My Little Pony: Equestria Girls

Last updated

My Little Pony: Equestria Girls
Equestria Girls 2017 Logo.png
Logo introduced in 2017
Created by Hasbro
Original workToys
Years2013–2020
Print publications
Book(s)(see Books sub-section)
Comics(see Comics sub-section)
Films and television
Film(s)
Short film(s)
Television special(s)
Games
Video game(s)
  • Equestria Girls mobile app
  • Equestria Girls mini-game in Gameloft's MLP mobile app
Audio
Soundtrack(s)(see Soundtracks section)
Miscellaneous
Toy(s)My Little Pony: Equestria Girls

My Little Pony: Equestria Girls, simply known as Equestria Girls, is a product line of fashion dolls and a media franchise launched in 2013 by the American toy company Hasbro as a spin-off of the 2010 relaunch of the My Little Pony line of pony toys and its Friendship Is Magic television series. Equestria Girls features anthropomorphized versions of My Little Pony characters from that period; as with My Little Pony, which features a colorful body and mane, non-human skin and hair colors, while incorporating their pony counterpart's cutie marks (the flank symbol) in their clothing. The franchise includes various doll lines, media tie-ins, and licensed merchandise.

Contents

In addition to the Hasbro toys, Allspark Animation (previously credited under Hasbro Studios), a subsidiary of Hasbro, has commissioned animated production tie-ins, including four films, eight television specials, and several series of animated shorts.

The Equestria Girls setting is established as a parallel counterpart to the main world of Equestria in the 2010 incarnation of My Little Pony, populated with humanoid versions of the characters from the franchise; Hasbro's marketing materials described them as "full-time students and part-time magical pony girls". [1]

Premise

Equestria Girls takes place in an alternate version of Equestria resembling modern-day Earth, whose population consists of humanoids with skins colored other than the usual human skin colors, with most being similar to their counterparts in the main My Little Pony toy line in terms of appearance and personality. Several locales in the parallel world serve as counterparts to the main cities and establishments in Equestria: for example, Canterlot High School, which corresponds to Canterlot in Equestria, is run by Principal Celestia and her sister, Vice Principal Luna, who are the equivalent of Princess Celestia and Princess Luna, the rulers of Equestria.

Characters

The entire franchise is primarily set in a fictional world parallel to the pony-inhabited fantasy setting of the 2010 incarnation of My Little Pony, accessible via a magic mirror. The toys and other series of media additionally feature alternate humanoid versions of pony characters in roles similar to the counterparts in Equestria; characters, as depicted in the Friendship Is Magic television series, who travel between worlds assume similar forms in the alternative setting.

The main characters are collectively referred to in merchandise as the Equestria Girls. Beginning with Rainbow Rocks, they are also the members of a rock band called the "Rainbooms". In Legend of Everfree, they are depicted to assume magical abilities that come from geodes they discover.

Antagonists

  • The Dazzlings – A trio of villainous siren sisters introduced in Rainbow Rocks. They are composed of the leader Adagio Dazzle (voiced by Kazumi Evans) and her two backup singers, the abrasive Aria Blaze (voiced by Diana Kaarina, singing voice by Shylo Sharity), and the airheaded Sonata Dusk (voiced by Maryke Hendrikse, singing voice by Madeline Merlo in Rainbow Rocks and by Shannon Chan-Kent in Sunset's Backstage Pass). In Rainbow Rocks , the trio serves as the main antagonist, having been banished to the parallel world by Star Swirl the Bearded and aiming to control the residents of the parallel world through their enchanted singing. They also appear in Sunset's Backstage Pass as minor characters.
  • Abacus Cinch (voiced by Iris Quinn) – appears in Friendship Games as the main antagonist. She is portrayed as the strict principal of Crystal Prep Academy, a prestigious school that rivals Canterlot High School, and is obsessed with maintaining her school's reputation by manipulating her prized pupil, the alternate universe counterpart of Twilight Sparkle. In "Dance Magic", it is mentioned that she was replaced as Crystal Prep's principal by Dean Cadance, the counterpart of Princess Cadance.
  • Gloriosa Daisy – A counselor at Camp Everfree, who eventually transforms into a creature named Gaea Everfree after exposure to Equestrian magic. She is introduced in Legend of Everfree as the main antagonist. Enid-Raye Adams voices the character, while Kelly Metzger provides her singing voice.
  • Juniper Montage – The main antagonist of the 2017 Equestria Girls specials Movie Magic and Mirror Magic. In Movie Magic, she sabotages her uncle's movie production in the hopes of being cast as the lead actress. In Mirror Magic, she finds an enchanted mirror that traps the main characters and corrupts her into a diva/celebrity-esque monster. She is voiced by Ali Liebert.
  • Wallflower Blush – The main antagonist of Forgotten Friendship. Ignored by the school population at large and jealous of Sunset's transformation from a hated bully to a beloved friend, she uses a mystical stone called the Memory Stone to erase Sunset's best friends' good memories of her. She is voiced by Shannon Chan-Kent.
  • Vignette Valencia – The main antagonist of Rollercoaster of Friendship. She is the public relations director for the new Equestria Land amusement park and relies on social media to promote it. A wisp of Equestrian magic later enchants her smartphone, allowing her to create holograms. She is voiced by Tegan Moss.
  • PostCrush – A pop-rock duo introduced in Sunset's Backstage Pass as the main antagonists. The duo is composed of lead vocalist and guitarist Kiwi Lollipop (K-Lo; voiced by Lili Beaudoin, singing voice by Marie Hui) and drummer Supernova Zap (Su-Z; voiced by Mariee Devereux, singing voice by Arielle Tuliao). They use a magical Equestrian artifact called the Time Twirler to create a time loop, inadvertently causing Sunset Shimmer and her friends reliving the first day of the music festival.

