Global Gaming Expo

Last updated
Global Gaming Expo
Genre Gambling
Venue Sands Expo (G2E)
The Venetian Macao (G2E Asia)
Marriott Manila (G2E Asia @ the Philippines)
Location(s) Las Vegas
Country United States
InauguratedOctober 1, 2001;19 years ago (2001-10-01) (G2E)
June 13, 2007;13 years ago (2007-06-13) (G2E Asia)
December 3, 2019;14 months ago (2019-12-03) (G2E Asia @ the Philippines)
Founders American Gaming Association
Reed Exhibitions

Global Gaming Expo (G2E) is a gambling industry trade show presented by the American Gaming Association (AGA) and organized by Reed Exhibitions. The flagship G2E convention debuted in 2001 and is held each fall in Las Vegas, Nevada.


G2E Las Vegas

The exhibit floor at the 2018 Global Gaming Expo. Global Gaming Expo exhibit floor.jpg
The exhibit floor at the 2018 Global Gaming Expo.

The first Global Gaming Expo took place October 13, 2001 at the Las Vegas Convention Center (LVCC), [1] featuring 375 corporate exhibitors, nearly 10,000 attendees, and VIP keynote speakers such as Academy Award-winning actress Whoopi Goldberg and then-chairman and CEO of MGM Studios Alex Yemenidjian. [2] [3] In previous years, LVCC had been the site of GEM Communications' World Gaming Congress & Expo (WGCE), which had maintained a partnership with AGA and was essentially unrivaled as the industry's preeminent conference. [4] After failing to negotiate a contract renewal with GEM in 2000, however, the AGA elected to launch G2E as a rival exhibition that would be "by the industry and for the industry." [5] Its first year was also WGCE's last; sixth months after the inaugural Global Gaming Expo, AGA bought out WGCE, establishing G2E as North America's largest exhibition for the gaming-entertainment industry. [6]

In 2010, the AGA announced that the tenth annual expo that November would be the last to take place at LVCC before a move to the privately-owned Sands Expo, [7] where G2E has since remained. The change of venue was accompanied by a return to the exhibition's original time of year, with the AGA citing the need for "more breathing room between major international gaming events" among its reasons for moving back to early October. [8]

G2E features educational sessions that typically run from Monday through Thursday of the conference week, as well as an expo hall open from Tuesday through Thursday where hundreds of exhibitor companies showcase products and services. Since 2013, annual total show attendance has consistently topped 25,000, [9] [10] [11] and in 2017 G2E was recognized as one of the 25 fastest-growing trade shows by attendance. [12]

G2E Asia

Specifically targeting the growing Asian gaming industry, the annual Global Gaming Expo Asia (G2E Asia) is, like its larger American counterpart, presented by the American Gaming Association and organized by Reed Exhibitions. In 2006, the same year Macau's gambling industry surpassed that of Las Vegas in gross gaming revenues, [13] Global Gaming Expo acquired the Asian Gaming Expo from the Australasian Gaming Machine Manufacturers Association, and announced that it would rebrand the annual event as G2E Asia. [14] The convention debuted at the Macau Tower June 1314, 2007, shortly before the opening of G2E Asia's long-term home, The Venetian Macao, which as of 2019 has housed the expo in every year since.

In 2019, G2E Asia expanded its scope with the announcement of the inaugural G2E Asia @ the Philippines exhibition, to take place December 34 of that year in cooperation with the Philippine Amusement and Gaming Corporation. [15] Organizers selected the Marriott Manila, part of the Resorts World Manila integrated resort, as the venue for the new event.

Related Research Articles

Consumer Electronics Show US trade show

CES is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typically hosts presentations of new products and technologies in the consumer electronics industry.

The Billiard Congress of America (BCA) is a governing body for cue sports in North America, the regional member organization of the World Pool-Billiard Association (WPA). It was established under this name in 1948 as a non-profit trade organization in order to promote the sport and organize its players via tournaments at various levels. The BCA is headquartered in Broomfield, Colorado. The voting members of the organization are mostly equipment manufacturers.

COMDEX Former computer expo

COMDEX was a computer expo trade show held in the Las Vegas Valley of Nevada, United States, each November from 1979 to 2003. It was one of the largest computer trade shows in the world, usually second only to the German CeBIT, and one of the largest trade shows in any industry sector. COMDEX exhibitions were held in many other countries from 1982 to 2005, with 185 shows altogether. The first COMDEX was held in 1979 at the MGM Grand, with 167 exhibitors and 3904 attendees. In 1981, the first COMDEX/Spring was held in New York City.

Trade fair Exhibition for companies of a specific industry to present their new products

A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.

Las Vegas Sands U.S. gambling company

Las Vegas Sands Corporation is an American casino and resort company based in Paradise, Nevada, United States. Its resorts feature accommodations, gambling and entertainment, convention and exhibition facilities, restaurants and clubs, as well as an art and science museum in Singapore.

Las Vegas Convention Center Convention center in Nevada

The Las Vegas Convention Center is a government building in Winchester, Nevada. It is owned and operated by the Las Vegas Convention and Visitors Authority.

