The Seekers, also called The Brotherhood of the Seven Rays, were a group of rapturists or a UFO religion in mid-twentieth century Midwestern United States. The Seekers met in a nondenominational church, the group originally organized in 1953 by Charles Laughead, a staff member at Michigan State University in East Lansing, Michigan. [1] [2] They were led by Dorothy Martin from the Chicago area (also called Sister Thedra), who believed a UFO would save them from a catastrophe on December 21, 1954. [3] [4] They are believed to be the earliest UFO religion. [5]
Martin told her followers that the United States was going to be destroyed by a massive earthquake and huge tidal wave on December 21, 1954, according to telepathic messages that she claimed to have received from aliens. She called the aliens the Guardians and said they came from a planet called Clarion. Believers would be saved from the destruction by flying saucers that would take them to Clarion. [6]
The Seekers were the subject of the book When Prophecy Fails by Leon Festinger, in which Laughead was given the pseudonym Dr. Armstrong and Martin the name Marian Keech. Festinger infiltrated the Seekers with the goal of studying their cognitive reactions and coping mechanisms when their beliefs failed, a thought-process which Festinger named cognitive dissonance. When the UFO did not come, a majority of the members became convinced that the UFO would arrive on Christmas Eve, at which time their second disappointment produced even greater dissonance. In the book, Festinger and his colleagues write, "The experiences of this observer well characterize the state of affairs following the Christmas caroling episode—a persistent, frustrating search for orders." [7] After this incident, many of the members returned home and abandoned their initial belief. Those who did not claimed that their group's belief and faith had saved the world from the disaster the aliens had warned of.
From this study, Festinger and his colleagues developed the cognitive dissonance theory. Cognitive dissonance results when two cognitions contradict each other, creating psychological discomfort. There are four main principles on which cognitive dissonance is based. The most important is whether any two cognitions are relevant or not. If they are relevant, then they are either dissonant or consonant – if dissonant, psychological discomfort arises. People are ultimately motivated to diffuse this arousal.
There are a few ways to reduce dissonance. One can change one's behavior to bring it in line with dissonant cognitions. Alternatively, one can change the dissonant cognition. One can also add new consonant cognitions, or subtract dissonant cognitions, thus either reducing the perception of choice or the importance of the conflict. In The Seekers, members changed their dissonant cognition the first time the UFO did not come, and reduced the importance of the conflict by going home the second time. [1]
Leon Festinger was an American social psychologist who originated the theory of cognitive dissonance and social comparison theory. The rejection of the previously dominant behaviorist view of social psychology by demonstrating the inadequacy of stimulus-response conditioning accounts of human behavior is largely attributed to his theories and research. Festinger is also credited with advancing the use of laboratory experimentation in social psychology, although he simultaneously stressed the importance of studying real-life situations, a principle he practiced when personally infiltrating a doomsday cult. He is also known in social network theory for the proximity effect.
In the field of psychology, cognitive dissonance is described as the mental disturbance people feel when they realize their cognitions and actions are inconsistent or contradictory. This may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. Relevant items of information include peoples' actions, feelings, ideas, beliefs, values, and things in the environment. Cognitive dissonance is typically experienced as psychological stress when persons participate in an action that goes against one or more of those things. According to this theory, when an action or idea is psychologically inconsistent with the other, people do all in their power to change either so that they become consistent. The discomfort is triggered by the person's belief clashing with new information perceived, wherein the individual tries to find a way to resolve the contradiction to reduce their discomfort.
Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict prior beliefs. For example, a teacher may have a favorite student because they are biased by in-group favoritism. The teacher ignores the student's poor attainment. Conversely, they might not notice the progress of their least favorite student. It can also occur when consuming mass media, allowing people to see facts and opinions they like while ignoring those that do not fit with particular opinions, values, beliefs, or frame of reference. Psychologists believe this process occurs automatically.
Contactees are persons who claim to have experienced contact with extraterrestrials. Some claimed ongoing encounters, while others claimed to have had as few as a single encounter. Evidence is anecdotal in all cases.
Ambivalence is a state of having simultaneous conflicting reactions, beliefs, or feelings towards some object. Stated another way, ambivalence is the experience of having an attitude towards someone or something that contains both positively and negatively valenced components. The term also refers to situations where "mixed feelings" of a more general sort are experienced, or where a person experiences uncertainty or indecisiveness.
Unarius is a non-profit organization founded in 1954 in Los Angeles, California, and headquartered in El Cajon, California. The organization purports to advance a new "interdimensional science of life" based upon "fourth-dimensional" physics principles. Unarius centers exist in Canada, New Zealand, Nigeria, the United Kingdom, and various locations in the United States.
A doomsday cult is a cult that believes in apocalypticism and millenarianism, including both those that predict disaster and those that attempt to destroy the entire universe. Sociologist John Lofland coined the term doomsday cult in his 1966 study of a group of members belonging to the Unification Church of the United States: Doomsday Cult: A Study of Conversion, Proselytization, and Maintenance of Faith. In 1958, Leon Festinger published a study of a group with cataclysmic predictions: When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the Destruction of the World.
