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The BBC One 'Circle' idents were a set of on-screen channel identities used on BBC One from 7 October 2006 to 4 December 2016. They also featured on the BBC Studios channel, BBC America. The idents contained images of circles being formed by nature, or people and their actions. This was the longest set of idents that was used by BBC One, as they lasted for 10 years.
The Circles ident package was announced on 26 September 2006 as the replacement for the 'Rhythm & Movement' idents that had been in use since Easter 2002. When BBC One channel controller changed to Peter Fincham, he hinted in August 2005 that the dancers would be changed soon. He announced at the Edinburgh International Television Festival that "It may well be that the time is coming to look at a new way of doing it. No date or direct decision has been made but it's under review".
The new idents would come into force alongside a revised schedule for the channel. The idents themselves were designed and produced for the BBC by Red Bee Media and marking the end of Lambie-Nairn's time at the BBC after fifteen years. Imran Hanif composed the original music for all idents, having been selected from a shortlist of 12 composers and bands.
All the idents revolved around a circular theme and all featured a scene which is revealed to end in a circle formation. The circle symbol was decided upon as a 'symbol of unity', but it was also a 'nod' towards the channel's heritage and in particular, the classic globe icon used in various styles for much of its history. [1] The idents would involve people, plants or animals moving, or whose interaction causes a circular shape, which is revealed at the end of the ident. [2] [3] The circle would then be emphasised by white lines and a red eclipse animating around it and revealing the BBC One logo at the end. [2] The new BBC One logo featured a large lower case 'one' in the centre of the circle, with a smaller BBC logo to the upper left of the 'one'. [2] [3] The channel uses this logo on its idents and promotions, however uses a box logo, similar to the last look, for promotions where the BBC One logo appears alongside other channels. This boxed logo features the BBC logo above the lower case 'one' in a red box. [4] The box closely relates to the logos of BBC Two and BBC Four.
As with the previous look, no clock ident was used, a trend repeated across nearly all other channels in the UK, however the Generic, Helicopter, Capes and Kites idents may also be used for introduction into the news, following criticisms in the previous look that the dancers didn't have an ident suitable for this purpose. [2] [3]
Promotion style featured the BBC One logo appear at the bottom of the screen, similar to the 1997 look, before switching to the centre of a shaded red end-board, with the logo appearing in the centre. Static slides, now very much a rarely seen occurrence, featured the image as a cut out eclipse in the right hand side of the screen. [4] [5]
In July 2008, the Kites, Moon, and Windows idents were dropped, but the Kites ident was reinstated on 2 May 2009.
On 2 May 2009, all the idents were made shorter with new adaptations of the original Imran Hanif music, with the exception of Generic, Hippos and Surfers. [2] [3] The May 2009 idents were composed by David Arnold.
| Title | Air dates | Description |
|---|---|---|
| Bikes | 7 October 2006 – 4 December 2016 | A group of three motorcycle stunt riders ride the "wall of death". Filmed at Shepperton Studios and directed by Stuart Douglas, the ident features a lot of fast-paced film work, as well as a slowed down top down shot of the motor cyclists. |
| Football | 7 October 2006 – 4 December 2016 | Filmed at the Haberdashers Estate in North London and directed by Howard Greenhalgh, a circle of footballers kick their balls in time into the centre, so smaller rings form inside the circle of players. Usually used to introduce sports programming, as well as Weekend News bulletins before the 2009 revamp. [6] |