Anaheim Convention Center Arena in California, United States

The Anaheim Convention Center is a major convention center in Anaheim, California. It is located across from the Disneyland Resort on Katella Avenue. The original components, designed by Adrian Wilson & Associates and built by Del E. Webb Corporation, opened in July 1967—including a basketball arena followed shortly by the convention hall. It holds many events, like VidCon, BlizzCon, Anime Expo, D23 Expo, WonderCon, NAMM Show, competitions, and more. In addition to hosting various types of conventions, the Anaheim Convention Center was used to host the wrestling during the 1984 Summer Olympics.

Cotai Strip

The Cotai Strip is a term coined by Las Vegas Sands Corporation with regard to its building of a strip of hotel-casinos in the Cotai section of Macau, a special administrative region of the People's Republic of China.

Messukeskus Helsinki

Messukeskus Helsinki, Expo and Convention Centre is the biggest and best-known convention center in Finland. It is located in the capital city of Helsinki, in the district of Pasila, a short walk northwards from the Pasila railway station.

PAX (event) Gaming festival series

PAX is a series of gaming culture festivals involving tabletop, arcade, and video gaming. PAX is held annually in Seattle, Boston, Philadelphia, and San Antonio in the United States; and Melbourne in Australia.

The American Gaming Association (AGA) is a United States gaming industry association. It was founded in 1994 with the goal of promoting, educating and lobbying on behalf of the gaming entertainment industry through education and advocacy. The AGA's offices are located in Washington, D.C..

SMX Convention Center Manila

The SMX Convention Center is located in Pasay, Philippines. It is the largest private venue in the Philippines for trade events, industry conventions, corporate functions, and international exhibitions. The building is located beside the SM Mall of Asia, and is considered part of the Mall of Asia Complex. The SMX is owned by the SM Prime Holdings.


As the #1 event for electrical professionals, the NECA annual convention and trade show, National Electrical Contractors Association draws attendees and exhibitors involved in all aspects of the electrical construction and integrated building systems industries. The NECA Show is open to the entire industry, and it is held in conjunction with the NECA Convention, which is primarily for NECA member firms.

CeBIT Computer expo

CeBIT was the largest and most internationally representative computer expo. The trade fair was held each year on the Hanover fairground, the world's largest fairground, in Hanover, Germany. In its day, it was considered a barometer of current trends and a measure of the state of the art in information technology. It was organized by Deutsche Messe AG.

Australian Fitness & Health Expo

The Fitness Show Australia is Australia’s largest fitness and health event and is owned and organised by Reed Exhibitions Australia.

AGRO is the largest Ukrainian exhibition for agriculture, agricultural machinery, livestock farming and the food industry. The event is staged annually in Kyiv and in one of the main industries of Ukraine.

Sex toy industry in China

China is the top producer of sex toys in the world, with 70% of the world's sex toys being manufactured there. The sex toy industry in the country is estimated at US$2 billion, with over 1,000 manufacturers nationwide.

Computex Taiwanese annual computer technology trade fair

COMPUTEX Taipei, or Taipei International Information Technology Show, is a computer expo held annually in Taipei, Taiwan. Since the early 2000s, it is one of the largest computer and technology trade shows in the world.

Asia Game Show

The Asia Game Show (亞洲遊戲展), also known as AGS, was an annual video game expo held at the Hong Kong Convention and Exhibition Centre in Hong Kong. It was organized by MP International and sponsored by The Chamber of H.K. Computer Industry (香港電腦商會) and commonly held in December. The 2011 Asia Game Show was held from December 23 to December 26, and it broke previous attendance records with over 450,000 visitors.

EB Games Expo

EB Games Expo, commonly known as EB Expo or EBX, is a video game trade fair / convention held annually in Australia. It is organised by EB Games Australia. It is used by many video game developers to show off their upcoming games and game-related hardware. Unlike E3, EB Expo allows members of the general public to attend. The most recent show was held in 2017 from 7–8 October.


  1. Buzz Daly, "Buzz Daly: Sportsbook Scene", Casino City Times, October 29, 2001
  2. Kevin Ferguson, "Gaming conferences remain on schedule", Las Vegas Sun, September 25, 2001
  3. William Spain, "Las Vegas still reeling from attacks", MarketWatch, October 1, 2001
  4. "Buyout of World Gaming Congress complete", Las Vegas Sun, April 16, 2002
  5. "AGA, Reed Exhibitions intend to acquire World Gaming Congress Trade Show Assets", Gaming Floor, February 8, 2002
  6. David Waddell, "Global Gaming Expo 2002: The Industry's Premier Event", Casino City Press's, April 17, 2002
  7. "G2E to shift schedule, venues", Gaming Today, September 1, 2010
  8. "American Gaming Association And Reed Exhibitions Begin Countdown To G2E 2011",, January 24, 2011
  9. "G2E 2015 Event Fact Sheet"
  10. "Global Gaming Expo 2016 Attracted 27,000 Gaming Professionals; Seven Percent Increase Over 2015",, October 25, 2016
  11. "Business Numbers Boom at Global Gaming Expo 2018,, October 25, 2018
  12. "2017 TSNN Awards Recap", The Trade Show News Network
  13. "Macau beats Vegas at its own game", The Guardian, July 20, 2007
  14. "G2E Acquires Asian Gaming Expo; G2E Asia to Debut in June 2007" Business Wire, June 13, 2006
  15. "G2E Asia Launches New Expo in the Philippines", August 27,2019