Supporting characters

  • Principal Celestia (voiced by Nicole Oliver) – The principal of Canterlot High.
  • Vice Principal Luna (voiced by Tabitha St. Germain) – The vice principal of Canterlot High and Celestia's younger sister.
  • Cheerilee (voiced by Nicole Oliver) – A teacher and librarian at Canterlot High.
  • Mr. Cranky Doodle (voiced by Richard Newman) – A grumpy teacher at the school who is also a driving test instructor.
  • Granny Smith (voiced by Tabitha St. Germain) – Applejack's grandmother and a cafeteria worker at the school.
  • Flash Sentry – Sunset Shimmer's ex-boyfriend, who takes a romantic interest in Twilight Sparkle. His Equestrian counterpart, a royal pegasus guard at the Crystal Empire, also appears in the first film and Forgotten Friendship, and has brief appearances in Friendship Is Magic. Both versions are voiced by Vincent Tong.
  • Cutie Mark Crusaders (voiced by Michelle Creber, Claire Corlett and Madeleine Peters) – A club consisting of three younger students, Apple Bloom, Sweetie Belle, and Scootaloo. Apple Bloom and Sweetie Belle are the sisters of Applejack and Rarity, respectively.
  • Snips and Snails (voiced by Lee Tockar and Richard Ian Cox) – Two troublemaking younger students who act as Sunset Shimmer's assistants in the first film.
  • DJ Pon-3 – A mute disc jockey who helps the Rainbooms defeat the Dazzlings in the second film.
  • Big McIntosh (voiced by Peter New) – Applejack's laconic brother.
  • Octavia Melody (voiced by Kazumi Evans) – A cellist.
  • Photo Finish (voiced by Tabitha St. Germain) – A pretentious photographer often accompanied by two silent assistants, Violet Blurr and Pixel Pizzaz.
  • Trixie (voiced by Kathleen Barr) – A braggart magician who helps Sunset Shimmer find the Memory Stone in Forgotten Friendship . In Rainbow Rocks , she forms a new band called Trixie and the Illusions and captures the Rainbooms under an amphitheater stage.
  • The Shadowbolts – The Shadowbolts are Crystal Prep's sports team that opposes Canterlot High's Wondercolts team. Apart from the counterpart of Twilight Sparkle, the team includes: the blunt Sugarcoat (voiced by Sienna Bohn), two-faced Sour Sweet (voiced by Sharon Alexander), hyper-competitive Indigo Zap (voiced by Kelly Sheridan), disdainful Sunny Flare (voiced by Britt Irvin) and rocker girl Lemon Zest (voiced by Shannon Chan-Kent).
  • Timber Spruce (voiced by Brian Doe) – Timber Spruce is the younger brother of Gloriosa Daisy and another counselor at Camp Everfree. He is introduced in Legend of Everfree and becomes a love interest for Sci-Twi.
  • Zephyr Breeze (voiced by Ryan Beil) – Fluttershy's brother.

Development and release

The 2010 incarnation of My Little Pony toyline (which was originally launched in 1983, featuring colorful bodies and mane) and its associated television series My Little Pony: Friendship Is Magic, while aimed at younger children, had gained an unexpected number of older fans in their 20s and 30s, known as "bronies". Artwork produced by these fans included re-imaginings of the Friendship Is Magic cast as human equivalents. Hasbro saw this art and came up with the idea of developing the spin-off with a similar aesthetic. [2]

The earliest known official use of the "Equestria Girls" name occurred in 2011 when the American television channel The Hub (a joint venture between Discovery Communications and Hasbro; now known as Discovery Family) released a promotional trailer for Hasbro Studio's Friendship Is Magic television series which featured a modified version of Katy Perry's "California Gurls". [3] However, the trailer has nothing to do with the later-launched franchise.

