JDE Peet's

Last updated
JDE Peet's N.V.
Company type Naamloze vennootschap
Euronext Amsterdam:  JDEP
IndustryBeverages
Founded2015;9 years ago (2015)
HeadquartersAmsterdam,
Netherlands
Key people
  • Fabien Simon (CEO)
  • Olivier Goudet (chairman)
  • Giancarlo Moreira (Board Member)
RevenueIncrease2.svg 7.0 billion (2021)
Increase2.svg€1.1 billion (2021)
Increase2.svg€762 million (2021)
Total assets Increase2.svg€21.6 billion (2021)
Total equity Increase2.svg€11.2 billion (2021)
Number of employees
19,621 (end 2021)
Website www.jdepeets.com
Footnotes /references
[1]

JDE Peet's N.V. is an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of JDE Peet's is listed on the Euronext Amsterdam stock exchange.

Contents

History

The original Douwe Egberts shop, The White Ox in Joure, the Netherlands, now a museum Joure De Witte Os.jpg
The original Douwe Egberts shop, The White Ox in Joure, the Netherlands, now a museum

Beginnings

The company has its origins in De Witte Os, a general grocery shop that Egbert Douwes established in 1753 in Joure, Frisia, the Netherlands. In 1780, the company was transferred to his eldest son Douwe Egberts. It developed into a company dealing in coffee, tea, and tobacco. By 1925 it had changed its name to Douwe Egberts (as in Douwe, the son of Egbert), and had introduced the red seal as its logo. [2]

International expansions

In 1948, the company began to sell its products in Belgium, followed by France, Spain and Denmark. It founded a new holding company, Douwe Egberts Koninklijke ("Royal Douwe Egberts") in 1968, and a year later took over the Dutch coffee manufacturer Kanis & Gunnink.

The company expanded through Europe, acquiring other tea, coffee and tobacco companies, such as the UK tea distributor Horniman's Tea.

Sara Lee

In 1978 Douwe Egberts was taken over by Consolidated Foods Corporation, later the Sara Lee Corporation. In 1989, Douwe Egberts purchased Van Nelle, its main Dutch competitor in coffee, tea and tobacco. It sold its tobacco interests, including Van Nelle and Drum rolling tobacco, to Imperial Tobacco in 1998. [3]

In 2001, the company collaborated with Philips to produce the Senseo coffee maker. The following year it established the Douwe Egberts Foundation, an independent entity that initiates and manages coffee and tea projects in countries of origin.

Douwe Egberts sued the province of Groningen in 2007 over the introduction of rules stating that all coffee supplied in the province must meet fair trade criteria set by Stichting Max Havelaar. Courts ruled in favour of the province of Groningen.

With profits from the coffee division under threat from rivals such as Nestlé and Kraft, and being unable to find a buyer, in 2012 Sara Lee split off the coffee division into D.E Master Blenders 1753, offering share-holders one share in the new company for each main share they held. [4] [5] The main Sara Lee company changed its name to Hillshire Brands. [6]

D.E to Mondelez

In 2012 Douwe Egberts became an independent Dutch company again, trading under the name D.E Master Blenders 1753 NV. [7]

In 2013, the German investor group JAB Holding Company made an offer to purchase D.E Master Blenders 1753 for $9.8 billion. [8] The company appointed a new management and delisted the company from the Euronext stock market. D.E. Master Blenders 1753 later bought Norway's Kaffehuset Friele coffee manufacturer. [9]

In May 2014 the company announced plans to merge with the coffee division of American food conglomerate Mondelez International. [10] The merger received approval from the European Commissioner for Competition Margrethe Vestager on 5 May 2015, subject to several conditions. [11] These included a requirement that Merrild and Carte Noire brands be sold (now owned by competitor Luigi Lavazza S.p.A.), and that the Senseo brand in Austria be licensed to a competitor (Luigi Lavazza S.p.A.).

