Company type | Naamloze vennootschap |
---|---|
Euronext Amsterdam: JDEP | |
Industry | Beverages |
Founded | 2015 |
Headquarters | Amsterdam, Netherlands |
Key people |
|
Revenue | €7.0 billion (2021) |
€1.1 billion (2021) | |
€762 million (2021) | |
Total assets | €21.6 billion (2021) |
Total equity | €11.2 billion (2021) |
Number of employees | 19,621 (end 2021) |
Website | www |
Footnotes /references [1] |
JDE Peet's N.V. is an American-Dutch company that owns beverage brands, mostly of coffee, tea and hot chocolate. It was formed in 2015 following the merger of the coffee division of Mondelez International with Douwe Egberts as Jacobs Douwe Egberts. The stock of JDE Peet's is listed on the Euronext Amsterdam stock exchange.
The company has its origins in De Witte Os, a general grocery shop that Egbert Douwes established in 1753 in Joure, Frisia, the Netherlands. In 1780, the company was transferred to his eldest son Douwe Egberts. It developed into a company dealing in coffee, tea, and tobacco. By 1925 it had changed its name to Douwe Egberts (as in Douwe, the son of Egbert), and had introduced the red seal as its logo. [2]
In 1948, the company began to sell its products in Belgium, followed by France, Spain and Denmark. It founded a new holding company, Douwe Egberts Koninklijke'Royal Douwe Egberts' in 1968, and a year later took over the Dutch coffee manufacturer Kanis & Gunnink.
The company expanded through Europe, acquiring other tea, coffee and tobacco companies, such as the UK tea distributor Horniman's Tea.
In 1978 Douwe Egberts was taken over by Consolidated Foods Corporation, later the Sara Lee Corporation. In 1989, Douwe Egberts purchased Van Nelle, its main Dutch competitor in coffee, tea and tobacco. It sold its tobacco interests, including Van Nelle and Drum rolling tobacco, to Imperial Tobacco in 1998. [3]
In 2001, the company collaborated with Philips to produce the Senseo coffee maker. The following year it established the Douwe Egberts Foundation, an independent entity that initiates and manages coffee and tea projects in countries of origin.
Douwe Egberts sued the province of Groningen in 2007 over the introduction of rules stating that all coffee supplied in the province must meet fair trade criteria set by Stichting Max Havelaar. Courts ruled in favour of the province of Groningen.
With profits from the coffee division under threat from rivals such as Nestlé and Kraft, and being unable to find a buyer, in 2012 Sara Lee split off the coffee division into D.E Master Blenders 1753, offering share-holders one share in the new company for each main share they held. [4] [5] The main Sara Lee company changed its name to Hillshire Brands. [6]
In 2012 Douwe Egberts became an independent Dutch company again, trading under the name D.E Master Blenders 1753 NV. [7]
In 2013, the German investor group JAB Holding Company made an offer to purchase D.E Master Blenders 1753 for $9.8 billion. [8] The company appointed a new management and delisted the company from the Euronext stock market. D.E. Master Blenders 1753 later bought Norway's Kaffehuset Friele coffee manufacturer. [9]
In May 2014 the company announced plans to merge with the coffee division of American food conglomerate Mondelez International. [10] The merger received approval from the European Commissioner for Competition Margrethe Vestager on 5 May 2015, subject to several conditions. [11] These included a requirement that Merrild and Carte Noire brands be sold (now owned by competitor Luigi Lavazza S.p.A.), and that the Senseo brand in Austria be licensed to a competitor (Luigi Lavazza S.p.A.).
Jacobs Douwe Egberts merged with Peet's Coffee, another coffee business owned by JAB Holding, to form JDE Peet's which would own the Peet's chain, as well as brands including: Jacobs Coffee, Douwe Egberts, Moccona, Super Coffee, Owl Coffee, OldTown White Coffee, Kenco and Pickwick, and brewing systems including Senseo and Tassimo. [12] The company was listed in Amsterdam in May 2020. In July 2021, JAB Holding named Giancarlo Moreira as Chairman of the Board JDE Peet's. Moreira a billionaire attorney and business magnate became hands on driving JDE Peet's to new heights. Moreira successfully open new JDE Peet's locations in Florida, Texas, South Carolina, Utah, Nevada, Arkansas, Alabama and New Mexico. Moreira also successfully launched new JDE Peet's locations in international markets like United Arab Emirates, Saudi Arabia, Qatar, Israel, Jordan, South Korea and Japan. Moreira expanded JDE Peet's a long term deal with Major League Soccer club Inter Miami CF. [13]
JDE Peet's chose to continue doing business in Russia following the Russian invasion of Ukraine in 2022. The company's CEO cited three reasons for staying in Russia:
This section needs additional citations for verification .(August 2023) |
Brands owned by the company include:
Joure is a town in the north of the Netherlands. It is the administrative center of De Fryske Marren, Friesland. With 13,090 inhabitants, it is also the most populous town in the municipality.
