Pony International

Last updated
Pony sports logo.png
Product type Footwear, clothing
Owner Iconix Brand Group [1]
CountryUnited States
Hong Kong (present)
Introduced1972;49 years ago (1972)
Website pony-international.com

PONY is an American brand of footwear and clothing. It was founded in the United States and is now headquartered in Hong Kong under the company name PONY International. [2] The brand is currently property of Iconix Brand Group, which acquired rights in 2015. [1]



Founded in 1972 on Madison Avenue in New York City, PONY was created by industry veteran (and Uruguayan-born [3] ) Roberto Muller, along with financing provided by Adidas Chairman Horst Dassler. The company's name is an acronym for Product of New York. [4] During the late 1970s and early 1980s, Pony became one of the top athletic brands worldwide. By the mid-1980s, PONY's sales volume reached US$800 million. The Pony brand has been worn by championship athletes in every major sport, including the FIFA World Cup, the NFL's Super Bowl, the CFL's Grey Cup, MLB's World Series, and the NBA Finals, as well as boxers, most notably James Buster Douglass on the night of his epic defeat over then-undefeated Champion Mike Tyson.

PONY was owned by the English-based company Pentland in the 1990s before a sale to The Firm entertainment group, based in Santa Monica, California. The Firm relaunched the brand in 2001 with celebrity entertainers including Justin Timberlake, Korn, Snoop Dogg and Paris Hilton.

In 2003, Global Brand Marketing, based in Santa Barbara, California, acquired a majority share of PONY, along with Symphony Holdings and Itochu Corporation. In 2006, PONY was purchased by Symphony Holdings, [5] [6] a public company based in Hong Kong. [1] Symphony brought in former partner Infinity Associates (Mardy Cason and Bill Simon), who were the principals who purchased Converse from bankruptcy in 2001, turned the brand around and sold to Nike in 2003 for $305 million. Jim Stroesser, who was the key partner in rebuilding Converse, was asked to be the CEO/President of PONY in 2006. Stroesser's team relocated Pony from Santa Barbara, CA, to downtown San Diego, CA. PONY was in need of a complete turnaround, and Stroesser's team rebuilt the company's infrastructure and positioned the brand as one of America's most authentic sports brands. In 2010 the company's U.S. headquarters were moved to Los Angeles.

In February 2015, US corporation Iconix Brand Group acquired rights to the brand "PONY" from Symphony Holdings for US$ 37 million. Iconix acquired rights to North America, retaining option to expand global ownership. Iconix partnered Anthony L&S Athletics to carry out the purchase. [1]


PONY athletes Paolo Rossi, included Pelé, Dan Marino, Bob McAdoo, Nick Galis, Earl Campbell, Franco Harris, Lawrence Taylor, Willie Stargell, Reggie Jackson, Pete Rose, David Thompson, Spud Webb, Darryl Dawkins and Wilson Chandler. The PONY brand has a strong heritage in boxing, endorsing Muhammad Ali, George Foreman, Larry Holmes, and Leon Spinks.


Collaborations includes 5Preview, Apllebum, Art Comes First, [7] Colette (boutique), [8] Dee and Ricky, Foot Patrol, Ricky Powell, JackThreads, Mark McNairy, Michael Michalsky, Ronnie Fieg, Rothco, The Smiley Company, UBIQ


Originally PONY was known for producing athletic shoes. The company expanded its offerings to include sports clothing, producing streetwear. As a result, PONY has partnered with and been endorsed by non-athlete celebrities including Snoop Dogg, who in 2005 launched his Doggybiscuitz range. [9]

In sportswear, PONY also designed several football team uniforms in the 1990s, including clubs such as Oldham Athletic, Huddersfield Town, Dundee United, West Ham United, Hearts, Motherwell, Tottenham Hotspur, Coventry City, Southampton, Luton Town and Norwich City, Chile's Colo Colo, Mexico's Puebla, Club León, and Santos Laguna, among others.

PONY's endorsements include NFL star Randy Moss, who had his own line of American football cleats developed. [10] In basketball, PONY signed a deal with the American Basketball Association (ABA) in 2007, becoming the official shoe provider for all ABA players. [11]

Related Research Articles

Snoop Dogg American rapper, singer, and actor from California

Calvin Cordozar Broadus Jr., known professionally as Snoop Dogg, is an American rapper, singer, songwriter, actor, media personality, and businessman. His fame dates to 1992 when he featured on Dr. Dre's debut solo single, "Deep Cover," and then on Dre's debut solo album, The Chronic. Broadus has since sold over 23 million albums in the United States and 35 million albums worldwide.

Converse (shoe company) American shoe company

Converse is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.

Death Row Records American record label

Death Row Records was an American record label founded in 1992 by Dr. Dre, Suge Knight, The D.O.C. and Dick Griffey. The label became a sensation by releasing multi-platinum hip-hop albums by West Coast-based artists such as Dr. Dre, Snoop Dogg (Doggystyle), Tha Dogg Pound, and Tupac Shakur during the 1990s. At its peak, Death Row was making over US$100 million a year.


Umbro is an English sportswear and football equipment supplier based in Cheadle, near Manchester. Established in 1920, its products are sold in over 90 countries around the world. Since 2012, the company has been a subsidiary of American company Iconix Brand Group, after being bought by Nike in 2007. However, Descente inc. has licensing rights in Asia.

