Play On is the third studio album by American country music singer Carrie Underwood. It was released in the United States on November 3, 2009, through Arista Nashville. Play On was produced by Mark Bright who also produced Underwood's Carnival Ride (2007) and seven other songs off of Some Hearts (2005).
The album spawned three consecutive BillboardHot Country Songs number one singles — "Cowboy Casanova", "Temporary Home" and "Undo It", all of which certified Multi-Platinum or Platinum by the RIAA. The fourth single, "Mama's Song", reached number two on the chart and received a Gold certification from the RIAA. "Cowboy Casanova" achieved one of the biggest single-week upwards on the Billboard Hot 100 of all time, when it climbed from 96 to 11 in its second week.
During the recording of Play On, Underwood continued her collaboration with producer Mark Bright, who had also produced her previous album Carnival Ride (2007) and several tracks from her debut Some Hearts (2005). Bright later recalled that the sessions allowed for more time to be devoted to arrangements, during which Underwood experimented "more than ever" with vocal textures, an approach he felt ultimately led to a result that "got it right".[1] During this period, Underwood also collaborated with outside writers, including R&B singer-songwriter Ne-Yo, with whom she co-wrote material that was considered for the album, though not all of it ultimately aligned with the record's overall direction.[2] In addition, one of the tracks, entitled "Look at Me", was previously recorded by country singer Alan Jackson for the Billy: The Early Years soundtrack, with Vince Gill singing background vocals.[3]
The writing process for Play On marked a shift in Underwood's collaborative approach. Whereas her earlier work had largely involved a stable group of Nashville songwriters such as Hillary Lindsey, Luke Laird, and Brett James, she expanded her circle for this album, seeking out collaborators beyond her usual Music Row network. This included working with American Idol judge and BMI's 2007 Pop Songwriter of the Year Kara DioGuardi, as well as producer and songwriter Mike Elizondo, whose background lay outside traditional country music.[1] Laird recalled that Underwood had set aside roughly three months for the album's writing process and was intensely productive during that time, ultimately working on more than 60 songs. He noted that the session which yielded the title track marked the first collaboration between Underwood and Natalie Hemby, describing Underwood as an artist who arrives at writing sessions ready to work "all day", an approach that shaped the album's development.[4]
Underwood's manager Simon Fuller, the chief executive of 19 Entertainment and the creator of the Idol franchise, also expressed strong confidence in Play On during its development. He suggested that the album was expected to surpass the commercial performance of its predecessor, pointing to its increased depth and stylistic variety, and described the lead single as "a complete smash", which reflects the high expectations held by her management at the time.[1]
Promotion
Release
In early October 2009, Underwood's promotional campaign for Play On expanded across multiple digital platforms. Around this time, her official website was relaunched with enhanced fan-oriented features, including updated news sections, blogs, photo galleries, official videos, tour dates, and an integrated online music store which offeres previews and lyrics from her previous albums. The site also served as the exclusive outlet for a limited Play On bundle, which included the album alongside a numbered collectible print from the album's photo shoot, with a portion of the prints personally signed by Underwood.[5][6]
As part of the album's promotional rollout, Sony Music Nashville coordinated a digital release strategy in partnership with iTunes. According to the label's vice president of digital business, Heather McBee, individual tracks from the album were scheduled to be released weekly beginning October 3, 2009 as retailer exclusives, which culminates in a "Complete My Album" promotion upon the album's full release on November 3. The campaign was designed to gradually introduce new material while encouraging advance engagement with the record through digital platforms.[1] In support of the campaign, each weekly release was preceded by a 48-hour preview hosted on Billboard, while Underwood was also featured in both the website and the October 16 print cover of Billboard. Fans who completed the album purchase through iTunes additionally received an exclusive bonus track, Underwood's recording of "O Holy Night", as part of the promotion.[7]
On June 10, 2011, a deluxe edition of the album, which includes additional six tracks as well as Underwood's version of Mötley Crüe's song "Home Sweet Home", was released.[8]
"Cowboy Casanova", co-written by Underwood, Mike Elizondo and Brett James, served as the lead single for Play On on September 14, 2009.[13] A 12 days before its official release, on September 2, the song was leaked via YouTube.[14] The music video for the song was released in October.[15] "Cowboy Casanova" debuted on the U.S. BillboardHot Country Songs chart at number 26, marking then-highest debut by a female artist on the chart.[16] It also debuted at number 96 on Billboard Hot 100,[17] and later jumped to 11 in its second week,[18] becoming one of the biggest single-week upwards on the chart of all time.[19] At the 45th ACM Awards, the song received a nomination for Song of the Year, where Underwood was also nominated as an artist and a composer.[20] The song has sold 2,300,000 copies in the United States and has been certified 2× platinum by RIAA.[21]
Prior to the release of the album, three promotional singles were released exclusively on iTunes Store.[1]Billboard also posted a 60-second clip of each song.[7] "Mama's Song" was released on October 13, as the first promotional single from the album.[22] On October 20, "Temporary Home" was released as the second promotional single.[23][22] It received multiple forms of promotion, including performances on The Tonight Show with Conan O'Brien,[24] the television special A Home for the Holidays,[25] Underwood's personal CMT Invitation Only event and her Christmas variety show, Carrie Underwood: An All-Star Holiday Special.[26][25] Underwood also performed the song at the 2010 ACM Awards and on her Play On Tour.[27][28] On October 27, "Undo It" was released as the third and final promotional single off the album.[7][22]
