Adina Apartment Hotels

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Adina Apartment Hotel in Frankfurt, Germany Frankfurt Wilhelm-Leuschner-Strasse 4-6.Adina Hotel.20131009.jpg
Adina Apartment Hotel in Frankfurt, Germany

Adina Apartment Hotels is a hospitality brand originating from Australia, and a subsidiary of TFE Hotels. [1] The brand was established as part of the Toga Group's (now TFE Hotels) expansion into Europe, and was later applied to the company's hotels in Australia. As of 2018, 32 Adina Apartment Hotels are operational in Australia, Europe and New Zealand.

Contents

History

In 1998 the Toga Group opened the first Adina Apartment Hotel in Budapest. [2] This was an expansion of their Australian operations, which comprised the Medina and Vibe chains. [3] Adina was the first Australian-owned apartment hotel chain in Europe. The decision to expand into Europe was driven by an assessment by Toga Group's owners that while there was little scope to open further apartment hotels in Australia, the market for this kind of accommodation in Europe was immature. [4]

Budapest Capital of Hungary

Budapest is the capital and the most populous city of Hungary, and the tenth-largest city in the European Union by population within city limits. The city has an estimated population of 1,752,286 over a land area of about 525 square kilometres. Budapest is both a city and county, and forms the centre of the Budapest metropolitan area, which has an area of 7,626 square kilometres and a population of 3,303,786, comprising 33% of the population of Hungary.

Apartment hotel hotel with apartment-like rooms

An apartment hotel is a serviced apartment complex that uses a hotel-style booking system. It is similar to renting an apartment, but with no fixed contracts and occupants can "check out" whenever they wish.

In November 2005, Toga was seeking to establish a $A134 million fund to open further Adina hotels in Europe, and partly fund an expansion in Australia. At this time, Toga Group was to manage the hotels and own 25% of the units of the fund. An Adina hotel was also scheduled to open in Copenhagen in December 2005. [3] By February 2009 the chain comprised three hotels in Budapest, Copenhagen and Berlin. A further four hotels were under construction: two in Berlin, and one each in Hamburg and Frankfurt. [4]

Copenhagen Capital of Denmark

Copenhagen is the capital and most populous city of Denmark. As of July 2018, the city has a population of 777,218. It forms the core of the wider urban area of Copenhagen and the Copenhagen metropolitan area. Copenhagen is situated on the eastern coast of the island of Zealand; another small portion of the city is located on Amager, and it is separated from Malmö, Sweden, by the strait of Øresund. The Øresund Bridge connects the two cities by rail and road.

Berlin Capital of Germany

Berlin is the capital and largest city of Germany by both area and population. Its 3,748,148 (2018) inhabitants make it the second most populous city proper of the European Union after London. The city is one of Germany's 16 federal states. It is surrounded by the state of Brandenburg, and contiguous with Potsdam, Brandenburg's capital. The two cities are at the center of the Berlin-Brandenburg capital region, which is, with about six million inhabitants and an area of more than 30,000 km², Germany's third-largest metropolitan region after the Rhine-Ruhr and Rhine-Main regions.

Hamburg City and federal state in Germany

Hamburg, officially the Free and Hanseatic City of Hamburg, is the second-largest city in Germany after Berlin and 8th largest city in the European Union with a population of over 1.8 million.

In March 2014 the Toga Group changed its name to Toga Far East Hotels after establishing a joint venture with the Singaporean company Far East Hospitality. At this time there were seven Adina Hotels in Europe, and The Australian reported that the joint venture may provide funding for further expansion. The 'Adina' name was being applied to all of the company's apartment hotels worldwide, with the 'Medina' brand being used for serviced apartments. [5]

<i>The Australian</i> Daily newspaper in Australia

The Australian is a broadsheet newspaper published in Australia from Monday to Saturday each week since 14 July 1964, and is the country's most circulated nationally distributed newspaper, available in each state and territory. It rivals other nationally distributed newspapers like the business-focused Australian Financial Review and The Saturday Paper. The Australian is owned by News Corp Australia.

A serviced apartment is a fully furnished apartment available for short-term or long-term stay, providing hotel-like amenities such as room service, house keeping, a fitness center, a laundry room, and a rec room. Most of them are equipped with full kitchens, Wi-Fi and in-apartment washers and dryers.

As of March 2018, there were 20 Adina apartment hotels in Australia, 11 in Europe and one in New Zealand. [6] Further Adina Apartment Hotels are planned, including the first to open in the United Kingdom. [7] In 2017, TFE Hotels was also planning to establish a brand of luxury hotels to be called "Adina Grand". [8]

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References

  1. About TFE hotels – Our brands
  2. Apster, Damon (7 October 2016). "TFE Hotels to operate 16 new hotels in five years". HM. Retrieved 11 March 2018.
  3. 1 2 Hughes, Anthony; Yvonne, Ball (17 November 2005). "Toga Group joins Europe frenzy". The Australian Financial Review via Factiva.
  4. 1 2 Turner, Brook (13 February 2009). "Dynasties". The Australian Financial Review . p. 32 via Factiva.
  5. Allen, Lisa (14 March 2014). "Toga Hotels changes name to Toga Far East Hotels after $450m Singapore JV". The Australian . Retrieved 11 March 2018.
  6. "Adina Apartment Hotels". TFE Hotels. Retrieved 11 March 2018.
  7. Wright, Scott (11 November 2017). "Glasgow bid for first Adina hotel". The Herald . Glasgow. p. 22 via Factiva.
  8. Johanson, Simon (10 June 2017). "Adina hotel to open in 16-storey timber building in Southbank". The Canberra Times . Retrieved 11 March 2018.