In December 2012, Hasbro registered a trademark for the name "Equestria Girls" at the United States Patent and Trademark Office (USPTO). [4] [5] The franchise was briefly mentioned in the media earlier in February and March 2013. [6] [7] In an interview in the February/March 2013 issue of the Kidscreen magazine, Hasbro's senior vice president of international distribution and development, Finn Arnesen, called My Little Pony a "top-priority" brand for the company; the film was described as "a new companion series" that would "[send] the pony heroes on a mission to a new world where they take on human form". [6] Equestria Girls was announced in May 2013 with a film and other media strategies, [8] and it was included in Hasbro's licensing program for My Little Pony announced in June 2013, [9] which began at the 2013 Licensing International Expo along with the company's other properties. [10] The spin-off was to be a part of the 30th anniversary of the My Little Pony brand. [11]

Along with the toys, Hasbro planned to produce related merchandise and media including film, apparel, and accessories. Hasbro's chief marketing officer, John A. Frascotti, called the franchise a "major strategic initiative" for the company. [8] The human-based toys were developed to appeal to girls in their teens as a means to extend the My Little Pony brand. [12] In addition, Hasbro would continue its licensing deals with book publisher Little, Brown and Company and comic book publisher IDW Publishing to publish related works. [9]

Equestria Girls is regarded as Hasbro's take on Monster High, [13] a line of goth-themed fashion dolls launched by Mattel (one of the major rivals of Hasbro in the toy industry) in 2010. Monster High featured non-human skin and hair colors, was supported by multimedia tie-ins, and had its popularity and sales peaked in 2012 and 2013. [14] The same year Hasbro was launching the Equestria Girls spin-off in 2013, Mattel was just launching a fairytale-themed spin-off of Monster High, named Ever After High. [15] [16]

In the audio commentary included in the Rainbow Rocks home media, Meghan McCarthy commented that Equestria Girls was initially not intended to become an ongoing franchise and that the thought of a sequel did not cross her mind. [17]

Toys and yearly line-ups

My Little Pony: Equestria Girls
Type Fashion doll
Company Hasbro
CountryUnited States
Availability2013–2020

Media

Animated productions

Hasbro Studios/Allspark Animation productions

Allspark Animation (previously credited under Hasbro Studios), a subsidiary of Hasbro, has commissioned the production of several animated films, specials, and shorts (except Equestria Girls Minis shorts). Most of the animated media were produced by DHX Studios Vancouver's 2D animation team in Canada, except the Canterlot Shorts from 2017, which were produced by Boulder Media in the Republic of Ireland (a company acquired by Hasbro in 2016).

The following works were produced under this scope:

TitleU.S. release dateDirectorScreenwriter(s)Producer(s)
Feature films
Equestria Girls (2013)June 16, 2013 Jayson Thiessen Meghan McCarthy Sarah Wall and Devon Cody
Rainbow Rocks (2014)September 27, 2014Jayson Thiessen and Ishi Rudell
Friendship Games (2015)September 26, 2015Ishi RudellJosh HaberDevon Cody
Legend of Everfree (2016)October 1, 2016Kristine Songco and Joanna LewisAngela Belyea
Specials
Tales of Canterlot High (2017)June 24, 2017Ishi Rudell and Katrina HadleyGillian Berrow, Noelle Benvenuti, Dave Polsky and Rachel VineAngela Belyea
Forgotten Friendship (2018)February 17, 2018Nick ConfaloneAngela Belyea and Colleen McAllister
Rollercoaster of Friendship (2018)July 6, 2018
Spring Breakdown (2019)March 30, 2019Angela Belyea, Colleen McAllister, and Katherine Crownover
Sunset's Backstage Pass (2019)July 27, 2019Whitney Ralls
Holidays Unwrapped (2019)November 2, 2019Anna ChristopherAngela Belyea and Katherine Crownover
Shorts
Rainbow Rocks prelude shorts (2014)March 27, 2014Ishi Rudell and Jayson Thiessen Cindy Morrow, Amy Keating Rogers, Josh Haber, and Natasha LevingerDevon Cody
Rainbow Rocks encore shorts (2015)April 1, 2015Jayson Thiessen, Katrina Hadley, Brian Lenard, Daniel Ingram, and Michael Vogel
Friendship Games prelude shorts (2015)August 1, 2015Brian Lenard, Natasha Levinger, Ishi Rudell, and Jayson Thiessen
Canterlot shorts (2017)July 30, 2017Ishi Rudell and Katrina HadleyGillian M. Berrow
Music videos (2017)July 30, 2017Various
Better Together shorts (2017–2020)November 17, 2017Angela Belyea and Colleen McAllister

Equestria Girls Minis shorts

A media tie-in to promote the Equestria Girls Minis toy line, the animated shorts ranging from 15 to 30 seconds in length were showcased on various online outlets including the toy line's official website and official YouTube channel beginning in late 2015.

The animation studio which produced the shorts is yet to be identified.

