It's Not That Deep is the ninth studio album by the American singer Demi Lovato, released on October 24, 2025 through Island Records. It features a dance-pop production, marking a contrast to her[a] previous rock-leaning projects, Holy Fvck (2022) and Revamped (2023). Zhone served as the album's executive producer and produced all of its tracks, with Leland, Oscar Linnander, and Keith Sorrells also contributing production. It's Not That Deep has spawned three singles: "Fast", "Here All Night", and "Kiss". The album received praise from music critics, and has charted within the top 40 in Australia, Belgium, New Zealand, Portugal, Spain, and the United States.
To accompany the album's release, Lovato performed a one night only show at the Hollywood Palladium. She will also embark on the It's Not That Deep Tour in North America, which is scheduled to run from April to May 2026.
Background and promotion
In 2024, Demi Lovato made her directorial debut with the documentary film Child Star, which centers on various child actors and their experiences with fame and public.[3] During its development, she considered retiring from music after wondering if it still "fulfilled" her. Lovato later fell "back in love with music" thanks to the film and shared the song "You'll Be OK, Kid" as part of its soundtrack, while working on her next album.[3][4] During September 2024, the singer stated that she was "figuring out" the sound of the album and writing "nothing but love songs and sexy songs".[5] Lovato continued to experiment with different genres and also collaborated with the Mexican band Grupo Firme on the dance-pop single "Chula", released one month earlier.[6]
She started teasing her return to music in 2025 with several videos to social media. That July, Lovato wiped her Instagram account and shared promotional pictures captioned with new lyrics.[7][8] A snippet of an unreleased track was published to social media with the title "Fast".[9][10] Later that month, the magazine Rolling Stone reported that the album was scheduled to be released the same year, and would have a dance-pop sound contrasting her previous rock-leaning projects (2022's Holy Fvck and 2023's Revamped).[11] Zhone served as the album's executive producer.[11]
On September 15, 2025, Lovato jokingly posted on Twitter that she was releasing her fifth documentary film, following the previous Demi Lovato: Dancing with the Devil (2021) and Child Star. The link attached in the post actually led to a pre-save link to her ninth album, titled It's Not That Deep.[12][13] She later revealed its cover artwork and release date, October 24.[13] The album features a dance-pop sound across 11 tracks.[14][15] During an after-party with Paper, Lovato debuted a new song titled "Frequency".[16] The album was released on the scheduled date alongside a live video for the song "Let You Go".[17]
"Fast" was distributed on August 1, 2025 as the album's lead single.[20] On September 12, 2025, "Here All Night" followed as its second single.[21] She released "Kiss" as the third single off the record on October 10, 2025.[22]
It's Not That Deep received widespread acclaim from critics. According to the review aggregator Metacritic, It's Not That Deep received "universal acclaim" based on a weighted average score of 82 out of 100 from seven critic scores.[24] According to AnyDecentMusic?, which assigns a weighted average based on publication ratings, the album received a 7.2 out of 10 rating from eight reviews.[23]
Rolling Stone critic Tomás Mier and The Independent writer Helen Brown rated the album four out of five stars. Mier praised the production, and wrote that "Lovato is back to the sound where she shines brightest".[31] Brown concluded with "There's a lot of human heart pumping beneath the bangers here. Be prepared for your mascara/fire-pit kohl to get smudgy. Because It's Not That Deep actually sounds like the work of a woman who's done some serious digging in order to party this hard."[27] David Cobbald from The Line of Best Fit scored the album eight out of ten. He felt that it "might just be Lovato's best effort yet" and "delivers successfully on its objective to keep things light and easy while dancing the night away".[28]
Commercial performance
In the United States, It's Not That Deep entered at number nine on the Billboard 200, becoming Lovato's 10th entry to reach its top 10. The album obtained 31,000 album-equivalent units in its first week, which consisted of 24,000 pure sales and 7,000 streaming equivalent units.[33]
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