<i>No Limit Top Dogg</i> 1999 studio album by Snoop Dogg

No Limit Top Dogg is the fourth studio album and second on No Limit Records by American rapper Snoop Dogg. It was released May 11, 1999, by No Limit Records and Priority Records. Following the mixed reception of his previous two albums, Snoop began to work again with Dr. Dre and returned to the west coast sound of his earlier career while on Death Row Records. The album was generally met with positive reception with many critics citing it as a return to form and his best album since Doggystyle (1993). Many praised the production work for the album with the tracks made by Dr. Dre being highlighted as well as Snoop's delivery while criticism was mainly aimed at the length of the album, the No Limit features, and the lack of new lyrical content. The Source would later put the album on their list of the Top 10 Best Albums of the Year for 1999.

British Knights

British Knights (BK) is a shoe brand founded in 1983 by Jack Schwartz Shoes Inc., based in New York City. In the 1980s, British Knights distinguished themselves as an inner-city and music driven brand, appealing to the predominantly male youth in urban communities.

Prince Sports

Prince Global Sports, LLC, is a US sporting goods manufacturing company based in Atlanta, Georgia. Founded in 1970, Range of products manufactured includes rackets, footwear, apparel, tennis balls, pickleball paddles, stringing machines, hats, bags, among other accessories.

New Balance American footwear manufacturer

New Balance (NB) is an American sports footwear and apparel brand that was established in 1906. The brand was originally associated with the New Balance Arch Support Company. Today the brand is associated with New Balance Athletics, Inc., an American multinational corporation and its parent New Balance, Inc., a Jim Davis owned holding company that owns New Balance Athletics, Inc. New Balance Athletics, Inc. and New Balance, Inc. are both based in the same headquarters located in Boston, Massachusetts.

Fila (company) sportswear manufacturer

Fila Holdings Corp. is a sportswear manufacturer that designs shoes and apparel founded by Ettore and Giansevero Fila in 1911 in Biella, Piedmont, Italy. In 2003, it was sold to United States-based Sports Brand International. And subsequently in 2007, Fila Korea acquired the brand. In September 2010, it launched its initial public offering on the Korea Exchange.

PF Flyers

PF Flyers is an American brand of lifestyle shoes that are currently manufactured by New Balance. Founded in 1937, it is one of the original American sneaker brands.

Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.

Reebok American footwear and clothing company since 1985

Reebok International Limited is an English-American footwear and clothing company that has been a subsidiary of German sporting goods giant Adidas since August 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for CrossFit, and Spartan Race.

WildBrain Ltd. is a Canadian media, production, and brand licensing company, that is mostly associated as an entertainment company. The company is known for owning the largest library of children's television programming, which is distributed through its multi-channel network, WildBrain Spark, and a group of Canadian specialty television channels.

Pillowtex Corporation was a United States textile manufacturing company from 1954 to 2003. Beginning as a pillow manufacturer, the company diversified and manufactured bedsheets under various brand names. The company was officially declared bankrupt on October 7, 2003. The company liquidated over the following nine years, including machinery and brands.

Global Franchise Group is a brand-acquisition and management firm headquartered in Atlanta, Georgia, United States. It specializes in franchising and quick-service restaurant industries. It was founded in 2010 with the acquisition of NexCen Brands' properties. It is owned by Lion Capital LLP and Serruya Private Equity, Inc.

Strawberry Shortcake Cartoon character

Strawberry Shortcake is a cartoon character originally used in greeting cards published by American Greetings, but who was later expanded to include dolls, posters, and other products. The Strawberry Shortcake properties also include a toy line of the character's friends and pets. In addition, the franchise has spawned television specials, animated television series, and films. The franchise is currently owned by the Canadian children's television company WildBrain and American brand management company, Iconix Brand Group through the holding company Shortcake IP Holdings LLC.

Nike, Inc. American athletic equipment company

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020. As of 2020, it employed 76,700 people worldwide. In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.

Starter (clothing line)

Starter, Inc. is an American clothing manufacturer, focusing of major league sports teams. Starter's current licenses include MLB, NBA, NFL, and NHL teams. Non-sports agreements include a partnership with Coca-Cola.

Dee Jackson and Ricky Jackson, known professionally as Dee & Ricky, are American twin siblings who are fashion and accessory designers.

Lugz is a boot and athletic brand by family-owned Jack Schwartz Shoe Company Inc., (JSSI). The brand was established in October 1993, and was aimed toward the urban fashion consumer. Lugz is sold in major retailers worldwide and offered in men's, women's and kid's styles in 93 countries.


  1. 1 2 3 4 Iconix acquires rights to Pony by Oliver Guyot on Fashion Newtork, 4 Feb 2015
  2. "Our Headquarter [sic]". Pony International. Retrieved 10 June 2018.
  3. Pony spring '14 collection on Nylon.com
  4. PONY and Joey Bada$$ Are Bringing Back a Sneaker Classic by Christine Flammia on Esquire, Aug 14, 2017
  6. Symphony : (023) Trademark purchase agreement between PONY, Inc., PONY International LLC and US PONY Holdings, LLC on Market Screener, 14 Feb 2017
  7. Art Comes First x PONY 2014 Spring/Summer Collection by Hypebeast, May 24, 2014 By Arthur Bray for Hypebeast
  8. Colette & PONY Create Something Cool
  9. PONY collection by Snoop Dogg on PONY.com (archived, 13 Apr 2006)
  10. Randy Moss: Can He "Ride" Pony Back To Success? by Darren Rovell on CNBC, 6 Mar 2008
  11. PONY Endorses the American Basketball Association by Thomas J. Ryan on SGB Media, Sep 11, 2007