List of episodes
No.TitleRevision/PartStarringDurationOriginal release dateNote
1"Pinkie Pie Slumber Party ft. Pinkie Pie"
(initial release)Pinkie Pie25 secondsNovember 23, 2015 (2015-11-23) [lower-alpha 1]
(revised version)15 secondsFebruary 2016 (2016-02) [lower-alpha 2]
2"Pinkie Pie Slumber Party ft. Twilight Sparkle"
(initial release)Pinkie Pie
Twilight Sparkle
Spike
15 secondsJanuary 8, 2016 (2016-01-08)N/A
(revised version)February 2016 (2016-02) [lower-alpha 3]
3"Pinkie Pie Slumber Party ft. Rarity"
N/APinkie Pie
Rarity
15 secondsFebruary 11, 2016 (2016-02-11)N/A
4"Pinkie Pie Slumber Party"
N/AThe Mane Six20 secondsApril 6, 2016 (2016-04-06)N/A
5"Dance Off"
N/AThe Mane Six
Sunset Shimmer
DJ Pon-3
Flash Sentry
30 secondsAugust 15, 2016 (2016-08-15)N/A
6"Pillow Fight"
N/AThe Mane Six20 secondsNovember 7, 2016 (2016-11-07)N/A
7"Adventures at Canterlot High: Class w/Principal Celestia"
N/AThe Mane Six
Principal Celestia
15 secondsFebruary 3, 2017 (2017-02-03)N/A
8"Adventures at Canterlot High: Sci-Twi's Lab"
N/AThe Mane Six
Photo Finish
15 secondsFebruary 3, 2017 (2017-02-03)N/A
9"The Show Must Go On"
Part 1The Mane Six
Juniper Montage
15 secondsJuly 13, 2017 (2017-07-13)N/A
10Part 2
11"Beach Fun"
N/AThe Mane Six
Spike
Trixie
15 secondsMarch 22, 2018 (2018-03-22)N/A
12"Fun at the Theme Park!"
N/AThe Mane Six15 secondsSeptember 13, 2018 (2018-09-13)N/A
  1. This version features dialogs spoken in English.
  2. This version does not feature any spoken dialog.
  3. This version features some slight graphic alterations on-screen compared to the initial release.

Publications

Books

The following juvenile fiction chapter books are originally published by Little, Brown and Company imprint of Hachette Book Group USA. The Orchard Book's imprint of Hachette UK, as well as The Five Mile Press in Australia, also published the books. The dates listed are the American publish dates.

No.Title Author Date
1Equestria Girls: Through the MirrorG.M. BerrowOctober 1, 2013
2Equestria Girls: Rainbow RocksPerdita FinnApril 8, 2014
3Equestria Girls: Rainbow Rocks - The Mane EventPerdita FinnOctober 7, 2014
4Equestria Girls: Sunset Shimmer's Time to ShinePerdita FinnMay 5, 2015
5Equestria Girls: Friendship GamesPerdita FinnOctober 6, 2015
6Equestria Girls: Twilight's Sparkly Sleepover SurprisePerdita FinnMay 17, 2016
7Equestria Girls: The Legend of EverfreePerdita FinnSeptember 6, 2016
8Equestria Girls: Magic, Magic Everywhere!Perdita FinnJune 6, 2017
9Equestria Girls: A Friendship to RememberPerdita FinnDecember 5, 2017

Other than the chapter books, the following books were also published by the LB Kids imprint.

Title Author Date
Equestria Girls: Legend of Everfree - Save Our Camp!Louise AlexanderSeptember 6, 2016
Equestria Girls: Wondercolts ForeverSadie ChesterfieldJanuary 3, 2017
Canterlot High Stories: Rainbow Dash Brings the BlitzArden HayesApril 3, 2018
Canterlot High Stories: Twilight Sparkle's Science Fair SparksArden HayesJune 5, 2018
Canterlot High Stories: Pinkie Pie and the Cupcake CalamityArden HayesOctober 2, 2018
Make Your Own Magic: The Starswirl Do-OverWhitney RallsFebruary 5, 2019

Comics

A special short story, featuring the origins of Sunset Shimmer, was published in the IDW My Little Pony: Friendship Is Magic 2013 San Diego Comic-Con comic variant in July 2013. It also included additional stories in a stand-alone issue, titled My Little Pony Annual 2013: Equestria Girls, released on October 30, 2013. [26] [27]

An issue of IDW's Fiendship Is Magic features the Sirens, the evil creatures that appeared in Rainbow Rocks.

No.TitleUS release dateUS ISBN
My Little Pony: Annual 2013October 30, 2013 1631405152
Stories take place before the first Equestria Girls film, including an 8-page story original book published in the 2013 San Diego Comic-Con variant of the main series, issue #9 (in July 2013), telling the origin of the character Sunset Shimmer. In the short, Sunset is shown as Princess Celestia's prized student in magic arts, whom Celestia hopes to groom into a princess. However, when Sunset becomes corrupted by images she sees in a magic mirror, Celestia realizes that Sunset may be too greedy and vain. Sunset goes against Celestia's wishes and breaks into the dark magic wing of the library, learning about the mirror's function and magic that can transform her into a winged unicorn. Celestia discovers this and expels Sunset as her student, but Sunset manages to escape and pass through the mirror, ending up in the parallel world.

