guest MC for the March 6 broadcast, where he filled in for Hyunjin of Stray Kids. [33]

Prior to the album's release, the group appeared as guests on the February 20 episode of Knowing Bros , where they performed a sneak peek of "Don't Call Me" as well as a medley of their previous hits. [34] On the same day, Shinee appeared on YouTube program Hello82, where they participated in a segment in guessing the meaning of Indonesian words. [35] Minho guested on the February 18 episode of Jessi's Showterview where he simultaneously promoted Don't Call Me and his appearances in Law of the Jungle , [36] as well as the February 23 episode of Problem Child in House . [37] The group was featured in their own reality program, Shinee, Inc., which began airing on February 24 at TVN. [38] Shinee partnered with soju brand Jinro to release special Shinee-themed soju bottles; a collaboration video was released on February 24 featuring the group and Jinro's frog mascots dancing to "Don't Call Me." [39] [40] Key and Minho guested on web variety show Painful Date on February 24, [41] while Key was interviewed on YouTube program Milanonna. [42] Onew and Minho appeared as guests on the February 27 episode of DoReMi Market , where Key serves as a regular cast member; the three promoted the comeback on the show. [43] Shinee both performed "Don't Call Me" and participated in sketches on the February 28 broadcast of comedy show Comedy Big League . [44] After the group's Inkigayo performance on February 28, a special interview, Shinee Exclusive!, was broadcast that featured Shinee being interviewed by Kiwi Media Group producer Kim Hyung Suk and DJ and SM labelmate Raiden. [45] On the same day, Key and Minho appeared in the variety program Where Is My Home? where they helped search for possible home for a family. [46] Onew and Taemin guested in the vlog of Korean-Indonesian YouTubers Kimbab Family where they visited SM Entertainment. [47]

In March 2021, the group appeared in web show IU's Palette where host IU covered the group's previous hit "Sherlock (Clue + Note)", while Shinee covered IU's song "Dear Name". Shinee also taught IU the point choreography of "Don't Call Me". [48] Shinee guested and performed "Don't Call Me" on Japanese variety program Sôkai jôhô variety Sukkiri!! on March 2, which served as their first Japanese television appearance since their hiatus. [49] Shinee guested on the SBS Power FM show Cultwo Show on February 23, while Key and Taemin appeared on MBC FM4U Kim Shin-young's Noon Song of Hope on March 2, and Onew and Minho guested at KBS Cool FM show Kang Han-na's Volume Up on March 4. [50] [51] [52] Shinee guested on YouTube channel ODG where they watched video highlights of their career with young children. [53] The group appeared as panelists on the sixth episode of the eighth season of I Can See Your Voice on March 5. [54] Key appeared on the variety show I Live Alone , where he showcased his home and spoke to close friend Taeyeon about promoting Don't Call Me and mentioning Jonghyun during one of his speeches. [55]

Shinee held a Beyond Live online concert, Shinee World, on April 4 through V Live. [56] It served as the group's first online concert, as well as their first concert since their Shinee World The Best 2018 tour in 2018. [56] On March 24, a repackage of Don't Call Me was announced for an expected April release. [57] The repackaged album titled Atlantis, containing three new tracks including "Area", "Days and Years", and the title track "Atlantis", was released digitally on April 12, and the physical album on April 15. [58]

Reception

Commercial performance

Upon its release, Don't Call Me debuted at number one on the Gaon Album Chart for the week ending February 27, 2021. [59] The album debuted at number seven at the Billboard World Albums chart, becoming their first entry on the chart in three years, as well as their twelfth top ten entry. [60] It was Shinee's best-selling album at the time. [61]

