Pontiac, or formally the Pontiac Motor Division of General Motors, was an American automobile brand owned, manufactured, and commercialized by General Motors. It was originally introduced as a companion make for GM's more expensive line of Oakland automobiles. Pontiac quickly overtook Oakland in popularity and supplanted its parent entirely by 1933, in turn establishing its position as one of GM's dominant divisions.
LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs. Like Cadillac — named after Antoine de la Mothe Cadillac — the LaSalle brand name was based on that of another French explorer, René-Robert Cavelier, Sieur de La Salle.
The Pontiac Catalina is a full-size automobile produced by Pontiac from 1950 to 1981. Initially, the name was a trim line on hardtop body styles, first appearing in the 1950 Chieftain Eight and DeLuxe Eight lines. In 1959, it became a separate model as the "entry-level" full-size Pontiac.
Buick Estate is a nameplate that was used by the Buick division of General Motors, denoting its luxury full-size station wagon from 1940 to 1964 and from 1970 to 1996. The Estate nameplate was derived from the term country estate in wealthy suburban areas and estate car, the British term for a station wagon.
The Buick Roadmaster is an automobile built by Buick from 1936 until 1942, from 1946 until 1958, and then again from 1991 until 1996. Roadmasters produced between 1936 and 1958 were built on Buick's longest non-limousine wheelbase and shared their basic structure with the entry-level Cadillac Series 65, the Buick Limited, and after 1940, the Oldsmobile 98. Between 1946 and 1957, the Roadmaster served as Buick's flagship.
The Oakland Motor Car Company of Pontiac, Michigan, was an American automobile manufacturer and division of General Motors. Purchased by General Motors in 1909, the company continued to produce modestly priced automobiles until 1931 when the brand was dropped in favor of the division's Pontiac make.
The Cadillac V8, introduced as the Type 51, is a large, luxurious automobile that was introduced in September 1914 by Cadillac as a 1915 model. It was Cadillac's first V8 automobile, replacing the four-cylinder Model 30, and used the all new GM A platform for the entire series shared with all GM division brands using a 122 in (3,099 mm) wheelbase, while a 145 in (3,683 mm) chassis was offered separately to be used for custom coachwork. The Types 53, 55, 57, 59, and 61 were introduced every year through 1923 with yearly improvements until an all new platform was substantially updated and introduced as the V-63 using the business philosophy called planned obsolescence. It was built at the Cass Street and Amsterdam Avenue factory in Detroit, with the coachwork provided by Fisher Body. The chassis could be purchased separately and sent to the clients choice of coachbuilder optionally.
The Cadillac V-63 is a large luxury automobile that was introduced in September 1923 by Cadillac as a 1924 model, replacing the previous Type 61. It used the GM C platform and was replaced by the Cadillac Series 355 in 1931. It retained the name Cadillac V8 introduced with the previous generation Cadillac Type 51.
The GM A platform was a rear wheel drive automobile platform designation used by General Motors from 1925 until 1959, and again from 1964 to 1981. In 1982, GM introduced a new front wheel drive A platform, and existing intermediate rear wheel drive products were redesignated as G-bodies.
In the late 1920s, American automotive company General Motors (GM) launched four companion makes to supplement its existing lineup of five-passenger car brands, or makes. The companion makes were LaSalle, introduced for the 1927 model year to supplement Cadillac; Marquette, introduced in 1929 for 1930 to supplement Buick; Pontiac, introduced for 1926 to supplement Oakland; and Viking, introduced for 1929 to supplement Oldsmobile. GM's fifth existing brand, Chevrolet, did not receive a companion make. With the exception of Viking, each of the companion makes were slotted below their "parent make" in GM's pricing hierarchy.
Marquette was an American automobile manufacturer established by General Motors in 1909 after the purchase of the Rainier Motor Car Company. The Marquette Company did not last long and in 1912 GM announced the company would be closed.
The Chevrolet Superior Series F was manufactured by Chevrolet from 1923 to 1926, with a different series per year. The 1923 model was known as the Series B, the 1924 model was the Series F, for 1925 it was known as the Series K and the 1926 Superior was known as the Series V. It was replaced in 1927 by the Series AA Capitol. It was the first Chevrolet that didn't have a larger companion model and was the only car sold by Chevrolet in several body style configurations all supplied by Fisher Body. Each year new mechanical changes, appearance updates or optional features that became standard in subsequent years became expected of all GM products including Chevrolet. Body styles were separated into open and closed which meant closed included retractable glass in the doors and glass surrounding rear seat passengers. Standard items included tools, a jack for tire removal, speedometer, outside lockable door handles, ammeter, oil pressure gauge, dashboard light, choke pull knob, electric horn, ignition theft lock, and a two piece vertical ventilating windshield that allowed fresh air to enter the passenger compartment. Wheels were 30" and came standard with hickory wood spokes or optional pressed steel discs. For 1925, bumpers were offered optionally along with outside side view mirrors, heater for passenger compartment and a clock.
