National Film Award for Best Promotional Film

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National Film Award for Best Promotional Film
National award for contributions to short film
Sponsored by Directorate of Film Festivals
Formerly called
  • Best Promotional Film (Commercial) (1967–76)
  • Best Promotional Film (Non-Commercial) (1967–76)
Reward(s)
  • Rajat Kamal (Silver Lotus)
  • 50,000 (US$700)
First awarded1967
Last awarded2017
Most recent winnerPoetry on Fabric : Chanderinama
Highlights
Total awarded35
First winner
  • The Brown Diamond(Commercial)
  • Sandesh(Non-Commercial)

The National Film Award for Best Promotional Film is one of the National Film Awards presented annually by the Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting, India. It is one of several awards presented for non-feature films and awarded with Rajat Kamal (Silver Lotus).

Contents

The award was instituted in 1967, at 15th National Film Awards and awarded annually for short films produced in the year across the country, in all Indian languages.

Winners

Award includes 'Rajat Kamal' (Silver Lotus) and cash prize. Following are the award winners over the years:

Awards legends
*
Best Promotional Film (Commercial)
*
Best Promotional Film (Non-Commercial)
*
Indicates a joint award for that year
List of films, showing the year, language(s), producer(s), director(s) and citation
YearFilm(s)Language(s)Producer(s)Director(s)CitationRefs.
1967
(15th)
The Brown DiamondEnglishKrishnaswamy AssociatesS. Krishnaswamy  [1]
Sandesh Hindi J. S. Bhownagary and K. L. Khandpur for Films Division Omprakash Sharma 
1968
(16th)
No Award [2]
1969
(17th)
Weave Me Some FlowersEnglishMohan Wadhwani for Films DivisionP. B. Pendharkar  [3]
1970
(18th)
No Award [4]
1971
(19th)
1972
(20th)
Destination IndiaEnglishCinerad CommunicationsZafar Hai  [5]
1973
(21st)
Delhi the City BeautifulEnglishJagdish BanerjeeJagdish Banerjee  [6]
Fibre The Fabric of LifeEnglishKhadi and Village Industries CommissionG. L. Bhardwaj 
1974
(22nd)
To Serve Is To LoveEnglishCinerad Communications for Air India Zafar Hai  [7]
Ek Anek Aur Ekta HindiBhim Sain Vijaya Mulay  
1975
(23rd)
Zenith of IndiaEnglishFilm MediaJyoti G. Thakur  [8]
Poems in PatternEnglishRanabir RayRanabir Ray 
1976
(24th)
1977
(25th)
ParvatiHindiSanti P. ChowdhurySanti P. Chowdhury
For a sensitive presentation of the generation gap and of the interrelationships of family welfare literacy, self-reliance and modernisation of social attitudes. It is a simple, quiet and compelling story and avoids strident didactic-ism.
[9]
1978
(26th)
It Is Indian It Is GoodHindiFilms DivisionB. D. Garga
For an excellent script and direction supported by smooth editing and camera work with music that is judiciously selected and sparingly used. The film provides an imaginative survey of the magnitude, variety and quality of India's export production.
[10]
1979
(27th)
1980
(28th)
Oil OffshoreEnglishPrem PrakashSatya Prakash
For visual excitement and controlled handling of a difficult subject.
[11]
1981
(29th)
HydrumEnglishOmprakash Sharma for Films DivisionMahmood Quereshi
For putting across innovative techniques of lifting water which will revolutionise the concept and practice of agriculture in hilly areas.
[12]
1982
(30th)
No Award [13]
1983
(31st)
Ekta Aur AnushasanHindiK. S. KulkarniS. K. Sharma
For its exuberant youthful energy, bringing forth of a sense of pride in the National Cadet Corps, with an enthusiasm for National Integration without falling into cliches.
[14]
1984
(32nd)
No Award [15]
1985
(33rd)
No Award [16]
1986
(34th)
No Award [17]
1987
(35th)
No Award [18]
1988
(36th)
No Award [19]
1989
(37th)
Tuna: The Chicken of the SeaEnglishD. GautamanK. Jagajivan Ram
For being competent and engaging depiction of the Tuna fishing industry.
[20]
1990
(38th)
No Award [21]
1991
(39th)
Of Mines and MenEnglishP. C. SharmaRaghu Krishna
For presenting the work of Indian Bureau of Mines in all its aspects including its concern for the environment in a competent manner.
[22]
1992
(40th)
Sound of the Dying ColorsEnglishParan Barbarooah, B. B. ProductionsSher Choudhury
For the film makes out a good case for preserving the arts of dyeing that have existed in many tribal communities for centuries.
[23]
1993
(41st)
Timeless IndiaEnglishZafar HaiZafar Hai
For taking the viewer through a visually beautiful experience of the landmass called India, in all its varied colours and variety.