| Hippos | 7 October 2006 – 4 December 2016 | Numerous hippos swim around in a circular formation. Produced using a combination of computer animation and live action backgrounds and directed by Charlie Mawer (Red Bee Media and Mike McGee (Framestore CFC), this ident was edited for length in May 2009, but the soundtrack remains the same. This ident was mostly used prior to entertainment or daytime programming. [7] |
| Kites | 7 October 2006 – July 2008; 2 May 2009 – 4 December 2016; 7 September 2017 | A group of kite flying enthusiasts gather together to create a circle effect with their kites. Filmed at Ynyslas beach in Wales and directed by Matthias Hoene, it was both the first and last in this new package of idents to be aired. This ident was withdrawn around July 2008 but was brought back in May 2009 with a more upbeat soundtrack. This ident is often used to introduce the BBC News. Despite the "Circles" package being taken out of rotation on 4 December 2016, this ident was mistakenly used to introduce Reggie Yates: Hidden Australia on 7 September 2017.[ citation needed ] |
| Ring-a-Roses | 7 October 2006 – 4 December 2016 | Also known as Petals, a group of children are shown playing with the natural flowers in a meadow before joining hands to form a "ring-a-roses" dance. Filmed in Coton, Northamptonshire and directed by Stuart Douglas. This ident was often used to introduce CBBC and CBeebies before they stopped airing on BBC One in 2012, and until 2016, it was commonly used to coincide drama based programmes. |
| Moon | 7 October 2006 – July 2008; 4 October – 4 December 2016 (in Northern Ireland) [8] [ unreliable source? ] | People in fishing boats come together to form the moon out of separate sections. Filmed at the Kamenjak peninsula in northern Croatia and directed by Howard Greenhalgh, [7] it was often used to introduce the BBC News, particularly late bulletins. This ident is one of three idents that have been withdrawn. It was reintroduced in Northern Ireland on 4 October 2016. |
| Surfers | 9 October 2006 – 4 December 2016 | Carlos 'Coco' Nogales and others ride a huge wave before crashing down after formation of the BBC One logo. Filmed at Puerto Escondido, Oaxaca on the west coast of Mexico and directed by Howard Greenhalgh. First shown in the Northern Ireland region on the first day of the "Circles" package, and later on the network on 9 October 2006. This was the only ident not to be edited in the May 2009 refresh, only difference is that the logo appears earlier. |
| Windows | 9 October 2006 – July 2008 | Residents on a housing estate use their windows to reflect sunlight into a ring. Filmed at the Greenwich Millennium Village in South East London and directed by Matthias Hoene. First shown in the Northern Ireland region on the first day of the "Circles" package, and later on the network on 9 October 2006. This ident was withdrawn in 2008 and was often used to introduce daytime programming. |
| Magic Forest | 16 June 2007 – 4 December 2016 | The natural world and a group of fairies come together to create a circle in the middle of the sunlit woodland. Directed by Matt Losasso. Before the 2009 refresh, a slightly shortened version of this ident was used to introduce the BBC News. |
| Mission Control | 16 June 2007 – 4 December 2016 | A group of British scientists successfully launch a pod to land on a distant planet. Out of the pod emerges a curious rover that begins drawing circles on the face of the planet. Whilst the robot spins, a shadow of a circular spaceship glides into the robot's circle, making a perfect fit, and exits at the same speed not stopping and soon comes off camera. Filmed at Shepperton Studios and directed by Matt Losasso. |
| Lawn Circles | 14 July 2007 – 4 December 2016 | A group of suburban housewives each mow a series of crop circles into their lawns using a variety of mowers from different time periods, which form three large circles when viewed from above. Filmed in a residential garden in Netherne-on-the-Hill, near Reigate and Banstead, Surrey. |