The Buick Master Six, also denoted Series 40 and Series 50 based on the wheelbase used, was an automobile built by Buick from 1925 to 1928 and shared the GM B platform with the Oldsmobile Model 30. Previously, the company manufactured the Buick Six that used the overhead valve six-cylinder 242 cu in (4.0 L) engine in their high-end cars, and the Buick Four for smaller, less-expensive cars. After 1924, they dropped the four-cylinder engine and designed a small six, which they called the Buick Standard Six, to replace that end of the market. They coined the name "Master Six" for the high-end cars, now powered by the 255 cu in (4.2 L) engine released the year before. The yearly changes were a result of a new business philosophy called planned obsolescence.
The Pontiac Streamliner is a full-size car produced under the Pontiac brand by General Motors from 1942 until 1952. A mass-produced and popular vehicle, it was a significant automobile during the recovery from the Great Depression, and during and immediately after the Second World War.
The Chevrolet Series FA of 1917–1918 is an American vehicle manufactured by GM's Chevrolet Division. It was a replacement of the Series F which had improvements in engine capacity as well as other features. In this transformation of series, the pre-existing names of the H and F series cars, The Royal Mail and Baby Grand were dropped in favor of the names Roadster and Touring respectively. The FA Series was then replaced by the Chevrolet Series FB in 1919. Production was not interrupted while the United States entered World War I starting in 1917.
The Oldsmobile Model 30, which continued to be known as the Oldsmobile Six, was built from the 1923 through 1927. Each year it was built, it was given the suffix 30-A, 30-B, 30-C, 30-D and 30-E for the last year of production, all having been manufactured in Lansing, Michigan. General Motors used the GM A platform, shared with the Buick Standard Six and the Oakland Six, and the yearly changes were the result of a new business philosophy called planned obsolescence. The Model 30 was Oldsmobile mid-level product and introduced the flathead Oldsmobile straight-6 engine, while the Oldsmobile Model 43 with a four-cylinder engine remained the entry level product. When the top level Oldsmobile Light Eight, with the flathead Oldsmobile V8 engine was cancelled in 1923, the Oldsmobile Six became the top level vehicle. It replaced the Oldsmobile Model 37 introduced in 1917, and was replaced by the Oldsmobile F-Series introduced in 1928. In 5 years, 236,474 cars were built. The growing popularity of GM's brands, like Oldsmobile, contributed to becoming the largest automobile manufacturer when sales overtook the Ford Motor Company during this time period. Coachwork for the various bodystyles were supplied by Fisher Body of Detroit, MI, and starting with the 1923 model year, all GM products adopted a shared appearance, with brand specific unique appearance features. The retail price had dropped considerably from previous years due to the popularity and affordability of the Ford Model T, with the top level sedan at US$1,095.
The Oldsmobile F-Series was a pre-WWII passenger car built from the 1928 through 1938 model years. The first generation continued the tradition of adding a series number for each model year; F-28, F-29, F-30 and F-31. The second generation, signified by a completely new bodystyle appearance was built from 1932 through 1938, all having been manufactured in Lansing, Michigan. 1926 saw the introduction of GM's most recognized business model, the use of common platforms shared amongst the brands, and Oldsmobile and Buick shared the GM B platform. The F-Series was shared with the Buick Master Six and was also known as the Oldsmobile Six which was introduced as a name earlier in 1913.
The Oldsmobile Light Eight was an automobile produced by the Oldsmobile Division of General Motors in roadster, two-door coupe, four-door sedan from between 1916 and 1923. It was powered by a sidevalve V8 engine, the maker's first, and shared with the 1916 Oakland Model 50.
The Oakland Model A was the first four-cylinder engine offered by the Oakland Motor Company in 1907, which became a division of General Motors in 1909. The Model A was developed and manufactured from former Oakland Motor Company sources while the engine was provided by Northway Motor and Manufacturing Division of GM of Detroit. The Model A was available in several body styles and prices ranged from US$1,300 to US$2,150. Once Oakland became a division of GM, Oldsmobile and Buick shared bodywork and chassis of their four-cylinder models with Oakland. Manufacture of the Oakland was completed in Pontiac, Michigan. Oakland (Pontiac) wouldn't use another 4-cylinder engine until 1961 with the Pontiac Trophy 4 engine.
The Pontiac 6 was a more affordable version of its predecessor Oakland Six that was introduced in 1926, sold through Oakland Dealerships. Pontiac was the first of General Motors companion make program where brands were introduced to fill in pricing gaps that had developed between Cadillac, Buick, Oldsmobile, Oakland and Chevrolet. The original marketing approach began when GM was incorporated in 1908 was to offer a range of vehicles in various body styles based on affordable to extravagant, and the customer base would gradually trade up every few years to the next hierarchy brand. Pontiac was introduced as an affordable Oakland, followed by LaSalle for Cadillac, Marquette for Buick and Viking for Oldsmobile. Pontiac's introduction was a sales success while customers shied away from the more expensive Oakland, and once the Wall Street Crash of 1929 and the Great Depression followed, both Pontiac and Oakland were being considered for cancellation but the decision was made to keep Pontiac as the economy began to recover.