Critical reception

Don't Call Me
Shinee - Don't Call Me.png
Digital and Fake Reality version cover
Studio album by
Shinee
ReleasedFebruary 22, 2021 (2021-02-22)
Recorded2020–21
StudioSM Studios (Seoul, South Korea)
Genre
Length30:01
LanguageKorean
Label SM
Producer
Shinee chronology
The Story of Light
(2018)		Don't Call Me
(2021)		 Superstar
(2021)
Singles from Don't Call Me
  1. "Don't Call Me"
    Released: February 22, 2021
Don't Call Me ratings
Review scores
SourceRating
Beats Per Minute 76% [62]
IZM Star full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [63]
The Line of Best Fit Star full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar full.svgStar empty.svgStar empty.svg [64]
NME Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [65]
Atlantis ratings
Review scores
SourceRating
NMEStar full.svgStar full.svgStar full.svgStar full.svgStar full.svg [66]

Kim Jak-ga of Kyunghyang Shinmun gave a positive review of Don't Call Me, saying that the group "never loses direction on how to express each song," with the album's songs being "smoothly connected and flows like a wave". [67] Puah Ziwei of NME opined that the group "meander through echoes of their past hits, chase the latest trends and top things off with a lead single that, for better or worse, draws from the most polarising aspects of fellow SM acts", though she felt the "hits easily outnumber the misses and it still teeters the line of the Shinee sound," ultimately giving the album four stars out of five. [65] Sophia Simon-Bashall of The Line of Best Fit felt the group "[claims] new ground" with Don't Call Me, noting the hip hop influence of the title track, which she stated "has become increasingly popular in K-pop during their two-year absence – but beneath that is something unique to Shinee". [64] J.T. Early of Beats Per Minute saw the album as "both a consolidation of what has made them icons and an exciting glimpse into potential new directions", and viewed the record's diverse tracks as "a great album for both newer and older fans". [62]

Year-end lists

Don't Call Me and Atlantis on year-end lists
Critic/PublicationWorkListRankRef.
Harper's Bazaar Don't Call MeThe Top 15 K-Pop Albums of 202112 [68]
Idology KoreaAtlantisTop 10 Albums of the YearPlaced [69]
Nylon The Top K-Pop Albums of 2021Placed [70]
South China Morning Post 25 best K-pop albums of 20218 [71]
Time The Best K-Pop Songs and Albums of 2021Placed [72]
Dazed "Atlantis"The best K-pop tracks of 20214 [73]
Tone DeafThe best K-pop songs of 2021Placed [74]

Track listing

Don't Call Me track listing
No.TitleLyricsMusicArrangementLength
1."Don't Call Me" Kenzie
3:40
2."Heart Attack"Kenzie
minGtion (ADC Music)2:59
3."Marry You"Rick BridgesCameron Louis WarrenCameron Louis Warren3:00
4."Code" (stylized as CØDE)Kenzie
  • Kenzie
  • Jonatan Gusmark (Moonshine)
  • Ludvig Evers (Moonshine)
  • Adrian McKinnon
Moonshine3:14
5."I Really Want You"
  • Coogie (ATM Seoul)
  • Jeong Ha-ri (Joombas)
  • Lee Yi-jin (lalala Studio)
  • Red Triangle
  • James Birt
  • Ryan S. Jhun
  • robbin
3:17
6."Kiss Kiss"Danke (lalala Studio)
  • Benjamin Roberts
  • Tido Nguyen  [ fi ]
  • Stephan Benson (Misunderstood)
  • Jeffrey Okyere-Twumasi (Misunderstood)
Misunderstood3:35
7."Body Rhythm"
Sebastian Thott3:12
8."Attention" Moon Seol-ri
  • Andy Love (Joombas)
  • Cage (Karl Oskar Gummesson) (The Kennel)
  • Ninos Hanna
  • Rasmus Palmgren
  • Cage (Karl Oskar Gummesson)
  • Rasmus Palmgren
3:44
9."Kind" (빈칸;Binkan;lit. Blank) Bong Eun-young
Tileyard Music3:20
Total length:30:01
Atlantis track listing
No.TitleLyricsMusicArrangementLength
1."Atlantis"
2:58
2."Code" (stylized as CØDE) Kenzie
  • Kenzie
  • Jonatan Gusmark (Moonshine)
  • Ludvig Evers (Moonshine)
  • Adrian McKinnon
Moonshine3:14
3."Don't Call Me"Kenzie
3:40
4."Area" (같은 자리;Gat-eun Jari)
 PhD 3:27
5."Heart Attack"Kenzie
minGtion (ADC Music)2:59
6."Marry You"Rick BridgesCameron Louis WarrenCameron Louis Warren3:00
7."Days and Years"
Tom Meredith3:56
8."I Really Want You"
  • Coogie (ATM Seoul)
  • Jeong Ha-ri (Joombas)
  • Lee Yi-jin (lalala Studio)
  • Red Triangle
  • James Birt
  • Ryan S. Jhun
  • robbin
3:17
9."Kiss Kiss"Danke (lalala Studio)
  • Benjamin Roberts
  • Tido Nguyen  [ fi ]
  • Stephan Benson (Misunderstood)
  • Jeffrey Okyere-Twumasi (Misunderstood)
Misunderstood3:35
10."Attention" Moon Seol-ri
  • Andy Love (Joombas)
  • Cage (Karl Oskar Gummesson) (The Kennel)
  • Ninos Hanna
  • Rasmus Palmgren
  • Cage (Karl Oskar Gummesson)
  • Rasmus Palmgren
3:44
11."Body Rhythm"
Sebastian Thott3:12
12."Kind" (빈칸;Binkan;lit. Blank) Bong Eun-young
Tileyard Music3:20
Total length:40:27