In the main story, a prequel to the events of the film but told in flashback from a series of interviews, the five students, Pinkie Pie, Rarity, Fluttershy, Applejack, and Rainbow Dash struggle as freshmen at Canterlot High. Pinkie cannot find a school club that makes her happy, while Rainbow Dash wants to be the star player of the Wondercolts soccer team despite her inability to play on the team. Meanwhile, Applejack is initially glad to see her cousins Babs Seed and Sunflower, but they ridicule her fashion while making friends with Rarity, the fashion expert. However, when Rarity asks Fluttershy, who has been worried about Sunflower's sick chihuahua dog but is unable to speak up about it, to join them for lunch one day, Babs Seed and Sunflower refuse to allow her.

On the day of the first game, Pinkie has found her true calling, as leader of the school's glee club, and gets Fluttershy to help distribute cheering equipment to the crowd. When Babs and Sunflower refuse Fluttershy's help, both Applejack and Rarity decide to abandon the two and join Fluttershy. The crowd helps Rainbow Dash to remember the team spirit and foregoes her ego to help her team to win. The five become fast friends, though all this is detailed in the present by Sunset to be used for her gains.

  • Ted Anderson, Katie Cook (story)
  • Tony Fleecs, Andy Price (art)
  • Heather Breckel, Lauren Perry (coloring)
  • Tom B. Long (lettering)
  • Bobby Curnow (editor)
My Little Pony: Equestria Girls Holiday SpecialDecember 17, 2014
As the holidays approach at Canterlot High, Sunset is reminded that she is far distant from her family. Applejack hatches a plan with the rest of her friends to help cheer Sunset up with a series of slumber parties. During the first one, Applejack gets a call from Apple Bloom, who teasingly refers to her by an embarrassing childhood nickname. Applejack gladly explains its origins to the other girls, and Sunset writes to Twilight via her magic journal about the way her friends are helping to lift her spirits.

The next day, Applejack is shocked to discover that a social media user called "Anon-a-miss" has posted a message about the nickname and that everyone at school has read it and begun to tease her. The situation worsens after the next slumber party, held at Rarity's house when Anon-a-miss posts photos that the girls took of one another while trying on silly outfits. They begin to suspect Sunset, as she was the only person present at both events and the colors on Anon-a-miss' social media page now match the ones she favors. Soon, embarrassing secrets about other students begin to show up online, causing the student body as a whole to turn against Sunset.

When Sunset writes to Twilight for help, Twilight reminds her of the Windigos in Equestria, which feed on hatred and distrust between friends and reminds her of the importance of family. Sunset shows these messages to the other girls the next day and asks them if they honestly believe that she could be responsible for stirring up this trouble. The mention of family prompts Sunset to question Applejack, Rainbow Dash, and Rarity about the events leading up to their secrets being exposed. Their answers lead her to realize Anon-a-miss' identity, and she is proven right when Apple Bloom, Scootaloo, and Sweetie Belle confess their involvement. Apple Bloom had created Anon-a-miss as a way to get back at Applejack for spending so much time with Sunset rather than her family, and the other two soon joined in, with other students feeding them fresh gossip. They delete the profile, and everyone gets back on good terms with one another in time for the final party at Sweet Apple Acres.

  • Ted Anderson (story)
  • Tony Fleecs (art)
  • Heather Breckel (coloring)
  • Bobby Curnow (editor)
  • Neil Uyetake (lettering)
My Little Pony: Fiendship Is Magic Issue 3April 15, 2015 1631403397
In ancient Equestria, the sirens - Adagio Dazzle, Aria Blaze, and Sonata Dusk - have been feeding off the emotions brewed by the discord created by their singing in smaller towns but have turned their attention to the populous Canterlot. They arrive at the height of a multi-day musical competition. Their first attempt to sing with their traditional song is cut short as their song is far outdated, and Adagio comes up with singing "pop music" at the next chance. Their new song quickly enraptures the audience, except for the wizard, Star Swirl the Bearded. Recognizing that their singing is turning the ponies of Canterlot against each other, Star Swirl finds the only way to fight back is to counteract the sirens with his music. The Sirens and Star Swirl begin to try to one-up each other over several days until Star Swirl finds he cannot hope to beat the Sirens in musical ability. Remorsefully he uses the magic mirror to banish the sirens to a world without magic, hoping the trio will come to use their powers for good. In this new world, the sirens find themselves in humanized forms, their magic weak but still strong enough to feed on the power of their song.
  • Jeremy Whitley, Christina Rice, Ted Anderson, Heather Nuhfer, Katie Cook (story)
  • Brenda Hickey, Tony Fleecs, Agnes Garbowska, Andy Price (art)
  • Amy Mebberson, Sara Richard (cover artist)
  • Bobby Curnow (editor)
  • Neil Uyetake (lettering)
My Little Pony Equestria Girls: Canterlot High: March RadnessMarch 25, 2020
"Spring has sprung, and your favorite Equestria girls are back with three brand-new adventures! Celebrate March Radness with the Spring Athletic event, a visit by the famous A.K. Yearling herself, and… detention?! Return to Canterlot High, where mischief, fun, and friendship collide!"
  • Danny Djeljosevic, Christina Rice, and Toni Kuusisto (story)
  • Toni Kuusisto (art)
  • Heather Breckel (coloring)
  • Megan Brown (editor)
  • Valeria Lopez (lettering)

Live-action music videos

Up until the Friendship Games lineup, Hasbro has been releasing a series of live-action music videos to promote the toy line. The videos feature female dancers, dressed as the protagonists, dancing to the renditions of the song "Equestria Girls", a number heard in the first Equestria Girls film.

