National Film Award for Best Promotional Film

National Film Award for Best Promotional Film
National award for contributions to short film
Sponsored by	Directorate of Film Festivals
Formerly called	Best Promotional Film (Commercial) (1967–76) Best Promotional Film (Non-Commercial) (1967–76)
Reward(s)	Rajat Kamal (Silver Lotus) ₹50,000 (US$600)
First awarded	1967
Last awarded	2017
Most recent winner	Poetry on Fabric : Chanderinama
Highlights
Total awarded	35
First winner	The Brown Diamond(Commercial) Sandesh(Non-Commercial)

The National Film Award for Best Promotional Film was one of the National Film Awards presented annually by the Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting, India. It was one of several awards presented for non-feature films and awarded with Rajat Kamal (Silver Lotus).

The award was instituted in 1967, at 15th National Film Awards and awarded annually for short films produced in the year across the country, in all Indian languages. At the 70th National Film Awards, the award is discontinued and clubbed with National Film Award for Best Investigative Film, National Film Award for Best Scientific Film, National Film Award for Best Educational/Motivational/Instructional Film, National Film Award for Best Exploration/Adventure Film, National Film Award for Best Anthropological/Ethnographic Film, National Film Award for Best Agriculture Film and National Film Award for Best Film on Social Issues, and two new categories were created; Best Documentary and Best Non Feature Film Promoting Social and Environmental Values. ^[1]

Winners

Award includes 'Rajat Kamal' (Silver Lotus) and cash prize. Following are the award winners over the years:

Awards legends
*	Best Promotional Film (Commercial)
*	Best Promotional Film (Non-Commercial)
*	Indicates a joint award for that year