Personnel

Personnel adapted from the liner notes for Atlantis. [75]

Charts

Weekly charts

Weekly chart performance for Don't Call Me and Atlantis
Chart (2021)Peak position
Don't Call MeAtlantis
Japanese Albums (Oricon) [76] 7–
Japan Hot Albums ( Billboard Japan ) [77] [78] 87
South Korean Albums (Gaon) [59] [79] 12
UK Album Downloads (OCC) [80] 24–
UK Independent Albums (OCC) [81] 38–
US Heatseekers Albums (Billboard) [82] 14–
US World Albums (Billboard) [83] 7–

Monthly charts

Monthly chart performance for Don't Call Me and Atlantis
Chart (2021)Peak position
Don't Call MeAtlantis
Japanese Albums (Oricon) [84] 17–
South Korean Albums (Gaon) [85] [86] 28

Year-end charts

Year-end chart performance for Don't Call Me and Atlantis
Chart (2021)Position
Don't Call MeAtlantis
Japanese Albums (Oricon) [87] 93—
South Korean Albums (Gaon) [88] 4672

Certifications and sales

Certifications and sales for Don't Call Me and Atlantis
RegionCertification Certified units/sales
South Korea (KMCA) [89]
Don't Call Me 		Platinum307,859 [88]
South Korea
Atlantis 		—147,023 [88]

Accolades

Awards and nominations for Don't Call Me and Atlantis
CeremonyYearAwardWorkResultRef.
Gaon Chart Music Awards 2022 Album of the Year — 1st QuarterDon't Call MeNominated [90]
Golden Disc Awards 2022 Album BonsangNominated [91]
Korean Music Awards 2022 Best K-Pop AlbumAtlantisNominated [92]
Melon Music Awards 2021 Album of the Year (Daesang) Don't Call MeNominated [93]

Release history

Release history and formats for Don't Call Me and Atlantis
EditionRegionDateFormatLabel
Don't Call MeSouth KoreaFebruary 22, 2021
Various
  • Digital download
  • streaming
SM Entertainment
AtlantisVariousApril 12, 2021
  • Digital download
  • streaming
SM Entertainment
South KoreaApril 15, 2021
  • CD
  • SM Entertainment
  • Dreamus

Notes

  1. ↑ The special track "Lock You Down" on Shinee's sixth studio album featured Jonghyun's vocals. [1]