| Neon | 13 October 2007 – 4 December 2016 | Neon figures come to life, stroll down the centre street and take a ride on a ferris wheel. Shot in Blackpool, the ident was conceived and scripted by James Spence for Red Bee Media and animated by Brand New School, New York City. A shorter version also exists, with the last scene of the wheel, and the BBC soundtrack. The ident was originally used before programmes during Saturday evenings only, however this became a regular ident when it was edited in May 2009. [9] |
| Generic | 3 December 2007 – 4 December 2016 | A red arc spins around the BBC One logo on a red background. The music used is a simple version of the six-note counter tune. Only used to introduce the BBC News 90 second bulletin at 8pm. In Northern Ireland, this ident uses the 'Enjoy 2015' ident music instead. [10] This ident was also used in the trailer endboards, menus, BBC Action Line slides and breakdown slides. |
| Helicopter | 1 January 2008 – 4 December 2016 | An aerial shot of a helicopter landing on the top of Bishop Rock lighthouse in the Isles of Scilly. Three variations of the ident were launched including slower paced versions and shortened opening films. The soundtrack for this ident was the most sombre when launched, featuring a lone choir singer as its soundtrack, however since May 2009 the soundtrack was changed dramatically to be more upbeat. This ident often precedes BBC News. |
| Penguins | 5 February 2008 – 4 December 2016 | Originally the Christmas ident for 2007, penguins enter and skate around an ice rink with other skaters. Altered for everyday use, it was aired without Christmas decorations and a new soundtrack based on Imran Hanif's original composition and definitive three note signature counter tune. The 2009 edit saw the music being edited again. It was used frequently, but not exclusively, during the winter period. |
| Capes | 24 August 2008 – 9 January 2017 | Numerous people in colourful rain coats on bikes ride through a rain storm, as people watch, the sun comes out. The final shot shows all the bikers forming a rainbow-like circle at a roundabout. Filmed on public roads in London and a private car park at Earls Court. Directed by Matt Losasso. This ident was used before all BBC One programmes shown on the BBC iPlayer and is often used to introduce the BBC News. Despite the "Circles" package being taken out of rotation on 4 December 2016, this ident was still used to introduce Panorama on 9 January at 20:30, due to the lack of a suitable ident for the replacement Oneness idents. |
| Dog Display | 29 August 2008 – 4 December 2016 | A pack of dogs doing circles tricks, including jumping through fire hoops, jumping over fences and weaving in and out of sticks laid out in a circle which then produces the 'BBC One' animation. Filmed in the garden of a stately home in Wrotham Park in Hertfordshire and directed by Matt Losasso. |
| Pedal Power | 27 July 2009 – 5 May 2014 | Numerous people use pedal power to light up the circle around the BBC One logo, displayed on a red board in the field. Directed by Grant Gee, this ident was launched to coincide with the first programme of Bang Goes the Theory . When the show was ended on 5 May, this ident became out of date and was withdrawn. |
| World Cup | 11 June 2010 – 4 December 2016 | Also known as Stadium and Banners, spectators at a football match stand up and wave different colour banners in a circle pattern. This ident was introduced for use during the 2010 FIFA World Cup. This ident was directed by Matt Losasso, and was used prior to sport programmes. [2] [3] [11] [12] [13] |
| Television Centre | 20 November 2010 – 31 March 2013 | Members of the public dance in the circular courtyard of BBC Television Centre. It was launched to introduce Strictly Come Dancing , but has since been used to introduce other programming as well. When Television Centre closed down on 31 March, this ident became out of date and was withdrawn. |
In addition to the usual set of idents used throughout the year, numerous other idents have been added for special occasions, both nationally and in the nations and regions. Some of these are included below.