List of films, showing the year, language(s), producer(s), director(s) and citation
Year	Film(s)	Language(s)	Producer(s)	Director(s)	Citation	Refs.
1967 (15th)	The Brown Diamond	English	Krishnaswamy Associates	S. Krishnaswamy	–	[2]
	Sandesh	Hindi	J. S. Bhownagary and K. L. Khandpur for Films Division	Omprakash Sharma	–
1968 (16th)	No Award					[3]
1969 (17th)	Weave Me Some Flowers	English	Mohan Wadhwani for Films Division	P. B. Pendharkar	–	[4]
1970 (18th)	No Award					[5]
1971 (19th)
1972 (20th)	Destination India	English	Cinerad Communications	Zafar Hai	–	[6]
1973 (21st)	Delhi the City Beautiful	English	Jagdish Banerjee	Jagdish Banerjee	–	[7]
	Fibre The Fabric of Life	English	Khadi and Village Industries Commission	G. L. Bhardwaj	–
1974 (22nd)	To Serve Is To Love	English	Cinerad Communications for Air India	Zafar Hai	–	[8]
	Ek Anek Aur Ekta	Hindi	Bhim Sain	Vijaya Mulay	–
1975 (23rd)	Zenith of India	English	Film Media	Jyoti G. Thakur	–	[9]
	Poems in Pattern	English	Ranabir Ray	Ranabir Ray	–
1976 (24th)
1977 (25th)	Parvati	Hindi	Santi P. Chowdhury	Santi P. Chowdhury	For a sensitive presentation of the generation gap and of the interrelationships of family welfare literacy, self-reliance and modernisation of social attitudes. It is a simple, quiet and compelling story and avoids strident didactic-ism.	[10]
1978 (26th)	It Is Indian It Is Good	Hindi	Films Division	B. D. Garga	For an excellent script and direction supported by smooth editing and camera work with music that is judiciously selected and sparingly used. The film provides an imaginative survey of the magnitude, variety and quality of India's export production.	[11]
1979 (27th)
1980 (28th)	Oil Offshore	English	Prem Prakash	Satya Prakash	For visual excitement and controlled handling of a difficult subject.	[12]
1981 (29th)	Hydrum	English	Omprakash Sharma for Films Division	Mahmood Quereshi	For putting across innovative techniques of lifting water which will revolutionise the concept and practice of agriculture in hilly areas.	[13]
1982 (30th)	No Award					[14]
1983 (31st)	Ekta Aur Anushasan	Hindi	K. S. Kulkarni	S. K. Sharma	For its exuberant youthful energy, bringing forth of a sense of pride in the National Cadet Corps, with an enthusiasm for National Integration without falling into cliches.	[15]
1984 (32nd)	No Award					[16]
1985 (33rd)	No Award					[17]
1986 (34th)	No Award					[18]
1987 (35th)	No Award					[19]
1988 (36th)	No Award					[20]
1989 (37th)	Tuna: The Chicken of the Sea	English	D. Gautaman	K. Jagajivan Ram	For being competent and engaging depiction of the Tuna fishing industry.	[21]
1990 (38th)	No Award					[22]
1991 (39th)	Of Mines and Men	English	P. C. Sharma	Raghu Krishna	For presenting the work of Indian Bureau of Mines in all its aspects including its concern for the environment in a competent manner.	[23]
1992 (40th)	Sound of the Dying Colors	English	Paran Barbarooah, B. B. Productions	Sher Choudhury	For the film makes out a good case for preserving the arts of dyeing that have existed in many tribal communities for centuries.	[24]
1993 (41st)	Timeless India	English	Zafar Hai	Zafar Hai	For taking the viewer through a visually beautiful experience of the landmass called India, in all its varied colours and variety.	[25]
1994 (42nd)	Blue Flames, Green Villages	English	National Afforestation and Eco-Development Board, Ministry of Environment and Forests	Ramesh Asher	For its competent presentation of a rural project, within its given brief.	[26]
1995 (43rd)	No Award					[27]
1996 (44th)	No Award					[28]
1997 (45th)	Sarang: Symphony in Cocophony	English	Y. N. Engineer for Films Division	Joshy Joseph for Films Division	For an inspiring documentary about a young couple's commitment to revive the silent valley through organic farming.	[29]
1998 (46th)	No Award					[30]
1999 (47th)	No Award					[31]
2000 (48th)	Pashmina Royale	English	Bappa Ray	Bappa Ray	For creatively tracing the history of Pashmina shawl and aesthetically portraying the designs and styles of this ancient Kashmiri art, which has now been revived.	[32]
2001 (49th)	News Magazine No. 458 (In Search of Muga Silk)	English	Y. N. Engineer for Films Division	K. G. Das	For depicting the unique art of Muga silk weaving of Assam.	[33]
2002 (50th)	The Treasure in the Snow: A Film on Sikkim	English	•Ministry of External Affairs  •South Asia Foundation	Goutam Ghose	For its weaving of a magical cinematic spell that vividly captures the mist and mystery of the abundant natural beauty of Sikkim; its history, people and culture.	[34]
2003 (51st)	Ladakh: The Land of Mystery	English	Biyot Projna Tripathy	Biyot Projna Tripathy	For capturing the shining landscape, the people, their culture, beliefs and way of life in pleasing visuals.	[35]
2004 (52nd)	No Award					[36]
2005 (53rd)	No Award					[37]
2006 (54th)	Rendezvous With Time	English	Madhya Pradesh Madhyam	Rajendra Junglay	For sensitively evoking the spirit of the cultural heritage of Madhya Pradesh.	[38]
2007 (55th)	No Award					[39]
2008 (56th)	Lost and Found	• Marathi  •English  •Hindi	•Harshavardhan G. Kulkarni  •Kirti Nakhwa  •Amitabh Shukla	Harshavardhan G. Kulkarni	For using a bottle as a metaphor for a journey of discovery, the filmmaker finds an innovative style to explore various locations through people and their experiences, challenging the classical promotional style of selling tourism.	[40]
2009 (57th)	No Award					[41]
2010 (58th)	Ek Ropa Dhan	Hindi	Meghnath Bhattacharjee	•Biju Toppo  •Meghnath Bhattacharjee	For a succinct and well researched film looking closely at an innovation applied effectively in the farming of rice. The film engages successfully with the issue and makes a strong case for the promotion of the practice called "Ek Ropa Dhan".	[42]
2011 (59th)	The Dream Fulfilled: Memories of the Engineering Challenges	English	Delhi Metro Rail Corporation	Satish Pande	For showcasing the triumph of technology over natural and man made challenges that makes Delhi Metro a symbol of national pride.	[43]
2012 (60th)	Dreaming Taj Mahal	•Hindi  • Urdu	Nirmal Chander	Nirmal Chander	For its simple intimate depiction of the dreams of an ordinary man that are inspiring in their wish for love and harmony across historically hostile borders.	[44]
2013 (61st)	Chasing The Rainbow	English	Edumedia India	Charu Shree Roy	For scratching the moral surface of the Indian middle class and holding a mirror for all of us who are torn between self interests and ethical dilemmas.	[45]
	Kush	Hindi	Red Carpet Moving Pictures Pvt. Ltd.	Shubhashish Bhutiani	For sensitively revisiting a dark phase of Indian history when communal passions ran amuck. The film looks at the impact on young children and questions why we allow history to repeat itself.
2014 (62nd)	Documentation of Clay Image Makers of Kumartuli	English	Indira Gandhi National Centre for the Arts	Ranajit Ray	For its extensive study of the craft and community of the clay makers in the context of changing times.	[46]
2015 (63rd)	Weaves of Maheshwar	•Hindi  •English	Storyloom Films	•Keya Vaswani  •Nidhi Kamath	For Strengthening the fabric of age old practices with newer threads.	[47]
2016 (64th)	No Award					[48]
2017 (65th)	Poetry on Fabric : Chanderinama		Sanjay Gupta for Pro Art India	Rajendra Junglay	A beautiful song on celluloid that weaves together Chanderi town's heritage and famed saree weavers.
2018 (66th)	Rediscovering Jajam	•Hindi	•Rachel Bracken-Singh  • Anokhi Museum of Hand Printing	•Avinash Maurya  •Kriti Gupta	For effectively promoting the traditional craft of Jajam (a spread textile), inextricably woven within the social fabric of local communities in Rajasthan, now fading with time.	[49]
2019 (67th)	The Shower		Little Lamb Films Pvt. Ltd.	Bauddhayan Mukherji	A public service announcement about the urban-rural water divide.