With the first lineup, Hasbro released a live-action music video, titled Magic of Friendship, on the Entertainment Weekly website on August 30, 2013, depicting seven teenage girls, as the six protagonists and Sunset Shimmer, doing a new dance routine called "The EG Stomp" in a school cafeteria to a shorter Toy Commercial version of the "Equestria Girls" song. [28]

On February 20, 2014, Hasbro released a new live-action music video on its official website to coincide with the Rainbow Rocks lineup, depicting the protagonists in a rock band. The music video, also titled Rainbow Rocks, uses a rock version of the "Equestria Girls" song and portrays the protagonists performing the "EG Stomp". [29] Through the Equestria Girls YouTube channel, another music video was released on August 4, 2014. It depicts four more teenage girls, each one dressed as the Dazzlings and DJ Pon-3 respectively. [30] In February 2015, another music video titled "Rainbooms Remix" was released.

On August 14, 2015, the same year the Friendship Games lineup was launched, Hasbro released a live-action music video on its website, depicting five of the six protagonists as well as Sunset Shimmer in a sporting competition against Crystal Prep's Twilight Sparkle. [31]

Video and website games

On October 15, 2013, Gameloft's My Little Pony mobile game was updated to include the Equestria Girls mini-game. [32] [ better source needed ]

A Rainbow Rocks missile command-type mini-game was added to the Hasbro Arcade mobile app on April 8, 2014. On October 29, 2014, the mini-game was updated to include the Dazzlings with two songs from the film and one song from one of the live-action music videos. [33] [ better source needed ]

On June 7, 2014, a Rainbow Rocks game titled "Repeat the Beat" was released on Hasbro's Equestria Girls website; [34] [ better source needed ] almost two months later, two more games have been released on July 31, 2014, one of them being "Equestria Girls: Battle of the Bands" [35] [ better source needed ] and the other being "Equestria Girls: V.I.F. (Very Important Friend)". [36] [ better source needed ]

On August 4, 2015, a Friendship Games game titled "Archery Game" was released on Hasbro's Equestria Girls website. [37] [ better source needed ]

Other merchandise

Soundtracks

The My Little Pony 2015 Convention Collection released for San Diego Comic-Con in 2015 contains select songs from the first two films: Equestria Girls and Rainbow Rocks.

Reception

There has been criticism over the anthropomorphism approach of the toy line, as well as the franchise overall. Before the Equestria Girls film's release, several mothers spoke to the New York Daily News stating concerns about the humanized characters, describing them as "too sexy", "anorexic", and "going back to the original Barbie" or "looking like Bratz dolls", and several feared allowing their children to be influenced by the looks. [38] However, some considered it reasonable with other current media such as The Little Mermaid , with one parent stating she felt that it isn't "any worse than Ariel in a bikini top for two hours". [38] Slate 's Amanda Marcotte considered that the characters' change to humanoid form was to popularize Equestria Girls with the adult fanbase of Friendship Is Magic, who she claims "have expressed a strong interest in seeing the Ponies in sexy, humanized forms". [39] However, many of these adult fans expressed disappointment in the announcement of the franchise and the characters, considering Equestria Girls to be trying to pander to this older audience, and that the approach "goes against everything that Pony was trying to prove". [40] Craig McCracken, speaking for his wife Lauren Faust, Friendship Is Magic's creative showrunner for the first two seasons before stepping down, stated that McCracken felt she "wasn't the biggest fan" of Equestria Girls, opining that the approach of turning the pony characters into humanoids would have gone against the way she wanted to take the television series. [41]

Being largely a part of a toy line and media franchise from Hasbro, the criticism against commercialization was taken into account when reviewing the films and specials from the Equestria Girls series, whose reception has generally been mixed to positive for retaining the quality of the Friendship Is Magic television series. When reviewing the Friendship Games film, Mike Cahill of The Guardian gave the film two out of five stars, calling it "craven commercialism", but adding that "it's not unattractively designed, and its peppy collegiate spirit trumps the sappiness of Disney's Tinkerbell spin-offs". [42] Conversely, Adam Lemuz of Geekscape gave the same film a four out of five, praising its animation, music, directing and writing. [43]

See also

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My Little Pony: Friendship Is Magic is an animated children's television series produced by Hasbro that ran from 2010 to 2019 as part of the My Little Pony toy franchise. The series tied in with the 2010 relaunch of dolls, play sets and original programming for the American children's cable channel The Hub. Lauren Faust was selected as the creative developer and executive producer for the show based on her previous experience with other animated children's shows such as The Powerpuff Girls and Foster's Home for Imaginary Friends on Cartoon Network. Under Hasbro's guidance, Faust developed the show to appeal to the target demographic of young girls, but created characters and settings that challenged formerly stereotypical norms of "girly" images, adding adventure and humorous elements to keep parents interested.

