"Rather Be" is a song by English electronic music group Clean Bandit,featuring vocals by Jess Glynne. It was released on 17 January 2014 as the fourth single from the group's debut studio album,New Eyes (2014).[12][13] It also appears on the deluxe version of Glynne's debut album,I Cry When I Laugh (2015). It was co-written by band members Jack Patterson and Grace Chatto,along with Jimmy Napes and Nicole Marshall,and produced by Patterson and Chatto.
The song debuted at number one on the UK Singles Chart and was the third fastest-selling single of 2014,and the highest-selling January single since "Spaceman" by Babylon Zoo in 1996.[14] The song spent four weeks at number one,selling over one million copies since release and becoming only the seventh single to go 3×platinum. "Rather Be" also reached number one in eleven additional countries including Austria,Finland,Germany,Norway and Sweden. It was the best selling single of 2014 in the Netherlands,was the tenth highest-selling single of the 2010s decade in the UK,and is certified platinum or higher in eleven countries. In the United States,the song peaked at number ten on the Billboard Hot 100. It was placed at number four on Billboard's 10 Best Songs of 2014 list.[15]
"Rather Be" has also become an international hit in part due to the song's video becoming a viral hit on YouTube. Filmed in Tokyo and featuring Haruka Abe,it has over 750 million views. It won the Best Dance Recording category at the 2015 Grammy Awards in the United States.[16]
Background and composition
"Rather Be" was written by Clean Bandit keyboardist Jack Patterson,Nicole Marshall and James Napier (frequent collaborator of Disclosure),[17][18] and was produced by Clean Bandit cellist Grace Chatto and Patterson.[17]
"Rather Be" is recorded in the key of G-sharp minor[19] (although is frequently notated in sheet music in the easier to play key of A minor due to the songs popularity),[20] in common time and at a light tempo of 120 beats per minute.[20] The track's instrumentation includes a violin,chiptune-style synth blips,a slow bass,piano and vocals. According to Pandora.com,the song features a "vocal counterpoint",a subtle "buildup/breakdown",use of "modal harmonies",the use of "chordal patterning" and "staccato synths".[21]
"Rather Be" received its first play on 4 December 2013,when it featured as BBC Radio 1 DJ Zane Lowe's Hottest Record in the World.[24] The song's digital release date was originally planned to be 19 January 2014,but was moved to 17 January.[13] The single was issued by Warner Music,and is the third to be taken from Clean Bandit's debut studio album.[13] Warner Music Group also released a number of official remixes released for download,[25] with DJs such as All About She and Cash Cash.[17][bettersourceneeded]
The song was met with critical acclaim in the music press,with both positive reviews from contactmusic[22] and Digital Spy,who commented,"Co-penned with Disclosure hitmaker Jimmy Napes,'Rather Be' blends classical-inspired violin with uplifting house beats and a vocal that sounds suspiciously like Natasha Bedingfield. The result is an infectious sound that feels fresh and exciting.".[23] The song was placed at number four on Billboard's 10 Best Songs of 2014 list.[15] In December 2014,the song received a nomination for Grammy Award for Best Dance Recording,which it would go on to win in early 2015.[16]
Commercial performance
The song debuted at number one on the UK Singles Chart,selling 163,000 copies in the first week.[14] It was the third fastest-selling single of 2014 (behind Band Aid 30's "Do They Know It's Christmas?" and Ben Haenow's "Something I Need"),and the highest-selling January single since "Spaceman" by Babylon Zoo in 1996.[14] It stayed there for four weeks,the longest UK number one for three years.[26] It is the second best-selling song of 2014 in the UK,selling over 1.13 million copies by the end of the year.[27] On the US BillboardHot 100,the song peaked at number ten,marking Clean Bandit's and Glynne's first US top 10. The song was a remarkable success worldwide,topping the charts in 13 different countries.
Upon its release,"Rather Be" held the record for the most streams in a single week on Spotify in the United Kingdom. The track received 1.09 million plays over seven days in February 2014,surpassing the record previously held by Daft Punk's "Get Lucky",although this record has now been surpassed.[28]
In August 2015,the British Phonographic Industry certified the song 3×platinum (the sixth song of the century to achieve this).[29] It stayed in the top 75 for 73 weeks,setting the record for the longest unbroken run (since equalled by "Thinking Out Loud" by Ed Sheeran). As of September 2017,the song has sold in the UK 1,283,000 copies in pure sales,it also gained 93 million in streams,making a total of 2,219,000 in combined units.[30]
Music video
The music video was directed by the group and was uploaded to YouTube on 5 December 2013. It has since received more than 712 million views.[31] The video was filmed in Tokyo,Japan and features Haruka Abe as a Japanese fan. During the video,Abe lip-syncs to Jess Glynne's vocals.[32] Glynne herself also appears in the video. The band comments:
"The video is about a Japanese fan of the band who becomes delirious and has hallucinations of band members and our logo appearing unexpectedly in her daily life as a chef. Filming in Tokyo was an amazing experience:we spent almost a week there and everyone was so helpful. We made it ourselves as always,which was quite scary as we've never produced anything so far away before. We had a bit of trouble filming the scene on the train though. Turns out it's considered incredibly rude to make noise on a train so when we started dancing around to the track in the carriage with the extras,it didn't go down well! Got shouted at."[33]
From September 2014 to December 2016, the instrumental of the song was used in Marks & Spencer food adverts, until January 2017 when the music was changed to "Shape of You" by Ed Sheeran.[36]
In September 2014, Coca-Cola released a commercial in the United States featuring the chorus of the song.[37]
In September 2014, YES Network featured the song in the closing credits montage of Derek Jeter's final season of playing Major League Baseball.
The song was featured over the closing credits to the final episode of Sense8, "Amor Vincit Omnia", with behind-the-scenes clips of the production of the show.[39]
The instrumental version of the song was used in Amphibiland, the pilot version of Amphibia.
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone. † Streaming-only figures based on certification alone.
↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 19. týden 2014 in the date selector. Retrieved 3 July 2014.
↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 20. týden 2014 in the date selector. Retrieved 3 July 2014.
↑ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201417 into search.
↑ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201429 into search. Retrieved 21 July 2014.
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