Country | Italy San Marino Vatican City Switzerland |
---|---|
Programming | |
Language(s) | Italian |
Picture format | 1080i HDTV [1] |
Ownership | |
Owner | Warner Bros. Discovery International |
Sister channels | Boing Cartoon Network Cartoonito |
History | |
Launched | 31 July 2003 20 December 2008 (Boomerang +1) |
Links | |
Website | boomerangtv.it |
Availability | |
Streaming media | |
Sky Italia | Sky Go |
Boomerang is an Italian pay television television channel launched in 2003, which airs mostly modern cartoons aimed at preschoolers. It is a sister service of Cartoon Network, and is owned Warner Bros. Discovery under its International division of the eponymous American basic cable channel.
For the most part, the network's schedule matches that of the main Boomerang in the United Kingdom and Ireland, with local scheduling variations and the dubbing/subtitling of programmes into Italian.
The channel launched exclusively on Sky Italia on 31 July 2003, airing the classic Hanna-Barbera cartoons such as Courage the Cowardly Dog, Johnny Bravo, The Flintstones and many other classics, taken directly from the Cartoon Network schedule. [2]
From 20 December 2008 on channel 610 of Sky, along with Cartoon Network, the channel Boomerang +1 launched, airing the same schedule as Boomerang just one hour behind.
From 20 December 2013 due to frequency changes, the channel began to air in the 14:9 ratio, and from 16 September 2015 along with the original feed it switched to 16:9.
Since 2 February 2015, the channel has been rebranding the network, adopting the new logo. and the new graphics, concurrently with international versions, of the channel.
Since 16 September 2015, the original version of the channel has been broadcast in 16:9 wide format.
From 1 December 2023, the channel transmits, in high definition on the streaming platform Now and on the satellite platform, of Sky Italia on channel 609.
Boomerang +1 is a timeshift channel launched on 20 December 2008 that airs the same schedule as Boomerang, just one hour behind. The channel also usually temporarily rebrands to special programmes dedicated to classic shows.
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Boomerang was a 24-hour cable television channel owned by WarnerMedia under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.