| Title | Air dates | Description |
|---|---|---|
| Snowball | 2006: 16 – 31 December 2006 2007: 15 – 31 December 2007 | A community coming together to build a giant snowball. [2] Filmed in Greenwich using various sized polystyrene snowballs, the largest of which was 6 metres (20 ft) high. [2] The ident first aired on Saturday 16 December at around 18:00, finishing in the early hours of New Year's Day when the original idents were restored. [2] This ident was revived for Christmas 2007 to run alongside the Penguins which also debuted on Saturday 15 December, and was last shown introducing 'Weatherview' on New Year's Day 2008 around 02:20.[ citation needed ] |
| Penguins | 15 – 31 December 2007 | Filmed at an ice-rink in Romford, 3D animated penguins skate round the decorated ice rink alongside human skaters. The ident first aired on Saturday 15 December at 18:10, and was last seen before linking into BBC News 24 on New Years Day at 02:25. [2] The ident was re-introduced in February 2008 as a regular ident. [2] |
| Wallace and Gromit's Runaway Sled | 13 December 2008 – 1 January 2009 | Wallace and Gromit were the subject of the Christmas ident this year, due to their new short A Matter of Loaf and Death debuting on Christmas Day. Gromit is seen pushing Wallace up a hill on a sled before Wallace slides down the other side of the hill and lands head deep in snow. Gromit then takes his place, performing tricks on the sled as it slides round the circular indented hill containing the BBC One logo. Written by Rachel Webb and James Spence and created by Aardman Animations using stop frame animation, the ident first appeared at 18:10 on 13 December. There are different versions of the ident: in one version, Wallace can be heard talking, whereas he is silent in another. A version was also made which preceded news and serious programming had slightly slower music, did not feature the characters and cut straight to the circle in view. The ident was last aired at 2:00 a.m. on 2 January 2009. [14] |
| Doctor Who | 12 December 2009 – 2 January 2010 | David Tennant, as the tenth incarnation of the Doctor from Doctor Who , was the theme that year to mark the Doctor Who story "The End of Time", which would be Tennant's last appearance as the Doctor. [2] The ident package first aired on 12 December at 18:45. The ident sees the Doctor walking through a snowy forest, and using a herd of reindeer to pull his TARDIS free from the snow and to use it as a sleigh. [15] A news ident was also created featuring a darker sky, a slightly more sombre tune, and all traces of Doctor Who removed. Another version was created for the second part of "The End of Time", featuring Tennant doing a voiceover introduction in character as the Doctor. It used the same version of the music as the news ident. The Doctor Who ident last aired in the early morning of 2 January 2010. |
| Christmas Lights | 11 December 2010 – 1 January 2011 | An ident showing people enjoying Christmas on the streets and turning on Christmas lights on the houses in a circular cul-de-sac in Hillingdon. Variations featuring different starting films were used, as was a news version which went straight into the circular ending with slower music and the lights on the roofs don't turn on and off. [16] The ident was first aired at 18:00 on 11 December, and was last seen in the early hours of New Years Day 2011 introducing the BBC News Channel. |
| Consider Yourself One Of Us | 10 December 2011 – 1 January 2012 | A mixture of idents were used this Christmas. The main ident featured many celebrities who would be featuring in programmes on the channel that Christmas, such as Sir Bruce Forsyth, Michael McIntyre, David Jason, Brendan O'Carroll, Lee Mack, Frank Skinner, Alexander Armstrong, Tess Daly, Lenny Henry, Alex Jones, Matt Smith, Karen Gillan, a Cyberman, Graham Norton and the Outnumbered kids (Tyger Drew-Honey, Daniel Roche, Ramona Marquez) in a homefront setting with a crackling fire, singing Consider Yourself from the Broadway musical Oliver . After all the celebrities have appeared they all stand in a circle. The backdrop then disappears to reveal a snowy landscape with carol singers and sledgers gathering round them. They all sing together and look up into the sky. The circle is blurred out and large snowflakes start to fall from the sky as the logo forms. A news version was made, which cut straight to the blurred-out circle. Other shortened versions were made, which showed some of the celebrities, before cutting to a cake to make the circle. All variants featured instrumental music used in the main ident. The ident package originally debuted as a trailer 30 November after programmes until the ident was first shown on Saturday 10 December at 17:35. [17] A version was made to promote The Gruffalo's Child movie, with the two main characters playing in the snow. The same music is used. [18] The Gruffalo also appears in the window in the main "Consider Yourself" advert, looking at Tess Daly and Lenny Henry. The main ident is currently the longest in ident history as the actual feature runs for 1:15 before the logo appears. The whole package was last used in the early hours of New Year's Day 2012, the original idents were restored the next morning. |