[24]
1994
(42nd)
Blue Flames, Green VillagesEnglishNational Afforestation and Eco-Development Board, Ministry of Environment and ForestsRamesh Asher
For its competent presentation of a rural project, within its given brief.
[25]
1995
(43rd)
No Award [26]
1996
(44th)
No Award [27]
1997
(45th)
Sarang: Symphony in CocophonyEnglishY. N. Engineer for Films DivisionJoshy Joseph for Films Division
For an inspiring documentary about a young couple's commitment to revive the silent valley through organic farming.
[28]
1998
(46th)
No Award [29]
1999
(47th)
No Award [30]
2000
(48th)
Pashmina RoyaleEnglishBappa RayBappa Ray
For creatively tracing the history of Pashmina shawl and aesthetically portraying the designs and styles of this ancient Kashmiri art, which has now been revived.
[31]
2001
(49th)
News Magazine No. 458
(In Search of Muga Silk)
EnglishY. N. Engineer for Films DivisionK. G. Das
For depicting the unique art of Muga silk weaving of Assam.
[32]
2002
(50th)
The Treasure in the Snow: A Film On SikkimEnglish Ministry of External Affairs
 South Asia Foundation
Goutam Ghose
For its weaving of a magical cinematic spell that vividly captures the mist and mystery of the abundant natural beauty of Sikkim; its history, people and culture.
[33]
2003
(51st)
Ladakh: The Land Of MysteryEnglishBiyot Projna TripathyBiyot Projna Tripathy
For capturing the shining landscape, the people, their culture, beliefs and way of life in pleasing visuals.
[34]
2004
(52nd)
No Award [35]
2005
(53rd)
No Award [36]
2006
(54th)
Rendezvous With TimeEnglishMadhya Pradesh MadhyamRajendra Junglay
For sensitively evoking the spirit of the cultural heritage of Madhya Pradesh.
[37]
2007
(55th)
No Award [38]
2008
(56th)
Lost and Found  Marathi
 English
 Hindi
 Harshavardhan G. Kulkarni
 Kirti Nakhwa
 Amitabh Shukla
Harshavardhan G. Kulkarni
For using a bottle as a metaphor for a journey of discovery, the filmmaker finds an innovative style to explore various locations through people and their experiences, challenging the classical promotional style of selling tourism.
[39]
2009
(57th)
No Award [40]
2010
(58th)
Ek Ropa DhanHindiMeghnath Bhattacharjee Biju Toppo
 Meghnath Bhattacharjee
For a succinct and well researched film looking closely at an innovation applied effectively in the farming of rice. The film engages successfully with the issue and makes a strong case for the promotion of the practice called "Ek Ropa Dhan".
[41]
2011
(59th)
The Dream Fulfilled: Memories of the Engineering ChallengesEnglishDelhi Metro Rail CorporationSatish Pande
For showcasing the triumph of technology over natural and man made challenges that makes Delhi Metro a symbol of national pride.
[42]
2012
(60th)
Dreaming Taj Mahal Hindi
  Urdu
Nirmal ChanderNirmal Chander
For its simple intimate depiction of the dreams of an ordinary man that are inspiring in their wish for love and harmony across historically hostile borders.
[43]
2013
(61st)
Chasing The RainbowEnglishEdumedia IndiaCharu Shree Roy
For scratching the moral surface of the Indian middle class and holding a mirror for all of us who are torn between self interests and ethical dilemmas.
[44]
KushHindiRed Carpet Moving Pictures Pvt. Ltd.Shubhashish Bhutiani
For sensitively revisiting a dark phase of Indian history when communal passions ran amuck. The film looks at the impact on young children and questions why we allow history to repeat itself.
2014
(62nd)
Documentation of Clay Image Makers of KumartuliEnglish Indira Gandhi National Centre for the Arts Ranajit Ray
For its extensive study of the craft and community of the clay makers in the context of changing times.
[45]
2015
(63rd)
Weaves of Maheshwar Hindi
 English
Storyloom Films Keya Vaswani
 Nidhi Kamath
For Strengthening the fabric of age old practices with newer threads.
[46]
2016
(64th)
No Award [47]
2017
(65th)
Poetry on Fabric : ChanderinamaSanjay Gupta for Pro Art IndiaRajendra Junglay
A beautiful song on celluloid that weaves together Chanderi town's heritage and famed saree weavers.
2018
(66th)
Rediscovering Jajam Hindi Rachel Bracken-Singh
 Anokhi Museum of Hand Printing
 Avinash Maurya
 Kriti Gupta
For effectively promoting the traditional craft of Jajam (a spread textile), inextricably woven within the social fabric of local communities in Rajasthan, now fading with time.
[48]

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References

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