<span class="mw-page-title-main">Magical Mystery Cure</span> 13th episode of the 3rd season of My Little Pony: Friendship Is Magic

"Magical Mystery Cure" is the thirteenth and final episode of the third season of the animated television series My Little Pony: Friendship Is Magic and the sixty-fifth episode of the series overall. Directed by James Wootton, it was written by M.A. Larson.

<i>My Little Pony: Equestria Girls</i> (film) 2013 animated film

My Little Pony: Equestria Girls, known simply as Equestria Girls or EQG, is a 2013 animated fantasy musical film which is the first installment of Hasbro's toy line and media franchise of the same name, which is itself an anthropomorphized spin-off of the 2010 relaunch of the My Little Pony franchise. The film was animated in Adobe Flash, directed by Jayson Thiessen and written by Meghan McCarthy, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Hasbro Studios in the United States. It premiered at the Los Angeles Film Festival on June 15, 2013, followed by limited release in the United States and Canada on June 16, 2013, with a home media release on August 6, 2013. It also commemorates the thirtieth anniversary of the launch of the original My Little Pony toy line.

<i>My Little Pony: Equestria Girls – Rainbow Rocks</i> 2014 animated film by Jayson Thiessen and Ishi Rudell

My Little Pony: Equestria Girls – Rainbow Rocks, known simply as Rainbow Rocks, is a 2014 animated fantasy musical film which is a part of Hasbro's Equestria Girls toy line and media franchise, which is a spin-off of the 2010 relaunch of the main My Little Pony franchise. The film was animated using Adobe Flash, directed by Jayson Thiessen and Ishi Rudell, written by Meghan McCarthy, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Hasbro Studios in the United States, as a sequel to the 2013's Equestria Girls film. The film premiered in select theaters across the United States and Canada on September 27, 2014, which was followed by broadcast on Discovery Family, a joint venture between Discovery, Inc. and Hasbro, on October 17, 2014, and then a home media release on October 28, 2014, by Shout! Factory.

<i>My Little Pony: Equestria Girls – Friendship Games</i> 2015 animated film by Ishi Rudell and Jayson Thiessen

My Little Pony: Equestria Girls – Friendship Games, known simply as Friendship Games, is a 2015 animated musical sports fantasy film which is a part of Hasbro's My Little Pony: Equestria Girls toy line and media franchise, itself a spin-off of the 2010 relaunch of the main My Little Pony franchise. The film was animated using Adobe Flash, directed by Ishi Rudell and written by Josh Haber, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Hasbro Studios in the United States, as a sequel to 2014's Rainbow Rocks film. Unlike the previous two films, Friendship Games had no theatrical run in the United States and Canada, but the film was first shown on Discovery Family, a joint venture between Discovery Communications and Hasbro, on September 26, with a home media release on October 13 that year by Shout! Factory; it also had a limited theatrical run in the United Kingdom, Mexico and Australia beginning in late October 2015.

<i>My Little Pony: Equestria Girls – Legend of Everfree</i> 2016 animated film

My Little Pony: Equestria Girls – Legend of Everfree, known simply as Legend of Everfree, is a 2016 animated musical fantasy film which is a part of Hasbro's My Little Pony: Equestria Girls toy line and media franchise, itself a spin-off of the 2010 relaunch of the main My Little Pony franchise. The film was animated using Adobe Flash, written by Kristine Songco and Joanna Lewis, and directed by Ishi Rudell, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Hasbro Studios in the United States as a sequel to 2015's Friendship Games film. Prior to its release in the United States on Netflix on October 1, 2016, the film was first broadcast on Discovery Kids in Latin America on September 24, 2016. The film was released on home media in the United States and Canada on November 1, 2016 by Shout! Factory. The film received mixed reviews from critics, who praised the animation, voice acting, and music, but criticized its script, plot, and excessive use of too many plotlines all at once.

<i>My Little Pony: The Movie</i> (2017 film) 2017 film by Jayson Thiessen

My Little Pony: The Movie is a 2017 animated musical fantasy film based on the animated television series My Little Pony: Friendship Is Magic, which itself is part of the fourth incarnation of Hasbro's My Little Pony toyline and franchise. The film was directed by Jayson Thiessen, written by Meghan McCarthy, Michael Vogel, Joe Ballarini, and Rita Hsiao, and produced by Stephen Davis, Brian Goldner, Marcia Gwendolyn Jones, and Haven Alexander. The film stars the show's regular voice cast of Tara Strong, Ashleigh Ball, Andrea Libman, Tabitha St. Germain, Cathy Weseluck, Nicole Oliver, and Britt McKillip reprising their roles and the guest voices of Emily Blunt, Kristin Chenoweth, Liev Schreiber, Michael Peña, Sia, Taye Diggs, Uzo Aduba and Zoe Saldaña as new characters. The film follows the alicorn Twilight Sparkle, her five pony friends – collectively known as the "Mane 6" – and her dragon friend and assistant Spike on a quest to save their home of Equestria from an evil conqueror while gaining new friends along the way and testing their friendship and their patience.