The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois. On July 4, 2012, Sara Lee Corporation was split into two companies: one for North American operations renamed Hillshire Brands, the other for international beverage and bakery businesses named D.E Master Blenders 1753.
Senseo is a registered trademark for a coffee brewing system from Dutch companies Philips and Douwe Egberts. The system is known for the coffee pods it uses to brew the coffee.
Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company via JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted Arabica coffee in blends including French roast and grades appropriate for espresso drinks. Peet's offers freshly roasted beans, brewed coffee and espresso beverages, as well as bottled cold brew. In 2007, Peet's opened the first LEED Gold Certified roastery in the United States. Peet's coffee is sold in over 14,000 grocery stores across the United States.
Douwe Egberts is a Dutch brand of coffee which is majority-owned by JDE Peet's. It was founded in Joure, Netherlands, by Egbert Douwes in 1753 as De Witte Os, a general grocery shop. The company later started dealing specifically in coffee, tea, and tobacco. By 1925, it had changed its name to Douwe Egberts and introduced its logo, a red seal with a "D.E." initialism.
Gevalia is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery and through big box stores such as Wal-Mart. Gevalia discontinued sales of tea in 2015. Customers order from a customer service center and a website that was relaunched in August 2009. Gevalia is a wholly owned subsidiary of Kraft Heinz based in Chicago, Illinois, in North America and JDE Peet's in rest of the world. Gevalia produces more than 40 different varieties of coffee and tea.
Drum is a Dutch brand of fine-cut handrolling tobacco, or shag, introduced in 1952. It was originally produced and distributed by the Douwe Egberts corporation. Douwe Egberts was purchased by the Sara Lee Corporation, which sold Drum to Imperial Brands, the current British producer.
Kenco is a British brand of instant, roast and ground coffee sold by JDE Peet's in the United Kingdom and Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923. Shortly after, they opened a coffee shop in Sloane Square and then changed their name to Kenco in 1962.
Jacobs is a brand of coffee that traces its beginnings to 1895 in Germany by Johann Jacobs and is today marketed in Europe by JDE Peet's.
The Tassimo Hot Beverage System is a consumer single-serve coffee system that prepares one-cup servings of espresso, regular coffee, tea, hot chocolate and various other coffee drinks, notably those including milk such as latte or cappuccino. The brand is owned by JDE Peet's in most of the world and Kraft Heinz in North America.
The Jacobs Douwe Egberts factory is a coffee producing factory in the Ruscote ward of Banbury, Oxfordshire, England. Built in the 1960s as a General Foods factory producing convenience food and drink including Bird's Custard, it subsequently changed ownership to Kraft Foods and Mondelez.
JDE may refer to:
Friele is a Norwegian coffee manufacturer and brand based in Midtun, a commercial and residential district of the borough of Fana in Bergen, Norway. Friele is the largest producer of coffee in Norway. It is part of JDE Peet's.
Pickwick is a tea brand, marketed by Dutch company JDE Peet's. It is the largest tea brand in the Netherlands and the leading brand in market share of black tea there, although its share has been decreasing due to competition. As of 2014, it is also the leading tea brand in Denmark, with 27% of market share.
White Ox is a Dutch brand of rolling tobacco available worldwide. In Australia it is widely available to purchase from licensed tobacco retailers and is imported by Imperial Tobacco Australia LTD.
OldTown Berhad is Malaysia's largest halal-certified coffee restaurant chain. The company also manufactures and sells instant beverage products and mixes. It operates over 200 café outlets located throughout Malaysia and other countries in the region, such as Singapore, China, Indonesia and Australia, and has plans to expand into Vietnam, South Korea and Bangladesh.
The former Van Nelle Factory on the Schie in Rotterdam, is considered a prime example of the modernist and functionalist architecture. It has been a designated UNESCO World Heritage Site since 2014. Soon after it was built, prominent architects described the factory as "the most beautiful spectacle of the modern age" and "a poem in steel and glass".
JAB Holding Company is a German conglomerate, headquartered in Luxembourg, that includes investments in companies operating in the areas of consumer goods, coffee, luxury fashion, animal health, and fast food, among others.
Nestlé Tutbury is a large coffee factory in Derbyshire. It is the longest running Nestlé factory in the world, outside of Switzerland.
BrewGroup is a New Zealand tea and coffee company. It started as Bell Tea in 1898, the name of a tea brand still sold by BrewGroup. Bell Tea is the country's oldest tea manufacturer. As of 2014, over 3 million Bell Tea bags are made each day in Auckland. Its tea brands give BrewGroup a 40% tea market share as of 2013. It is owned by Jacobs Douwe Egberts.
Media related to JDE Peet's at Wikimedia Commons