| It's Showtime | 14 December 2012 – 1 January 2013 | Reflecting the theme of the channel's promotional trailers for this Christmas season, the ident features a long line of sparkly dust forming a Christmas tree on the backdrop of a show curtain before forming the BBC One circle, with the BBC One logo itself re-painted in a shade of gold for the first time in the history of these idents. A second ident, to be used before the news, replaces the tree with an already-drawn snowflake that morphs into the BBC One logo and removes the background music. A longer version of the 'Snowflake' variant, with background music was later introduced, along with an additional ident that used fireworks as the backdrop to reflect the New Year. Special variants were also used to precede the Network Television Film Premieres of Shrek Forever After (featuring Shrek), The Princess and the Frog (featuring Prince Naveen as a frog) and Up (featuring Russell). The main idents featured Rob Brydon as a producer backstage, trying to get all the stars ready, including the casts of Mrs. Brown's Boys, Call the Midwife, Doctor Who, Britain's Got Talent winners Ashleigh and Pudsey, the child cast of Outnumbered, Lee Mack and Miranda Hart. First shown at 20:00 on Friday 14 December and was last used in the earlier hours of 2 January 2013. The regular idents were restored the next day with the addition of "Love 2013". |
| Have A Wonderful Christmas | 7 – 31 December 2013 | A sparkly-looking BBC One logo is drawn up on a sheet of wrapping paper, reflecting the theme used in the channel's promotional trailers for the festive season. Four versions were created for the look: one with robins on the paper, angels either side of Christmas trees, a kaleidoscope snowflake, and another that featured reindeer. A fifth variant was later introduced featuring baubles with the Toy Story characters inside, to reflect that the channel had all three films from the Toy Story series being shown over Christmas (The third one was served as Network Television Film Premiere on Christmas Day). A silent version of the snowflake ident (with just the sound effects) is used ahead of the news. At first, the Capes and Kites idents was used ahead of the news. First shown at 19:10 on Saturday 7 December, and was last used just before 23:15 on Tuesday 31 December. The regular idents and presentation were restored the following day with the addition of "Love 2014". |
| Christmas Trees | 6 – 31 December 2014 | A set of idents based around popular TV shows being broadcast over the Christmas period, shown as Christmas trees. Three versions have been created, a blue TARDIS tree for Doctor Who , a glitterball tree with a dancing fairy for Strictly Come Dancing , and a cake tree with gingerbread men decorations for The Great British Bake Off . These idents consist of people coming together in a forest to decorate individual trees, then panning out, revealing the circular formation of the trees. A shortened version that features just the forest of trees is used to precede the news and other serious related programming (e.g. The Queen's Christmas Day Message). These idents were first shown at 20:15 on Saturday 6 December 2014 and was last used at 23:15 on Wednesday 31 December with the glitterball tree being the last one used. Later on at 00:30, a month long set of presentation entitled "Enjoy 2015" was used. |
| Sprout Boy | 1 – 31 December 2015 | 2015 saw the BBC launch their festive idents with the story of Sprout Boy as "not the most loved Christmas vegetable". The short story is narrated by Peter Capaldi, as Sprout Boy goes all over to find someone to like him, until he stumbles upon a gathering of BBC all-star cast, as he is shown to be part of the group and is welcomed by all. The ident was first shown on Tuesday 1 December around 19:30 after The One Show was aired. The all-star BBC cast were all done in CGI animation, including Sprout Boy himself, and was developed by ad agency RKCR/Y&R. The CGI cast include Capaldi (as the Doctor from Doctor Who), Benedict Cumberbatch and Martin Freeman (as Sherlock Holmes and Dr Watson from Sherlock), will.i.am (from The Voice), Idris Elba (as John Luther from Luther), Mary Berry (from The Great British Bake Off), Graham Norton (from The Graham Norton Show), June Brown (as Dot Cotton from EastEnders) and Tess Daly and Claudia Winkleman (from Strictly Come Dancing). Other variations featured the titular character pulling a cracker with a gold ring landing on his head and another where he falls over whilst writing a gift tag and gets a bow ribbon stuck to his back. [19] A variation featuring just a forest background with lanterns was used to precede the news and the Queen's Royal Christmas Message. [20] A version featuring the city skyline was used only on BBC One Northern Ireland [21] to precede the news, but it was also used as a "Coming Next" message on all the BBC channels. [22] [23] The presentation was last used on Thursday 31 December at 23:30, linking into Bryan Adams Rocks Big Ben Live. The regular idents were restored immediately afterwards, at 00:45 on 1 January 2016. |