"Temporary Home" was first sent to country radio starting the week of December 14, 2009, becoming the second single from the album.[29] The accompanying music video was released in February 2010, and it won Inspirational Video of the Year at the Inspirational Country Music Awards.[30] The song topped on the Hot Country Songs chart, being her ninth number one song in the process.[31] It also peaked at number 41 on the Hot 100.[32] Underwood won Best Live Performance at the 2010 CMT Awards for her performance during her personal CMT Invitation Only.[33][34] In addition, the song received a nomination at the 53rd Grammy Awards for Best Female Country Vocal performance.[35] "Temporary Home" sold 1,093,000 copies and has been certified Platinum by the RIAA.[36][37]
On May 24, 2010, "Undo It" was officially released, as the third single from the album.[38] Underwood performed the song on the season finale of American Idol and at the 2010 CMT Music Awards.[39][40] The song peaked at number 23 on the Hot 100, giving Underwood her eleventh Top 40 single.[32][41] It also reached number one on Hot Country Songs chart, being her tenth number 1 song in it.[42] "Undo It" was nominated for the 2010 Teen Choice Award for Choice Country Song.[43] Additionally, it has sold 1,600,000 copies, making it a certified Platinum single.[36][44]
"Mama's Song" was released to radio on September 13, as the fourth and final official single from the album.[45] Underwood announced its release in an interview after her performance on The Today Show at NBC on July 30. The music video was filmed in August, and premiered at Vevo on September 24.[46] "Mama's Song" eventually reached the number two position on the Hot Country Songs charts,[47] and sold more than 31,000 copies in its debut week.[48] It has been certified Platinum by RIAA, selling 443,000 copies overall.[49][50] At the 54th Grammy Awards, the song was nominated for Best Country Solo Performance.[51][52]
Promotional singles
After Underwood performed the track "Change" during the 2010 Idol Gives Back, the song received a 2,001% gain in sales, selling 9,000 to a total of 53,000 digital downloads.[53] "Look at Me", a cover of a song originally by Alan Jackson, debuted at No. 22 on Country Digital Songs in 2014 after it appeared in a viral video,[54] and sold 18,000 copies for the week for a total of 80,000 sold.[55]
In December 2010, the tour ranked at number 19 for the largest North American tours of 2010,[63] and again at number 31 for the largest tours worldwide for the 2010 touring year.[64] The tour made a collective total of $38,300,000[63] and reached to over one million fans.[65] On May 16, 2011, it was announced that Underwood would travel to Australia in June 2011, to promote her Play On album for her first international headline tour.[66]
Play On received generally mixed reviews from music critics, achieving a score of 54 out of 100 from Metacritic based on "mixed or average reviews".
Stephen Thomas Erlewine of AllMusic argued that "Carrie is still nominally a country artist and sometimes will sing supported by fiddles and steel guitar, but this is crossover pop pure and simple, whether it's the thundering rhythms on the Shania-styled strut "Cowboy Casanova" or the succession of maudlin melodies on the preponderance of power ballads."[68] In his Consumer Guide, Robert Christgau gave the album a "dud" rating ().[78] Leah Greenblatt rated it B in Entertainment Weekly, saying "If it seems vaguely insulting to call the smashingly successful AmericanIdol alum's material formulaic, know at least that it is, three albums in, one of the most well-honed formulas in the business."[79]
Sean Daly from the St. Petersburg Times argues that Play On is Underwood's "weakest album to date," but predicts that the album will "sell like gangbusters." Daly says that "Cowboy Casanova", "co-written by 50 Cent buddy Mike Elizondo, brazenly bites from both 'Before He Cheats' and 'Last Name'." Daly highlights the song "Someday When I Stop Loving You". He says that it "is so good. It has a vague '70s feel, reminiscent of all those great old Chicago songs."[80]
Play On debuted at number one on the Billboard's Top Country Albums chart as well as the Billboard 200, with first week sales of 318,000 copies.[81][82] It rated as then-highest first week sales for a female artist in 2009.[83] In its second week, the album slipped to number three with sales of 128,000.[84][85]Play On spent four consecutive weeks at number one in Top Country Albums Chart.[a] By October 2015, the album had sold 2,300,000 copies in the US,[36] and it was certified 3× Platinum by the RIAA on October 24, 2016.[86] The album has also charted in other countries; in United Kingdom, the album debuted at number 93 on the UK Albums Chart.[87] In Canada, the album debuted at number two with 15,000 sales.[88] In Australia, it peaked at number 15,[89] certificating Gold status and being her first album to do so.[90]Play On has since sold over three million copies worldwide.[91]
Play On charted on two Billboard's Year-End Charts, Billboard 200 and Top Country Albums, at number seventy three and number 15 in 2009.[92][93] In December 2010, the album landed at number four for Country Albums and number twelve for Billboard 200.[94][95] The following year, it charted at number 37 for Country Albums and number 176 for Billboard 200.[96][97]
Track listing
All tracks were produced by Mark Bright, except where noted.
Anthony LaMarchina, Carole Rabinowitz and Julie Tanner – cello
Jack Jezioro and Craig Nelson – string bass
Monisa Angell, Bruce Christensen, Jim Grosjean, Betsy Lamb and Kristin Wilkinson – viola
David Angell, Janet Darnall, David Davidson, Conni Ellisor, Carl Gorodetzky, Stefan Petrescu, Pamela Sixfin, Alan Umstead, Catherine Umstead, Mary K. Vanosdale, Bruce Wethey and Karen Winkelmann – violin
↑"53rd Annual Grammy Nomination!". Carrie Underwood Official Website. December 2, 2010. Archived from the original on February 3, 2023. Retrieved December 28, 2025.
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