A UFO religion is any religion in which the existence of extraterrestrial (ET) entities operating unidentified flying objects (UFOs) is an element of belief. Typically, adherents of such religions believe the ETs to be interested in the welfare of humanity which either already is, or eventually will become, part of a pre-existing ET civilization. Other religions predate the UFO era of the mid 20th century, but incorporate ETs into a more supernatural worldview in which the UFO occupants are more akin to angels than physical aliens, but this distinction may be blurred within the overall subculture. These religions have their roots in the tropes of early science fiction and weird fiction writings, in ufology, and in the subculture of UFO sightings and alien abduction stories. Historians have considered the Aetherius Society, founded by George King, to be the first UFO religion.
Truman Bethurum was one of the well known 1950s UFO or alien contactees - individuals who claimed to have spoken with people from other inhabited planets and entered or ridden in their spacecraft.
Commander Ashtar is the name given to an extraterrestrial being or group of beings that a number of people claim to have channeled.
When Prophecy Fails: A Social and Psychological Study of a Modern Group That Predicted the Destruction of the World is a classic work of social psychology by Leon Festinger, Henry Riecken, and Stanley Schachter, published in 1956, detailing a study of a small UFO religion in Chicago called the Seekers that believed in an imminent apocalypse. The authors took a particular interest in the members' coping mechanisms after the event did not occur, focusing on the cognitive dissonance between the members' beliefs and actual events, and the psychological consequences of these disconfirmed expectations.
Disconfirmed expectancy is a psychological term for what is commonly known as a failed prophecy. According to the American social psychologist Leon Festinger's theory of cognitive dissonance, disconfirmed expectancies create a state of psychological discomfort because the outcome contradicts expectancy. Upon recognizing the falsification of an expected event an individual will experience the competing cognitions, "I believe [X]," and, "I observed [Y]." The individual must either discard the now disconfirmed belief or justify why it has not actually been disconfirmed. As such, disconfirmed expectancy and the factors surrounding the individual's consequent actions have been studied in various settings.
Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information. Selective exposure has also been known and defined as "congeniality bias" or "confirmation bias" in various texts throughout the years.
Ruth E. Norman, also known as Uriel, was an American religious leader who co-founded the Unarius Academy of Science, based in Southern California. Raised in California, Norman received little education and worked from an early age in a variety of jobs. In the 1940s, she developed an interest in psychic phenomena and past-life regression. These pursuits led to her introduction to Ernest Norman, a self-described psychic, in 1954. He engaged in channeling, past-life regression, and attempts at communication with extraterrestrials. She married Ernest, her fourth husband, in the mid-1950s. Together they published several books about his revelations and formed Unarius, an organization which later became known as the Unarius Academy of Science, to popularize his teachings. The couple discussed numerous details about their alleged past lives and spiritual visits to other planets, forming a mythology from these accounts.
True-believer syndrome is an informal or rhetorical term coined by M. Lamar Keene in his 1976 book The Psychic Mafia. He began using the term to refer to people who continued to believe in a paranormal phenomenon or event, even after it had successfully been debunked or proven to have been staged. Keene considered it to be a cognitive disorder, and regarded it as being a key factor in the success of many psychic mediums.
In consumer behaviour studies, the Blissful Ignorance Effect is when people who have good information about a product are not expected to be as happy with the product as people who have less information about it. This happens because the person who bought the product wants to feel like they have bought the right thing. However, if the person already knows how the product works they have a tougher time trying to justify the product to themselves if it has any problems.
Self-persuasion is used to explain one aspect of social influence. This theory postulates that the receiver takes an active role in persuading himself or herself to change his or her attitude. Unlike the direct technique of Persuasion, Self-persuasion is indirect and entails placing people in situations where they are motivated to persuade themselves to change. More specifically what characterizes a self-persuasion situation is that no direct attempt is made to convince anyone of anything. Thus, with self-persuasion, people are convinced that the motivation for change has come from within, so the persuasion factors of another person's influence is irrelevant. Therefore, Self-persuasion is almost always a more powerful form of persuasion than the more traditional persuasion techniques. Self-Persuasion, also has an important influence in Social judgment theory, Elaboration Likelihood Model, Cognitive Dissonance and Narrative paradigm.
Belief perseverance is maintaining a belief despite new information that firmly contradicts it.
Vicarious cognitive dissonance is the state of negative arousal in an individual from observing a member of their in-group behave in counterattitudinal ways. The phenomenon is distinguished from the type of cognitive dissonance proposed by Leon Festinger, which can be referred to as personal cognitive dissonance, because the discomfort is experienced vicariously by an observer rather than the actor engaging in inconsistent behavior. Like personal cognitive dissonance, vicarious cognitive dissonance can lead to changes in the observer’s attitudes and behavior to reduce psychological stress.