In addition to the idents above, some modifications were made to existing idents to promote other programmes. A chameleon, which caught and ate a fairy, was added to the Forest ident to promote Life in Cold Blood in February 2008; [13] and to promote the BBC One Wales series Rolf Harris on Welsh Art, the Forest ident was again modified to have a paint like appearance. In addition to this, red noses were added to some of the hippos in the Hippos ident for Comic Relief programmes in 2007 and 2009, [13] and an animated Pudsey Bear was added to the Ring-a-Roses ident for the BBC Children In Need appeal for 2010. A modified version of Mission Control was made for the Doctor Who episode The Bells of Saint John with the end of the ident appearing as if it had been hacked into by the Great Intelligence, and the TARDIS was also seen used floating underwater in the Hippos ident. In preparation for the 50th Anniversary special of Doctor Who, The Day of the Doctor, various idents throughout November have featured a rewind effect, with the Eleventh Doctor intruding and informing the viewer that "the clock is ticking". A similar modification was made in August 2014, to promote, and which featured, the first episode to involve the Twelfth Doctor.
All of the idents were also used on BBC America, the BBC's outlet in the United States. The BBC America versions of the idents featured the words 'One World' in the same font and position as the 'One' in the BBC One logo before animating itself into the current stacked BBC America logo. These idents were cut down compared to the original British versions, however they retained their original soundtrack when the British versions were changed in May 2009. [26]
After a little over 10 years in use, the 'Circle' idents ceased at the end of 2016, with their final appearance on 4 December 2016, although some were used in January 2017.[ citation needed ]
The presentation was replaced by the 'Oneness' idents, created by Martin Parr, essentially continuing on from the theme of the Christmas idents from 2016; as such, the Christmas idents that year could have been seen as a preview to the full new look that was revealed in the night on New Year's Day 2017. [27]
ITV Channel Television, previously Channel Television, is a British television station which has served as the ITV contractor for the Channel Islands since 1962. It is based in Jersey and broadcasts regional programme for insertion into the network ITV schedule. Until November 2011, Channel Television was one of four ITV companies independent from ITV plc alongside the two STV regions in Scotland and UTV in Northern Ireland. The station has been owned by ITV plc since 2012 and the licence was transferred to ITV Broadcasting Limited in March 2017.
The BBC One Balloon idents were a series of idents used on the British TV channel BBC One from 4 October 1997 to 28 March 2002. The balloon theme replaced the computer-generated spinning globe that had been used as the main ident on the channel since 1991. It launched on the same day as a BBC-wide rebrand, and thus the new idents also carried the new BBC logo. The channel's name also changed from BBC1 to BBC One. This was the last ident set used by the channel when it fully closed down; the last proper closedown took place in the early hours of 9 November 1997. Starting the following day, BBC News 24 would broadcast on BBC One during closedown, which continues today.
The BBC One 'Rhythm & Movement' idents were a set of on-screen channel identities designed by Lambie-Nairn and used on BBC One from 29 March 2002 to 7 October 2006. They replaced the balloon idents, and spelled the end of the much recognised globe identity by the BBC, which had been used in various ways since 1963.
Noddy was a camera system used for generating idents for the BBC One and BBC Two television channels from late 1963 to February 1985.
The history of BBC television idents begins in the early 1950s, when the BBC first displayed a logo between programmes to identify its service. As new technology has become available, these devices have evolved from simple still black and white images to the sophisticated full colour short films seen today. With the arrival of digital services in the United Kingdom, and with them many more new channels, branding is perceived by broadcasters to be much more important, meaning that idents need to stand out from the competition.
The Computer Originated World (COW) was the method of creating the BBC1 symbol that was used between 18 February 1985 and 16 February 1991. It was later used by the international, commercial television service BBC World Service Television from its launch until 26 January 1995.
