Company type | Private |
---|---|
Industry | Confectionery manufacturing |
Founded | 1940 |
Headquarters | Bolton, Ontario, Canada |
Key people | Frank C. Mars (founder) John Mars (chairman) Mars family (owners) |
Products | Mars Bar · M&M's · Snickers ... |
Revenue | US$18 billion (2005) [1] |
Number of employees | 39,000 (2005) [1] |
Parent | Mars, Incorporated |
Website | Mars Canada |
Mars Canada Ltd is the Canadian division of Mars, Incorporated, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.
The Canadian division began its operation in the late 1940s as a branch of Uncle Ben's Inc. In 1967, the first Canadian office was opened in Montreal, moving to Toronto in 1972. In 1974, the branch was replaced by a Canadian limited company and named Effem Foods Ltd., [2] which was named after the original founder Frank, his wife Ethel, and their son Forrest E. Mars. In 1998, the company was renamed Effem Inc. [2] The current name began use in 2007. [2] In that same year, Effem was selected as one of Canada's Top 100 Employers, as published in Maclean's magazine. [3]
Mars Canada's National Office is located in Bolton, Ontario, 20 minutes north of Pearson International Airport.
Also located in Bolton is the petfood manufacturing facility and the food manufacturing facility.
The confectionery manufacturing facility is located in Newmarket, Ontario, 40 minutes north-east of the National Office.
The Mars portfolio has five of the world's leading confectionery brands, including the Mars Bar, Snickers Bar, Skittles and Twix Cookie Bars, and the world's single largest candy brand, M&M's Chocolate Candies.
Canadian brands:
Food
Confectionery products
Pet food
The Hershey Company, often called just Hershey or Hershey's, is an American multinational confectionery company headquartered in Hershey, Pennsylvania, which is also home to Hersheypark and Hershey's Chocolate World. The Hershey Company is one of the largest chocolate manufacturers in the world; it also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products. The Hershey Company was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, originally established as a subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a minority stake but retains a majority of the voting power within the company.
A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some varieties of English and food labeling standards, the term chocolate bar is reserved for bars of solid chocolate, with candy bar used for products with additional ingredients.
Mars Inc. is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; that year Forbes ranked the company as the fourth-largest privately held company in the United States. Headquartered in McLean, Virginia, the company is entirely owned by the Mars family. Mars operates in four business segments around the world: Mars Wrigley Confectionery, Petcare, Food, and MARS Edge, the company's life sciences division.
Mars, commonly known as Mars bar, is the name of two varieties of chocolate bar produced by Mars, Incorporated. It was first manufactured in 1932 in Slough, England by Forrest Mars Sr. The bar consists of caramel and nougat coated with milk chocolate.
Snickers is a chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's. The original candy has a semi-sweet chocolate filling which, upon introduction of other variations, was branded as the "plain, normal" variety. Peanut M&M's, which feature a peanut coated in milk chocolate, and finally a candy shell, were the first variation to be introduced, and they remain a regular variety. Numerous other variations have been introduced, some of which are regular widespread varieties while others are limited in duration or geographic availability. M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.
Twix is a caramel shortbread biscuit bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings. Twix are packaged with one, two, or four bars in a wrapper.
Celebrations is a miniature chocolate bar collection made by Mars, Incorporated, launched in 1997. It comprises miniature versions of full size Mars brands. Celebrations have the tagline "Share the joy", and were one of the first mixed box of chocolates in the United Kingdom to bring together confectionery which had been already released in one box or tin instead of introducing new, especially-created confectionery made exclusively for the UK market, by a major producer. Celebrations boxes are now sold in multiple countries which tend to have the same brands as the UK, but do differ in some circumstances. For example, Twix are not available in Celebrations boxes purchased in Australia.
Forrest Edward Mars Sr. was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars.
Dove is an American brand of chocolate owned and manufactured by Mars. Dove produces a wide range of chocolate candies, as well as other chocolate products such as milks, cakes and ice creams.
The Zero candy bar, introduced in 1920, is a candy bar composed of a combination of caramel, peanut and almond nougat covered with a layer of white chocolate fudge. Its outwardly white color — an unusual color for a candy bar — has become its trademark. The coating melted at a higher temperature than brown chocolates, making the bar a popular choice for summer vending in the pre-air conditioning South. Zero resembles Snickers, a candy manufactured by Mars, except Zero is white instead of dark brown.
Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was launched in the UK in 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel.
"Cookies &" was a brand of cookie treats from the parent company Mars, Incorporated. In the United Kingdom, Ireland, Australia and the Netherlands, Cookies & was sold as "Bisc &". It consists of cookies coated in chocolate with added toppings "Cookies &" were introduced in 2002 to appeal to the 18–46 years old target market.
Mars Nederland is the Dutch division of Mars, Incorporated, a privately held multi-national company in food, pet care products, and confectionery products. It has its headquarters and main production site in Veghel, North Brabant known as Mars Nederland B.V. A second production site is located in Oud-Beijerland, South Holland. The chocolate factory in Veghel is the largest production site owned by Mars, Incorporated, and is among the largest chocolate factories in the world.