References

1. Under Secretary to the Government of India (14 December 2023). "Report on Rationalization of Awards Conferred by the Ministry of Information & Broadcasting | Ministry of Information and Broadcasting | Government of India". Ministry of Information and Broadcasting . Retrieved 25 August 2024.
2. "15th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
3. "16th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
4. "17th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
5. "18th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
6. "20th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
7. "21st National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
8. "22nd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
9. "23rd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
10. "25th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
11. "26th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
12. "28th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
13. "29th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
14. "30th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
15. "31st National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
16. "32nd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
17. "33rd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
18. "34th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
19. "35th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
20. "36th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
21. "37th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
22. "38th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
23. "39th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
24. "40th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
25. "41st National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
26. "42nd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
27. "43rd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
28. "44th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
29. "45th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
30. "46th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
31. "47th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
32. "48th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
33. "49th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
34. "50th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
35. "51st National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
36. "52nd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
37. "53rd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
38. "54th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
39. "55th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
40. "56th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
41. "57th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
42. "58th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
43. "59th National Film Awards for the Year 2011 Announced". Press Information Bureau (PIB), India. Retrieved 7 March 2012.
44. "60th National Film Awards Announced" (PDF) (Press release). Press Information Bureau (PIB), India. Retrieved 17 April 2014.
45. "61st National Film Awards" (PDF). Directorate of Film Festivals. 16 April 2014. Archived from the original (PDF) on 16 April 2014. Retrieved 16 April 2014.
46. "62nd National Film Awards" (PDF) (Press release). Directorate of Film Festivals. 24 March 2015. Retrieved 24 March 2015.
47. "63rd National Film Awards" (PDF) (Press release). Directorate of Film Festivals. 28 March 2016. Retrieved 28 March 2016.
48. "64th National Film Awards" (PDF) (Press release). Directorate of Film Festivals. Archived from the original (PDF) on 6 June 2017. Retrieved 7 April 2017.
49. "66rd National Film Awards" (PDF) (Press release). Directorate of Film Festivals. 9 August 2019. Archived from the original (PDF) on 12 August 2019. Retrieved 9 August 2019.

External links

• Official Page for Directorate of Film Festivals, India
• National Film Awards Archives