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References

  1. ↑ Park So-hyun. ""故종현 향한 마음 담아"…샤이니, 오늘(25일) '네가 남겨둔 말' 발표" ["The Late Jonghyun's Heart" ... Shinee, today announced (25th) 'the pages you left']. Naver via Xports News. Retrieved June 25, 2018.
  2. ↑ Jung, Hee-young (January 6, 2021). "샤이니 컴백 [공식]" [Shinee [official] come back.]. Naver News (in Korean). Retrieved February 15, 2021.
  3. ↑ Lee, Seung-hoon (January 6, 2021). ""Shinee is Back"..샤이니, 완전체 컴백 "새 앨범 준비 中" [공식]" ["Shinee is Back"..Shinee, "another new album 中" complete a comeback [official].]. Naver News (in Korean). Retrieved February 15, 2021.
  4. 1 2 Lee Min-ji (February 13, 2021). "Shinee, 2PM among boy bands poised to return to stage after military service". Yonhap News Agency . Retrieved February 13, 2021.
  5. ↑ "SM 측 "샤이니 새 앨범 준비 중, 컴백 일정 확정되면 발표"(공식)" [Shinee's new album is being prepared, and the comeback schedule is announced]. Newsen (in Korean). January 6, 2021. Retrieved January 6, 2021.
  6. 1 2 3 Lee, Min-ji (February 22, 2021). "Shinee says vigor, passion drove new album following military enlistment hiatus". Yonhap News Agency . Retrieved February 22, 2021.
  7. ↑ Hwang You-mee (February 22, 2021). "Shinee returns stronger than ever". The Korea Herald . Retrieved February 22, 2021.
  8. 1 2 3 4 5 Herman, Tamar (February 22, 2021). "Shinee's back: K-pop band members on their return after three years with album 'Don't Call Me' – 'We're having fun' doing 'things we've never tried before'". South China Morning Post . Retrieved March 3, 2021.
  9. 1 2 3 4 5 Mitchell, Ashlee (February 22, 2021). "Shinee is Back – And It's Been 'A Long Time Coming'". MTV News . Retrieved March 3, 2021.
  10. 1 2 3 4 5 6 Assis, Tássia (February 22, 2021). "Seven Things We Learned About Shinee's New Album 'Don't Call Me'". Clash . Retrieved March 3, 2021.
  11. 1 2 Tanu I Raj (February 24, 2021). "How Shinee found their true colours". Dazed. Retrieved February 24, 2021.
  12. ↑ Hwang, Hye-jin (February 8, 2021). "'컴백' 샤이니, 정규 7집 타이틀 곡 'Don't Call Me' 확정 '힙합 댄스곡'" [Comeback: Shinee confirms the title track 'Hip-hop dance song' 'Don't Call Me' of their 7th regular album]. Newsen (in Korean). Retrieved March 3, 2021.
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  14. 1 2 Lee, Seung-hoon (February 15, 2021). "샤이니, 정규 7집 수록곡 'Heart Attack' 하이라이트 음원 공개..에너제틱한 매력 [공식]" [Shinee, released the highlight sound of 'Heart Attack' from their 7th regular album..energetic charm]. Osen (in Korean). Retrieved March 3, 2021.
  15. ↑ Lee, Min-ji (February 20, 2021). "샤이니표 청량미 담은 정규 7집 수록곡 'CØDE' 하이라이트 공개" [Highlights of "Code" from Shinee's 7th full-length album revealed]. Newsen (in Korean). Retrieved March 6, 2021.
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  17. ↑ Bae, Hyo-joo (February 19, 2021). "샤이니 정규 7집, 국내외 히트메이커 참여 '완성도↑'" [Shinee's 7th regular album contains participation from domestic and foreign hitmakers]. Newsen (in Korean). Retrieved March 3, 2021.
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  19. ↑ Lee, Min-ji (January 27, 2021). ""샤이니 is Back" 샤이니 스페셜 라이브 1월 31일 개최(공식)". Newsen. Retrieved January 31, 2021.
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