Merger with Peet’s Coffee and IPO

Jacobs Douwe Egberts merged with Peet's Coffee, another coffee business owned by JAB Holding, to form JDE Peet's which would own the Peet's chain, as well as brands including: Jacobs Coffee, Douwe Egberts, Moccona, Super Coffee, Owl Coffee, OldTown White Coffee, Kenco and Pickwick, and brewing systems including Senseo and Tassimo. [12] The company was listed in Amsterdam in May 2020. [13]

Continued Business in Russia

JDE Peet's chose to continue doing business in Russia following the Russian invasion of Ukraine in 2022. The company's CEO cited three reasons for staying in Russia:

  1. coffee and tea are essential products,
  2. to protect local employees in the country,
  3. the company's intellectual property would be seized if it left Russia. [14]

Brands

Brands owned by the company include:

Related Research Articles

<span class="mw-page-title-main">Joure</span> Town in Friesland, Netherlands

Joure is a town in the north of the Netherlands. It is the administrative center of De Fryske Marren, Friesland. With 13,090 inhabitants, it is also the most populous town in the municipality.

<span class="mw-page-title-main">Sara Lee Corporation</span> American defunct consumer good company

The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. On July 4, 2012, Sara Lee Corporation was split into two companies: one for North American operations renamed Hillshire Brands, the other for international beverage and bakery businesses named D.E Master Blenders 1753.

<span class="mw-page-title-main">Senseo</span> Coffee brewing system

Senseo is a registered trademark for a coffee brewing system from Dutch companies Philips and Douwe Egberts. The system is known for the coffee pods it uses to brew the coffee.

Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company via JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted Arabica coffee in blends including French roast and grades appropriate for espresso drinks. Peet's offers freshly roasted beans, brewed coffee and espresso beverages, as well as bottled cold brew. In 2007, Peet's opened the first LEED Gold Certified roastery in the United States. Peet's coffee is sold in over 14,000 grocery stores across the United States.

<span class="mw-page-title-main">Douwe Egberts</span> Company

Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os, a general grocery shop. The company later started dealing specifically in coffee, tea, and tobacco. By 1925, it had changed its name to Douwe Egberts and introduced its logo, a red seal with a "D.E." initialism.

<span class="mw-page-title-main">Gevalia</span> Swedish coffee brand

Gevalia is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart. Gevalia discontinued sales of tea in 2015. Customers order from a customer service center and a website that was relaunched in August 2009. Gevalia is a wholly owned subsidiary of Kraft Heinz based in Chicago, Illinois, in North America and JDE Peet's in rest of the world. Gevalia produces more than 40 different varieties of coffee and tea.

<span class="mw-page-title-main">Drum (tobacco)</span> Dutch brand of hand-rolling tobacco

Drum is a Dutch brand of fine-cut handrolling tobacco, or shag, introduced in 1952. It was originally produced and distributed by the Douwe Egberts corporation. Douwe Egberts was purchased by the Sara Lee Corporation, which sold Drum to Imperial Brands, the current British producer.

<span class="mw-page-title-main">Kenco</span> British coffee brand

Kenco is a British brand of instant, roast and ground coffee sold by JDE Peet's in the United Kingdom and Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923. Shortly after, they opened a coffee shop in Sloane Square and then changed their name to Kenco in 1962.

Jacobs is a brand of coffee that traces its beginnings to 1895 in Germany by Johann Jacobs and is today marketed in Europe by JDE Peet's.

<span class="mw-page-title-main">Tassimo</span> Single-serve coffee system

The Tassimo Hot Beverage System is a consumer single-serve coffee system that prepares one-cup servings of espresso, regular coffee, tea, hot chocolate and various other coffee drinks, notably those including milk such as latte or cappuccino. The brand is owned by JDE Peet's in most of the world and Kraft Heinz in North America.

<span class="mw-page-title-main">Jacobs Douwe Egberts factory</span> Factory in England

The Jacobs Douwe Egberts factory is a coffee producing factory in the Ruscote ward of Banbury, Oxfordshire, England. Built in the 1960s as a General Foods factory producing convenience food and drink including Bird's Custard, it subsequently changed ownership to Kraft Foods and Mondelez.

JDE may refer to:

<span class="mw-page-title-main">Friele</span> Norwegian coffee company

Friele is a Norwegian coffee manufacturer and brand based in Midtun, a commercial and residential district of the borough of Fana in Bergen, Norway. Friele is the largest producer of coffee in Norway. It is part of JDE Peet's.