<span class="mw-page-title-main">My Little Pony (2010 toyline)</span> Fourth incarnation of My Little Pony toyline and media franchise

American toy company Hasbro launched the fourth incarnation of My Little Pony toyline and media franchise in 2010. This generation is not given any name by Hasbro, but some of later releases of toys are labeled with the subtitle "Friendship Is Magic". It is unofficially referred to as the "Fourth Generation", "Generation Four" or "G4" by collectors.

My Little Pony: Equestria Girls is a trilogy of animated television specials based on Hasbro's toyline and media franchise of the same name, which in turn is a spin-off of the 2010 relaunch of the main My Little Pony toyline. As with prior installments in the Equestria Girls franchise, the specials follow the main characters from the television series My Little Pony: Friendship Is Magic, re-envisioned as humanoid teenagers attending high school.

<span class="mw-page-title-main">Equestria</span> Fictional principality of talking ponies

Equestria is the fictional setting of the fourth and fifth generations of the My Little Pony toy line and media franchise, including the animated television series My Little Pony: Friendship Is Magic and My Little Pony: Pony Life. Created by Lauren Faust, the setting incorporates many elements of fantasy, including inspirations from European and Greek mythology.

<span class="mw-page-title-main">Twilight Sparkle</span> Fictional character from My Little Pony

Princess Twilight Sparkle is a fictional character who appears in the fourth incarnation of Hasbro's My Little Pony toyline and media franchise, beginning with My Little Pony: Friendship Is Magic (2010–2019), and later in the franchise's fifth incarnation as well. She is voiced by Tara Strong; her singing voice is provided by Rebecca Shoichet.

<i>My Little Pony: Equestria Girls – Spring Breakdown</i> 2019 animated television special

My Little Pony: Equestria Girls – Spring Breakdown is a 2019 animated one-hour television special which is a part of Hasbro's My Little Pony: Equestria Girls toyline and media franchise, itself a spin-off of the 2010 relaunch of the main My Little Pony toyline. The special was animated using Adobe Animate, written and edited by Nick Confalone, and directed by Ishi Rudell and Katrina Hadley, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Allspark Animation in the United States. Premiered on Discovery Family on March 30, 2019, it is the third one-hour Equestria Girls special, following Forgotten Friendship (2018) and Rollercoaster of Friendship (2018), and preceding Sunset's Backstage Pass (2019), and Holidays Unwrapped (2019).

<i>My Little Pony: Equestria Girls – Forgotten Friendship</i> 2018 animated television special

My Little Pony: Equestria Girls – Forgotten Friendship, also known as Most Likely to be Forgotten on the extended YouTube release, is a 2018 animated one-hour television special which is a part of Hasbro's My Little Pony: Equestria Girls toyline and media franchise, itself a spin-off of the 2010 relaunch of the main My Little Pony toyline. The special was animated using Adobe Animate, written and edited by Nick Confalone, and directed by Ishi Rudell and Katrina Hadley, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Hasbro Studios in the United States. Premiered on Discovery Family on February 17, 2018, Forgotten Friendship is the first one-hour Equestria Girls television special, followed up with Rollercoaster of Friendship (2018), Spring Breakdown (2019), Sunset's Backstage Pass (2019), and Holidays Unwrapped (2019).

<i>My Little Pony: Equestria Girls – Rollercoaster of Friendship</i> 2018 television special of My Little Pony: Equestria Girls

My Little Pony: Equestria Girls – Rollercoaster of Friendship is a 2018 animated one-hour television special which is a part of Hasbro's My Little Pony: Equestria Girls toyline and media franchise, itself a spin-off of the 2010 relaunch of the main My Little Pony toyline. The special was animated using Adobe Animate, written and edited by Nick Confalone, and directed by Ishi Rudell and Katrina Hadley, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Hasbro Studios in the United States. Premiered on Discovery Family on July 6, 2018, it is the second one-hour Equestria Girls special, following Forgotten Friendship (2018), and preceding Spring Breakdown (2019), Sunset's Backstage Pass (2019), and Holidays Unwrapped (2019).

<i>My Little Pony: Equestria Girls – Sunsets Backstage Pass</i> 2019 animated television special

My Little Pony: Equestria Girls – Sunset's Backstage Pass is a 2019 animated one-hour television special which is a part of Hasbro's My Little Pony: Equestria Girls toyline and media franchise, itself a spin-off of the 2010 relaunch of the main My Little Pony toyline.

<i>My Little Pony: Equestria Girls – Holidays Unwrapped</i> 2019 animated television special

My Little Pony: Equestria Girls – Holidays Unwrapped is a 2019 animated holiday season-themed one-hour television special which is a part of Hasbro's My Little Pony: Equestria Girls toyline and media franchise, itself a spin-off of the 2010 relaunch of the main My Little Pony toyline. The special was animated using Adobe Animate, written by Anna Christopher, and directed by Ishi Rudell and Katrina Hadley, and was produced by DHX Media's 2D animation studio in Vancouver, Canada for Allspark Animation in the United States.

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