The ITV television network in the United Kingdom began as a group of regional stations, each with their own identities. Each station used its own idents to create an individual identity.
BBC Select was an overnight television service run by the BBC during the hours when BBC1 or BBC2 had closed down, usually between 2am and 6am. The channel showed programming intended for specialist audiences, such as businessmen, lawyers, nurses and teachers, and was designed to be viewed after broadcast via a video recording. It was funded by a subscription, and most programming was scrambled.
ITV Wales and West, previously known as Harlech Television (HTV), was an ITV franchise area in the United Kingdom until 31 December 2013, licensed to a broadcaster by the regulator Ofcom.
The logo of the BBC has been a brand identity for the corporation and its work since the 1950s in a variety of designs. Until the introduction of a logo in 1958, the corporation had relied on its coat of arms for official documentation and correspondence, although this crest rarely appeared onscreen. With the increased role of television for the BBC in the 1960s, particularly after the foundation of ITV, the corporation used its logo to increase viewer familiarity and to standardise its image and content. The logo has since been redesigned a number of times, most recently in 2021 with the BBC blocks, a logo designed to work across media. From 1958, for this television network, there have been six different logos. The first logo of the network was used from 1958 to 1963, the second from 1963 to 1971, the third from 1971 to 1992, the fourth from 1988 to 1997, the fifth from 1997 to 2021, while the sixth and current logo was adopted in October 2021.
The BBC TwoPersonality idents were a set of idents used on BBC Two from 19 November 2001 until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look. The idents feature an ivory sans serif white '2' in a yellow environment and performing a variety of tasks, and a purple boxed BBC Two logo.
The BBC Two 'Two' ident was the station identification used on BBC2 between 30 March 1986 and 16 February 1991. It was the last non-corporate look for the channel, and the only look until 2018 that did not feature a numeral '2' in the design.
BBC One used a number of different idents from the time of the station launch on 2 November 1936 until the station took on the Mirror Globe Idents on 15 November 1969.
The Window on the World idents were a set of idents used by BBC Two from 18 February 2007 until 13 November 2014. They were created by Abbott Mead Vickers BBDO and produced by Red Bee Media. The idents featured a number 2 cut out of, or made out of parts of the everyday environment.
The Cube 2 was an ident used by BBC Two between 2 December 1967 and 28 December 1974. It featured a stylised '2' that rotated on screen.
Throughout the years, Children's BBC, and later CBBC and CBeebies, have used a number of different identities. The branding of the stranded service is distinctive both in the past and at present.
BBC Four, and its predecessor BBC Knowledge, are both channels operated by the BBC as cultural and knowledge based channels. Their visual identities therefore have been a result of this aim.
The presentation and the identities of the BBC News Channel, the international counterpart BBC World News and the BBC Parliament coverage channel use specific identities that demonstrate their remit and purpose.
The BBC One 'Oneness' idents were a set of on-screen channel identities used on BBC One from December 2016 through April 2022; soft launched with the channel's Christmas presentation, and officially launched on 1 January 2017, the idents largely featured scenes of people performing everyday activities across various locations in the United Kingdom. The idents were developed by BBC Creative in collaboration with photographer Martin Parr.
HGTV is a British free-to-air television channel interior home and garden-orientated lifestyle television channel broadcasting in the United Kingdom and Ireland, currently owned by Warner Bros. Discovery. The channel originally launched on 1 November 1997 as UK Style and then was rebranded to Home on 30 April 2009 and was rebranded to its current form on 21 January 2020. HGTV is broadcast 24 hours a day on Sky and TVPlayer. UK Style was transmitted by terrestrial provider ITV Digital 24 hours a day until the company's collapse in 2002. After a slight rebrand to UKTV Style, the channel made a return to terrestrial screens for a time in the mid-2000s as part of the now-defunct Top Up TV system. Home became available as a free-to-air linear service on Freeview from 1 March 2016.
Directors: Jonathan Notaro and Eric Adolfsen, Brand New School. UK Production Company: Red Bee Media; Creative Director: James Spence; Writer: James Spence
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