<span class="mw-page-title-main">Pickwick (brand)</span>

Pickwick is a tea brand, marketed by Dutch company JDE Peet's. It is the largest tea brand in the Netherlands and the leading brand in market share of black tea there, although its share has been decreasing due to competition. As of 2014, it is also the leading tea brand in Denmark, with 27% of market share.

White Ox is a Dutch brand of rolling tobacco available worldwide. In Australia it is widely available to purchase from licensed tobacco retailers and is imported by Imperial Tobacco Australia LTD.

<span class="mw-page-title-main">OldTown White Coffee</span> Southeast Asian restaurant chain

OldTown Berhad is Malaysia's largest halal-certified coffee restaurant chain. The company also manufactures and sells instant beverage products and mixes. It operates over 200 café outlets located throughout Malaysia and other countries in the region, such as Singapore, China, Indonesia and Australia, and has plans to expand into Vietnam, South Korea and Bangladesh.

<span class="mw-page-title-main">Dolce Gusto</span> Espresso machine/coffee capsule system

The Nescafé Dolce Gusto is a coffee capsule system from Nestlé. The machines are produced by hardware manufacturers Krups and De'Longhi.

<span class="mw-page-title-main">Hillshire Brands</span> American food company

The Hillshire Brands Company was an American food company based in Chicago, Illinois. Prior to its acquisition by Tyson Foods, the company employed over 9,000 people and generated nearly $4 billion in annual sales.

JAB Holding Company is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, coffee, luxury fashion, animal health, and fast food, among others.

<span class="mw-page-title-main">BrewGroup</span> New Zealand tea and coffee manufacturer

BrewGroup is a New Zealand tea and coffee company. It started as Bell Tea in 1898, which is still used as a tea brand. Bell Tea is the country's oldest tea manufacturer. As of 2014 over 3 million Bell Tea bags are made each day in Auckland. Its tea brands gives BrewGroup a 40% tea market share as of 2013. It is owned by Jacobs Douwe Egberts.

References

  1. "JDE Peet's N.V. 2021 Annual Report" (PDF). JDE Peet's N.V. pp. 82, 87, 133, 135. Retrieved 7 August 2022.
  2. "Heritage". demasterblenders1753.com.
  3. "Sara Lee to Sell Tobacco Unit for $1.1 Billion". Los Angeles Times. 8 April 1998.
  4. Emily Bryson York (28 January 2011). "Sara Lee to split into two businesses". Los Angeles Times.
  5. "Sara Lee coffee spinoff D.E Master Blenders starts trading". Chicago Tribune. Reuters. 12 June 2012.
  6. "Investor FAQs". Hillshire Brands.
  7. Dutch Coffee Brewer Coming Home May Give Jolt to Exchange, Maud van Gaal and Maaike Noordhuis (for Bloomberg), San Francisco Chronicle, June 12, 2012
  8. Mark Scott (12 April 2013). "Benckiser to Buy D.E Master Blenders for $9.8 Billion". The New York Times .
  9. Company News, DEMB1753, Amsterdam.Accessed: 18 January 2014.
  10. "DE and Mondelez merge". nu.nl (in Dutch). 7 May 2014. Retrieved 5 May 2015.
  11. "Brussels agrees with merger". nu.nl (in Dutch). 5 May 2015. Retrieved 5 May 2015.
  12. Maze, Jonathan (17 December 2019). "Jacobs Douwe Egberts to merge with Peet's and explore an IPO". Restaurant Business. Retrieved 29 May 2020.
  13. "Peet's Coffee IPO Raises $2.5 Billion". Bloomberg. 29 May 2020. Retrieved 29 May 2020.
  14. Chaudhuri, Saabira (18 Aug 2023). "Why This Coffee Giant Is Staying Put in Russia". Wall Street Journal. Retrieved 18 Aug 2023.
  15. Hutching, Chris (17 January 2017). "Dutch company swoops on local tea and coffee group". Stuff . Retrieved 4 March 2024.
  16. "Sydney roastery Campos Coffee snapped up by Dutch giant JDE Peet's". 16 June 2021.
  17. "Sobre Marcilla" (in Spanish). Retrieved 31 August 2018.
  18. "La scheda del Caffè Splendid ora di Jacobs Douwe Egberts" [Splendid coffee details, now it belongs to Jacobs Douwe Egberts] (in Italian). 12 January 2016. Retrieved 23 September 2016.

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